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Aug-2024
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Overview
Market Insights Snapshot
Play Cannabis has shown consistent performance in the Edible category in Michigan, maintaining a steady rank of 6th place from May to August 2024. This stability indicates a strong foothold in the Edible market, with sales figures hovering around the $1.1 million mark. However, the Flower category tells a different story, with a notable decline from 8th place in May to 22nd place by August. This downward trend suggests that Play Cannabis may be facing increased competition or other market challenges in the Flower segment.
In the Pre-Roll category, Play Cannabis exhibits positive momentum, improving its rank from 15th in May to 10th by August in Michigan. This upward movement is a positive indicator of growing consumer preference or successful marketing strategies in this category. On the other hand, the Vapor Pens category shows some volatility, with the brand ranking 10th in May, peaking at 8th in June, but then dropping to 17th by August. This fluctuation might point to inconsistencies in product offerings or shifting consumer trends that the brand needs to address.
Competitive Landscape
In the Michigan Flower category, Play Cannabis has experienced notable fluctuations in its ranking and sales over the past few months, which could be indicative of shifting market dynamics. Play Cannabis started strong in May 2024 with a rank of 8, but saw a steady decline, falling to 22 by August 2024. This downward trend contrasts with the performance of competitors like Redbud Roots, which climbed from 68 to 20, and North Cannabis, which improved from 47 to 24 during the same period. Additionally, Common Citizen and Glorious Cannabis Co. have shown more resilience, with Common Citizen recovering to rank 23 in August after a dip, and Glorious Cannabis Co. maintaining a relatively stable position around the top 20. These trends suggest that while Play Cannabis remains a significant player, its market share is being challenged by competitors who are gaining traction, potentially affecting its long-term sales and positioning.
Notable Products
In August 2024, the top-performing product for Play Cannabis was Blue Razz Gummies 4-Pack (200mg), maintaining its consistent first-place ranking and achieving sales of $53,736. Strawberry Gummies 4-Pack (200mg) also retained its second-place position with notable sales of $51,255. Grape Gummies 4-Pack (200mg) climbed back to third place, showing an improvement from the fourth position in July. Green Apple Gummies 4-Pack (200mg) moved up to fourth place from its previous fifth position, with sales increasing to $40,618. Notably, Mango Gummies 4-Pack (200mg) entered the rankings for the first time in August, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
