Play Cannabis

Data Snapshot: May 14, 2025
Play Cannabis Cannabis Brand Logo
$5M+

Apr-2025

Sales

Growth

Trend

6-Month

214

Product Count

SKUs

Play Cannabis

Overview

Play Cannabis thrives in a competitive landscape by fostering a pay-to-play model, wherein it charges retailers for prime shelf space. Guided by former athletes who endorse and invest in its products, the brand leverages the growing acceptance of cannabis use, offering superior cannabis strains designed to alleviate pain and inflammation. Simultaneously, the brand maintains a commitment to educate its consumers, establishing itself as a convenient and comprehensive guide in the complex cannabis universe.
Markets

Play Cannabis Locations

Product Trends

Play Cannabis Categories

Play Cannabis Sales

Market Insights Snapshot

Play Cannabis Historical Sales by Category

In Michigan, Play Cannabis has shown a varied performance across different product categories. In the Edible category, the brand has experienced a slight decline in its rankings, moving from 6th place in January 2025 to 10th by April. Despite this drop, the sales figures have remained relatively stable, with a minor increase from March to April. On the other hand, Play Cannabis has seen a commendable rise in the Flower category, climbing from 11th in January to a steady 4th place from March onwards. This upward movement in the Flower category indicates a significant improvement in market presence and consumer preference for their products in this segment.

The Pre-Roll category presents a modest yet positive shift for Play Cannabis, which moved up from the 20th position in January to 18th in April. Although this improvement is not as pronounced as in other categories, it still reflects a positive trend. Meanwhile, Vapor Pens have shown a consistent upward trajectory, with the brand advancing from 10th place in January to 8th in April, alongside a steady increase in sales. Notably, Play Cannabis did not fall out of the top 30 rankings in any category, suggesting a strong foothold within the Michigan market across all their product lines.

Apr-2025 Rank
Edible
Flower
Pre-Roll
Vapor Pens
10
4
18
8
Play Cannabis

Competitive Landscape

In the competitive landscape of the Michigan flower category, Play Cannabis has shown a notable upward trajectory in its market position. Starting from an 11th rank in January 2025, Play Cannabis climbed to 4th place by March, maintaining this position in April. This ascent is significant when compared to competitors like Redemption, which improved from 16th to 5th place, and Pure Options, which moved from 8th to 6th place. Despite Pro Gro and Society C consistently occupying the top three positions, Play Cannabis's sales growth, particularly between February and March, suggests a strong consumer response and effective market strategies. This performance indicates a promising trend for Play Cannabis, potentially setting the stage for further market share gains in the coming months.

Play Cannabis market ranking for MI Flower

Play Cannabis

Notable Products

In April 2025, Play Cannabis's top-performing product was Cherry Gummies 4-Pack (200mg) in the Edible category, reclaiming the number one spot with sales of 37,003 units. Strawberry Gummies 4-Pack (200mg) showed a slight decline, moving from first place in March to second in April. Blue Razz Gummies 4-Pack (200mg) maintained a steady presence in the top three, ranking third in April. Grape Gummies 4-Pack (200mg) improved its standing slightly, moving up to fourth place from fifth in February and March. Green Apple Gummies 4-Pack (200mg) rounded out the top five, consistent with its rank in January.

Product Rank
Category
Jan-2025
Feb-2025
Mar-2025
Apr-2025
Cherry Gummies 4-Pack (200mg)
Edible
1
2
2
1
Strawberry Gummies 4-Pack (200mg)
Edible
3
3
1
2
Blue Razz Gummies 4-Pack (200mg)
Edible
2
1
3
3
Grape Gummies 4-Pack (200mg)
Edible
4
5
5
4
Green Apple Gummies 4-Pack (200mg)
Edible
5
4
4
5
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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