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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Play Cannabis concentrated 55.64% of sales in Flower, where category sales grew 3.24% year over year but fell 10.25% month over month, while Vapor Pens held 18.95% share with a 19.29% year-over-year decline offset by a 19.73% month-over-month rebound. Pre-Roll accounted for 13.97% share with 4.45% year-over-year growth and 8.15% month-over-month growth, and Edible represented 11.44% share with a 5.16% year-over-year decline and a 15.36% month-over-month lift. With overall brand sales down 2.78% year over year and average price down 15.29%, the pattern implies May 2026 mix stability anchored in Flower but near-term momentum coming from lower-priced, faster-growing formats that are recovering sequentially.
The mix and pricing shifts suggest Play Cannabis is leaning into value-led penetration: average price fell 15.29% while Vapor Pens and Edibles posted double-digit month-over-month gains of 19.73% and 15.36%, respectively, despite year-over-year softness of 19.29% and 5.16%. Pre-Roll’s dual growth (4.45% year over year and 8.15% month over month) alongside Flower’s scale position and 10.25% month-over-month pullback, combined with a category rank of 4 in Flower in Michigan, implies that near-term share defense hinges on sustaining sequential gains in non-Flower formats while using Flower’s rank to funnel trial into lower-price, higher-velocity items.
Competitive Landscape
Play Cannabis sits at rank #4 in MI Flower in May 2026, improving 1 place YoY from #5 and slipping 3 places from rank #1 in February 2026, while High Minded held #1 both YoY and currently and Goodlyfe Farms advanced from #7 YoY to #2 now. Against that backdrop, Society C eased from #2 YoY to #3 with a -17.6% YoY sales change as Grown Rogue surged from #29 YoY to #5 with +245.9% YoY sales growth, indicating that Play Cannabis’s dip from #1 three months ago to #4 now—despite a 1-rank YoY gain—signals pressure from faster-moving rivals and a need to defend share against upward climbers.
Notable Products
Cherry Hash Rosin Gummies 4-Pack (200mg) led May 2026 with a rank of 1 and a month-over-month change of +22.4%, while Blue Razz Gummies 4-Pack (200mg) slipped 1.5% yet held rank 4; the absence of any +50% surge or double-digit decline frames a stable but concentrated lineup. Strawberry Hash Rosin Gummies 4-Pack (200mg) rose +17.0% at rank 2 and Berry Burst Gummies 4-Pack (200mg) climbed +15.6% at rank 3, and eight of the top ten are Edible SKUs, indicating category-weighted momentum over diversification.
Green Apple Gummies 4-Pack (200mg) added +8.5% at rank 9 and Runtz Infused Pre-Roll (1.2g) in Pre-Roll held rank 10 with +1.2%, and Mango Live Rosin Gummies 4-Pack (200mg) debuted at rank 8 with no prior-month baseline while generating $35,981; Pink Lemonade and Island Breeze posted +10.8% and +14.7% at ranks 5 and 7. The pattern implies Play Cannabis is consolidating demand in fruit-flavor Edibles while Pre-Roll presence remains peripheral, signaling a portfolio tilted toward gummy velocity rather than cross-category balance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
