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Jun-2024
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Overview
Market Insights Snapshot
In Michigan, Play Cannabis has shown a steady performance across various categories, with notable movements in rankings. In the Edible category, the brand has consistently improved, moving from 6th place in April 2024 to 4th place in June 2024. This upward trend is indicative of strong consumer preference and effective market strategies. On the other hand, in the Flower category, Play Cannabis experienced a slight decline, dropping from 5th place in April 2024 to 7th place in June 2024, suggesting potential competitive pressures or shifts in consumer demand. It's worth noting that their sales figures in the Flower category decreased from $2,974,863 in April to $2,317,109 in June, which might be a contributing factor to their ranking changes.
In the Pre-Roll category, Play Cannabis has made significant strides, moving from 20th place in March and April to 15th place in May and June, reflecting growing popularity and possibly improved product offerings. Meanwhile, in the Vapor Pens category, the brand has maintained a relatively stable position, fluctuating slightly but ending up in 8th place in June 2024, up from 9th place in April. This stability in the Vapor Pens category, combined with an increase in sales to $1,414,915 in June, suggests that Play Cannabis has a solid foothold in this segment. However, the absence of Play Cannabis from the top 30 in any category or state would indicate areas needing strategic focus or market penetration efforts.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis has shown a relatively stable performance from March to June 2024, maintaining a rank within the top 10 brands. Despite a slight dip from 5th place in April to 7th place in May and June, Play Cannabis remains a strong contender. Notably, Dog House and Simply Herb have demonstrated significant upward mobility, with Dog House jumping from 24th in March to 8th in June, and Simply Herb climbing from 23rd to 6th in the same period. This dynamic shift indicates a highly competitive market where Play Cannabis must strategize to maintain or improve its position. Meanwhile, Fluresh consistently ranks higher, though it experienced a slight drop from 4th to 5th place in June. The competitive pressure from these brands suggests that Play Cannabis needs to innovate and possibly increase its marketing efforts to capture more market share and prevent further rank declines.
Notable Products
In June 2024, Blue Razz Gummies 4-Pack (200mg) topped the sales chart for Play Cannabis, reclaiming the number one position with sales of $53,272. Strawberry Gummies 4-Pack (200mg) followed closely in second place, a slight drop from its top rank in May. Grape Gummies 4-Pack (200mg) made a notable entrance into the top three, climbing from unranked in May to third place. Cherry Gummies 4-Pack (200mg) saw a decline, falling to fourth place from its previous third position. Mango Gummies 4-Pack (200mg) maintained its fifth place ranking, consistent with its performance in April.
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