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Sep-2025
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Overview
Market Insights Snapshot
Play Cannabis has shown varied performance across different product categories in Michigan. In the Edible category, the brand has seen a declining trend, slipping from 9th place in June to 11th place by September 2025. This downward movement is coupled with a steady decrease in sales, indicating potential challenges in maintaining market share. Conversely, in the Flower category, Play Cannabis has managed to maintain a strong presence, consistently ranking within the top 4 brands over the four-month period. This stability suggests that the Flower category remains a key strength for the brand in Michigan.
In the Pre-Roll and Vapor Pens categories, Play Cannabis has experienced mixed results. The brand held its position at 10th place in the Pre-Roll category from July to September, showing a slight improvement from June's 11th place. However, sales in this category have fluctuated, with a noticeable peak in July. Meanwhile, the Vapor Pens category has seen a decline in rankings, moving from 9th to 10th place by September. This drop is accompanied by a significant reduction in sales, hinting at competitive pressures or shifts in consumer preferences. These movements highlight areas where Play Cannabis may need to strategize to regain or strengthen its market position.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis has experienced notable shifts in its ranking and sales performance from June to September 2025. Initially holding a strong position at rank 3 in June and July, Play Cannabis saw a slight decline to rank 4 in August and maintained this position in September. This downward shift in rank coincided with a decrease in sales from August to September, contrasting with the upward trajectory of competitors such as Redemption, which improved from rank 8 to 5, and Goodlyfe Farms, which climbed from rank 5 to 3 in the same period. Meanwhile, Society C consistently held the second position, indicating a stable market presence. The fluctuating performance of Pro Gro, which dropped from rank 3 in August to 6 in September, highlights the dynamic nature of the market, emphasizing the need for Play Cannabis to strategize effectively to regain its higher ranking and boost sales.
Notable Products
In September 2025, Play Cannabis's top-performing product was Strawberry Gummies 4-Pack (200mg) in the Edible category, which ascended to the number one position with sales of $43,608. Grape Gummies 4-Pack (200mg) followed closely, maintaining a strong second place. Notably, the Frozen Grapes Infused Pre-Roll (1.2g) made a significant entrance into the rankings at third place, showing a strong debut. Mango Gummies 4-Pack (200mg) improved its standing, rising to fourth place from fifth in August. Overall, the rankings indicate a competitive and dynamic market for Play Cannabis, with products in both the Edible and Pre-Roll categories showing strong consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
