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Jul-2025
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Overview
Market Insights Snapshot
Play Cannabis has shown a consistent presence in the Michigan market across various product categories. In the Edible category, the brand maintained a stable position, ranking consistently at 10th place from April to July 2025, indicating a steady consumer preference. However, the Flower category displayed more dynamic movement, with Play Cannabis climbing from 5th to 2nd place by June before settling at 3rd in July. This upward trend in the Flower category suggests a growing demand and possibly an effective marketing or product strategy that resonated well with consumers during this period.
In contrast, the Pre-Roll category saw Play Cannabis holding a less prominent position, with rankings fluctuating slightly between 11th and 13th place from April to July. This indicates that while they are present in the market, they face stiff competition and may need to innovate or adjust their offerings to climb higher. Meanwhile, the Vapor Pens category showed promising improvement, with the brand moving from 8th to 7th place by June and maintaining that rank in July. This suggests a positive reception and potential for growth if the trend continues. Notably, if a category or state is missing from the rankings, it implies that Play Cannabis did not make it into the top 30, which could be a point of concern or an opportunity for strategic reassessment.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis has demonstrated a notable upward trajectory in rankings over the past few months. Starting from a rank of 5th in April 2025, Play Cannabis climbed to 2nd place by June, before settling at 3rd in July. This positive shift in rank is indicative of a strong performance in sales, which have consistently increased, particularly from May to July. In contrast, Pro Gro experienced a decline, moving from 2nd to 4th place, suggesting a potential loss in market share. Meanwhile, High Minded maintained its top position throughout the period, indicating robust sales performance. Society C also showed resilience, maintaining a strong presence in the top three. The dynamic changes in rankings highlight Play Cannabis's growing influence in the Michigan market, driven by strategic sales initiatives and possibly an expanding customer base.
Notable Products
In July 2025, Play Cannabis's top-performing product was Cherry Gummies 4-Pack (200mg) in the Edible category, maintaining its consistent first-place ranking since April 2025, with sales of $51,994. Strawberry Gummies 4-Pack (200mg) also held steady in the second position, showing a significant increase in sales. Grape Gummies 4-Pack (200mg) remained in third place, having climbed from fourth in May. Notably, Orange Gummies 4-Pack (200mg) debuted in the rankings this month at fourth place. Green Apple Gummies 4-Pack (200mg) returned to the rankings at fifth, after not being ranked in June, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
