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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Play Cannabis is stocked at 212 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Monroe, Grand Rapids, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Play Cannabis concentrated 60.53% of October 2026 sales in Flower, up 27.03% year over year and 11.72% month over month, while Vapor Pens held 16.05% share with a -11.96% YoY decline but a 7.28% MoM lift. Edible expanded to 12.13% share with 39.32% YoY and 5.07% MoM growth, contrasted by Pre-Roll at 11.29% share with -7.49% YoY and -2.47% MoM. With brand-level sales up 15.22% YoY and average price up 1.94%, the mix indicates Flower and Edible are offsetting Vapor Pens and Pre-Roll softness, implying a volume-led rebound anchored by core inhalables and incremental multi-format adoption.
The pivot toward Flower and Edible re-weights Play Cannabis toward higher-velocity staples and basket builders, which supports price stability as the brand holds a Michigan Flower rank of 4 and maintains premium-per-unit Flower pricing alongside a low-price Vapor Pen entry point. The simultaneous MoM gains in Flower (11.72%) and Vapor Pens (7.28%), paired with MoM contraction in Pre-Roll (-2.47%), suggest shelf space and marketing are consolidating behind SKUs with clearer repeat purchase, positioning the brand to defend share in Flower while using Edible’s 39.32% YoY growth to broaden entry routes for new shoppers.
Competitive Landscape
Play Cannabis sits at rank #4 in MI Flower in October 2026, a 1-place improvement from #5 year over year, and a 4-place climb from #8 in July 2026 that followed a peak at #3 in September 2026; in contrast, High Minded held #1 year over year with 23.4% YoY sales growth while Journey surged from #7 to #2 with 85.1% YoY growth, and Pro Gro advanced from #6 to #3 with 46.8% YoY growth. Meanwhile, Society C moved down from #3 to #5 alongside a 22.5% YoY sales decline, indicating competitive share is rotating toward faster risers while Play Cannabis holds a top-5 position; this rank trajectory implies Play Cannabis is gaining placement faster than laggards but must convert its recent #3 peak into sustained share to keep pace with the brands moving multiple ranks upward.
Notable Products
Play Cannabis priced its lineup below comparable items overall in October 2026, at an average 8.8% discount versus similar products, while Blue Gusherz Smalls (28g) sells at a 48.4% premium. This range of discounts with selective premiums indicates the brand leans on below-market pricing for a large share of sales.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
