Data Snapshot: Sep 04, 2026
$5M+

Aug-2026

Sales

Neutral

Trend

6-Month

220

Product Count

SKUs

$6.37

Avg Price

3.4%

YoY Sales Change

-4.2%

YoY Price Change

Play Cannabis thrives in a competitive landscape by fostering a pay-to-play model, wherein it charges retailers for prime shelf space. Guided by former athletes who endorse and invest in its products, the brand leverages the growing acceptance of cannabis use, offering superior cannabis strains designed to alleviate pain and inflammation. Simultaneously, the brand maintains a commitment to educate its consumers, establishing itself as a convenient and comprehensive guide in the complex cannabis universe.
Play Cannabis

Where to Buy

Play Cannabis is stocked at 226 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Ann Arbor, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/10248.json?v=20260904
Play Cannabis Sales

Market Insights Snapshot

Play Cannabis Historical Sales by Category

Play Cannabis concentrated 55.33% of August 2026 sales in Flower, up 33.20% month over month but down 0.26% year over year, while Vapor Pens held 17.14% share with 8.92% MoM growth and 5.63% YoY growth. Edible accounted for 14.09% share with a 1.52% MoM decline but a 22.83% YoY increase, and Pre-Roll represented 13.44% share with 8.38% MoM growth and a 1.08% YoY decline. With overall brand sales up 3.35% YoY and average price down 4.16%, the mix suggests August 2026 gains were driven by short-term Flower and Vapor Pens volume while year-over-year momentum leaned on Edible, implying a price-led volume strategy across inhalables.

Holding the number 5 rank in Flower in Michigan alongside a 55.33% category share within the brand mix indicates reliance on a single anchor category, yet the 22.83% YoY rise in Edible and 5.63% YoY rise in Vapor Pens signal gradual diversification. The 33.20% MoM surge in Flower against a 1.52% MoM dip in Edible points to tactical reallocation toward inhalables for August 2026, and the 8.38% MoM lift in Pre-Roll with a 1.08% YoY decline implies episodic promotions rather than structural growth. The pattern implies Play Cannabis is defending its Flower-led positioning in Michigan while cultivating Edible and Vapor Pens as the primary YoY growth hedges to reduce concentration risk.

Aug-2026 Rank
Edible
Flower
Pre-Roll
Vapor Pens
5
5
17
11
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
55.3%
$30.10
-0.3%
+33.2%
Vapor Pens
17.1%
$4.32
+5.6%
+8.9%
Edible
14.1%
$2.13
+22.8%
-1.5%
Pre-Roll
13.4%
$4.07
-1.1%
+8.4%
Play Cannabis

Competitive Landscape

Play Cannabis sits at rank #5 in MI Flower in August 2026, improving 1 position YoY from #6 while slipping 1 rank from #4 three months ago; that contrasts with High Minded holding #1 YoY and in August 2026 despite a -17.1% sales change, and NOBO vaulting from #42 YoY to #3 with a 508.9% increase. Play Cannabis peaked at #2 in February 2026 but trails Goodlyfe Farms at #4 despite Goodlyfe’s -1.9% YoY sales change, while Society C maintains #2 with a 2.9% YoY lift; the mix of negative double-digit declines at the top and triple-digit gains lower down implies Play Cannabis’s mild upward YoY movement amid a -17.1% leader and a +508.9% riser signals a market where share is consolidating around faster climbers, so holding #5 without matching outsized percentage growth risks ceding future rank.

Play Cannabis market ranking for MI Flower

Play Cannabis

Notable Products

Pink Lemonade Gummies 4-Pack (200mg) posted the steepest decline in August 2026 at -39.9% MoM, sliding to rank 8 while Grape Live Rosin Gummies 4-Pack (200mg) also contracted -10.6% at rank 4, implying flavor fatigue in certain sour-citrus profiles. In contrast, Cherry Hash Rosin Gummies 4-Pack (200mg) rose 18.2% MoM to hold rank 1, and Berry Burst Gummies 4-Pack (200mg) held rank 2 with a -0.2% dip, signaling defensive strength at the very top despite mid-tier softness. Eight of the top ten are Edible SKUs from the same gummies family, with Peach Gummies 4-Pack (200mg) down -11.8% at rank 7 and Watermelon Gummies 4-Pack (200mg) down -9.0% at rank 9, concentrating risk in a single format even as Strawberry Hash Rosin Gummies 4-Pack (200mg) at rank 3 eased only -0.5%. The mix points to a portfolio leaning into hash rosin-led gummies with clear winners at ranks 1–3, but August 2026 volatility in ranks 4–9 indicates a need to rebalance flavors and pack sizes to stabilize the Edible-heavy strategy.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Cherry Hash Rosin Gummies 4-Pack (200mg)
Edible
1
1
4
3
1
+18.2%
Berry Burst Gummies 4-Pack (200mg)
Edible
3
2
5
2
2
-0.2%
Strawberry Hash Rosin Gummies 4-Pack (200mg)
Edible
2
3
3
7
3
-0.5%
Grape Live Rosin Gummies 4-Pack (200mg)
Edible
>10
>10
>10
4
4
-10.6%
Island Breeze Gummies 4-Pack (200mg)
Edible
10
9
10
10
5
-2.1%
Green Apple Gummies 4-Pack (200mg)
Edible
9
10
7
>10
6
Peach Gummies 4-Pack (200mg)
Edible
>10
>10
9
5
7
-11.8%
Pink Lemonade Gummies 4-Pack (200mg)
Edible
5
4
1
1
8
-39.9%
Watermelon Gummies 4-Pack (200mg)
Edible
7
5
2
8
9
-9.0%
Blue Razz Gummies 4-Pack (200mg)
Edible
4
6
8
9
10
-4.4%
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you.
Research the top cannabis brands across markets in the US and Canada.

Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

Header image
User rating
start Today
Stay ahead of the competition with real-time market data insights.

Discover How Your Brand Stacks Up in the Market