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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Play Cannabis has shown a notable performance across several product categories. The brand's Flower category has experienced a remarkable upward trajectory, moving from the 5th position in August 2025 to clinching the top spot by November 2025. This ascent suggests a growing preference for Play Cannabis's flower products among consumers in Michigan. On the other hand, while the Edible category saw a slight dip from 11th to 12th place between August and October, it bounced back to 9th position by November, indicating a potential resurgence in consumer interest. The Pre-Roll category remained relatively stable, maintaining its position around the 10th to 11th range, which suggests steady demand without significant fluctuations.
Play Cannabis's Vapor Pens category also demonstrated positive movement, improving from 10th to 8th position from August to November 2025. This upward trend may reflect a growing consumer base or increased brand loyalty in this segment. However, it's worth noting that Play Cannabis was not among the top 30 brands in certain categories in other states, which could be interpreted as a lack of presence or competitiveness in those markets. Such an absence indicates potential areas for growth and market penetration outside of Michigan. Overall, while Play Cannabis has shown strength in Michigan, particularly in the Flower and Vapor Pens categories, there remains room for expansion and increased visibility in other regions and categories.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis has demonstrated a remarkable upward trajectory in recent months. While it held a steady position at rank 4 in September and October 2025, it surged to the top spot in November 2025, overtaking previous leaders. This notable shift is particularly significant given the consistent performance of competitors like High Minded, which dropped from the leading position to rank 3 in November, and Society C, which maintained its rank at 2 throughout the period. The ascent of Play Cannabis to the number one position suggests a strong increase in market share and consumer preference, potentially driven by strategic marketing or product innovation, positioning it as a formidable player in the Michigan flower market.
Notable Products
In November 2025, Grape Gummies 4-Pack (200mg) emerged as the top-performing product for Play Cannabis, climbing from the fifth position in October to first place with sales reaching 43,295. Pineapple Express Infused Pre-Roll (1.2g) debuted at the second spot, indicating strong consumer interest in new product categories. Strawberry Gummies 4-Pack (200mg) maintained a strong position in third place, although it slipped from its previous top rankings in August and September. Cherry Gummies 4-Pack (200mg) saw a decline, moving from second in October to fourth in November. Blue Razz Gummies 4-Pack (200mg) entered the rankings for the first time in November, taking the fifth position, suggesting a growing popularity for diverse edible flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
