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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Play Cannabis concentrated 62.80% of sales in Flower, up 33.65% month over month and 28.71% year over year, while Vapor Pens fell to 14.96% share on a 33.92% year-over-year decline but recovered 6.64% month over month. Pre-Roll held 12.13% share with a minimal 0.01% month-over-month change and a 2.01% year-over-year gain, as Edible slid to 10.11% share with a 2.93% month-over-month dip and a 13.89% year-over-year decline. With Flower ranked 4 in Michigan and brand-level sales up 5.19% year over year alongside a 5.14% increase in average price, the pattern implies deliberate emphasis on higher-velocity Flower at the expense of Edible and Vapor Pens, concentrating the portfolio in a category where pricing power and rank can offset softness elsewhere.
The heavier tilt into Flower — now a 62.80% mix with double-digit year-over-year and month-over-month gains — coupled with a 4-rank position in Michigan Flower, suggests a strategy to anchor traffic and basket-building around core inhalables while letting Edible contraction (-13.89% year over year, -2.93% month over month) shrink its role. With Vapor Pens down 33.92% year over year despite a 6.64% month-over-month uptick, and Pre-Roll largely flat month over month at 0.01% but slightly up 2.01% year over year, the implication is tighter resource allocation toward Flower and selective maintenance of Pre-Roll to preserve cross-category reach, trading category breadth for deeper share in the lane where price increases and rank can sustain overall growth.
Competitive Landscape
Play Cannabis sits at rank #4 in MI Flower in June 2026, down 1 position from #3 year over year, and off 1 position from March 2026 when it also held #3; the brand’s peak at #1 in February 2026 contrasts with today’s placement, indicating a 3-rank slide from peak to current even as the category’s top tier reshuffles. Competitively, High Minded held #1 year over year and remains #1 now despite a -13.7% YoY sales change, while Goodlyfe Farms climbed from #5 to #2 with +44.1% YoY sales and Society C edged from #2 to #3 with +18.4% YoY sales; meanwhile, Mischief surged from #13 to #5 alongside +146.1% YoY sales. The pattern implies that Play Cannabis’s slip from #1 in February 2026 to #4 in June 2026, while competitors advance multiple ranks on double- to triple-digit growth, points to a share-defense challenge where holding a top-5 position will increasingly depend on countering mid-pack climbers converting growth into rank gains.
Notable Products
Cherry Hash Rosin Gummies 4-Pack (200mg) posted the steepest decline in June 2026 at -33.0% while sliding to rank 4, and Strawberry Hash Rosin Gummies 4-Pack (200mg) fell -16.1% at rank 3, pointing to demand cooling for rosin-led SKUs despite their top-five positions. In contrast, Pink Lemonade Gummies 4-Pack (200mg) rose +20.7% to hold rank 1 and Blue Razz Gummies 4-Pack (200mg) dipped -9.7% at rank 8, and eight of the top ten are Edibles from the same gummies family, indicating concentration around flavor-led SKUs rather than extraction type. Watermelon Gummies 4-Pack (200mg) gained +13.2% at rank 2 while Mango Live Rosin Gummies 4-Pack (200mg) was essentially flat at -0.6% at rank 10, and total dollar leadership remains with Pink Lemonade at $54,955. The mix signals Play Cannabis is leaning into breadth of fruit flavors in Edibles while deprioritizing rosin positioning, implying flavor variety is the commercial hinge for near-term velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
