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Apr-2025
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Overview
Market Insights Snapshot
In Michigan, Play Cannabis has shown a varied performance across different product categories. In the Edible category, the brand has experienced a slight decline in its rankings, moving from 6th place in January 2025 to 10th by April. Despite this drop, the sales figures have remained relatively stable, with a minor increase from March to April. On the other hand, Play Cannabis has seen a commendable rise in the Flower category, climbing from 11th in January to a steady 4th place from March onwards. This upward movement in the Flower category indicates a significant improvement in market presence and consumer preference for their products in this segment.
The Pre-Roll category presents a modest yet positive shift for Play Cannabis, which moved up from the 20th position in January to 18th in April. Although this improvement is not as pronounced as in other categories, it still reflects a positive trend. Meanwhile, Vapor Pens have shown a consistent upward trajectory, with the brand advancing from 10th place in January to 8th in April, alongside a steady increase in sales. Notably, Play Cannabis did not fall out of the top 30 rankings in any category, suggesting a strong foothold within the Michigan market across all their product lines.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis has shown a notable upward trajectory in its market position. Starting from an 11th rank in January 2025, Play Cannabis climbed to 4th place by March, maintaining this position in April. This ascent is significant when compared to competitors like Redemption, which improved from 16th to 5th place, and Pure Options, which moved from 8th to 6th place. Despite Pro Gro and Society C consistently occupying the top three positions, Play Cannabis's sales growth, particularly between February and March, suggests a strong consumer response and effective market strategies. This performance indicates a promising trend for Play Cannabis, potentially setting the stage for further market share gains in the coming months.
Notable Products
In April 2025, Play Cannabis's top-performing product was Cherry Gummies 4-Pack (200mg) in the Edible category, reclaiming the number one spot with sales of 37,003 units. Strawberry Gummies 4-Pack (200mg) showed a slight decline, moving from first place in March to second in April. Blue Razz Gummies 4-Pack (200mg) maintained a steady presence in the top three, ranking third in April. Grape Gummies 4-Pack (200mg) improved its standing slightly, moving up to fourth place from fifth in February and March. Green Apple Gummies 4-Pack (200mg) rounded out the top five, consistent with its rank in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
