Market Insights Snapshot
In the Michigan market, Play Cannabis has shown a strong performance across several categories. In the Concentrates category, the brand climbed from rank 10 in August to rank 3 in October, although it experienced a slight dip to rank 6 in November. Similarly, in the Edibles category, Play Cannabis improved its ranking from 20th to 7th within two months, maintaining a position in the top 10 by November. However, in the Flower category, the brand's rank fluctuated but remained within the top 11. It's worth noting that the brand was not present in the top 20 Vapor Pens in August and September but made a significant leap to rank 12 by November.
Conversely, Play Cannabis's performance in the Nevada market was less impressive. In the Pre-Roll category, the brand's ranking consistently remained outside the top 20, fluctuating between ranks 35 and 52 from August to November. Despite this, it's important to note that there was a slight improvement in November, with the brand climbing seven places from its October ranking. This could potentially indicate a positive trend for Play Cannabis in this category moving forward.
In the Flower category in Michigan, Play Cannabis has seen some fluctuation in its ranking over the past few months. In August 2023, it was ranked 10th, then climbed to 8th in September, slipped slightly to 9th in October, and then fell to 11th in November. This indicates a slight downward trend in its ranking. In comparison, Grown Rogue has shown a more positive trend, moving from 15th to 10th place over the same period. Redemption and Pleasantrees have seen a more mixed performance, with Redemption falling from 9th to 12th place, and Pleasantrees maintaining a fairly steady position around the 13th spot. Simply Herb, however, has seen a significant drop from 3rd to 9th place. While Play Cannabis's sales have been higher than some competitors, the brand has been outperformed by others, indicating a highly competitive market.
In November 2023, Play Cannabis' top-performing product was the Pineapple Gummies 4-Pack (200mg) from the Edible category with sales reaching 37,115 units. The product saw a consistent rise in its ranking over the past few months, moving from the 4th position in August to the top spot in November. The second-best performer was the Mango Gummies 4-Pack (200mg), also from the Edible category, with its ranking fluctuating between the 3rd and 5th positions over the past few months. The Strawberry Gummies 4-Pack (200mg) secured the third position in November, despite not being in the top 5 in October. The fourth and fifth positions were held by the Green Apple Gummies 4-Pack (200mg) and Orange Gummies 4-Pack (200mg) respectively, both making their first appearances in the top 5 in November.