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Oct-2025
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Overview
Market Insights Snapshot
Play Cannabis has demonstrated varied performance across different product categories in Michigan. In the Edible category, the brand maintained a consistent ranking at 11th place from August to October 2025, despite a noticeable decline in sales figures over these months. This suggests a stable market presence but highlights potential challenges in capturing additional market share or driving sales growth. Conversely, in the Flower category, Play Cannabis held a strong position, consistently ranking 4th throughout the same period. Notably, there was a resurgence in sales in October, indicating a possible strategic initiative or market trend that favored this category.
The Pre-Roll category also saw Play Cannabis maintaining its position at 10th place from July through October 2025, with sales showing fluctuations but ending on a high note in October. This consistency suggests a solid foothold in the market, although opportunities for growth remain. The most dynamic movement was observed in the Vapor Pens category, where the brand improved its ranking significantly from 10th in September to 6th in October. This upward trend in ranking, accompanied by a rebound in sales, points to successful strategies or market conditions favoring this product line. However, further details on the specific drivers behind these movements could provide deeper insights into the brand's performance dynamics.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis consistently held the 4th rank from July to October 2025. Despite maintaining its position, Play Cannabis faced pressure from brands like Pro Gro and Goodlyfe Farms, which fluctuated between the 3rd and 5th ranks, indicating a competitive tussle for the top spots. Notably, Society C remained a dominant force, consistently securing the 2nd rank, which suggests a stable consumer base and strong brand loyalty. Meanwhile, Mischief showed a positive upward trend, moving from the 9th to the 6th rank over the same period, reflecting a growing market presence. For Play Cannabis, maintaining its rank amidst such dynamic shifts indicates a robust market strategy, but the brand may need to innovate or enhance its offerings to climb higher and capture a larger market share in the future.
Notable Products
In October 2025, the top-performing product from Play Cannabis was the Runtz Infused Pre-Roll (1.2g) in the Pre-Roll category, which climbed to the number one spot with sales of 66,018 units. Cherry Gummies 4-Pack (200mg) in the Edible category secured the second position, despite a drop from its previous top ranking in July and August. Blue Dream Infused Pre-Roll (1.2g) appeared in the rankings for the first time, entering at third place. Strawberry Gummies 4-Pack (200mg) fell from the top spot in September to fourth place in October. Meanwhile, Grape Gummies 4-Pack (200mg) maintained a consistent presence in the rankings, finishing in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
