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Aug-2025
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Overview
Market Insights Snapshot
In Michigan, Play Cannabis has shown consistent performance across various categories, with notable fluctuations in rankings. In the Flower category, the brand has maintained a strong presence, moving from 4th place in May to securing the 2nd spot in June, before stabilizing at 3rd place for both July and August. This indicates a robust demand and possibly a strategic focus on this category. Meanwhile, in the Edible category, Play Cannabis has hovered around the 10th and 11th positions, suggesting steady sales but with room for growth. The Pre-Roll segment saw a slight improvement from 14th in July to 12th in August, hinting at a positive reception or strategic changes that could be capitalized on further.
Conversely, the Vapor Pens category has seen some volatility, with Play Cannabis ranking 9th in May, improving to 8th in June and July, only to drop back to 9th in August. This could suggest a competitive market environment or shifting consumer preferences that the brand might need to address. Notably, the brand did not make it to the top 30 in any other states or categories, which highlights potential areas for expansion or increased market penetration. The slight decrease in sales for Vapor Pens from July to August also suggests a need for strategic adjustments to reclaim higher rankings and capture more market share. Overall, while Play Cannabis shows strengths in certain categories, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis has demonstrated a resilient performance amidst strong competition. Over the months from May to August 2025, Play Cannabis maintained a solid position, starting at rank 4 in May, climbing to rank 2 in June, and then stabilizing at rank 3 in July and August. This indicates a positive trend in market presence, although it faces stiff competition from top brands like High Minded, which consistently held the number 1 spot. Despite Society C reclaiming the second position in July and August, Play Cannabis has shown commendable sales growth, closely trailing behind. Meanwhile, Pro Gro and Goodlyfe Farms have also been notable competitors, with Pro Gro experiencing a slight decline in rank and Goodlyfe Farms showing a steady improvement. This competitive environment highlights the dynamic nature of the Michigan flower market, where Play Cannabis continues to be a formidable player.
Notable Products
In August 2025, the top-performing product for Play Cannabis was Cherry Gummies 4-Pack (200mg), maintaining its consistent first-place rank from previous months with sales of $50,556. Strawberry Gummies 4-Pack (200mg) held the second position, showing strong sales momentum despite a slight decrease from July. Grape Gummies 4-Pack (200mg) secured the third spot, reflecting a steady performance compared to its previous ranking in July. Orange Gummies 4-Pack (200mg), a relatively new entry, maintained its fourth position from July, highlighting its growing popularity. Mango Gummies 4-Pack (200mg) reappeared in August at the fifth position, marking a return after being unranked in July, suggesting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
