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Dec-2025
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Overview
Market Insights Snapshot
Play Cannabis has demonstrated notable performance across various product categories in the state of Michigan. In the Flower category, the brand has shown impressive growth, climbing from the 4th position in September 2025 to the top spot in November, before settling at 2nd place in December. This upward trajectory is indicative of strong consumer preference and effective market strategies. Conversely, the Edible category saw a slight fluctuation, maintaining an 11th rank in September and October, peaking at 9th in November, and returning to 11th in December. This suggests a competitive landscape where Play Cannabis is holding steady but facing challenges in breaking into the top tier.
In the Pre-Roll category, Play Cannabis experienced a minor decline, starting at 10th place in September and dropping to 12th by December. This could indicate increased competition or shifting consumer preferences in Michigan. However, the Vapor Pens category tells a different story, with the brand improving its position from 11th in September to 8th by December. This positive movement suggests a growing acceptance and preference for their vapor products. The brand's overall sales figures, particularly the significant increase in the Flower category, underscore a strong market presence, albeit with varying degrees of success across different product lines.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis has shown a remarkable trajectory in recent months. Starting from a consistent 4th place in September and October 2025, Play Cannabis surged to the top position in November before settling at 2nd place in December. This upward movement is indicative of a significant increase in sales, which nearly doubled from September to December. In contrast, High Minded maintained a stronghold on the top rank for most months, except November, showcasing its dominance in the market. Meanwhile, Society C experienced a slight dip from 2nd to 3rd place in December, while Pro Gro improved its rank from 5th to 4th. These shifts highlight a dynamic market where Play Cannabis is emerging as a formidable contender, leveraging its recent sales momentum to challenge established leaders.
Notable Products
In December 2025, Cherry Gummies 4-Pack (200mg) emerged as the top-performing product for Play Cannabis, climbing to the number one rank with sales reaching 38,705 units. Strawberry Gummies 4-Pack (200mg) followed closely in second place, although its sales slightly decreased to 35,114 units. Blue Razz Gummies 4-Pack (200mg) improved its position to third place, showing a consistent rise from its previous fifth-place standing in November. Grape Gummies 4-Pack (200mg) experienced a drop to fourth place after leading in November, with sales decreasing to 30,147 units. Notably, Grape Za Infused Pre-Roll (1.2g) entered the rankings at fifth place, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
