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Jul-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Cultivated Industries has experienced notable fluctuations in the Flower category over recent months. The brand's ranking improved from 14th in April 2025 to 12th in May, indicating a positive momentum. However, this upward trend did not sustain, as the rankings fell to 23rd in June and further dropped to 28th by July. This decline in ranking coincides with a decrease in sales from $415,543 in May to $221,555 in July, suggesting challenges in maintaining market position and consumer interest during this period.
The Pre-Roll category presents a slightly different narrative for Cultivated Industries in Oregon. The brand achieved a position in the top 30 in April 2025, ranking 31st, but subsequently fell out of the top 30 in May, June, and July. This absence from the top rankings could be seen as a setback, potentially indicating increased competition or shifting consumer preferences in this category. The sales figures reflect this downward movement, with a significant drop from $100,122 in April to $33,482 in May. This data highlights the importance for Cultivated Industries to reassess its strategy in the Pre-Roll category to regain its footing in the competitive Oregon market.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Cultivated Industries experienced notable fluctuations in its ranking and sales performance from April to July 2025. Starting at 14th place in April, Cultivated Industries climbed to 12th in May, demonstrating a positive momentum. However, the brand's rank dropped significantly to 23rd in June and further to 28th in July, indicating a challenging period. This decline in rank correlates with a decrease in sales, which peaked in May and then fell sharply in the subsequent months. In contrast, The Heights Co. showed a strong upward trend, moving from 36th in April to 19th in June, before slightly dropping to 27th in July, suggesting they captured some of the market share lost by Cultivated Industries. Meanwhile, Dog House and BJ's A-Grade maintained relatively stable positions, with NUGZ FARM - Oregon showing a slight improvement in July. These dynamics highlight the competitive pressures faced by Cultivated Industries and underscore the importance of strategic adjustments to regain market position.
Notable Products
In July 2025, the top-performing product for Cultivated Industries was Cheetoz (Bulk) in the Flower category, climbing from fifth place in June to first place with sales reaching 6446 units. NW Columbia Gold (Bulk), also in the Flower category, secured the second position, marking its debut in the rankings. Cap Junky (Bulk) showed a significant improvement, moving from an unranked position in June to third place in July. Gelonade B-Bud (3.5g) experienced a drop, moving from third place in June to fourth in July. Double Shotz (3.5g) entered the rankings for the first time, capturing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
