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Dec-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Cultivated Industries has shown a notable upward trajectory in the Flower category. Starting from a rank of 39 in September 2024, the brand climbed to an impressive 12th position by December 2024. This ascent is accompanied by a significant increase in sales, suggesting a growing consumer preference for their products within this category. However, in the Pre-Roll category, the brand's performance has been more volatile. Notably, Cultivated Industries did not make it to the top 30 in November, indicating a potential area for improvement or a shift in market dynamics during that period.
The fluctuations in Cultivated Industries' rankings across different categories highlight the competitive nature of the cannabis market in Oregon. While the Flower category shows a strong upward trend, the Pre-Roll segment reflects challenges that the brand needs to address to maintain a consistent presence. The absence from the top 30 in November for Pre-Rolls could be a signal for the brand to reassess its strategies in this segment. Overall, the data suggests that while Cultivated Industries is gaining traction in some areas, there are opportunities for growth and stabilization in others.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Cultivated Industries has shown a remarkable upward trajectory in recent months. Starting from a rank of 39 in September 2024, the brand has climbed to an impressive 12th position by December 2024. This significant improvement in rank is accompanied by a substantial increase in sales, indicating a positive reception in the market. In contrast, Emerald Fields Cannabis experienced a decline, dropping from 7th to 14th place, with sales decreasing over the same period. Similarly, High Tech saw fluctuating ranks, peaking at 4th in November before falling to 11th in December. Meanwhile, Cannabis Nation INC and Urban Canna maintained relatively stable positions, with slight improvements in their rankings. The consistent rise of Cultivated Industries suggests a growing consumer preference for their products, positioning them as a formidable competitor in the Oregon flower market.
Notable Products
In December 2024, Cap Junky (Bulk) emerged as the top-performing product for Cultivated Industries, climbing from second place in November with a notable sales figure of $13,793. GG #4 (Bulk) improved its standing, moving from third place in November to secure the second position, with sales reaching $8,307. Hash Burger (Bulk) also advanced, rising from fourth to third place in the rankings with a sales increase to $6,659. Kush Mintz (Bulk) experienced a decline, dropping from the top position in November to fourth in December. Meat Breath (Bulk) entered the top five, appearing in fifth place with sales of $4,883, after not being ranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
