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Jul-2025
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Overview
Market Insights Snapshot
In the Oregon market, Gud Gardens has experienced a noticeable shift in its performance across different product categories. Within the Flower category, the brand started strong, ranking 4th in April 2025. However, there was a decline over the subsequent months, with the rank dropping to 17th by July 2025. This downward trend is mirrored by a decrease in sales figures, which fell from $657,787 in May to $317,968 by July. This suggests potential challenges in maintaining market share or increased competition in the Flower category. In contrast, the Pre-Roll category shows a more positive trajectory, with rankings improving from 52nd in April to 36th by July, indicating a growing presence in this segment despite not breaking into the top 30.
These movements highlight Gud Gardens' varied performance across categories in Oregon. The brand's decline in the Flower category could be a point of concern, possibly pointing to market dynamics or consumer preferences shifting away from their offerings. On the other hand, the steady climb in the Pre-Roll category, although still outside the top 30, suggests potential for growth and increasing consumer interest. These contrasting trends underscore the importance of strategic adjustments and market analysis to bolster their standing in a competitive landscape. Understanding these dynamics could be key for stakeholders looking to capitalize on emerging opportunities or address ongoing challenges.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Gud Gardens has experienced notable fluctuations in rank and sales over the past few months. Initially holding a strong position at rank 4 in April 2025, Gud Gardens improved to rank 3 in May, indicating a positive reception and strong sales performance. However, by June, the brand's rank slipped to 8, and further declined to 17 in July, suggesting increased competition and possibly shifting consumer preferences. In contrast, competitors like Otis Garden showed resilience, maintaining a relatively stable position and even surpassing Gud Gardens in June with a rank of 11. Meanwhile, Self Made Farm and Earl Baker remained outside the top 20 for most months, indicating less competitive pressure from these brands. The dynamic shifts in rankings highlight the competitive pressure Gud Gardens faces and underscore the importance of strategic marketing and product differentiation to regain and maintain a top position in the Oregon flower market.
Notable Products
In July 2025, Dante's Inferno (1g) emerged as the top-performing product for Gud Gardens, climbing from fifth place in June to secure the number one spot, with sales amounting to $5,257. Detroit Breath (Bulk) followed closely in second place, having previously not ranked in May and June, showing a strong resurgence. Acai Daiquiri (28g) held the third position, maintaining consistent performance as it entered the rankings for the first time. Sherb Bait (Bulk) and Spiked Pineapple (Bulk) rounded out the top five, both making their debut in the rankings this month. This shift in rankings indicates a dynamic change in consumer preferences, with new entries making significant impacts in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
