Market Insights Snapshot
In the Oregon cannabis market, Gud Gardens has been making significant strides, particularly in the Flower category. Despite not making it to the top 20 in May and June, the brand managed to climb up to the 19th position in August 2023, a commendable improvement from their 21st rank in July. This upward trajectory in rankings indicates a positive trend in Gud Gardens' performance in the Flower category. However, it's important to note that while their ranking improved, their sales experienced a slight dip in August compared to July.
On the other hand, in the Pre-Roll category, Gud Gardens has not been able to secure a place in the top 20 in the recent months. Their ranking fluctuated between 44th and 57th positions from May to August 2023. However, an interesting observation is the significant jump in their sales from July to August, despite a drop in their ranking. This indicates that while Gud Gardens might not be among the top brands in the Pre-Roll category, they are definitely on a trajectory of growth in terms of sales.
In the Flower category within Oregon, Gud Gardens has shown a slight upward trend in rank, moving from 26th in May and June 2023 to 21st in July and 19th in August. This is a positive sign, but the competition remains fierce. Oregon Roots has consistently ranked higher, although they slipped from 9th in May to 17th in August. Alter Farms has seen a significant improvement, jumping from 78th in May to 18th in August. 7 Points Oregon made a remarkable leap from not being in the top 20 in May and June to 20th in August. On the other hand, Nugz has not been able to break into the top 20 since May. It's clear that the market is dynamic, with brands jostling for position, and Gud Gardens will need to continue improving to maintain its upward trajectory.
In August 2023, Gud Gardens' top-selling product was the Twang Pre-Roll (1g) with sales reaching 1382 units. Following closely, the Starstruck (Bulk) from the Flower category climbed from the fourth position in July to the second spot. The Mixed Guds Pre-Roll 6-Pack (4.8g), also moved up the list, ranking third in August after being fifth in July. The Durban Pineapple (Bulk) and the Gud Night Pre-Roll 6-Pack (5.9g) rounded up the top five best-sellers for the month. This analysis indicates a positive performance trend for the Pre-Roll category, and an increasing customer preference for bulk Flower products.