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Dec-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Gud Gardens has shown notable progress in the Flower category. Starting from outside the top 30 in September 2024, the brand improved its position significantly by December 2024, climbing to the 25th rank. This upward trend indicates a growing consumer preference for Gud Gardens' offerings in this category, as reflected in the substantial increase in sales from October to December. The brand's performance in the Pre-Roll category has also been commendable, maintaining a steady presence within the top 50 throughout the months. In December, Gud Gardens held the 31st position, a slight dip from November, yet still indicative of consistent consumer interest.
While Gud Gardens did not feature in the top 30 Flower brands in Oregon in September 2024, their rapid ascent to the 25th rank by December is a testament to their strategic efforts in capturing market share. The Pre-Roll category, meanwhile, saw the brand holding a more stable trajectory, with rankings fluctuating between 29th and 41st place over the four-month period. This consistency in Pre-Rolls suggests a loyal customer base and effective market penetration strategies. However, the absence of Gud Gardens in the top 30 Flower brands in September might be seen as a missed opportunity, highlighting areas for potential growth and market expansion in the future.
Competitive Landscape
In the Oregon flower category, Gud Gardens has shown a remarkable upward trajectory in recent months, moving from being unranked in September 2024 to securing the 25th position by December 2024. This significant climb in rank is indicative of a substantial increase in sales, particularly noticeable in December, where Gud Gardens outperformed several competitors. For instance, Dog House and The Heights Co. both experienced a decline in their rankings and sales over the same period, with Dog House dropping from 12th to 23rd and The Heights Co. from 9th to 27th. This suggests that Gud Gardens is capturing market share from these established brands. Meanwhile, Midnight Fruit Company and Bald Peak also saw fluctuations in their rankings, but neither managed the same positive momentum as Gud Gardens. This trend highlights Gud Gardens' growing influence and potential to further disrupt the market dynamics in Oregon's flower category.
Notable Products
In December 2024, Gud Gardens' top-performing product was Lemon Rainbows (Bulk) in the Flower category, which climbed to the number one spot with notable sales figures of 15,558 units. Double Cheeseburger (Bulk) secured the second position, showing strong performance without any prior ranking in previous months. Ginger Tea #1 (Bulk) was ranked third, marking its entry into the top rankings. Vice City #4 (Bulk) saw a drop from second place in November to fourth in December, indicating a slight decline in its sales momentum. White Cheetoz (28g) debuted at fifth place, rounding out the top five products for Gud Gardens in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
