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Dec-2024
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Overview
Market Insights Snapshot
Self Made Farm has shown varied performance across different product categories and states. In Oregon, the brand's presence in the Concentrates category has been on a declining trajectory, slipping from a rank of 42 in September 2024 to not being in the top 30 by December 2024. This downward movement suggests a need for strategic adjustments to regain competitive standing in this category. Conversely, their Vapor Pens have experienced fluctuating rankings, peaking at 47 in October and November before dropping to 66 in December, indicating some volatility in consumer demand or market competition during this period.
The Flower category in Oregon presents a more dynamic picture for Self Made Farm. The brand climbed to the 10th position in October 2024, a significant improvement from 15th in September, before descending to 26th by December. This suggests strong competition and possibly seasonal variations affecting sales. Notably, Self Made Farm entered the Pre-Roll category rankings for the first time in December, securing the 73rd position, which could be seen as a positive step towards diversifying their product appeal. These movements across categories highlight the brand's varying strengths and challenges within the Oregon market.
Competitive Landscape
In the competitive landscape of the Oregon Flower market, Self Made Farm experienced notable fluctuations in its ranking over the last few months of 2024. Starting strong in September with a rank of 15, Self Made Farm improved to 10 in October, indicating a positive reception and increased sales momentum. However, the brand faced challenges in November and December, dropping to ranks 19 and 26, respectively. This decline coincided with a decrease in sales, suggesting potential market saturation or increased competition. Notably, Dog House and The Heights Co. also experienced similar ranking declines, indicating a broader market trend. Meanwhile, Bald Peak made a surprising leap from rank 39 in November to 24 in December, possibly capturing market share from other brands. These dynamics highlight the competitive pressures Self Made Farm faces, emphasizing the need for strategic adjustments to regain its earlier momentum.
Notable Products
In December 2024, Amnesia Haze Pre-Roll 2-Pack (1g) emerged as the top-performing product from Self Made Farm, achieving the highest rank with sales figures reaching 4280 units. Swiss Watch Pre-Roll (1g) followed closely in second place, marking a strong presence in the pre-roll category. Mike Gary (1g) secured the third position, maintaining its status as a popular flower product. Purple Octane x Jealousy Pre-Roll (1g) and Sour Sundae (28g) rounded out the top five, both showing consistent performance within their categories. Compared to previous months, these rankings indicate a stable preference for pre-rolls, with slight shifts in the flower category's standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
