Market Insights Snapshot
In the competitive cannabis market of Oregon, Self Made Farm has shown a remarkable performance in the Flower category, with a significant upward movement in rankings from October 2023 to January 2024. Starting at the 31st position in October, the brand surged to the 5th spot by January, indicating a strong consumer preference and increased sales volume. This growth trajectory is particularly impressive, considering the sales in the Flower category jumped from 215,519 in October to a staggering 629,960 by January. However, the brand's performance in the Concentrates and Vapor Pens categories tells a different story. Although there was a slight improvement in the Concentrates category, moving from 61st to 52nd position, the Vapor Pens category saw Self Made Farm struggling to make a significant impact, with rankings fluctuating in the lower tiers and ending at the 82nd position in January.
While Self Made Farm's remarkable growth in the Flower category within the Oregon market underscores its potential and consumer acceptance, the inconsistency in the Concentrates and Vapor Pens categories highlights areas for improvement. The brand's inability to rank within the top 20 brands for these categories throughout the observed period suggests a need for strategic adjustments to capture a larger market share. The contrasting performance across different categories suggests that Self Made Farm's strengths lie in its Flower products, which could be leveraged to elevate its standing in other cannabis product categories. This analysis points to a brand with a strong foothold in one area but facing challenges in diversifying its market presence across the full spectrum of cannabis products.
In the competitive landscape of the Oregon flower cannabis market, Self Made Farm has shown a remarkable trajectory in terms of rank and sales from October 2023 to January 2024, moving from not being in the top 20 to securing the 5th position by January 2024. This upward movement is significant when compared to established competitors like Grown Rogue and UKU, which have maintained their positions within the top tiers, with UKU consistently ranking in the top 3 and Grown Rogue experiencing a slight fluctuation but reclaiming its 4th position by January. Another notable competitor, PRUF Cultivar / PRŪF Cultivar, despite leading the category in December, saw a decline to the 7th position by January, while High Tech has shown stability, hovering around the 5th and 6th ranks. Self Made Farm's significant sales increase and rank improvement amidst such stiff competition underscore its rising popularity and market acceptance, positioning it as a brand to watch in the Oregon flower cannabis market.
In January 2024, Self Made Farm's top-selling product was Super Boof (3.5g) within the Flower category, with an impressive sales figure of 4070.0 units, marking its first appearance in the rankings. Following closely, NY Cheese (Bulk) and Permanent Marker (3.5g), also from the Flower category, secured the second and third positions respectively, both making their debut in the monthly rankings. White Truffle (28g) landed in the fourth spot, introducing another newcomer to the top performers of the month. Sherbacio (Bulk) experienced a slight decline, moving from its highest rank of third in November 2023 to fifth in January 2024, despite an increase in sales from previous months. This shift highlights a significant change in consumer preferences and the dynamic nature of product popularity within Self Made Farm's offerings.