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Jul-2025
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Overview
Market Insights Snapshot
Self Made Farm has shown varied performance across different categories in Oregon. In the Flower category, the brand has experienced a positive trajectory, moving from the 18th position in April 2025 to reclaiming a strong 16th position by July 2025. This indicates a robust demand for their Flower products, which is further supported by a noticeable increase in sales from May to July. On the contrary, their presence in the Concentrates category has been less prominent, as they did not rank within the top 30 brands until July 2025, when they reached the 47th position. This suggests a potential area for growth or reevaluation of strategy in this category.
In contrast, Self Made Farm's performance in the Pre-Roll and Vapor Pens categories has seen a decline or stagnation. The Pre-Roll category witnessed a gradual decline in rankings, settling at the 63rd position in both June and July 2025, reflecting either a highly competitive market or a dip in consumer interest. Similarly, the Vapor Pens category faced a downward trend, with the brand slipping from 44th in April to 67th by July. This decline in rankings across these categories could signal the need for strategic adjustments or innovations to regain consumer interest and market share. Overall, while Self Made Farm has shown promising growth in some areas, there are clear indications of challenges that need to be addressed in others.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Self Made Farm has demonstrated notable fluctuations in rank and sales over the past few months. Starting in April 2025, Self Made Farm was ranked 18th but experienced a dip in May and June, falling out of the top 20 in June, before making a strong comeback to 16th place in July. This rebound is particularly impressive given the competitive pressures from brands like Eugreen Farms, which maintained a steady rank of 14th throughout the period, and Otis Garden, which saw a significant rise to 11th in June. Meanwhile, Gud Gardens experienced a sharp decline from 3rd in May to 17th in July, highlighting the volatile nature of the market. Despite these challenges, Self Made Farm's sales surged in July, surpassing its April figures, indicating a positive trajectory and potential for further growth amidst a dynamic competitive environment.
Notable Products
In July 2025, the top-performing product from Self Made Farm was Super Boof Pre-Roll (1g) in the Pre-Roll category, which saw a significant rise to the number one rank with sales reaching 10,079 units. Grandi Guava Pre-Roll (1g) climbed to second place, improving from its fifth position in June, with a notable increase in sales. Rufios Pre-Roll (1g) made an impressive debut at rank three, indicating strong market entry. Purple Octane x Jealousy Pre-Roll (1g) maintained its fourth position from June, showing consistent performance. Meanwhile, Big Chillz Pre-Roll (1g) experienced a decline in popularity, dropping from second place in June to fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
