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Apr-2025
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Overview
Market Insights Snapshot
Self Made Farm has shown significant progress in the Oregon market, particularly within the Flower category. Starting the year ranked 24th, the brand climbed to 14th place by April 2025, indicating a strong upward trend. This improvement is underscored by a notable increase in sales from January to April, with April sales reaching $406,364. However, their performance in the Vapor Pens category has been less dynamic, with rankings fluctuating around the mid-40s, suggesting a need for strategic adjustments to boost their presence in this segment.
In the Pre-Roll category, Self Made Farm made a remarkable leap from outside the top 30 to 47th place by April, reflecting a positive trend, albeit with room for further growth. This movement indicates potential for increased market share if the brand continues to focus on this category. Despite these gains, the absence of top 30 rankings in certain months in the Pre-Roll and Vapor Pens categories highlights areas where the brand could enhance its strategy to achieve more consistent performance across all product lines in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Self Made Farm has demonstrated a significant upward trajectory in recent months. Starting from a rank of 24 in January 2025, Self Made Farm climbed to 14 by April 2025, indicating a substantial improvement in market positioning. This positive trend is underscored by a notable increase in sales, particularly in April, where sales surged to a level that surpassed several competitors. For instance, while Cultivated Industries maintained a relatively stable rank around 12, Self Made Farm's sales growth outpaced theirs, narrowing the gap between the two. Meanwhile, Otis Garden, which started strong at rank 3 in January, saw a decline to rank 15 by April, suggesting a potential shift in consumer preferences that could benefit Self Made Farm. Additionally, High Tech and Focus North have shown consistent performance, but Self Made Farm's recent surge in sales and rank improvement positions it as a formidable competitor in the Oregon flower market.
Notable Products
In April 2025, the top-performing product from Self Made Farm was Swiss Watch Pre-Roll (1g), which climbed to the number one spot with impressive sales of 8764 units. Amnesia Glue Pre-Roll (1g) maintained its strong performance, securing the second position, a slight drop from its first-place finish in February. Big Chillz Pre-Roll (1g) improved its rank to third, showing consistent sales growth each month. Amnesia Haze Pre-Roll 2-Pack (1g) re-entered the rankings at fourth place after a brief absence in the prior months. Notably, Super Boof (3.5g) made its debut in the rankings at fifth place, signaling a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
