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Jun-2024
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Overview
Market Insights Snapshot
Self Made Farm has shown varied performance across different categories in Oregon. In the Concentrates category, the brand has struggled to maintain a top 30 ranking, fluctuating from rank 61 in March to 57 in June. This indicates potential instability or increased competition in this segment. On the brighter side, the Flower category has been a strong performer for Self Made Farm, consistently ranking in the top 10. Notably, the brand jumped from rank 8 in April to rank 5 in May, before stabilizing at rank 6 in June. This consistent performance in the Flower category suggests a strong market presence and consumer preference for their products in this segment.
However, in the Vapor Pens category, Self Made Farm did not make it into the top 30 in any month except April, where they ranked 78th. This indicates a significant challenge in gaining traction in this category, possibly due to stronger competition or lower consumer demand for their vapor pen products. The absence from the top 30 in multiple months is a point of concern and highlights the need for strategic adjustments. Overall, while the brand shows strength in the Flower category, there is room for improvement in Concentrates and Vapor Pens to achieve a more balanced and robust market presence in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Self Made Farm has shown notable fluctuations in its rank and sales over the past few months. Starting from a rank of 6th in March 2024, the brand experienced a dip to 8th in April, only to climb back to 5th in May before settling at 6th in June. This volatility contrasts with the more consistent performance of competitors like PRUF Cultivar / PRŪF Cultivar, which maintained a top 3 position for most of the period before dropping to 5th in June. Meanwhile, Emerald Fields Cannabis and High Tech have also shown varied rankings, with Emerald Fields Cannabis achieving a notable rise to 4th in June. Despite these fluctuations, Self Made Farm's sales saw a significant increase in May, peaking at a higher level than both Emerald Fields Cannabis and High Tech during that month. However, the brand's sales in June were lower than its May peak, indicating a need for strategic adjustments to maintain upward momentum. Chalice Farms, another competitor, showed a steady climb from 21st in March to 7th in June, highlighting the dynamic and competitive nature of the Oregon Flower market.
Notable Products
For June 2024, Self Made Farm's top-performing product was Red Pop Runtz (Bulk) in the Flower category, which climbed from fourth place in May to first place with sales of 2806 units. NY Cheese (3.5g) secured the second spot, showing a strong performance. Gush Mints (Bulk) ranked third, maintaining a consistent presence in the top tier. Purple Octane x Jealousy (1g) and Sherbacio (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, Red Pop Runtz (Bulk) saw a significant rise in rankings and sales compared to previous months, indicating a growing popularity among customers.
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