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Apr-2024
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Overview
Market Insights Snapshot
In Oregon, Self Made Farm has shown a varied performance across different cannabis product categories, with notable movements in rankings that indicate shifts in consumer preference or operational focus. The Flower category stands out as a strong point for the brand, maintaining a top 10 position from January to April 2024, peaking at 4th place in March. This upward trend in rankings, coupled with a significant increase in sales from January's $461,059 to April's $569,815, suggests a growing consumer preference for Self Made Farm's flower products in Oregon. On the other hand, the Concentrates category shows a fluctuating performance, with rankings dropping from 44th in January to 60th in March, before making a significant recovery to 42nd place in April. This recovery could indicate a successful strategic adjustment or a seasonal fluctuation in consumer interest.
However, not all categories have fared as well. The Pre-Roll category saw Self Made Farm initially ranked at 84th in January 2024, but the brand disappeared from the top 30 rankings in the following months, indicating a significant decline in market presence or consumer interest in this category. Similarly, in the Vapor Pens category, the brand was not ranked in January and April but appeared in the rankings at 67th place in February and dropped slightly to 71st in March. The absence from the top 30 rankings in two out of the four months suggests challenges in gaining a strong foothold in the vapor pens market within Oregon. These variances across categories highlight the competitive nature of the cannabis market in Oregon and the need for brands like Self Made Farm to continuously adapt and refine their strategies to maintain and grow their market share.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Self Made Farm has shown notable fluctuations in rank and sales over the recent months, indicating a dynamic position within the industry. Starting in January 2024 ranked 7th and experiencing a slight dip to 9th in February, Self Made Farm impressively climbed to 4th in March before settling back to 7th in April. This trajectory suggests a resilient brand capable of significant recovery and growth, even as it faces stiff competition. Noteworthy competitors include Eugreen Farms, which made a remarkable leap from being outside the top 20 in January and February to 14th in March and then 6th in April, surpassing Self Made Farm in the latter month with a substantial increase in sales. PRUF Cultivar started strong as the top brand in January but saw a decline to 5th by April, despite maintaining higher sales figures than Self Made Farm throughout the period. Other competitors like Deep Creek Gardens and Focus North also show competitive sales and rankings, indicating a highly competitive market where shifts in consumer preference and operational excellence can significantly affect a brand's market position. Self Made Farm's ability to navigate this competitive landscape, marked by its recovery in March, highlights its potential for growth and resilience amidst fluctuating market dynamics.
Notable Products
In April 2024, Self Made Farm saw "Project Gary (Bulk)" leading the sales with a notable figure of 3727 units, maintaining its top position from March. "NY Cheese (Bulk)" followed in second place, showing a consistent sales increase over the months, moving up from fifth in March. The third spot was taken by "Velveeta Breath (Bulk)", marking its debut in the rankings for April. "White Truffle (3.5g)" and "Critical Kush Pre-Roll (1g)" rounded out the top five, both also making their first appearance in the monthly rankings. These shifts indicate a dynamic change in consumer preferences within Self Made Farm's product lineup, highlighting a growing interest in diverse flower products.
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