Aug-2025
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Overview
Market Insights Snapshot
Self Made Farm has demonstrated varied performance across different product categories in Oregon. In the Flower category, the brand showed a significant improvement in its ranking from June to July 2025, climbing from 26th to 16th. This upward movement indicates a strong market presence and consumer preference for their flower products during this period. However, a contrasting trend is observed in the Pre-Roll category, where the brand's ranking declined steadily from May to August, eventually falling out of the top 30 by August 2025. This decline suggests challenges in maintaining competitiveness or consumer interest in this particular segment.
In terms of Concentrates, Self Made Farm re-entered the top 50 rankings in July 2025 after not being in the top 30 in May, indicating a positive shift in sales or market strategy. The Vapor Pens category also saw fluctuations, with a notable dip in ranking in July, followed by a recovery to the 49th position in August. This rebound might be attributed to strategic adjustments or seasonal demand changes. While the brand experienced some challenges, the overall sales figures for certain categories suggest potential growth opportunities if targeted effectively. For more detailed insights on their performance in Oregon, further data analysis would be beneficial.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Self Made Farm experienced notable fluctuations in rank and sales from May to August 2025. While Self Made Farm did not make the top 20 in May and June, it surged to 16th place in July, only to drop back to 24th in August. This volatility contrasts with competitors like Midnight Fruit Company, which consistently maintained a stronger presence, peaking at 13th in July. Meanwhile, Milmar Farms showed a downward trend, falling from 18th in May to 25th in August, despite initially higher sales. Herbal Dynamics and Hometown Cultivation (OR) both demonstrated upward momentum, with the latter achieving a significant jump to 22nd place in August. These dynamics suggest that while Self Made Farm has the potential to climb the ranks, it faces stiff competition from brands that are either more consistent or on an upward trajectory, highlighting the need for strategic adjustments to stabilize and enhance its market position.
Notable Products
For August 2025, the top-performing product from Self Made Farm is Super Boof Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from July and boasting a sales figure of 7,306 units. Rufios Pre-Roll (1g) climbed to the second position, improving from its third place in July. Grandi Guava Pre-Roll (1g) experienced a slight drop, moving from second to third place. Purple Starburst Shatter (1g) made its debut on the rankings in the Concentrates category, securing the fourth position. Super Boof (3.5g) emerged in the rankings for the first time in the Flower category, rounding out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.