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Nov-2025
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Overview
Market Insights Snapshot
Self Made Farm has shown varied performance across different categories in Oregon. In the Concentrates category, the brand has made a notable improvement, climbing from a rank of 53 in October 2025 to 43 in November 2025. This upward trend is accompanied by a significant increase in sales, which suggests a growing consumer interest in their concentrates. On the other hand, in the Pre-Roll category, the brand has not managed to break into the top 30, maintaining a relatively stable but lower rank around the 60s, which indicates an area that may need strategic focus for future growth.
In the Flower category, Self Made Farm has demonstrated a strong performance with a consistent presence in the top 30, moving from rank 29 in October to 21 in November 2025. This positive movement in the rankings is supported by a steady increase in sales, reflecting a robust demand for their flower products. However, the Vapor Pens category tells a different story, where the brand's rank fluctuated, peaking at 52 in September 2025 but falling to 63 by November. This volatility could suggest a competitive market environment or shifting consumer preferences that the brand needs to address. Overall, while there are areas of success, there are also opportunities for improvement that could enhance their market position in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Self Made Farm has shown a promising upward trend in recent months. After starting at a rank of 24 in August 2025, Self Made Farm experienced a dip to 38 in September but rebounded to 29 in October and further improved to 21 by November. This positive trajectory is noteworthy, especially when compared to competitors like William's Wonder Farms, which saw a decline from a rank of 16 in August to 23 in November. Meanwhile, Midnight Fruit Company also showed improvement, climbing from 32 in October to 19 in November, surpassing Self Made Farm. However, Self Made Farm's sales have been on a steady rise, reaching $229,379 in November, indicating strong market performance. Additionally, The Crop Shop and Milmar Farms have also been strong contenders, with Milmar Farms achieving a rank of 20 in November. Despite the competitive pressure, Self Made Farm's consistent sales growth and improved ranking suggest a solid foothold in the Oregon flower market.
Notable Products
In November 2025, the top-performing product from Self Made Farm was Super Boof Pre-Roll (1g) in the Pre-Roll category, reclaiming its top spot with a notable sales figure of 10,149. Ice Cream Cake Pre-Roll (1g) emerged as the second best, marking its debut in the rankings. Hashburger Pre-Roll (1g) held a strong position, ranking third after being second in October. Super Boof (Bulk) entered the rankings at fourth place, showing a positive trend. Rufios Pre-Roll (1g) dropped to fifth place from its consistent third position in the previous months, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
