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Jun-2024
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Overview
Market Insights Snapshot
Deep Creek Gardens has demonstrated significant performance improvements in the Flower category within Oregon. Starting from a rank of 11 in March 2024, the brand climbed to an impressive 2nd position by June 2024. This upward trajectory is indicative of a robust market presence and growing consumer preference. In contrast, their performance in the Pre-Roll category has been less impressive, with ranks hovering around the mid-40s to 50s, never breaking into the top 30. This contrast highlights the brand's stronghold in the Flower category while suggesting potential areas for growth in Pre-Rolls.
Examining the sales data for Deep Creek Gardens in Oregon, a noticeable increase in sales for the Flower category can be observed, with revenues nearly doubling from March to June 2024. This correlates with their improved ranking, suggesting that increased consumer demand is driving their market success. On the other hand, the Pre-Roll category saw a more modest sales increase, which aligns with their relatively stagnant rankings. The absence of Deep Creek Gardens from the top 30 in the Pre-Roll category for consecutive months indicates a need for strategic adjustments to enhance their market position in this segment.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Deep Creek Gardens has shown remarkable improvement in rank and sales over the past few months. Starting from the 11th position in March 2024, Deep Creek Gardens climbed to the 2nd spot by June 2024, indicating a significant upward trend. This is particularly notable when compared to Grown Rogue, which consistently held the top position but with relatively stable sales. Meanwhile, Emerald Fields Cannabis experienced fluctuations, dropping to the 9th position in May before rising to 4th in June, suggesting volatility. Another competitor, Focus North, also showed a significant jump from 14th in May to 3rd in June. The rapid ascent of Deep Creek Gardens in both rank and sales highlights its growing market presence and potential to challenge the leading brands in the Oregon Flower market.
Notable Products
In June 2024, Firebird (Bulk) from Deep Creek Gardens emerged as the top-performing product, securing the first rank with sales of $2884. Runtz (Bulk) maintained its second position from the previous month, showing consistent performance. Megafauna #4 (Bulk) climbed back up to the third position after not ranking in May 2024. Moose and Lobsta (Bulk) entered the rankings at fourth place, demonstrating a strong comeback. Rip City Durban (Bulk) remained steady at the fifth position, showing a slight decline in sales compared to earlier months.
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