Market Insights Snapshot
Deep Creek Gardens, a well-known cannabis brand, has been performing quite consistently in the flower category within the state of Oregon. Maintaining a steady position within the top 20 brands from August to November 2023, the brand has seen a slight fluctuation in its ranking, moving from 9th to 11th place. This slight dip doesn't seem to have significantly affected their sales, which have remained relatively stable, with a slight increase in October and November compared to September.
However, when we look at the Pre-Roll category, the performance of Deep Creek Gardens in Oregon has been less consistent. The brand has not managed to secure a spot in the top 20 brands in this category from August to November 2023, with its ranking gradually slipping from 37th to 42nd place. This is reflected in their sales, which have shown a downward trend during this period. This could indicate a need for the brand to reevaluate their strategies within this category to improve their performance.
In the Flower category within the Oregon market, Deep Creek Gardens has shown a consistent performance, maintaining its rank within the top 20 brands from August to November 2023. While it did not make significant leaps in rank, it held steady while competitors fluctuated. Notably, Oregon Roots saw a significant increase in rank, moving from 19th to 10th place over the same period, indicating a potential threat. Grown Rogue, a top competitor, slipped from 3rd to 9th place, suggesting a possible opportunity for Deep Creek Gardens. Meanwhile, Meraki Gardens experienced a slight decrease in rank, and Rosebud Growers made a significant jump from being outside the top 20 to 13th place. These shifts in the competitive landscape could have implications for Deep Creek Gardens' future strategy and positioning.
In November 2023, the top-performing products from Deep Creek Gardens were predominantly from the Flower category. The product 'Durban (Bulk)' ranked first with impressive sales of 1538 units. Following closely was 'Megafauna #4 (Bulk)', maintaining its second position from September, with a slight increase in sales to 1262 units in November. 'Pineapple Princess (Bulk)' emerged as the third best seller. Notably, 'Runtz (Bulk)' dropped from its third position in October to fifth in November, while 'Bonkers (Bulk)' improved its ranking from fifth in October to fourth in November.