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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Deep Creek Gardens derived 87.37% of May 2026 sales from Flower while Pre-Roll accounted for 12.63%, with Flower down 8.04% month over month and Pre-Roll up 50.01% month over month. Year over year, Flower grew 20.71% and Pre-Roll rose 72.21%, pushing total brand sales up 25.45% even as average price fell 4.06%. With the Flower-heavy mix coinciding with an Oregon Flower rank of #8 and a May 2026 average ticket of $26.57, the pattern implies the brand is balancing volume gains via Pre-Roll momentum against a softer monthly step-down in Flower, concentrating risk in one category while opening a secondary growth lane.
The surge in Pre-Roll share alongside a monthly contraction in Flower suggests the path to mix diversification runs through small-format, lower price-point products, as indicated by the $8.74 average Pre-Roll price versus $37.68 in Flower and a 50.01% month-over-month Pre-Roll lift. Given the #8 rank in Flower within Oregon and a 20.71% year-over-year Flower rise, the brand’s positioning hinges on defending Flower rank while converting incremental traffic from Pre-Roll’s 72.21% year-over-year growth into repeat buyers; this implies prioritizing cross-over assortments and promo depth that protect Flower volume without eroding margin beyond the 4.06% annual price decline.
Competitive Landscape
Deep Creek Gardens sits at rank #8 in OR Flower in May 2026, improving 6 positions from #14 year over year, and also advancing 4 spots from #12 in February 2026; however, it remains below its peak of #4 from September 2024, implying partial recovery rather than a return to prior highs. In contrast, PRUF Cultivar / PRŪF Cultivar held steady at #1 year over year while Grown Rogue climbed from #7 to #2, indicating that Deep Creek Gardens’ 6-rank YoY gain is outpaced at the very top where upward mobility reached 5 positions for a key rival. With Otis Garden jumping 15 ranks from #20 to #5 and Urban Canna moving from #6 to #4, the mid-to-top tier tightened around Deep Creek Gardens despite its improvement from #12 to #8 in the last three months, so the trajectory implies momentum but also rising competitive pressure to convert rank gains into a sustained top-5 presence.
Notable Products
Pineapple Princess (Bulk) delivered the standout movement in May 2026 with a +113.9% month-over-month surge and a jump to rank 1, while GMO (1g) climbed to rank 2 on +58.3% MoM, indicating demand is tilting toward smaller pack sizes alongside a breakout bulk winner. In contrast, GMO (Bulk) fell -25.8% MoM and sits at rank 3, creating a split within the GMO line that points to format cannibalization rather than strain fatigue. Six of the top eight ranks are Flower SKUs, and three pre-rolls cluster at ranks 7–8 with combined sales around $12,000, implying pre-rolls are present but not yet scaling to core status. The pattern implies Deep Creek Gardens is consolidating around a few high-velocity Flower formats, with bulk-led gains complemented by selective 1g success, guiding assortment toward winners while trimming underperforming bulk variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
