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Dec-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Dab Fx has shown a commendable performance in the Concentrates category over the last few months of 2025. Starting from a 24th place ranking in September, the brand moved up to 17th in both October and November, before slightly dropping to 18th in December. This consistent presence in the top 20 highlights their growing popularity and market penetration in Massachusetts. The steady increase in sales, with a notable jump from $34,135 in September to $60,629 by December, underscores a positive trend in consumer demand for Dab Fx products.
While Dab Fx has maintained a strong presence in the Massachusetts market, it's important to note that their absence from the top 30 rankings in other states or provinces could indicate potential areas for expansion or improvement. Being outside the top 30 in these regions suggests that Dab Fx has yet to capture significant market share, presenting both a challenge and an opportunity for the brand to enhance its reach and visibility. This highlights the importance of strategic planning to tap into these untapped markets and improve their standing across various states and categories.
Competitive Landscape
In the Massachusetts concentrates market, Dab Fx has shown a consistent presence, with its rank improving from 24th in September 2025 to 18th by December 2025. This upward trajectory is indicative of a positive sales trend, as Dab Fx's sales figures have steadily increased over the months. Notably, Theory Wellness and Sweetgrass Botanicals have maintained a stronger foothold, with ranks consistently above Dab Fx, suggesting higher sales volumes. However, Dab Fx's ability to surpass Treeworks in the rankings by October 2025 and maintain a lead indicates a competitive edge in capturing market share. Meanwhile, Regenerative has shown remarkable growth, climbing from 40th to 20th, posing a potential threat to Dab Fx if this trend continues. Overall, Dab Fx's steady climb in rank and sales reflects a strengthening position in the Massachusetts concentrates market, though vigilance is necessary to sustain this momentum against both established and emerging competitors.
Notable Products
In December 2025, the top-performing product for Dab Fx was Tarantula - Mango Rush Infused Pre-Roll, which climbed to the first rank with impressive sales of 1206 units. Following closely, Tarantula Banana Land Infused Pre-Roll secured the second spot, marking its debut in the rankings. Tarantula - Pineapple Kush Infused Pre-Roll maintained a steady performance, holding the third position for two consecutive months. Green Crack BHO Wax entered the rankings at fourth place, showcasing a strong presence in the Concentrates category. Notably, Tarantula - Melon Haze Infused Pre-Roll experienced a significant drop, falling to fifth place after being ranked first in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
