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Jun-2024
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Overview
Market Insights Snapshot
Dab Fx has shown varied performance across categories and states, with some notable fluctuations. In the Concentrates category in Massachusetts, Dab Fx experienced a positive trend from March to May 2024, improving its ranking from 22nd to 18th. However, this upward trajectory was not sustained, as the brand dropped back to 22nd place in June 2024. This indicates a competitive market where maintaining a high rank is challenging. On the other hand, the Vapor Pens category tells a different story. Dab Fx did not secure a spot in the top 30 brands for May and June, highlighting a significant struggle in this segment despite being ranked 96th and 100th in March and April, respectively.
Examining sales figures, Dab Fx's performance in the Concentrates category in Massachusetts shows a peak in May 2024, with a noticeable increase in sales before experiencing a decline in June. This suggests that while there was a period of growth, sustaining high sales is challenging in a competitive market. The Vapor Pens category presents a more concerning picture as the brand's absence from the top 30 in May and June indicates a significant drop in market presence and possibly consumer interest. These movements underscore the importance of continuous innovation and marketing efforts to maintain and improve market position.
Competitive Landscape
In the Massachusetts concentrates market, Dab Fx has experienced some fluctuations in rank and sales over the past few months. Dab Fx held the 22nd position in March 2024, climbed to 20th in April, peaked at 18th in May, but then dropped back to 22nd in June. Despite these rank changes, Dab Fx's sales have generally been robust, peaking in May 2024. In comparison, Theory Wellness and The Blues Brothers have shown more volatility in their rankings, with Theory Wellness not making it into the top 20 in any of the months and The Blues Brothers fluctuating between 21st and 31st. Green Gold Group has shown a steady improvement, moving from 28th in March to 23rd in June. Notably, Remedi made a significant leap from 41st in March to 20th in June, indicating a strong upward trend. These insights suggest that while Dab Fx remains a strong player, it faces stiff competition from brands like Remedi and Green Gold Group, which are showing notable upward momentum in both rank and sales.
Notable Products
For Dab Fx in June 2024, the top-performing product was Grease Monkey Crumble (1g) in the Concentrates category, achieving the number one rank with notable sales of 244 units. Oreoz Sugar Wax (1g) followed in second place, improving from its fifth position in May 2024. Grease Monkey Crumble (0.5g) secured the third spot, while Oreoz Wax (0.5g) came in fourth, maintaining strong sales performance. Lemon OG Haze Sugar (0.5g) dropped to fifth place from its top position in May 2024. These rankings reflect a dynamic shift in consumer preferences and highlight the competitive nature of Dab Fx's product lineup.
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