Market Insights Snapshot
In the Concentrates category, Dab Fx showcased a mixed performance in Massachusetts. The brand started at rank 10 in August 2023 but unfortunately dropped out of the top 20 in September and October. However, there was a glimmer of hope as Dab Fx managed to climb back to rank 16 in November. This could indicate a potential upward trend, but it remains to be seen if this will continue. The sales figures also reflected this trend with a noticeable dip in September followed by a steady increase in the following months.
On the other hand, Dab Fx's performance in the Vapor Pens category in Massachusetts was less promising. The brand was not among the top 20 in September and October 2023, which indicates a significant challenge in this category. Although there was a slight improvement in November as it climbed to rank 95, it's clear that Dab Fx has a long way to go in this category. The sales figures in August and November also reflect this struggle, with a notable decrease over this period.
In the Concentrates category within Massachusetts, Dab Fx has experienced a fluctuating market position from August to November 2023. Starting at rank 10 in August, Dab Fx fell significantly to rank 22 in September, slightly recovered to rank 21 in October, and made a notable improvement to rank 16 in November. This indicates a volatile competitive landscape, with Dab Fx's sales performance also reflecting this trend. In comparison, FloraCal Farms has maintained a relatively stable rank, hovering around the mid-teens, while Belushi's Farm has shown consistent improvement, climbing from rank 25 to 17. INSA and The Heirloom Collective have both seen a slight decline in rank over this period. It's worth noting that Dab Fx's sales were higher than Belushi's Farm and The Heirloom Collective in November, despite a lower rank in previous months, suggesting a positive upward trend for Dab Fx.
In November 2023, Dab Fx's top-performing product was the GG4 Badder (1g) from the Concentrates category, with a notable sales figure of 431 units. This product climbed from third place in October to first place in November. The second best-selling product was the Sour Kush Badder (0.5g), also from the Concentrates category. This product dropped from first place in October to second place in November. The third and fourth spots were taken by the Ice Cream Man Crumble (1g) and the GSC Badder (0.5g), respectively, both of which did not rank in the top five in the previous months.