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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dab Fx concentrated its May 2026 mix in Pre-Roll at 61.13% share with 380.59% year-over-year growth and 56.36% month-over-month, while Concentrates held 35.51% share with 43.38% year-over-year and 0.97% month-over-month, and Vapor Pens slid to 3.36% share with 85.79% year-over-year but a -44.31% month-over-month decline. The average price dropped 41.60% year-over-year to $13.04, with Pre-Roll priced at $10.06 and Concentrates at $25.06, indicating mix-led volume expansion aligned with value trade-down in Massachusetts; the thesis is that the brand’s growth is being pulled by low-priced Pre-Rolls while premium-priced Concentrates act as a stabilizer rather than a growth driver.
Holding 61.13% of sales in Pre-Roll while ranking 49 in Massachusetts Pre-Roll positions Dab Fx as a scale player competing on accessibility rather than premium tiering, with 56.36% month-over-month momentum likely to compound share gains if pricing remains near $10.06. The mix shift away from Vapor Pens, down -44.31% month-over-month to 3.36% share, paired with only 0.97% month-over-month growth in Concentrates at a $25.06 price point, implies a deliberate tilt toward high-velocity, lower-price segments to sustain 154.48% brand-level year-over-year growth; the thesis is that Dab Fx is trading depth in premium niches for broader reach in value-led Pre-Rolls to improve rank trajectory from 49 over the next cycles.
Competitive Landscape
Dab Fx ranks #49 in MA Pre-Roll in May 2026, improving 83 positions year over year from #132 and rising 48 places from #97 three months ago; this matches a new peak rank of #49 in May 2026 while still trailing leaders as Jeeter held #1 with 22.0% YoY sales growth and Cali-Blaze advanced from #58 to #2 with 961.2% YoY sales growth. Compared with Northern Grown, which climbed from #26 to #4 alongside 176.3% YoY growth, Dab Fx’s rank acceleration is slower despite achieving its best position, and against Happy Valley (MA) moving from #8 to #5 with 41.5% YoY growth, Dab Fx’s ascent from #132 to #49 points to recovery but not category leadership momentum. The pattern implies Dab Fx’s rapid catch-up is real but the gap to the top tier is widening as multiple rivals post triple-digit gains and top-5 rank jumps.
Notable Products
Tarantula - Pineapple Kush Infused Pre-Roll (1g) posted the standout move in May 2026 with +356.6% MoM to rank 1, while Moon Man Infused Pre-Roll (1g) fell -37.7% to rank 5, signaling a sharp reordering at the top. Pool Party Infused Pre-Roll (1g) rose +136.1% to rank 2 and Tarantula - Melon Haze Infused Pre-Roll (1g) climbed +89.5% to rank 4, and eight of the top ten are Pre-Roll SKUs within the same infused format, concentrating share in a single product type. With Tarantula - Pineapple Kush Infused Pre-Roll (1g) generating $27,194 alongside gains for other infused pre-rolls, the mix points to Dab Fx leaning into a high-potency, flavor-forward pre-roll lineup and deprioritizing underperforming variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
