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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dab Fx is stocked at 93 licensed dispensaries across Massachusetts, with the deepest coverage in Worcester, Boston, Pittsfield, Holyoke, and Lynn. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Dab Fx concentrated 52.63% of sales in Pre-Roll with a 296.10% year-over-year increase in July 2026, while month over month the same category declined 9.58%; Concentrates held 41.61% share with 156.46% YoY growth and a 1.02% MoM uptick, and Vapor Pens accounted for 5.76% share with a 13.43% YoY decline but a 9.58% MoM rise. The brand’s overall sales grew 174.26% YoY as the average price fell 21.31%, indicating unit-led expansion; within markets, Dab Fx’s top state was Massachusetts where Pre-Roll ranked 57, implying price-driven volume gains concentrated in Pre-Roll despite a short-term MoM dip.
The mix skews toward value-accessible format leadership: Pre-Roll’s 52.63% share alongside a 296.10% YoY surge and a 9.58% MoM pullback suggests demand elasticity is being activated by lower average prices, while Concentrates’ 41.61% share with 156.46% YoY and 1.02% MoM growth provides a stabilizer against Pre-Roll variability; Vapor Pens’ 5.76% share, down 13.43% YoY but up 9.58% MoM, points to selective rebound potential. With Pre-Roll rank at 57 in Massachusetts and an overall 21.31% price decline fueling a 174.26% YoY sales lift, the pattern implies Dab Fx is competing on affordability in smokeable formats while using modest Concentrates momentum to buffer month-to-month volatility and define a value-forward positioning.
Competitive Landscape
In July 2026, Dab Fx sits at rank #57 in MA Pre-Roll, up 61 positions year over year from #118, but only 14 spots better than April 2026’s #71, indicating recent gains have slowed since peaking at #46 in May 2026; meanwhile, Jeeter held #1 year over year with a 44.2% YoY sales increase and Cali-Blaze climbed from #16 to #2 with 241.1% YoY growth, outpacing Dab Fx’s rank momentum on both absolute position and acceleration. This pattern implies Dab Fx is recovering from a low base but is being outpaced by frontrunners, so sustaining share will require converting the early-year peak into consistent month-over-month rank gains against faster-rising leaders.
Notable Products
Pool Party Infused Pre-Roll (1g) posted the steepest move in July 2026 with a -74.4% MoM decline, falling to $4,980 and sliding to rank 10, while Tarantula - Melon Haze Infused Pre-Roll (1g) dropped -59.0% at rank 8; this bifurcation signals SKU rationalization pressure at the lower end of the top 10. Velvet Grape Infused Pre-Roll (1g) rose 96.3% MoM to rank 1 as Tarantula - Pineapple Kush Infused Pre-Roll (1g) surged 63.2% at rank 3, indicating that gains are concentrated at the top as mid-pack ranks 4 and 6 saw contrasting moves of -34.9% and +37.3%.
Eight of the top ten are Pre-Roll SKUs, and within that, multiple Tarantula variants occupy ranks 2, 3, 4, 8, and 9, pointing to a family-led mix where rank volatility concentrates in flavor extensions. The pattern implies Dab Fx is consolidating demand into a few breakout Pre-Roll leaders while pruning or de-prioritizing weaker flavor variants, shifting commercial focus toward high-velocity hero SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
