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Sep-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Dab Fx has shown some fluctuations in its rankings within the Concentrates category over the past few months. The brand started with a rank of 14 in June 2025 and experienced a slight decline, dropping to 21 by September 2025. This downward trend in ranking corresponds with a noticeable decrease in sales from $71,470 in June to $36,963 in September. Such a decline in both rank and sales might indicate increased competition or shifting consumer preferences within the Concentrates category, necessitating strategic adjustments for Dab Fx to regain its footing.
In contrast, the Vapor Pens category in Massachusetts presents a different picture for Dab Fx. The brand was not ranked in the top 30 for most of the months, only appearing at rank 98 in July 2025. This suggests that Dab Fx is struggling to establish a significant presence in the Vapor Pens category, potentially due to a highly competitive market or a lack of differentiation in their product offerings. The absence from the top rankings highlights a potential area of growth if the brand can effectively leverage market trends and consumer demands to improve its positioning.
Competitive Landscape
In the Massachusetts concentrates market, Dab Fx has experienced a notable decline in both rank and sales from June to September 2025. Initially ranked 14th in June, Dab Fx dropped to 21st by September, indicating a significant competitive pressure. This decline is mirrored in their sales, which decreased steadily over the same period. In contrast, Fox Tales maintained a relatively stable position, ranking between 14th and 18th, while experiencing a sales dip in September. Meanwhile, Theory Wellness improved its rank from 23rd to 20th, with a consistent sales performance, and Dope Chemist made a remarkable leap from 43rd to 22nd, showcasing a strong recovery in sales. These dynamics suggest that Dab Fx faces challenges in maintaining its market position amidst competitors who are either stabilizing or improving their standings.
Notable Products
In September 2025, the top-performing product for Dab Fx was Kine Garlic Cookies Infused Pre-Roll (1g), securing the number one rank with sales of 557 units. Following closely were Tarantula - Violet Vixen Infused Pre-Roll (1g) and Tarantula - Electric Pineapple Infused Pre-Roll (1g), ranked second and third, respectively. Kine Garlic Punch Infused Pre-Roll (1g) held the fourth position, while Melon Haze Infused Pre-Roll (1g) dropped to fifth from its previous top positions in June, July, and August. Notably, Melon Haze showed a consistent decline in rank despite its earlier dominance. This shift highlights a changing preference among consumers towards newer or different infused pre-roll offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
