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Oct-2025
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Overview
Market Insights Snapshot
Dab Fx has shown a notable performance in the Concentrates category in Massachusetts. Over the span from July to October 2025, the brand maintained a steady presence in the top 30, with rankings fluctuating slightly. Starting at the 20th position in July and August, Dab Fx saw a slight dip to 22nd in September but rebounded to 17th in October. This upward movement in October is particularly noteworthy, suggesting a positive reception and possibly an effective marketing or product strategy. The brand's sales figures also reflect this trend, with a significant increase in October, indicating that the brand has managed to capture more consumer interest towards the end of this period.
Despite the positive trend in Massachusetts, Dab Fx's absence from the rankings in other states or provinces might be a cause for concern, as it suggests that their market penetration is limited geographically. Not appearing in the top 30 brands in other states could mean that Dab Fx is either not present or not competitive enough in those markets. This could represent a potential area for growth or a need for strategic reevaluation. The brand's ability to climb the ranks in Massachusetts could serve as a blueprint for expanding its influence and improving its standings in other regions. However, without additional data, it's difficult to ascertain whether this performance is replicable elsewhere or if it is unique to the Massachusetts market.
Competitive Landscape
In the Massachusetts concentrates market, Dab Fx has shown a notable fluctuation in its ranking and sales performance over the past few months. Starting from a rank of 20 in July 2025, Dab Fx dropped to 22 in September but rebounded to 17 by October, indicating a positive trend despite the competitive landscape. This improvement in rank coincided with a significant increase in sales from September to October, suggesting a successful strategy or product launch. In contrast, Cloud Cover (C3) maintained a steady rank of 11 in July and August but fell to 15 by October, reflecting a decline in sales over the same period. Meanwhile, Volcanna experienced a slight drop from rank 14 to 16, with sales decreasing as well. Interestingly, Dope Chemist showed a remarkable rise from rank 48 in July to 19 in October, with a corresponding surge in sales, posing a potential threat to Dab Fx's upward trajectory. These dynamics highlight the competitive pressures Dab Fx faces, but its recent performance suggests resilience and potential for further growth in the Massachusetts concentrates market.
Notable Products
In October 2025, the top-performing product for Dab Fx was the Tarantula - Violet Vixen Infused Pre-Roll (1g), maintaining its first-place ranking from the previous month with notable sales of 974 units. The Tarantula - Mango Rush Infused Pre-Roll (1g) climbed to the second position from fifth in September, showcasing a significant increase in popularity. The Tarantula - Electric Pineapple Infused Pre-Roll (1g) held steady in third place, although its sales slightly decreased from September. The Tarantula - Melon Haze Infused Pre-Roll (1g) dropped from second place in August to fourth in October, indicating a decline in consumer preference. Lastly, the Tarantula - Pineapple Kush Infused Pre-Roll (1g) entered the rankings in October at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
