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Jul-2024
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Overview
Market Insights Snapshot
Dab Fx has demonstrated varying performance across different states and categories over recent months. In Massachusetts, the brand has seen some fluctuations in the Concentrates category, ranking 19th in April 2024 and improving to 15th in May 2024. However, this positive trend was not sustained as Dab Fx dropped to 25th place in both June and July 2024. This indicates a potential struggle to maintain a strong foothold in the Massachusetts market, despite a promising start in the second quarter of the year. The sales figures reflect this instability, with a notable decrease from $54,673 in May to $35,958 in July.
It's important to note that Dab Fx did not appear in the top 30 brands in several other states and categories during this period, which could be seen as a significant area for improvement. The absence from these rankings suggests that Dab Fx may need to enhance its market penetration strategies or product offerings to compete more effectively. The performance in Massachusetts can serve as an indicator of the brand's potential, but also highlights the challenges Dab Fx faces in achieving consistent growth and visibility across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Massachusetts concentrates market, Dab Fx has experienced notable fluctuations in its ranking and sales over recent months. Despite a strong start in April 2024, where it ranked 19th, Dab Fx saw a slight improvement to 15th in May before dropping to 25th in both June and July. This decline in rank is significant when compared to competitors such as Haze Extracts, which consistently maintained higher ranks, peaking at 17th in June. Similarly, Core Concentrates by Temescal Wellness showed a strong performance, especially in June where it ranked 14th, although it was absent from the top 20 in May. Another competitor, Root & Bloom, displayed volatility with a notable drop from 14th in May to 37th in June, before recovering slightly to 28th in July. The upward trend of Mile 62, improving from 59th in April to 27th in July, further intensifies the competitive pressure on Dab Fx. These dynamics suggest that while Dab Fx has a strong presence, it faces significant competition and needs strategic adjustments to regain and sustain higher rankings in the Massachusetts concentrates market.
Notable Products
In July 2024, the top-performing product for Dab Fx was Garlic Drip x Grease Monkey Infused Preroll (1g) in the Pre-Roll category, maintaining its number one ranking with sales of 358 units. Modified Grapes Sauce (0.5g) in the Concentrates category secured the second spot, while Grease Monkey Budder (1g) followed closely in third place. Grease Monkey Crumble (0.5g) remained steady at fourth position, showing a notable increase from 114 units in June to 178 units in July. Lava Crash Live Sugar (0.5g) rounded out the top five, marking its debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
