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Aug-2025
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Overview
Market Insights Snapshot
In Massachusetts, Dab Fx has shown a fluctuating performance in the Concentrates category over the summer months of 2025. The brand started strong with a rank of 13 in May, improving slightly to 11 in June. However, its position slipped to 15 in July and further to 16 in August. Despite this downward trend in rankings, it is noteworthy that Dab Fx maintained a presence in the top 30 throughout the period, indicating a consistent demand for their products. The sales figures reflect this trend, with a peak in June followed by a decline in the subsequent months. This suggests that while Dab Fx is a recognizable name in the Concentrates category, maintaining its rank will require strategic efforts to address the evident dip in sales and rankings as the summer progressed.
In contrast, Dab Fx's performance in the Vapor Pens category in Massachusetts was less prominent. The brand did not appear in the top 30 rankings from May to July, only emerging in the 97th position in August. This late entry into the rankings highlights a significant challenge for Dab Fx in establishing a foothold in the Vapor Pens market. The absence from the top 30 for most of the summer suggests that the brand needs to enhance its market strategy or product offerings to compete more effectively against other established brands in this category. The available sales data, albeit limited, underscores the potential for growth if Dab Fx can capitalize on market opportunities and consumer preferences in the Vapor Pens category.
Competitive Landscape
In the Massachusetts concentrates market, Dab Fx has experienced some fluctuations in its ranking over the summer of 2025, starting at 13th place in May and dropping to 16th by August. Despite this decline, Dab Fx maintained a relatively strong position compared to its competitors. For instance, Volcanna consistently ranked lower, moving from 19th to 18th, while Treeworks showed a significant improvement, climbing from 20th to 15th. Notably, Dabl made a remarkable leap from 29th in May to 14th in July, before settling at 17th in August. Meanwhile, Sweetgrass Botanicals improved its rank from 22nd to 14th over the same period. These shifts indicate a dynamic market where Dab Fx faces increasing competition, particularly from brands like Dabl and Sweetgrass Botanicals, which have shown upward momentum in sales and ranking.
Notable Products
In August 2025, the top-performing product for Dab Fx was Melon Haze Infused Pre-Roll (1g), maintaining its number one rank from the previous month with sales of 504 units. Sherb Crasher Infused Pre-Roll (1g) held steady at the second position for both July and August. Pool Party Infused Pre-Roll (1g) debuted in the rankings at the third position, indicating a strong market entry. Moon Man Infused Pre-Roll (1g) followed closely in fourth place, while Mango Rush Infused Pre-Roll (1g) rounded out the top five. The consistent rankings of the top two products suggest stable consumer preferences, while the new entries highlight a dynamic shift in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
