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Mar-2026
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Overview
Market Insights Snapshot
In the state of Massachusetts, Dab Fx has shown a consistent presence in the Concentrates category. Over the four-month period from December 2025 to March 2026, their ranking fluctuated slightly, starting at 16th place, peaking at 15th in February, and then dropping to 17th in March. This indicates a relatively stable performance, though there was a noticeable decrease in sales from February to March. In the Pre-Roll category, Dab Fx experienced more variability, with rankings slipping from 95th in December to 96th in March, and notably, they did not make the top 30 in February, which could be a point of concern for the brand in this category.
In the Vapor Pens category, Dab Fx only appeared in the rankings in March 2026, coming in at 88th place in Massachusetts. This suggests that the brand is either newly entering this category or has struggled to gain traction until recently. The entry into the rankings could be seen as a positive sign of growth potential in the Vapor Pens market. However, the absence of rankings in the previous months indicates that Dab Fx has room for improvement in expanding its market share in this category. Overall, while Dab Fx maintains a stable presence in Concentrates, there are opportunities to enhance their performance in Pre-Rolls and Vapor Pens.
Competitive Landscape
In the Massachusetts Pre-Roll category, Dab Fx has experienced fluctuating rankings and sales over the past few months, highlighting a competitive landscape that demands strategic agility. In December 2025, Dab Fx was ranked 95th, and despite a slight improvement to 90th in January 2026, it fell out of the top 20 in February, only to reappear at 96th in March. This inconsistency in ranking is mirrored in its sales figures, which saw a decline from December's performance to March. Competitors like Packs (fka Packwoods) and Discount Canna Club have shown more stable or improving trends, with Packs maintaining a presence in the top 100 and Discount Canna Club climbing from 85th in January to 78th in February before settling at 93rd in March. This competitive pressure suggests that Dab Fx may need to innovate or adjust its marketing strategies to regain and sustain a stronger market position.
Notable Products
In March 2026, the top-performing product for Dab Fx was the Velvet Grape Infused Pre-Roll (1g), maintaining its first-place ranking from February with sales reaching 914 units. The Tarantula - Pineapple Kush Infused Pre-Roll (1g) held steady at the second position, showing a decrease in sales compared to the previous month. The Tarantula - Mango Rush Infused Pre-Roll (1g) slipped to third place, continuing its decline from the top spot in December 2025. Cherry Blaze Infused Pre-Roll (1g) and Tropical Dream Infused Single Pre-Roll (1g) remained at fourth and fifth positions, respectively, with modest sales growth. Overall, while Velvet Grape Infused Pre-Roll leads the rankings, the competition among the top three products remains dynamic with shifting sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
