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Sep-2025
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Overview
Market Insights Snapshot
Volcanna's performance in the Massachusetts concentrates category has shown a positive trend over the past few months. Starting from a rank of 18th in June 2025, the brand has made significant strides, climbing to 13th by September 2025. This upward movement is indicative of Volcanna's growing presence and competitiveness in the Massachusetts market. Despite a slight dip in August, where they fell to 16th, the brand rebounded quickly, suggesting resilience and a strong consumer base. It's notable that Volcanna has consistently remained within the top 20, reflecting steady demand and possibly effective marketing strategies or product offerings.
However, it's worth mentioning that Volcanna's absence from the top 30 in other states or categories could be a concern or an opportunity for expansion, depending on their strategic goals. The brand's focus seems to be concentrated in Massachusetts, where they are making substantial progress. With sales figures peaking in July 2025, there might be underlying factors such as seasonal demand, promotions, or new product launches that contributed to this spike. For those interested in the Massachusetts market, more detailed insights can be found on the Massachusetts market page.
Competitive Landscape
In the Massachusetts concentrates market, Volcanna has shown a promising upward trend in its rankings over the past few months. Starting from the 18th position in June 2025, Volcanna improved its rank to 14th by July, then slightly dipped to 16th in August, before climbing back to 13th in September. This positive trajectory suggests a strengthening market presence, likely driven by strategic marketing or product improvements. In comparison, Mass Alternative Care (MAC) consistently maintained a stable position around the 11th rank, indicating a steady performance but not much growth. Meanwhile, Local Roots experienced a more volatile ranking, dropping from 10th in June to 15th in July, before recovering slightly to 12th by September. Treeworks and Sweetgrass Botanicals also showed fluctuating ranks, with Treeworks moving from outside the top 20 to 15th by September, and Sweetgrass Botanicals improving from 19th to 14th. These dynamics highlight a competitive landscape where Volcanna's consistent upward movement could position it as a stronger contender against its peers, potentially enhancing its sales and market share in the coming months.
Notable Products
In September 2025, Unicorn Meat Crumble (1g) emerged as the top-performing product for Volcanna, climbing from fifth place in August to claim the number one spot, with sales reaching 231 units. Zebra Cake Crumble (1g) made a notable entrance, securing the second position with 199 units sold. Lemon Meringue Crumble (1g) also debuted strongly in third place, achieving 152 units in sales. Ginger Tea Sauce (1g) saw a slight decline, dropping from first place in July to fourth in September, despite consistent sales figures throughout the months. Banana Markers Sauce (1g) entered the rankings in September at fifth place, rounding out the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
