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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dabl is stocked at 35 licensed dispensaries across Illinois and Massachusetts, 22 of them in Illinois, with the deepest coverage in Chicago, Canton, Joliet, Naperville, and Antioch. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Dabl concentrated 96.10% of sales in Concentrates, up 18.89% month over month and 89.19% year over year, while holding rank 11 in Concentrates within Massachusetts; the residual 3.90% in Flower fell 72.87% month over month and 51.80% year over year as average price in Flower sat at $114.06 versus $31.54 in Concentrates. With overall brand sales up 69.79% year over year and average price up 7.00%, the widening gap between a high-priced, shrinking Flower share and a faster-growing, lower-priced Concentrates base implies a deliberate skew toward velocity in Concentrates to support rank containment at 11 and reduce exposure to the volatile Flower segment.
The 18.89% month-over-month surge in Concentrates alongside a 72.87% month-over-month contraction in Flower signals resource and shelf-space reallocation that prioritizes repeatable movement at a $31.54 price point over premium-ticket units at $114.06, and the 89.19% year-over-year growth in Concentrates against a 51.80% decline in Flower indicates the brand’s positioning is consolidating around a single-category identity. Given Dabl’s 69.79% year-over-year brand growth and a Concentrates share of 96.10%, sustaining rank 11 in Massachusetts will depend more on deepening SKU breadth and promotional cadence within Concentrates than on reviving Flower, because incremental gains in the dominant category have higher probability of translating to market share lift than attempts to reverse a shrinking 3.90% niche.
Competitive Landscape
Dabl sits at rank #11 in Massachusetts Concentrates in July 2026, improving 6 positions from #17 year over year, and edging up 3 spots from #14 in April 2026; this rise coincides with Dabl hitting its peak rank of #11 in July 2026 while the top three remained static with Good Chemistry Nurseries steady at #1 and up 83.8% in sales year over year and Nature's Heritage anchored at #3 with 47.5% YoY growth. Meanwhile, mid-pack reshuffling shows Cultivators Classic climbing from #5 to #4 with 35.8% YoY growth while Bountiful Farms slid from #4 to #5 with an 8.1% YoY sales decline; paired with Crispy Commission Concentrates holding #2 despite a 20.5% YoY drop, Dabl’s upward rank from #17 to #11 implies opportunity to capture share from weakening incumbents even as the category’s top end remains hard to dislodge.
Notable Products
Booberry Cookies Live Resin Dablicator (1g) posted the standout move in July 2026 with +165% month over month and a jump to rank 2, while Dabl RSO Dablicator (1g) climbed +91% MoM to rank 1, indicating outsized momentum in dablicator formats. In contrast, Devil's Dust THCA Isolate (2g) fell -26% MoM at rank 3 and Lemon Fatman Live Dablicator (1g) dropped -37% MoM at rank 8, signaling selective pullback even within the same delivery format. Six of the top ten are Concentrates dablicator or resin variants, concentrating demand into on-the-go application rather than traditional jars, with only one raw dollar figure here at $10,197 for Devil's Dust THCA Isolate (2g). The mix points to Dabl leaning into higher-velocity dablicators as the commercial core while pruning underperforming isolate and badder entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
