.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Dabl’s mix was concentrated in Concentrates at 82.14% share with a 240.13% YoY surge and a 29.06% MoM lift, while Flower held 17.86% share with a -27.42% YoY decline but a 177.36% MoM jump; the brand’s overall sales were up 105.09% YoY as average price fell 35.30% YoY, indicating volume-led gains. Within its home focus, Concentrates averaged $30.87 versus Flower at $98.93, pairing lower pricing with higher velocity, and Dabl sat at rank 13 in Massachusetts Concentrates, suggesting mid-pack traction that outpaced Flower’s YoY drop but still left headroom against higher-ranked peers. The pattern implies Dabl is scaling units through price-accessible Concentrates while opportunistically reviving Flower month-over-month, setting a path where category depth in Concentrates can be leveraged to stabilize rank positioning as pricing resets.
The shift toward an 82.14% Concentrates share alongside a 29.06% MoM growth rate, versus Flower’s smaller 17.86% share but 177.36% MoM spike, implies Dabl is using Concentrates as the core volume engine while testing bandwidth for quick-demand capture in Flower. With a rank of 13 in Massachusetts Concentrates and a 240.13% YoY rise in that category against a -27.42% YoY in Flower, the brand’s positioning skews toward repeatable, price-sensitive unit movement rather than premium ticket size, evidenced by a 35.30% YoY price decrease and a cross-brand 105.09% YoY sales increase. This mix points to a strategy where maintaining double-digit MoM momentum in Concentrates while converting a portion of Flower’s triple-digit MoM bounce into sustained share could lift future rank positions without requiring further broad price concessions.
Competitive Landscape
Dabl sits at rank #13 in May 2026 in MA Concentrates, up 15 positions from #28 year over year, and 3 positions ahead of its February 2026 placement at #16; compared with its peak at #12 in December 2025, the current slot is one rank lower, while Harbor House Collective rose from #17 to #5 year over year and Good Chemistry Nurseries held #1 with a 34.9% YoY sales increase versus double‑digit declines at Crispy Commission Concentrates at #2 (-14.8% YoY) and Bountiful Farms at #4 (-4.5% YoY); this mix—climbing 15 ranks YoY but trailing its December peak by 1 rank—implies Dabl is in an upward trajectory but must outpace faster risers to convert momentum into a sustained top‑10 position.
Notable Products
Lemon Fatman Live Resin Badder (0.5g) posted the clearest movement in May 2026 with a +153.9% month-over-month surge that lifted it to rank 4, while Blue Dream Live Resin Dablicator (1g) fell 18.1% to rank 6. Dabl RSO Dablicator (1g) advanced 77.7% month over month to rank 2, and Lemon Fatman Live Dablicator (1g) grew 45.5% to hold rank 1. Four of the top ten are Concentrates Dablicators or Badders, indicating a tilt toward convenient, format-driven concentrates despite Blue Power Live Resin (1g) declining 24.6% at rank 8. This mix implies Dabl is concentrating assortment and demand around fast-moving Dablicator and Badder formats to consolidate share in Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
