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Nov-2025
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Overview
Market Insights Snapshot
In the dynamic landscape of cannabis concentrates, Dabl has exhibited a notable performance across different states. In Illinois, Dabl's trajectory has been particularly interesting. Despite not being in the top 30 brands in August 2025, Dabl made significant strides by climbing to the 28th position by October and maintaining that rank in November. This consistent improvement is indicative of a growing acceptance and recognition in the Illinois market, with sales showing a steady upward trend. The ability to enter and sustain a spot in the top 30 reflects positively on Dabl's market penetration and consumer appeal in this region.
Meanwhile, in Massachusetts, Dabl's performance in the concentrates category has been marked by fluctuations. Starting from the 19th position in August, Dabl saw a slight dip in September, but quickly rebounded to secure the 12th spot by November. This upward movement in Massachusetts is significant, as it suggests a strong recovery and increased consumer demand for Dabl's products. The brand's ability to regain and improve its ranking within a short period highlights its competitive edge and adaptability in a competitive market. Such movements across states underscore Dabl's strategic positioning and potential for further growth in the cannabis concentrates sector.
Competitive Landscape
In the Massachusetts concentrates market, Dabl has shown a significant upward trend in recent months, particularly in November 2025, where it jumped to 12th place from being outside the top 20 in October. This improvement in rank is mirrored by a notable increase in sales, which surged to 64,852 in November, marking a strong recovery from previous months. This upward trajectory positions Dabl favorably against competitors like Local Roots, which saw a decline to 14th place, and Glazed, which also improved but only reached 13th place. Meanwhile, The Heirloom Collective maintained a steady 10th place, indicating consistent performance but not the dynamic growth seen by Dabl. The most striking competitor movement came from Eleven, which leaped to 11th place, just ahead of Dabl, highlighting a competitive landscape where Dabl's recent gains are crucial for maintaining and improving its market position.
Notable Products
In November 2025, Dabl's top-performing product was Lemon Fatman Live Resin Badder (0.5g) from the Concentrates category, achieving the number one rank with sales of 401.0. This product showed a significant improvement, moving up from the second position in October. Lemon Fatman Live Dablicator (1g) slipped to second place after holding the top spot in both September and October, with sales of 360.0. Planet of the Grapes Live Resin Badder (0.5g) climbed to third place from fifth in the previous month, indicating a rising trend in popularity. Dabl RSO Dablicator (1g) dropped to fourth position, showcasing a decline in its ranking over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
