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Jul-2025
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Overview
Market Insights Snapshot
Dabl's performance in the Massachusetts market has shown some interesting fluctuations over the recent months, particularly in the Concentrates category. Starting from April 2025, Dabl held the 21st position, slipping to 29th in May, and slightly improving to 28th in June. However, July marked a significant leap as the brand climbed to the 14th rank. This upward movement in July is noteworthy, especially considering the brand's sales almost doubled compared to the previous month, signaling a strong recovery and potential growth trajectory in this category.
It's important to note that Dabl's absence from the top 30 rankings in any other state or category could indicate areas for growth or challenges that the brand faces outside of the Massachusetts Concentrates market. The fluctuating rankings within Massachusetts suggest a competitive landscape where Dabl is striving to establish a more consistent presence. The brand's ability to rebound in July might be indicative of strategic adjustments or shifts in consumer preferences, offering a glimpse into its potential to capitalize on market opportunities. Further insights into other states and categories could provide a more comprehensive understanding of Dabl's overall market dynamics.
Competitive Landscape
In the Massachusetts concentrates market, Dabl has shown a notable upward trajectory in its rankings from April to July 2025, moving from a position outside the top 20 to rank 14th by July. This improvement is significant given the competitive landscape, where brands like Mass Alternative Care (MAC) and Local Roots have consistently maintained higher ranks, although they experienced some fluctuations. For instance, Mass Alternative Care (MAC) saw a dip in July, moving from 8th to 12th, while Local Roots fell from 9th to 13th. Meanwhile, Treeworks and Dab Fx have shown more stability, with Dab Fx maintaining a consistent presence in the top 20. Dabl's sales have also seen a positive trend, particularly in July, where its sales figures surpassed those of Treeworks, indicating a strengthening market position despite the competitive pressures from established brands.
Notable Products
In July 2025, Planet Sherb Live Resin Batter (1g) emerged as the top-performing product for Dabl, achieving the number one rank in the Concentrates category with sales of 334 units. Following closely, Sake Live Resin Dablicator (1g) secured the second position, showing a strong entry into the rankings. Devil's Dust THCA Isolate (1g) maintained its steady performance by holding the third spot, consistent with its previous rank in June. Banana Puddintain Hash Rosin (1g) climbed to fourth place, marking its first appearance in the rankings since April. Notably, Devil's Dust THCA Isolate (2g), which previously held the top spot in April and June, slipped to fifth place in July, reflecting a shift in consumer preference within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
