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Sep-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Dabl's performance in the concentrates category has shown a steady upward trajectory over the recent months. Starting outside the top 30 in June 2025, Dabl managed to climb into the 39th position by July, improving further to 38th in August, and reaching 35th by September. This consistent upward movement, albeit outside the top 30, indicates a growing presence and acceptance in the Illinois concentrates market. It is noteworthy that despite not breaking into the top 30, Dabl's sales figures in Illinois have shown a positive trend, with a notable increase from $14,011 in June to $19,407 in September.
Meanwhile, in Massachusetts, Dabl has demonstrated stronger performance in the same category. Starting at the 30th position in June, Dabl made a significant leap to 17th in July, indicating a robust spike in market penetration. Although there was a slight dip to 20th in August, Dabl quickly regained momentum, securing the 16th position by September. This movement within the top 30 suggests a solid foothold in the Massachusetts concentrates market, supported by strong sales figures that peaked in July at $59,385. The ability to maintain a position within the top 20, despite minor fluctuations, highlights Dabl's competitive edge in Massachusetts.
Competitive Landscape
In the Massachusetts concentrates market, Dabl has shown a dynamic shift in its competitive positioning from June to September 2025. Initially ranked 30th in June, Dabl made a significant leap to 17th in July, indicating a strong upward momentum. Despite a slight dip to 20th in August, Dabl regained its footing, climbing to 16th by September. This improvement in rank is noteworthy when compared to competitors such as Treeworks, which consistently maintained a higher rank, peaking at 15th in September. Meanwhile, Theory Wellness showed a gradual climb from 23rd to 20th, and Sweetgrass Botanicals improved from 19th to 14th, suggesting a competitive landscape where Dabl's sales strategies are crucial for sustaining its upward trajectory. The data suggests that while Dabl is on an upward trend, maintaining this momentum will require strategic efforts to outpace competitors who are also improving their market positions.
Notable Products
In September 2025, Lemon Fatman Live Dablicator (1g) emerged as the top-performing product for Dabl, securing the first rank with sales of 383 units. Booberry Cookies Live Resin Sugar (1g) made a notable entry, achieving the second rank, while Dabl RSO Dablicator (1g) slipped to third place from its previous top position in August. Layer Cake Live Resin Badder (0.5g) entered the rankings at fourth place. Lemon Fatman Live Resin Badder (0.5g) maintained its position at fifth, consistent with its August ranking, indicating stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
