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Jan-2025
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Overview
Market Insights Snapshot
Dabl has shown notable fluctuations in its performance across different categories and states, with some significant movements in rankings. In the state of Massachusetts, Dabl's presence in the Concentrates category has been particularly interesting. Starting from a rank of 44 in October 2024, the brand made a strong comeback by climbing to the 25th position in November. Although there was a slight dip to 31 in December, Dabl managed to regain momentum, reaching the 26th spot by January 2025. This roller-coaster trend indicates a dynamic market presence, with Dabl's ability to rebound quickly being a positive sign for its growth potential in Massachusetts.
However, the absence of Dabl in the top 30 brands in some months suggests areas for improvement or increased competition. The fact that Dabl was not in the top 30 in October 2024 highlights a challenging period for the brand, possibly due to market saturation or strategic missteps. Yet, their subsequent rise indicates a possible strategic pivot or effective marketing campaigns that helped regain lost ground. The brand's performance in Massachusetts could serve as a case study for understanding market dynamics and consumer preferences in the Concentrates category, offering valuable insights for stakeholders looking to navigate this competitive landscape.
Competitive Landscape
In the Massachusetts concentrates market, Dabl has shown a dynamic shift in its competitive positioning between October 2024 and January 2025. Initially ranked 44th in October, Dabl made a significant leap to 25th in November, indicating a strong upward trend in market presence. However, this momentum slightly tapered off as Dabl settled at 31st in December and then improved to 26th in January. This fluctuation in rank suggests that while Dabl is gaining traction, it faces stiff competition. Brands like Treeworks, which consistently held higher ranks, peaking at 17th in November, and Remedi, which maintained a strong presence despite a dip in November, highlight the competitive landscape. Additionally, Fox Tales experienced a drop from 17th to 30th in December, indicating volatility that Dabl could capitalize on. These insights suggest that while Dabl is on an upward trajectory, strategic efforts are needed to maintain and improve its competitive position against these established brands.
Notable Products
In January 2025, Happy Hour Live Hash Rosin (1g) emerged as the top-performing product for Dabl, climbing from a previous rank of 4 in December 2024 to rank 1, with notable sales of 194 units. Devil's Dust THCA Isolate (1g) maintained its strong performance, holding steady at rank 2 from the previous month, despite a slight increase in sales to 126 units. Planet of the Grapes Live Resin Batter (1g) consistently held its position at rank 3 for two consecutive months. Banana Puddintain Hash Rosin (1g) entered the rankings for the first time, securing the 4th position with 97 units sold. Sour Face Hash Rosin (1g) also reached the 4th spot, matching Banana Puddintain's sales figures, after not being ranked in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
