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Mar-2026
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Overview
Market Insights Snapshot
In the state of Illinois, Dabl has seen a notable improvement in their performance within the Concentrates category. They have moved from being outside the top 30 in December 2025 to securing the 28th position by March 2026. This upward trend is indicative of a growing presence and possibly a strategic pivot or product enhancement that resonated well with consumers. The sales figures support this positive trajectory, with a significant increase from January to March 2026, suggesting that their efforts are paying off in this competitive market.
Meanwhile, in Massachusetts, Dabl's performance has been more stable, maintaining a strong presence in the Concentrates category. Despite a dip in January 2026 to the 18th position, the brand quickly regained its footing by February and March, holding steady at the 14th rank. This consistency, even amidst fluctuations, indicates a loyal customer base and effective market strategies. However, the slight decline in sales from December 2025 to March 2026 could be a point of concern, suggesting the need for potential adjustments in marketing or product offerings to sustain their competitive edge.
Competitive Landscape
In the Massachusetts concentrates market, Dabl experienced notable fluctuations in its rank and sales over the past few months. Starting from December 2025, Dabl was ranked 12th but saw a decline to 18th in January 2026, before recovering slightly to 14th in February and maintaining that position in March. Despite this recovery, Dabl's sales showed a downward trend from December to February, with a slight uptick in March. In contrast, Sweetgrass Botanicals consistently outperformed Dabl, maintaining a higher rank and experiencing a less volatile sales pattern. Meanwhile, Local Roots showed a steady improvement in rank, surpassing Dabl in February and March. Regenerative also showed a strong performance, climbing from 20th in December to 13th in March, indicating a growing competitive pressure on Dabl. These dynamics suggest that while Dabl has managed to stabilize its rank, it faces significant competition from brands like Sweetgrass Botanicals and Local Roots, which could impact its market share if current trends continue.
Notable Products
In March 2026, the top-performing product for Dabl is Lemon Fatman Live Dablicator (1g) in the Concentrates category, which climbed to the number one spot, boasting a significant sales figure of 467 units. Super Boof Live Resin Budder (0.5g) also performed strongly, moving up to second place with a notable increase from its prior fifth position in January 2026. Grape Tootsie Live Resin Batter (1g) debuted in the rankings this month, securing third place with impressive sales. The Dabl RSO Dablicator (1g), while maintaining steady sales, dropped from its top position in January to fourth place. Lastly, Layer Cake Live Resin Badder (0.5g) entered the rankings in fifth place, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
