.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Illinois, Dabl's performance in the Concentrates category has seen some fluctuations over the last few months of 2025. While they managed to break into the top 30 in October and November, ranking 29th and 28th respectively, they slipped back to 34th place in December. This movement indicates a volatility in their market share, suggesting that while there was a momentary improvement, sustaining that position remains a challenge. The notable increase in sales from September to October, where they more than doubled their revenue, shows potential for growth if they can maintain consistency.
Conversely, in Massachusetts, Dabl has demonstrated a more stable and upward trajectory in the same category. After a slight dip in October, where they ranked 22nd, they climbed to 13th in November and further improved to 11th in December. This upward trend is a positive indicator of their growing presence and acceptance in the Massachusetts market. The steady increase in sales, culminating in a significant rise in December, reflects a strong market strategy and consumer preference for their products. However, the challenge remains to break into the top 10, which could signify a more dominant position in the state's concentrates market.
Competitive Landscape
In the Massachusetts concentrates market, Dabl has shown a notable upward trajectory in its rankings from September to December 2025. Initially ranked at 19th in September, Dabl climbed to 11th by December, demonstrating a significant improvement in its competitive positioning. This upward movement is particularly impressive given that competitors such as Mass Alternative Care (MAC) maintained a steady rank of 9th, and Superflux experienced a slight decline, dropping from 8th to 10th. Meanwhile, Local Roots and Dope Chemist remained further behind, with Local Roots consistently ranking between 12th and 14th, and Dope Chemist improving from 25th to 15th. Dabl's sales growth trajectory, with a notable increase from October to December, suggests a strengthening market presence and could be indicative of effective marketing strategies or product offerings resonating with consumers. This positive trend positions Dabl well against its competitors, potentially leading to further gains in market share if the momentum continues.
Notable Products
In December 2025, the top-performing product for Dabl was Planet of The Grapes Live Resin Dablicator (1g) in the Concentrates category, securing the first rank with sales of 342 units. Super Boof Live Resin Budder (0.5g) followed closely in second place. The Planet of the Grapes Live Resin Badder (0.5g) improved its ranking from fifth in October to third in December, indicating a steady increase in popularity. Dabl RSO Dablicator (1g) maintained a consistent presence, ranking fourth in December after fluctuating between third and fifth in previous months. Banana Puddintain Live Resin Badder (0.5g) made an entry into the top five, capturing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
