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Mar-2025
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Overview
Market Insights Snapshot
Dabl has shown a notable improvement in its performance within the concentrates category in Massachusetts. Starting from a position outside the top 30 in December 2024, the brand climbed to rank 31 in both January and February 2025, before breaking into the top 25 by March. This upward trajectory is indicative of strategic adjustments that have positively impacted their market presence. The significant leap to rank 25 in March suggests a strengthening brand appeal and possibly an expanding customer base in this state. While it's clear that Dabl has made impressive strides, the specifics of their strategy remain to be seen.
Despite the promising rise in Massachusetts, Dabl's absence from the top 30 in other states or provinces indicates room for growth and expansion. The brand's focus on Massachusetts could either be a strategic decision to consolidate their market share in a key region or a reflection of challenges faced in penetrating other markets. The substantial increase in sales from January to March highlights a potential seasonal demand or successful marketing campaigns that have yet to be fully revealed. Observing how Dabl leverages this momentum in Massachusetts could provide insights into their future performance across broader markets.
Competitive Landscape
In the Massachusetts concentrates market, Dabl has shown a promising upward trend in its rankings from December 2024 to March 2025, moving from 34th to 25th place. This improvement is indicative of a positive shift in consumer preference and market penetration. Notably, Theory Wellness also experienced fluctuations, rising to 17th in February 2025 before dropping to 24th in March, suggesting a volatile market presence. Meanwhile, Dab Fx maintained a relatively stable position, consistently ranking higher than Dabl but showing a decline from 15th in January to 23rd in March. The entry of Glaze Cannabis into the top 20 in February and March highlights increasing competition, while Inferno gradually improved its rank, indicating a competitive landscape. These dynamics suggest that while Dabl is gaining traction, it faces stiff competition, necessitating strategic marketing efforts to further enhance its market share and sustain its upward trajectory.
Notable Products
In March 2025, the top-performing product from Dabl was Mendo Breath Live Resin Batter (1g) in the Concentrates category, which climbed to the number one rank with sales of 160 units. Fermented Margy Live Resin Sugar (1g), also in the Concentrates category, secured the second position, marking its first appearance in the rankings. Booberry Cookies (28g) in the Flower category dropped to third place after previously holding the top spot in February. Banana Puddintain Hash Rosin (1g) maintained a consistent fourth rank over the last three months. Devil's Dust THCA Isolate (1g) fell to the fifth position, showing a downward trend from its consistent second-place ranking in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
