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Apr-2025
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Overview
Market Insights Snapshot
Dabl has shown varied performance across different categories and states, indicating a strategic focus on certain markets. In Massachusetts, Dabl's presence in the Concentrates category has been noteworthy. After not being in the top 30 at the start of the year, Dabl climbed to the 25th position in March 2025, marking a significant improvement. This upward trend was followed by a slight dip to the 28th position in April, suggesting some volatility but overall positive movement. This fluctuation could be attributed to changes in consumer preferences or competitive pressures within the state.
Interestingly, Dabl's sales figures in Massachusetts reflect a dynamic growth pattern with a notable increase from February to March, aligning with their improved ranking during this period. However, the brand's absence from the top 30 in January and February underscores challenges in maintaining consistent market penetration. This could suggest either a strong comeback strategy or increased marketing efforts that began to pay off in the latter months. Observing these trends can provide insights into Dabl's strategic priorities and their adaptability in a competitive market landscape.
Competitive Landscape
In the Massachusetts concentrates market, Dabl has shown a fluctuating performance in the first four months of 2025, with its rank improving from 31st in January and February to 25th in March, before slipping to 28th in April. This indicates a positive trend in March, likely driven by a sales increase, but a subsequent decline suggests competitive pressures. Notably, Volcanna consistently outperformed Dabl, maintaining a top 20 position in January through March, though it fell out of the top 20 in April, suggesting potential market volatility. Meanwhile, Regenerative experienced a significant drop from 13th in January to 30th in February, before stabilizing around the 21st to 30th range, highlighting the dynamic nature of the market. New entrants like The Fresh Connection and Coastal Healing appeared in the rankings in March and April, respectively, indicating increasing competition. These shifts suggest that while Dabl is making strides, it faces stiff competition and must strategize to capture a larger market share and improve its ranking.
Notable Products
In April 2025, Banana Puddintain Hash Rosin (1g) emerged as the top-performing product for Dabl, climbing from a consistent fourth place in previous months to first, with sales reaching 201 units. Blood Orange Hash Rosin (1g) made a significant leap to second place, having only been ranked in February prior to April. Devil's Dust THCA Isolate (1g) maintained its strong performance, holding steady at second place in February and April, despite a dip in March. New entries in April include Hot Tropic Live Resin Batter (1g) and Booberry Cookies Live Resin Sugar (1g), debuting at third and fourth places, respectively, showcasing a growing interest in live resin products. This shift indicates a dynamic market where new and existing products can quickly rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
