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May-2024
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Overview
Market Insights Snapshot
Dabl's performance in the Massachusetts market has shown some notable fluctuations over the past few months, especially within the Concentrates category. In February 2024, Dabl was ranked 11th, demonstrating a strong presence. However, by April 2024, their rank had slipped to 21st, indicating a significant drop. The brand did manage to recover slightly by May 2024, climbing back up to the 16th position. This movement suggests that while Dabl faces stiff competition, there is potential for recovery and growth in this market. The sales figures reflect these changes, showcasing a peak in February followed by a dip in April and a partial rebound in May.
It's important to note that Dabl's varying rankings highlight both opportunities and challenges in maintaining a steady market position. The drop out of the top 20 in April could be seen as a setback, but the subsequent rise in May shows resilience. This pattern of performance could be indicative of seasonal trends, market dynamics, or shifts in consumer preferences. For stakeholders and potential investors, understanding these movements and the factors driving them can provide deeper insights into the brand's strategy and market adaptability.
Competitive Landscape
In the Massachusetts concentrates market, Dabl experienced notable fluctuations in rank and sales over the past few months. In February 2024, Dabl held the 11th rank but saw a decline to 14th in March and further dropped out of the top 20 in April, before rebounding to 16th in May. This volatility is contrasted by the more consistent performance of competitors like Haze Extracts, which, despite a downward trend, remained within the top 20 throughout the period, and Dab Fx, which showed a steady climb from 42nd in February to 13th in May. Meanwhile, The Fresh Connection made a significant leap from outside the top 20 to 18th place in May, indicating a strong upward trend. These shifts suggest that while Dabl has potential for recovery, it faces stiff competition from brands with more stable or improving market positions. For a deeper understanding of these dynamics and to strategize effectively, advanced data insights are essential.
Notable Products
In May-2024, the top-performing product from Dabl was Star 91 Batter (1g) in the Concentrates category, maintaining its first-place ranking from the previous three months with notable sales of 1313 units. Kandy Cake Batter (1g) also held its second-place position from April, showing strong performance with 784 units sold. Do-Si-Dos Batter (1g) stayed consistent in the third spot, although its sales slightly decreased to 48 units. Gastro Pop Batter (1g) emerged as a new entrant in the fourth position. Meanwhile, Runtz Live Resin Batter (1g) dropped to fifth place, continuing its decline in ranking since February.
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