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Oct-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Dabl has shown a positive trajectory in the concentrates category, moving from a rank outside the top 30 in July 2025 to securing the 29th position by October 2025. This upward trend is indicative of a significant increase in sales, which saw a notable jump from $18,323 in September to $41,256 in October. This improvement suggests that Dabl is gaining traction in Illinois, potentially due to increased market penetration or product popularity. The brand's ability to break into the top 30 is a positive sign, demonstrating potential for further growth in this competitive market.
Conversely, in Massachusetts, Dabl's performance in the concentrates category has been relatively stable, although it experienced a slight dip in ranking from 17th in September 2025 to 21st in October 2025. Despite this minor setback, the sales figures have shown resilience, with October sales rebounding to $50,373 after a decrease in the previous months. This suggests that while the brand may face challenges in maintaining its rank, it still manages to capture a substantial share of the market. The fluctuations in ranking and sales indicate a dynamic market environment in Massachusetts, where Dabl continues to hold a significant presence.
Competitive Landscape
In the Massachusetts concentrates market, Dabl has experienced notable fluctuations in its ranking and sales over the past few months. Starting in July 2025, Dabl was ranked 18th, but by October, it had slipped to 21st, indicating a slight decline in its market position. Despite this drop, Dabl's sales in October showed a positive trend, increasing from $42,028 in September to $50,373. This suggests that while Dabl's rank fell, its sales performance improved, possibly due to effective marketing strategies or product offerings. In contrast, Treeworks saw a consistent decline in both rank and sales, falling out of the top 20 by October. Meanwhile, Dab Fx improved its rank significantly from 22nd in September to 17th in October, with sales increasing to $54,801, surpassing Dabl. Additionally, Dope Chemist made a remarkable leap from 48th in July to 19th in October, indicating a strong upward trajectory. These shifts highlight the competitive nature of the concentrates market in Massachusetts and suggest that Dabl may need to innovate or adjust its strategies to maintain and improve its market position.
Notable Products
In October 2025, the top-performing product for Dabl was Lemon Fatman Live Dablicator 1g, maintaining its leading position with a notable sales figure of 450 units. Following closely, Lemon Fatman Live Resin Badder 0.5g climbed to the second position from fifth in September, marking a significant increase in rank. Devil's Dust THC Isolate 0.5g also showed impressive growth, moving up to third place from fifth last month. Dabl RSO Dablicator 1g, although dropping slightly to fourth place, still demonstrated consistent performance over the months. New to the top rankings, Planet of the Grapes Live Resin Badder 0.5g entered the list at the fifth position, showcasing its growing popularity in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
