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Aug-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Dabl's performance in the Concentrates category has been steadily improving. Although the brand did not make it into the top 30 rankings in May, June, or July of 2025, it broke into the rankings in August, positioning itself at 37th place. This entry into the rankings signifies a positive trend for Dabl, as the brand's sales increased from July to August, reflecting growing consumer interest and market penetration. The upward movement suggests that Dabl is gaining traction in the Illinois market, potentially setting the stage for further advancements in the coming months.
In contrast, Dabl's presence in the Massachusetts market shows a more dynamic trajectory. The brand improved its ranking in the Concentrates category from 29th in May to an impressive 14th place by July, before slightly declining to 17th in August. Despite this slight dip, Dabl's sales in July were notably higher than in other months, indicating a strong performance and consumer demand during that period. This fluctuation in rankings and sales highlights the competitive nature of the Massachusetts market and Dabl's ability to capture consumer interest effectively, albeit with some variability. The brand's performance in Massachusetts suggests potential for further growth if it can maintain its momentum and address the competitive challenges it faces.
Competitive Landscape
In the Massachusetts concentrates market, Dabl has shown a dynamic shift in its competitive positioning from May to August 2025. Starting from a rank of 29 in May, Dabl made a significant leap to 14 in July, before adjusting slightly to 17 in August. This upward trajectory in rank is mirrored by a notable increase in sales, particularly in July, where Dabl's sales surged, indicating a successful strategy or product launch during this period. In comparison, Treeworks also displayed a strong performance, climbing from a rank of 20 in May to 15 in August, with consistent sales growth. Meanwhile, Dab Fx maintained a relatively stable position, fluctuating slightly but remaining within the top 20. Volcanna and Fox Tales showed less volatility, with Volcanna improving its rank from 20 to 18, while Fox Tales experienced a slight decline. The competitive landscape suggests that while Dabl has made impressive gains, maintaining this momentum will require strategic efforts to outpace competitors like Treeworks and Dab Fx, who are also showing strong market presence.
Notable Products
In August 2025, the top-performing product for Dabl was the Dabl RSO Dablicator (1g) in the Concentrates category, achieving the number one rank with sales reaching 508 units. The Lemon Fatman Live Dablicator (1g) closely followed, securing the second position. Notably, Devil's Dust THCA Isolate (2g) saw a shift in its ranking, moving from the top position in June to third in August. The Banana Puddintain Hash Rosin (1g) maintained a consistent presence in the top five, ranking fourth. The Lemon Fatman Live Resin Badder (0.5g) entered the top five for the first time in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
