Sep-2024
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Overview
Market Insights Snapshot
Regenerative has demonstrated notable performance improvements in the Massachusetts market, particularly in the Concentrates category. Starting from a rank outside the top 30 in June 2024, the brand climbed to the 19th position by September 2024. This upward trajectory indicates a strong market presence and growing consumer acceptance, as evidenced by a significant increase in sales from $21,299 in June to $49,439 in September. Such a leap in rankings and sales suggests that Regenerative is successfully capturing market share and potentially innovating within the Concentrates category to appeal to a broader audience.
In contrast, Regenerative's performance in the Vapor Pens category in Massachusetts shows a different trend. The brand entered the rankings in July 2024 at the 93rd position and improved to the 72nd position by September. Although the brand was not in the top 30, the consistent climb in rankings and sales, from $16,144 in July to $25,431 in September, indicates gradual but steady growth. This suggests that while the brand is making inroads in this category, there is still significant room for improvement to reach the top tier of competitors. The varying performance across these categories highlights the brand's potential to diversify and strengthen its market strategy.
Competitive Landscape
In the Massachusetts concentrates market, Regenerative has demonstrated a notable upward trajectory in rankings over the past few months, moving from 39th place in June 2024 to 19th in September 2024. This improvement suggests a positive reception and growing consumer interest, likely driven by strategic marketing or product innovation. In comparison, Belushi's Farm has also shown a steady climb, reaching 21st place in September 2024, indicating competitive pressure. Meanwhile, Local Roots experienced a decline, falling to 22nd place, which may present an opportunity for Regenerative to capture some of their market share. Haze Extracts has maintained a relatively stable position, ranking 14th in September 2024, while The Heirloom Collective saw a significant drop to 15th place, potentially indicating challenges that Regenerative could capitalize on. Overall, Regenerative's sales trends and ranking improvements suggest it is well-positioned to continue gaining ground in this competitive landscape.
Notable Products
In September 2024, Regenerative's top-performing product was Gorilla Glue x Mythic OG Live Badder (1g) from the Concentrates category, securing the first rank with sales totaling 930 units. Cotton Candy x OG Live Badder (1g), also from Concentrates, climbed to the second rank, showing a significant increase from its fourth position in June 2024. Blueberry Muffin Live Resin Cartridge (1g) maintained consistent performance in the Vapor Pens category, ranking third, although it had previously ranked second in July 2024. Pink Paradise Live Resin Cartridge (1g) made its debut in the top five, achieving fourth place, while Tropical Punch Live Resin Cartridge (1g) rounded out the top five. This month highlighted a strong performance in the Concentrates category, with notable movement in the Vapor Pens segment as well.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.