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Oct-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Regenerative has shown a noteworthy upward trajectory in the Concentrates category. Starting from a rank of 44 in July 2025, the brand climbed to the 28th position by October, indicating a significant improvement in brand performance. This upward movement is supported by a substantial increase in sales, reflecting a growing consumer demand for their concentrates. However, it's important to note that Regenerative was not within the top 30 brands at the start of this period, which suggests there is still room for growth and improvement in market penetration.
In contrast, the Vapor Pens category in Massachusetts presents a different narrative. Regenerative's ranking improved from 79 in July to 60 by October, a positive but more gradual ascent compared to their performance in Concentrates. This steady rise, while promising, indicates that the brand has yet to break into the top tier of Vapor Pens brands in the state. The consistent increase in sales figures suggests that they are making headway, but the brand's absence from the top 30 underscores the competitive nature of this category and the challenges that lie ahead.
Competitive Landscape
In the Massachusetts vapor pens category, Regenerative has demonstrated a consistent upward trajectory in rankings from July to October 2025, moving from 79th to 60th place. This positive trend indicates a strengthening market presence, likely driven by increased consumer interest and effective marketing strategies. In contrast, competitors such as Khalifa Kush and Eleven have shown fluctuations in their rankings, with Khalifa Kush experiencing a dip back to 56th place in October after reaching 47th in September, and Eleven dropping from 45th in August to 64th in October. Meanwhile, Theory Wellness has mirrored Regenerative's initial ranking at 62nd in July and October, suggesting a competitive but volatile market landscape. Despite having lower sales figures compared to some competitors, Regenerative's steady climb in rank highlights its potential for capturing a larger market share in the coming months.
Notable Products
In October 2025, the top-performing product for Regenerative was the Pink Lemonade Live Resin Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 762 units. The Strawnana Smoothie Live Resin Cartridge (1g) climbed to second place, showing a significant improvement from its previous absence in September, with sales reaching 682 units. Lemon Slushie Live Resin Cartridge (1g) maintained a steady performance, holding the third position for two consecutive months. Tropical Punch Live Resin Cartridge (1g) saw a decline, moving from second in August to fourth in October. Pineapple Candy Distillate Cartridge (1g) experienced a downward trend over the months, ending in fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
