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Dec-2024
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Overview
Market Insights Snapshot
Regenerative has shown a dynamic performance in the Massachusetts market, particularly within the Concentrates category. The brand saw a notable ascent in rankings from September to November 2024, jumping from 13th to 8th place. However, December marked a decline as they fell to 17th, indicating potential volatility in their market position. This movement suggests that while Regenerative can capture consumer interest effectively, sustaining that momentum might be challenging. On the other hand, their presence in the Vapor Pens category has been less impactful, consistently ranking outside the top 30, which highlights an area with room for growth or a need for strategic reevaluation.
In terms of sales, Regenerative experienced a significant uptick in the Concentrates category during October and November, with a peak in November before declining in December. This fluctuation in sales and ranking could be indicative of seasonal trends or competitive pressures. Meanwhile, the Vapor Pens category has shown a steady yet modest performance, with sales figures remaining relatively flat from October to December. This consistency, albeit at a lower level, might suggest a stable but niche customer base. The brand's performance across these categories in Massachusetts offers insights into its market strategies and potential areas for growth or improvement.
Competitive Landscape
In the Massachusetts concentrates market, Regenerative experienced significant fluctuations in its ranking and sales performance from September to December 2024. Initially ranked 13th in September, Regenerative climbed to an impressive 7th place in October, maintaining a strong position at 8th in November, before dropping to 17th in December. This volatility contrasts with competitors like Root & Bloom, which showed a steady upward trend, moving from 31st in September to 14th by December, and Local Roots, which improved from 18th to 15th over the same period. Meanwhile, Treeworks and Dab Fx demonstrated more consistent performance, with Treeworks rising from 30th to 19th and Dab Fx fluctuating slightly but ending at 18th. The sales data suggests that while Regenerative had a peak in October and November, its December sales saw a notable decline, potentially impacting its rank. This dynamic environment underscores the competitive nature of the Massachusetts concentrates market and highlights the importance of strategic positioning to maintain and improve market standing.
Notable Products
In December 2024, the top-performing product for Regenerative was Caramel Cream x Hella Jelly Live Sugar (1g) in the Concentrates category, securing the first rank with impressive sales of 732 units. Strawnana Smoothie Live Resin Cartridge (1g), a Vapor Pens product, followed closely in second place. Majik Skunk Live Budder (1g) maintained its consistent performance by holding the third position, despite a drop in sales from November. Jungle Cheesecake Live Badder (1g) and Frosty Pilgrim x Mayflower Madness Live Badder (1g) rounded out the top five, with both products making their debut in the rankings for December. Notably, the rankings saw a reshuffling as new entries emerged, indicating a dynamic shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
