The Fresh Connection

Data Snapshot: May 04, 2024
The Fresh Connection Cannabis Brand Logo
$500K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

33

Product Count

SKUs

The Fresh Connection

Overview

Markets

The Fresh Connection Locations

Product Trends

The Fresh Connection Categories

The Fresh Connection Sales

Market Insights Snapshot

The Fresh Connection Historical Sales by Category

In Massachusetts, The Fresh Connection has shown a diverse presence across multiple cannabis categories, indicating a broad market strategy. Notably, their performance in the Flower category has seen a positive trajectory, moving from a rank of 43 in January 2024 to 32 by April 2024. This upward movement, coupled with a consistent increase in sales from January's $241,937 to April's $353,114, underscores a growing consumer preference for their Flower products. Conversely, the brand's initial absence in the Concentrates category until March, followed by a rank of 44 in March and a slight dip to 54 in April, suggests challenges in gaining a strong foothold in this segment. The lack of presence in the top 30 brands for the first two months of the year could be seen as a missed opportunity in a competitive market.

Moreover, The Fresh Connection's foray into the Pre-Roll and Vapor Pens categories tells a story of mixed results. In Pre-Rolls, the brand maintained a position within the top 30, fluctuating slightly but showing resilience in rankings from 27 in January to 26 in April 2024. This stability, despite a slight decrease in sales from February's $202,542 to April's $184,706, indicates a solid consumer base. On the other hand, the Vapor Pens category presents a significant challenge, with the brand only making an appearance in February at a rank of 84, which suggests a struggle to capture market interest in this category. This absence in the top rankings for the remainder of the quarter might reflect strategic misalignments or operational hurdles in appealing to vapor pen consumers within the state.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
54
32
26
The Fresh Connection

Competitive Landscape

In the competitive landscape of the cannabis flower category in Massachusetts, The Fresh Connection has shown a notable upward trajectory in its rankings from January to April 2024, moving from 43rd to 32nd place. This improvement in rank is indicative of a positive sales trend, despite the fierce competition in the market. Noteworthy competitors include Cookies, which despite starting outside the top 40, made a significant leap to 30th place by April, showcasing a remarkable increase in sales. Similarly, The Botanist made an impressive jump from not being in the top 65 in February to ranking 33rd by April, highlighting a rapid gain in market share. Other competitors like Harbor House Collective and Simpler Daze have also shown fluctuations in their rankings, but have maintained positions within the top 35, indicating a strong presence in the market. The Fresh Connection's steady climb in rankings, amidst such dynamic competition, suggests a growing consumer preference and an increasing foothold in the Massachusetts flower market, positioning it as a brand to watch in the coming months.

The Fresh Connection market ranking for MA Flower

The Fresh Connection

Notable Products

In April 2024, The Fresh Connection saw Jelly Biscotti Pancakes (3.5g) from the Flower category leading the sales with 4037 units, marking its rise to the top from previously being ranked 4th in January and February. Following closely, Jelly Biscotti Pancakes Pre-Roll (1g) from the Pre-Roll category secured the second position, with a slight drop from its top spot in February. Sundae Driver Pre-Roll (1g), also in the Pre-Roll category, climbed to the third rank in April after leading in March, showcasing significant popularity and demand. MAC 31 (3.5g) from the Flower category, and MAC 31 Pre-Roll (1g) from the Pre-Roll category, rounded out the top five, taking the fourth and fifth spots respectively, indicating a stable interest in MAC 31 products. These rankings demonstrate a dynamic shift in consumer preferences within The Fresh Connection's offerings, highlighting the competitive nature of product performance month over month.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Jelly Biscotti Pancakes (3.5g)
Flower
4
4
>5
1
Jelly Biscotti Pancakes Pre-Roll (1g)
Pre-Roll
3
1
3
2
Sundae Driver Pre-Roll (1g)
Pre-Roll
>5
5
1
3
MAC 31 (3.5g)
Flower
>5
>5
4
4
MAC 31 Pre-Roll (1g)
Pre-Roll
>5
>5
2
5
View product & sales data

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