Market Insights Snapshot
In Massachusetts, The Fresh Connection has seen some interesting movements in the flower and pre-roll categories. In the flower category, the brand didn't make it to the top 20 brands in the state for the months of June, July, August, and September 2023, indicating a potential area for improvement. However, it's worth noting that despite not being in the top 20, they still managed to generate significant sales, with August 2023 seeing sales of $398,490.
On the brighter side, in the pre-roll category, The Fresh Connection managed to improve its ranking from 29th in August 2023 to 19th by September 2023. This upward trend suggests a growing preference for the brand's pre-rolls among cannabis consumers in Massachusetts. While the specific sales figures for September are reserved for premium insights, the fact that they were able to climb up the rankings in such a competitive market is a promising sign for the brand's performance in this category.
In the Flower category in Massachusetts, The Fresh Connection has seen a slight decrease in rank from 23rd in June and July 2023 to 26th in September 2023, indicating a small drop in sales. In comparison, Cresco Labs has experienced a more significant drop in rank, falling from 21st in June to 28th in September. On the other hand, Bask (MA) has improved its rank from 30th in July to 22nd in September, suggesting a notable increase in sales. Similarly, The Heirloom Collective has also improved its rank from 31st in June and July to 27th in September. However, Green Gold Group has seen a significant decrease in rank, dropping from 13th in July to 25th in September. This data suggests that while The Fresh Connection has seen a slight decrease in sales, it has remained more stable than some of its competitors.
In September 2023, The Fresh Connection's top-selling product was the Mandarin Margarita Pre-Roll (1g) with a total of 4253 units sold. Following closely in second place was the Lemon Cane Pre-Roll (1g) with 3647 units sold. The MAC 31 (3.5g) retained its position from the previous months at third place, showing consistent performance. The Moonbow Pre-Roll (1g) improved its ranking from the fifth place in July and June to the fourth in September. Lastly, the Moonbow (3.5g) dropped to the fifth position in September from the fourth in August and July.