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Apr-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Coastal Healing has shown a promising entry into the concentrates category by securing the 29th position in April 2025. This indicates a positive movement as they were not ranked in the top 30 in the preceding months, suggesting a potential strategic move or increased consumer interest that has propelled them into the rankings. However, in the flower category, Coastal Healing remains outside the top 30, with ranks of 84th in March and 91st in April, which implies that while there is some presence, the brand may need to focus on competitive strategies or product differentiation to improve its standing in this segment.
Analyzing the sales performance, Coastal Healing's flower sales in Massachusetts have seen a decline from $93,445 in March to $84,000 in April, which might be a reflection of the brand's lower ranking in the flower category. This downward trend in sales could be indicative of increasing competition or shifts in consumer preferences within the state. The absence of Coastal Healing in the top 30 brands in the concentrates category for the months before April might highlight either a new product launch or marketing efforts that have recently started to pay off, marking a significant entry point for the brand in this competitive sector.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Coastal Healing has shown a fluctuating presence, entering the top 100 ranks in March 2025 at 84th place and slightly dropping to 91st in April 2025. This indicates a relatively new but growing presence in the market. In contrast, Island has experienced a significant decline, starting the year at 36th and dropping to 90th by April, which could suggest potential market share opportunities for Coastal Healing. Meanwhile, Anthologie also saw a decline from 74th in January to 96th in April, further highlighting a shifting competitive environment. Green Gold Group maintained a more stable ranking, ending April at 80th, which might indicate a steady consumer base. These dynamics suggest that Coastal Healing could capitalize on the declining ranks of some competitors to improve its market position and sales in the coming months.
Notable Products
In April 2025, Raspberry Sunset (3.5g) emerged as the top-performing product for Coastal Healing, climbing to the number one spot with notable sales of 836 units. Lemon Zephyr Pre-Roll (1g) maintained its strong performance, consistently holding the second position from March to April. Lemon Zephyr (3.5g) saw a slight decline, moving from the top rank in March to third in April. Dosidos (3.5g) made its first appearance in the rankings at fourth place, while Dante's Inferno (3.5g) debuted at fifth. These shifts indicate a dynamic market with new entries gaining traction and established products maintaining their popularity.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
