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Jun-2024
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Overview
Market Insights Snapshot
Dabs 4 Less has shown varied performance across different states and categories over the past few months. In Washington, the brand maintained a consistent rank of 10th place in the Concentrates category from March to May 2024. However, there was a notable decline in June 2024, where they dropped to 16th place. This drop could indicate increased competition or a shift in consumer preferences. Despite this, the brand's sales figures in Washington reveal a decrease from $177,019 in March to $96,136 in June, suggesting that the ranking drop correlates with a significant reduction in sales volume.
Interestingly, Dabs 4 Less did not appear in the top 30 brands in any other state or category, which could be a cause for concern or an area for potential growth. Their absence from the rankings highlights the brand's limited geographical reach or competitive position outside of Washington. This underperformance in other markets suggests that Dabs 4 Less might need to explore strategic initiatives to expand its footprint and improve its market presence in other states. The brand's focus on the Washington market has yielded mixed results, and diversifying could be key to stabilizing and enhancing its overall performance.
Competitive Landscape
In the Washington concentrates market, Dabs 4 Less has experienced notable fluctuations in its ranking and sales over the past few months. Starting strong in March 2024 with a rank of 10, Dabs 4 Less maintained this position through April and May, but saw a significant drop to 16 in June. This decline in rank is mirrored by a substantial decrease in sales, from $177,019 in March to $96,136 in June. In contrast, competitors like Full Spec and Hitz Cannabis have shown more stable or improving trends. Full Spec, for example, although experiencing a slight dip, remained within the top 15, while Hitz Cannabis climbed from 24 in March to 15 in June. These shifts suggest that while Dabs 4 Less started the period as a strong contender, its recent performance indicates a need for strategic adjustments to regain and sustain its market position.
Notable Products
In June 2024, the top-performing product from Dabs 4 Less was Afghani Kush BHO Wax (1g) in the Concentrates category, with notable sales of $983. Lemon Biscotti BHO Wax (1g), which held the top spot in May, dropped to second place with $918 in sales. Too Cool BHO Wax (1g) maintained its third-place ranking from the previous month, with sales of $912. Rainbow Chip BHO Wax (1g) climbed one spot from fifth to fourth place, achieving $771 in sales. Zerbert BHO Wax (1g) entered the rankings in June, securing the fifth position with $726 in sales.
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