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Dec-2024
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Overview
Market Insights Snapshot
In the Washington market, Dabs 4 Less has shown a relatively stable performance in the Concentrates category. The brand maintained a steady presence within the top 15, despite a slight dip in October and November where it ranked 11th. By December, Dabs 4 Less improved its position to 10th place. This consistency suggests a solid consumer base and effective market strategies, particularly as sales figures demonstrated an upward trend from October through December, culminating in a notable increase to $144,858 in December.
While Dabs 4 Less has managed to remain in the top 30 in Washington, their absence from the top 30 in other states or categories indicates potential areas for growth. The lack of ranking in additional regions could be interpreted as an opportunity for market expansion or a need to reassess competitive strategies outside of Washington. This situation presents a dual narrative of both a stronghold in their primary market and an open field for potential development in others.
Competitive Landscape
In the competitive landscape of concentrates in Washington, Dabs 4 Less has experienced some fluctuations in its ranking over the last few months, which could be indicative of shifting consumer preferences or competitive pressures. In September 2024, Dabs 4 Less held the 9th position, but it slipped to 11th in October and November before recovering slightly to 10th in December. This movement suggests a dynamic market where brands like Sticky Frog and Dabstract have maintained more stable positions, with Sticky Frog consistently ranking in the top 9. Despite these changes in rank, Dabs 4 Less's sales figures have shown resilience, with a slight upward trend from November to December, contrasting with the sales decline of Snickle Fritz in the same period. This suggests that while Dabs 4 Less faces stiff competition, its sales performance remains robust, potentially driven by loyal customer retention or effective marketing strategies.
Notable Products
In December 2024, Lemon OG Wax (1g) emerged as the top-performing product for Dabs 4 Less, leading the sales with a notable figure of 2,908 units sold. Death Star Wax (1g) followed closely in second place, while Purple Pie Wax (1g) secured the third position. Middlefork Wax (1g) ranked fourth, indicating a stable performance among the top four products. Pink Lemonade Wax (1g), which was ranked third in November, saw a decline to the fifth position in December. This shift highlights a competitive market where Lemon OG Wax consistently maintained its top rank throughout the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
