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Aug-2025
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Overview
Market Insights Snapshot
In the Washington market, Dabs 4 Less has shown consistent improvement in the Concentrates category over the summer months of 2025. Starting with a rank of 20 in May, the brand climbed to 16th by July and maintained this position in August. This upward trajectory suggests a growing preference for their products among consumers in the state. Despite a slight dip in sales from May to June, the brand recovered by July and stabilized in August, indicating a solidifying presence in the market. The ability to maintain a top 20 position consistently highlights their competitive edge in Washington.
Notably, the absence of Dabs 4 Less from the top 30 brands in other states or categories could be seen as a potential area for growth or a gap in their market penetration strategy. This lack of presence outside Washington might suggest that the brand has yet to expand its influence beyond its current stronghold or that it faces stiffer competition in other regions. For stakeholders and potential investors, this could be a double-edged sword; while the brand shows promise in its home state, the challenge remains to replicate this success elsewhere. Understanding the factors that contribute to their success in Washington could be key to unlocking further growth opportunities.
Competitive Landscape
In the Washington concentrates market, Dabs 4 Less has shown a consistent upward trend in rankings over the summer of 2025, moving from 20th place in May to a stable 16th place by July and August. This improvement in rank suggests a positive reception from consumers, despite facing stiff competition. Notably, Dab Dudes experienced fluctuating rankings, dropping to 36th in July before recovering to 17th in August, indicating potential volatility in their market presence. Meanwhile, Sitka has steadily climbed from 23rd to 18th place, hinting at a gradual increase in consumer interest. Dabtastic and Pacific & Pine have maintained relatively stable positions, with Dabtastic slightly declining from 10th to 14th and Pacific & Pine improving from 19th to 15th. These dynamics suggest that while Dabs 4 Less is gaining traction, it must continue to innovate and differentiate itself to maintain and improve its market position against competitors with varying sales trajectories.
Notable Products
In August 2025, Gelato 69 BHO Wax (1g) emerged as the top-performing product for Dabs 4 Less, climbing from second place in July to first place with sales reaching 1643 units. Mochi Gelato BHO Wax (1g) moved up from third to second place, indicating a positive trend in consumer preference. Lemon Love BHO Wax (1g), which was the top product in July, fell to third place in August. Dolato Wax (1g) and Platinum Burger Wax (1g) debuted in the rankings at fourth and fifth place, respectively, showing new interest in these products. Overall, the rankings highlight a dynamic shift in consumer preferences within the concentrates category over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
