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Aug-2025
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Overview
Market Insights Snapshot
Sitka has shown varied performance across different states and product categories. In California, the brand's presence in the Concentrates category has been declining, with its rank dropping from 61st in June 2025 to 88th by August 2025. This downward trend is coupled with a decrease in sales from $38,828 in June to $18,962 in August. On the other hand, in Washington, Sitka has maintained a relatively stable performance in the Concentrates category, with an upward movement from 23rd in May to 18th in August, indicating a strengthening position in that market.
In the Vapor Pens category in Oregon, Sitka did not manage to break into the top 30 by July and August 2025, which may be a point of concern for the brand's market penetration in this segment. Meanwhile, in Washington, Sitka's performance in the Pre-Roll category has shown slight fluctuations, with a rank of 73rd in May improving to 69th by August. While the sales figures in this category have remained relatively steady, the brand's ability to climb in ranking suggests a positive reception among consumers. Such insights highlight the brand's strengths and areas for potential growth across different states and product segments.
Competitive Landscape
In the competitive landscape of the Washington concentrates market, Sitka has shown a promising upward trajectory in rank from May to August 2025, moving from 23rd to 18th place. This improvement is notable, especially when compared to competitors such as Dab Dudes, which experienced fluctuating ranks, dropping to 35th in July before recovering to 17th in August. Similarly, Full Spec maintained a relatively stable position, though it slightly declined from 17th in June to 19th in August. Meanwhile, Dabs 4 Less consistently outperformed Sitka, holding a steady 16th rank in both July and August. Interestingly, Bodega Buds saw a decline from 15th in May to 20th in August, which may have contributed to Sitka's improved rank. Despite these competitive pressures, Sitka's sales figures have shown resilience, with a notable increase from May to August, suggesting a positive reception in the market and potential for continued growth.
Notable Products
In August 2025, the top-performing product for Sitka was Lebanese Red Dry Sift Hash 1g in the Concentrates category, holding the number 1 rank despite a slight decrease in sales to 952 units. Classic - Lebanese Red Hash 1g, also in the Concentrates category, improved its rank to 2, even as its sales dropped to 869 units. Lebanese Gold Hash 1g, previously the top seller in July, fell to third place with sales decreasing significantly to 774 units. Lebanese Gold Hash Infused Pre-Roll 1g in the Pre-Roll category climbed to 4th place, showing a strong sales increase to 640 units. Finally, Lebanese Red Hash Infused Pre-Roll 5-Pack 2g maintained its 5th position, with sales reaching 612 units, indicating a consistent performance in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
