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Nov-2025
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Overview
Market Insights Snapshot
Sitka's performance in the California concentrates market has shown a notable upward trajectory over the past few months. Starting from a rank of 82 in August 2025, the brand climbed to rank 55 by October, before settling slightly at 57 in November. This upward movement indicates an increasing acceptance and recognition of Sitka in the California market, as evidenced by a more than doubling of their sales from August to October. However, despite the slight dip in November, the brand maintains a strong presence, which suggests a stable consumer base and potential for future growth.
In contrast, Sitka's entry into the Oregon vapor pens market is relatively new, as they only appeared in the rankings in November 2025 at position 81. This indicates a fresh market penetration that could either lead to rapid growth or require strategic adjustments to climb higher in the rankings. Meanwhile, in Washington, Sitka's performance in concentrates has been consistent, maintaining a position within the top 30, though there was a slight dip in September. However, their pre-roll category in Washington has not fared as well, consistently ranking lower and dropping to 80 by November. This suggests potential challenges in the pre-roll segment that may need addressing to improve their market standing.
Competitive Landscape
In the Washington concentrates market, Sitka has experienced fluctuating rankings over the past few months, reflecting a dynamic competitive landscape. In August 2025, Sitka was ranked 19th, but it fell out of the top 20 in September, only to regain its position at 22nd in October and November. This indicates a slight recovery in sales performance, albeit still facing stiff competition. Notably, Hitz Cannabis climbed from 26th in August to 18th in October, surpassing Sitka, before dropping to 23rd in November. Similarly, Incredibulk showed a strong upward trend, moving from 27th in August to 20th in November, consistently outperforming Sitka in the latter months. Meanwhile, Bodega Buds saw a decline from 20th in August to 24th in November, indicating potential market share loss. VENOM Extractions (WA) experienced a drop from 14th in August to 21st in October and November, suggesting a reduction in sales momentum. These shifts highlight the competitive pressures Sitka faces, necessitating strategic adjustments to enhance its market position and sales in Washington's concentrates category.
Notable Products
In November 2025, Classic - Lebanese Red Hash (1g) maintained its position as the top-performing product for Sitka in the Concentrates category, achieving sales of 1081 units. Lebanese Gold Hash (1g) climbed to second place, showing a notable increase from its third position in October. Lebanese Red Dry Sift Hash (1g) experienced a slight drop, moving from second to third place. The Lebanese Gold Hash Infused Pre-Roll (1g) remained stable at fourth place, consistent with its ranking in October. Coastal Cream Hash (1g) was introduced into the rankings, securing the fifth position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
