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Jul-2025
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Overview
Market Insights Snapshot
In the California market, Sitka's performance in the Concentrates category has seen fluctuations. The brand ranked 71st in April 2025, improved to 59th by June, but then dropped back to 70th in July. This inconsistency in ranking reflects a volatile market presence, although there was a noticeable peak in sales during June. In contrast, the Washington market shows a more stable performance for Sitka in the same category, maintaining a top 25 position throughout the months, with a slight upward trend from 24th in April to 21st in July, suggesting a stronger foothold in this state.
The Vapor Pens category in Oregon presents a different story. Sitka's rankings fluctuated between 84th and 95th from April to June 2025, with no ranking in July, indicating challenges in maintaining a competitive edge in this category. On the other hand, Sitka's presence in the Pre-Roll category in Washington has been relatively stable, with rankings hovering around the mid-60s, suggesting a consistent, albeit not leading, market position. This illustrates that while Sitka has a solid presence in some categories and states, there are areas where they face significant competition and volatility.
Competitive Landscape
In the Washington concentrates market, Sitka has shown a steady improvement in its rank over the months from April to July 2025, moving from 24th to 21st place. This upward trend in ranking is indicative of Sitka's increasing market presence and competitive edge. Notably, Sitka's sales figures have also demonstrated growth, peaking in June before a slight dip in July. In contrast, Slab Mechanix experienced a fluctuating rank, dropping from 16th in May to 22nd in July, with a corresponding decline in sales. Meanwhile, Full Spec maintained a relatively stable position, though it saw a drop in rank from 16th to 20th, potentially benefiting Sitka's ascent. Dank Czar and Incredibulk have also shown variability in their rankings, with Incredibulk making a notable leap to 19th in July. Sitka's consistent improvement in both rank and sales suggests a strengthening brand presence in the competitive Washington concentrates market.
Notable Products
In July 2025, Sitka's top-performing product was the Lebanese Red Hashplant Infused Pre-Roll (1g) in the Pre-Roll category, which achieved the number one rank with sales of 1297 units. The Lebanese Gold Hash (1g) in the Concentrates category, which previously held the top spot in April and June, ranked second in July with consistent sales figures of 1294 units. The Lebanese Red Dry Sift Hash (1g) maintained its third position from June to July, although its sales dipped slightly to 1042 units. Classic - Lebanese Red Hash (1g) experienced a drop from third to fourth place, while Classic - Lebanese Gold Hash Infused Pre-Roll 5-Pack (2g) retained its fifth position, showing a slight recovery in sales. Overall, the rankings shifted modestly, with the Lebanese Red Hashplant Infused Pre-Roll making a strong debut at the top in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
