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Mar-2025
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Overview
Market Insights Snapshot
Sitka's performance in the California concentrates category showed a stable but not leading presence, with rankings consistently outside the top 30. Despite this, the brand experienced a slight increase in sales from December 2024 to January 2025, before seeing a decline in the following months. This suggests that while Sitka is not a dominant player in California's concentrates market, it maintains a steady foothold. In contrast, Sitka's presence in the Oregon vapor pens category diminished over time, as they did not rank in the top 30 by February and March 2025, hinting at either increased competition or a strategic shift away from this category.
In Washington, Sitka showed a more robust performance, especially in the concentrates category, where it maintained a top 30 ranking throughout the observed period. This indicates a strong market presence and consistent consumer demand. The pre-roll category, however, presented a more fluctuating scenario, with rankings slightly improving by March 2025 after a dip in the preceding months. The sales figures reflect this volatility, yet the brand managed to recover some ground by the end of the period. Overall, Sitka's performance across these states highlights its varying market strategies and adaptability to different regional demands and competitive landscapes.
Competitive Landscape
In the Washington concentrates market, Sitka has experienced fluctuations in its ranking, maintaining a steady position at 23rd in December 2024, January 2025, and March 2025, with a dip to 27th in February 2025. This indicates a resilience in maintaining its market position despite a notable decline in sales during February. In contrast, competitors such as Dab Dudes have shown significant upward momentum, moving from 60th in December 2024 to 22nd by March 2025, reflecting a strong increase in sales. Similarly, Incredibulk improved its rank from 48th to 24th over the same period, suggesting a growing market presence. Meanwhile, Agro Couture and Pacific & Pine have shown more stability, with Pacific & Pine achieving a top 20 position by February 2025. These dynamics highlight the competitive pressures Sitka faces, emphasizing the need for strategic adjustments to regain and enhance its market share in the evolving landscape.
Notable Products
In March 2025, the top-performing product from Sitka was Lebanese Red Dry Sift Hash (1g) in the Concentrates category, maintaining its leading position with impressive sales of 1322 units. The Lebanese Gold Hash (1g) also held steady in second place, showing a consistent performance from previous months. Lebanese Red Hashish (1g) remained in third place, demonstrating stable demand. Notably, Lebanese Gold Hash Infused Pre-Roll (1g) moved down one rank to fourth place, while the new entry, Classic Lebanese Red Hash Infused Pre-Roll 5-Pack (2g), debuted in fifth place. These rankings indicate a strong preference for concentrates over pre-rolls among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
