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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, Sitka has shown a promising upward trajectory in the Concentrates category. Starting from a rank of 81 in July 2025, the brand has climbed steadily to secure the 56th position by October 2025. This significant improvement is complemented by a noticeable increase in sales, which more than doubled from July to October. Such a trend indicates a strengthening presence and growing consumer preference for Sitka's products in this category within California. However, it is notable that Sitka has not yet broken into the top 30 brands in this state, suggesting room for growth and increased market penetration.
In Washington, Sitka's performance in the Concentrates category has been relatively stable, maintaining a position within the top 30 brands, albeit with minor fluctuations between the 18th and 23rd ranks over the months. This consistent ranking reflects a steady consumer base and market presence. Conversely, in the Pre-Roll category, Sitka has struggled to maintain a strong foothold, with ranks consistently above 70 and peaking at 72 in July. While sales in this category have shown some resilience, the brand's inability to crack the top 30 highlights a potential area for strategic focus and improvement in Washington's competitive Pre-Roll market.
Competitive Landscape
In the Washington concentrates market, Sitka has experienced fluctuating rankings over the past few months, with its position peaking at 18th in August 2025 before slipping to 23rd by October 2025. This volatility in rank suggests a competitive landscape where Sitka faces strong competition from brands like Lifted Cannabis Co, which consistently maintained a close rank, ending at 22nd in October. Meanwhile, Hitz Cannabis showed a notable upward trajectory, improving from 27th in July to 21st by October, potentially capturing market share from Sitka. Additionally, Hustler's Ambition demonstrated significant growth, climbing from 64th in July to 24th in October, indicating a rising threat. Despite these challenges, Sitka's sales figures reflect resilience, with a recovery in October after a dip in September, highlighting the brand's capacity to rebound in a competitive environment.
Notable Products
In October 2025, the top-performing product from Sitka was Classic - Lebanese Red Hash (1g) in the Concentrates category, maintaining its number one rank from August. This product achieved notable sales of 1040 units, showcasing a strong performance. The Lebanese Red Dry Sift Hash (1g) held the second position, a drop from its top rank in September. Lebanese Gold Hash (1g) consistently remained in the third position across multiple months. Meanwhile, Cascade Cream Infused Pre-Roll (1g) rose to fourth place, improving from its fifth position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
