Market Insights Snapshot
In the Concentrates category, Sitka has experienced varying performances across different states. In California, the brand has seen a consistent decline in ranking from August to November 2023, moving from the 62nd to the 69th position. This suggests a decrease in market competitiveness within this period. However, in Washington, Sitka's performance has been notably impressive, improving from the 28th to the 17th position within the same period. This indicates a significant increase in market share and competitiveness within the state's Concentrates category.
In the Oregon market, Sitka's performance in the Concentrates category has been somewhat fluctuating, with a significant drop in ranking in September 2023, followed by a recovery in the subsequent months. In the Vapor Pens category, the brand has not made it into the top 20 in October and November, suggesting a need for improvement in this sector. Meanwhile, in Washington, Sitka's performance in the Pre-Roll category has been commendable, improving from the 62nd to the 38th position from August to November 2023. This indicates a steady growth in market presence and acceptance within this category.
In the Concentrates category within the Washington market, Sitka has shown a steady improvement in its ranking, moving from outside the top 20 in August 2023 to 17th place by November 2023. This upward trend indicates a positive growth in sales, outperforming some of its competitors. For instance, Dabstract has seen a decline in rank over the same period, falling from 11th to 15th. Similarly, From the Soil has fluctuated in rank, but remained below Sitka in November. On the other hand, Green Envy and Constellation Cannabis have maintained a relatively stable position, ranking slightly above Sitka. However, the consistent upward trend of Sitka suggests a potential to surpass these competitors in the near future.
In November 2023, Sitka's top-performing product was the Lebanese Gold Hash Infused Pre-Roll (1g), jumping from 5th place in October to 1st place with 1527 units sold. The Lebanese Red Hash (1g) dropped to 2nd place after holding the top spot for the previous three months. The Lebanese Gold Hash (1g) maintained a consistent performance, ranking 3rd in November, the same as in October. The Lebanese Red Hashplant Infused Pre-Roll (1g) held steady in 4th place, the same as its October ranking. Lastly, the Cascade Cream Hash Infused Pre-Roll (1g) dropped to 5th place from its 4th place ranking in September.