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Jun-2024
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Overview
Market Insights Snapshot
Sitka has shown notable performance in the Washington market, particularly in the Concentrates category. Over the four-month period from March to June 2024, Sitka consistently ranked within the top 30 brands, even climbing from 22nd to 18th place before settling at 19th in June. This steady presence in the top rankings indicates a strong foothold in the Concentrates category, despite a slight dip in sales from May to June. Their ability to maintain a competitive position in a dynamic market like Washington is a testament to their resilience and market strategy.
In contrast, Sitka's performance in the Pre-Roll category in Washington has been less consistent. The brand fluctuated outside the top 30, peaking at 59th in April before dropping to 68th in June. This volatility suggests that while Sitka may have a solid product lineup, there are challenges in sustaining consumer interest or facing stiff competition in the Pre-Roll category. The absence of a top 30 ranking in this category could be seen as an area for potential improvement, highlighting the need for strategic adjustments to boost their standing in this segment.
Competitive Landscape
In the competitive landscape of Washington's concentrates market, Sitka has shown a steady improvement in its rankings, moving from 22nd in March 2024 to 18th in May 2024, before slightly dropping to 19th in June 2024. This upward trajectory, despite a minor setback, indicates a positive trend in consumer preference. In comparison, Green Envy experienced more volatility, peaking at 19th in March but falling out of the top 20 in April, before stabilizing around the 20th position. From the Soil also demonstrated fluctuations, ending June 2024 at 18th, which is a notable improvement from its 23rd position in April and May. Meanwhile, Dabtastic and Bodega Buds have shown inconsistent performance, with Dabtastic achieving a significant rise to 17th in June after a dip to 24th in May, and Bodega Buds dropping from 14th in March to 20th in June. These dynamics suggest that while Sitka is gaining ground, the market remains highly competitive with significant rank shifts among its peers.
Notable Products
In June 2024, the top-performing product for Sitka was Lebanese Red Hash (1g) in the Concentrates category, maintaining its first-place ranking from May 2024 with sales of 1290 units. Lebanese Gold Hash (1g) rose to the second position with significant growth, moving up from third place in May 2024 and achieving 1149 units in sales. The Lebanese Gold Hash Infused Pre-Roll (1g) held steady in the third spot, despite a slight dip in sales compared to April 2024. Lebanese Red Hashplant Infused Pre-Roll (1g) dropped to fourth place after previously ranking first in April 2024. Notably, the Classic Lebanese Gold Hashish Infused Pre-Roll (1g) debuted in fifth place, indicating a strong entry into the market.
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