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Oct-2025
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Overview
Market Insights Snapshot
In the state of Washington, Mama J's has shown a consistent performance in the Flower and Pre-Roll categories, maintaining a strong hold at the 4th and 3rd positions, respectively, from July to October 2025. This stability indicates a robust consumer preference and brand loyalty in these categories. The Flower category, in particular, saw a notable sales increase in October, suggesting a potential seasonal demand or successful promotional efforts. However, in the Concentrates category, Mama J's fluctuated within the lower ranks of the top 30, moving from 29th in July to 28th in October. This suggests that while they are present in the Concentrates market, there is room for improvement to gain a stronger foothold.
Notably, Mama J's absence from the top 30 brands in other states or provinces across the mentioned categories highlights a significant opportunity for expansion and increased market penetration. The consistent presence in Washington underscores their potential to replicate this success in new markets. However, the lack of visibility in other regions could also suggest challenges in brand recognition or distribution outside of their home state. Understanding the strategies that contributed to their success in Washington could provide valuable insights for entering and thriving in additional markets.
Competitive Landscape
In the competitive landscape of the Washington flower category, Mama J's has maintained a consistent rank of 4th place from July to October 2025, showcasing its stability in the market. This steadiness is particularly notable given the fluctuations observed among its competitors. For instance, Redbird (formerly The Virginia Company) experienced a slight decline, moving from 5th to 6th place, while Lifted Cannabis Co improved its position from 7th to 5th, indicating a competitive push in sales. Despite these shifts, Mama J's has not only maintained its rank but also demonstrated a significant upward trend in sales, culminating in a notable increase in October. This suggests that Mama J's is effectively capitalizing on market opportunities and consumer preferences, setting itself apart from competitors like EZ Flower / EZ Puff / EZ-Joint and Legends, which have maintained their ranks but with less pronounced sales growth. Mama J's ability to sustain its rank while boosting sales highlights its potential for continued success and market influence in Washington's flower category.
Notable Products
In October 2025, the top-performing product for Mama J's was the Super Boof Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank from September with sales reaching 6,634 units. The Sour Jack Pre-Roll 2-Pack (2g) made a notable debut at the second rank with impressive sales figures. Hidden Pastry Pre-Roll 2-Pack (2g) climbed to the third position, having been ranked fourth in August. Alien Rock Candy Pre-Roll 2-Pack (2g) dropped to fourth place, showing a decline from its top position in July. Meanwhile, Jack And Coke Pre-Roll 2-Pack (2g) remained consistent, holding the fifth rank in October after being second in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
