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Aug-2024
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Overview
Market Insights Snapshot
In Washington, Mama J's has shown notable performance variations across different product categories from May to August 2024. In the Concentrates category, the brand saw a gradual improvement in its ranking, moving from 29th in May to 24th in July, although it fell back to 30th by August. This fluctuation indicates a competitive market where maintaining a top position requires constant effort. Meanwhile, the Flower category has been relatively stable, with Mama J's consistently ranking within the top 15, though it experienced a slight decline from 11th in June to 15th in August. The Pre-Roll category showed a dip in July but regained some ground by August, moving from 14th to 13th. These movements highlight the brand's resilience and ability to navigate the competitive landscape in Washington.
The Vapor Pens category presents a different story for Mama J's in Washington. The brand did not make it into the top 30 rankings in any of the months from May to August. However, there is a positive trend in sales growth, with a significant increase from $81,045 in May to $124,113 in August. This indicates a growing consumer interest and potential for future ranking improvements if the brand continues to enhance its offerings in this category. Overall, while Mama J's shows strong performance in certain categories, there is room for growth and improvement, particularly in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Mama J's has experienced notable fluctuations in rank and sales over the past few months. Starting from a rank of 12 in May 2024, Mama J's improved slightly to 11 in June but then saw a decline to 13 in July and further to 15 in August. This downward trend is concerning, especially when compared to competitors such as Forbidden Farms, which, despite a similar decline, maintained higher ranks (8 in May to 13 in August). Another competitor, Plaid Jacket, also showed a downward trend but managed to stay ahead of Mama J's in most months. Interestingly, Bodega Buds showed an upward trend, moving from 17 in May to 14 in August, indicating a potential threat to Mama J's market position. Despite these fluctuations, Mama J's sales figures remained relatively stable, suggesting a loyal customer base, but the brand must strategize to regain and improve its ranking amidst stiff competition.
Notable Products
In August 2024, the top-performing product for Mama J's was the Katsu Bubba Pre-Roll 2-Pack (1g), which ranked first with notable sales of 3911 units. The Runtz Pre-Roll 2-Pack (2g) maintained its second position from July, showing consistent demand with 3465 units sold. Diamond Pineapple Distillate Disposable (1g) held steady at third place, continuing its upward trend from June. Hidden Pastry Pre-Roll 2-Pack (2g) fell to fourth place after leading the rankings in May and July. Lemon Cherry Gelato Pre-Roll 2-Pack (2g) re-entered the top five, securing fifth place with 2103 units sold, after not being ranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
