Sep-2025
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Overview
Market Insights Snapshot
In the state of Washington, Mama J's has shown a consistent performance in the Flower and Pre-Roll categories. The brand maintained its strong position in the Flower category, holding the 4th rank from July through September 2025, a slight improvement from its 5th position in June. This stability in ranking suggests a steady demand for their Flower products despite fluctuations in monthly sales figures. Similarly, in the Pre-Roll category, Mama J's consistently held the 3rd position throughout the same period, indicating a strong foothold in this segment. However, in the Concentrates category, the brand fell outside the top 30, which may point to challenges in capturing market share within this specific segment.
On the other hand, Mama J's performance in the Vapor Pens category in Washington indicates room for improvement. The brand was ranked 77th in June 2025 and did not appear in the top 30 in the subsequent months, which highlights a significant gap compared to its performance in other categories. This absence from the top rankings could suggest either a lack of product offerings or competitive pressure from other brands in the vapor pen market. The contrasting performance across these categories provides key insights into where Mama J's might focus its strategic efforts to enhance its market presence and capitalize on growth opportunities.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Mama J's has shown consistent performance, maintaining its rank at 4th place from July to September 2025, after an impressive climb from 5th place in June. This steady position highlights Mama J's resilience and ability to hold its ground against strong competitors. Notably, Redbird (formerly The Virginia Company) has consistently trailed behind Mama J's, maintaining a 5th place rank from July to September, despite a slight dip in sales during this period. Meanwhile, Lifted Cannabis Co has shown a positive trend, improving its rank from 8th in June to 6th in September, indicating a potential threat if this upward trajectory continues. However, Mama J's sales have demonstrated a robust performance, peaking in August before a slight decline in September, suggesting a need for strategic initiatives to sustain growth. The top three positions remain dominated by Legends and EZ Flower / EZ Puff / EZ-Joint, both of which have maintained their ranks consistently, underscoring the competitive pressure in the market. Overall, Mama J's needs to focus on innovative strategies to enhance its market share and potentially challenge the top three brands.

Notable Products
In September 2025, Super Boof Pre-Roll 2-Pack (2g) emerged as the top-performing product for Mama J's, climbing from its previous fifth position in July to first place with a notable sales figure of 5996 units. Jack And Coke Pre-Roll 2-Pack (2g) also performed strongly, moving up from fifth in August to second in September. Tropicana Banana Pre-Roll 2-Pack (2g), although dropping from second to third place, maintained a solid sales performance. Banana Cake Pre-Roll 2-Pack (2g) re-entered the rankings at fourth position after being unranked in the previous months. Sour Jack Pre-Roll 2-Pack (2g) debuted in the rankings at fifth place, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






