Market Insights Snapshot
In the Arizona market, Mama J's has shown a steady performance in the flower category, maintaining a rank within the top 100 from July to October 2023. However, there was a significant drop in sales in October, which is an area of concern. The brand's rank improved from 76th in July to 67th in September, but slipped back to 71st in October. This indicates that while Mama J's is making strides in Arizona, there is still room for improvement and growth.
Turning to the Washington market, Mama J's demonstrates a stronger presence across multiple categories. Notably, the brand consistently ranks in the top 50 for the concentrates category, with a slight improvement from 58th in August to 42nd in October. In the flower category, there is a downward trend in rank from 14th in July to 37th in October. The pre-roll category is where Mama J's shines, consistently maintaining a rank within the top 11. However, in the vapor pens category, the brand struggles to break into the top 70. These trends suggest that while Mama J's has a strong foothold in Washington, particularly with pre-rolls, there are opportunities to bolster its performance in other categories.
In the Pre-Roll category within Washington, Mama J's has been experiencing a slight downward trend in rank from July to October 2023, moving from 9th to 11th place. This indicates a potential decrease in market share compared to competitors such as Redbird (formerly The Virginia Company), which has seen a significant increase in rank from 18th to 12th over the same period. Other competitors like Falcanna and From the Soil have also seen improvements in their rankings, while Captain Yeti has experienced a similar decline as Mama J's. It's worth noting that the absence of a rank for any month indicates that the brand was not in the top 20 for that month. This analysis suggests that while Mama J's remains a strong player in the market, there are emerging competitors to watch.
In October 2023, the top-performing product from Mama J's was the 'Runtz Pre-Roll 2-Pack (2g)' which held the first position in sales, up from second place in September. The 'Hidden Pastry Pre-Roll 2-Pack (2g)' ranked second, a significant jump from not being in the top 5 in September. The 'Katsu Bubba Pre-Roll 2-Pack (1g)' dropped to third place from first in September. The 'Wedding Crasher Pre-Roll 2-Pack (2g)' slipped to fourth place from not being in the top 5 in September, while the 'S morez Pre-Roll 2-Pack (2g)' fell to fifth place from being the top seller in August. The 'Runtz Pre-Roll 2-Pack (2g)' had the highest sales figure with 3632 units sold.