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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mama J's leaned into a two-engine mix: Pre-Roll rose to 44.40% share with year-over-year growth of 41.85% and month-over-month growth of 15.00%, while Flower held 43.96% share with 30.22% year-over-year growth but only 0.48% month-over-month movement. Vapor Pens delivered 78.27% year-over-year growth yet contracted 47.91% month-over-month, shrinking its contribution to 5.67% share, as Concentrates advanced 11.45% year-over-year and 15.07% month-over-month to 5.97% share. With Mama J's ranked 3 in Pre-Roll within Washington and an overall brand sales lift of 35.88% year-over-year alongside a 3.42% average price increase, the pattern implies a pivot toward volume-led gains anchored by Pre-Roll momentum and stabilized by Flower, while trimming near-term reliance on the volatile Vapor Pens stream.
The mix shift suggests Mama J's positioning is coalescing around accessible price points and repeatable baskets: Pre-Roll's $6.14 average price paired with 15.00% month-over-month growth and Flower's $24.38 average price with 0.48% month-over-month growth point to a barbell that captures both value-driven trial and steady core demand. The divergence between Vapor Pens' 78.27% year-over-year jump and 47.91% month-over-month drop, contrasted with Concentrates' dual gains of 11.45% year-over-year and 15.07% month-over-month, indicates the near-term edge comes from combustion formats where Mama J's already holds a top-3 Pre-Roll rank in Washington; this implies the brand can compound share by prioritizing Pre-Roll and Flower activations while treating Vapor Pens as a seasonal or campaign-driven contributor rather than a baseline growth pillar.
Competitive Landscape
Mama J's sits at rank #3 in WA Pre-Roll in May 2026, unchanged from #3 year over year, with a flat 0-rank move over three months while peaking at #3 in May 2026; in contrast, Ooowee advanced from #2 to #1 alongside a 55.2% YoY sales lift, and Phat Panda slipped from #1 to #2 as its sales declined 3.7% YoY, indicating the path to #2 may rely more on displacing a softening incumbent than catching a faster-growing leader. With Lifted Cannabis Co holding at #4 year over year and Stingers moving from #6 to #5 on a modest 0.7% YoY gain, the #3 position is buffered from below yet capped above, implying Mama J's current rank trajectory signals stability rather than upward momentum unless category share is taken from #2.
Notable Products
Banana Cake Pre-Roll 2-Pack (2g) posted the steepest movement in May 2026 with a -9.97% month-over-month decline while sitting at rank 8, contrasting with upward moves like Amnesia Lemon Pre-Roll 2-Pack (2g) at +30.72% and rank 3. Lemon Cherry Gelato Pre-Roll 2-Pack (2g) held rank 1 with +23.28% MoM and $23,863 in sales, as Hidden Pastry Pre-Roll 2-Pack (2g) advanced +29.19% at rank 2, which concentrates momentum at the very top while exposing a soft spot mid-pack. With all top-10 SKUs in the Pre-Roll category and five of the top six growing between +16.77% and +36.70%, the assortment is tilted toward flavor-led Pre-Rolls rather than breadth across formats; this pattern implies Mama J's is prioritizing depth in a single format to compound share at the top while accepting volatility in secondary SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
