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Jul-2025
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Overview
Market Insights Snapshot
In Washington, Mama J's has shown varied performance across different product categories over the months of April to July 2025. Notably, the brand has maintained a strong presence in the Pre-Roll category, consistently holding the third position from May to July. This stability suggests a solid consumer base and strong market penetration in this category. Conversely, in the Concentrates category, Mama J's rankings have declined, dropping from 25th in April to 38th in July, indicating potential challenges in maintaining competitiveness or consumer interest. The Flower category has been a bright spot for Mama J's, with a notable improvement from 10th place in April to 5th in June, before slightly retreating to 6th in July. This upward trajectory highlights a growing preference or strategic focus that has resonated well with consumers.
However, the Vapor Pens category presents a different narrative for Mama J's in Washington. The brand has struggled to break into the top 30, with rankings slipping from 69th in April to being absent from the top 30 by July. This absence from the leading positions could point to either a lack of competitive edge in this category or a strategic deprioritization by the brand. The sales figures, while not disclosed in detail, suggest a downward trend in this category, contrasting with the growth seen in Pre-Rolls and Flower. These mixed performances across categories highlight the dynamic nature of the cannabis market and the need for brands like Mama J's to continuously adapt their strategies to maintain and grow their market share.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Mama J's has demonstrated a notable upward trajectory in rank and sales over the recent months. Starting from a rank of 10 in April 2025, Mama J's ascended to the 5th position by June, before slightly dropping to 6th in July. This improvement in rank correlates with a consistent increase in sales, indicating a strengthening market presence. In contrast, Artizen Cannabis maintained a steady rank around the 5th position, while Redbird (formerly The Virginia Company) consistently held the 4th rank, showcasing their stable dominance in the market. Meanwhile, Lifted Cannabis Co experienced a decline from 4th to 7th, and Fire Bros. remained stable at 7th and 8th positions. The competitive dynamics suggest that Mama J's is effectively capturing market share from some of its competitors, positioning itself as a rising contender in the Washington flower market.
Notable Products
In July 2025, Alien Rock Candy Pre-Roll 2-Pack (2g) reclaimed the top position among Mama J's products, maintaining its lead from June with sales of 7677 units. The Amnesia Lemon Pre-Roll 2-Pack (2g) moved down to the second position after briefly holding the top spot in June. Lemon Cherry Gelato Pre-Roll 2-Pack (2g) consistently held the third position for two consecutive months, indicating stable performance. Tropicana Banana Pre-Roll 2-Pack (2g) remained in fourth place, showing a slight drop from its second-place ranking in May. Super Boof Pre-Roll 2-Pack (2g) entered the rankings at fifth place, marking its first appearance in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
