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Nov-2025
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Overview
Market Insights Snapshot
In the state of Washington, Mama J's has shown a mixed performance across different product categories. In the Concentrates category, Mama J's has experienced slight fluctuations in rankings, moving from 23rd place in August to 27th in November. This indicates a relatively stable yet slightly declining position within the top 30. On the other hand, their performance in the Flower category is noteworthy, with a consistent ranking of 4th place from August through October, and an impressive climb to 3rd place in November. This upward movement in the Flower category suggests a strengthening market presence and potentially increased consumer preference for their products.
Meanwhile, Mama J's has maintained a strong and steady position in the Pre-Roll category, consistently ranking 3rd from August to November. This consistency highlights their solid foothold in this segment. However, their absence from the top 30 rankings in the Vapor Pens category until November, when they ranked 79th, suggests they are struggling to capture significant market share in this area. This could be a potential area for strategic improvement or innovation. Overall, while Mama J's shows strength in certain categories, particularly in Flower and Pre-Roll, there are opportunities for growth and improvement in others, such as Concentrates and Vapor Pens.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Mama J's has shown a notable upward trajectory, particularly in November 2025, where it climbed to the third position from its consistent fourth-place ranking in the preceding months. This improvement in rank is significant, especially when considering the consistent dominance of Phat Panda at the top spot and Legends holding steady in second place. Mama J's sales saw a substantial increase in October 2025, surpassing EZ Flower / EZ Puff / EZ-Joint, which dropped to fourth in November. This shift indicates a positive reception of Mama J's products, potentially driven by strategic marketing or product innovation, positioning it as a stronger contender in the market. Meanwhile, Redbird (formerly The Virginia Company) maintained a stable fifth place, suggesting a more static market position compared to the dynamic shifts observed with Mama J's.
Notable Products
In November 2025, Mama J's top-performing product was the Alien Rock Candy Pre-Roll 2-Pack (2g), which climbed from fourth place in October to take the lead, with sales reaching 7,791 units. Jack And Coke Pre-Roll 2-Pack (2g) improved its ranking from fifth in October to second in November, showing a consistent upward trend in sales. Super Boof Pre-Roll 2-Pack (2g) dropped one position to third, despite maintaining steady sales figures. Hidden Pastry Pre-Roll 2-Pack (2g), which was the top product in October, fell to fourth place in November. Lemon Cherry Gelato Pre-Roll 2-Pack (2g) re-entered the top five, securing the fifth position, after being absent from the rankings in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
