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Dec-2024
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Overview
Market Insights Snapshot
In the state of Washington, Mama J's has shown varied performance across different product categories. The brand's presence in the Concentrates category has been somewhat volatile, with rankings fluctuating between 31st and 49th from September to December 2024. This inconsistency indicates potential challenges in maintaining a strong foothold in this category. Conversely, Mama J's has consistently performed well in the Flower category, holding steady at 11th and 13th place over the same period, suggesting a solid and reliable market position. The Pre-Roll category is another strong area for Mama J's, where it has maintained a top-ten ranking, even improving slightly from 6th to 5th in November before returning to 6th in December. This consistency highlights the brand's strength in this segment, making it a key area of success in Washington.
While Mama J's has not made it into the top 30 for Vapor Pens in Washington, the brand has demonstrated positive momentum, with a steady climb from 61st place in September to 52nd in December. This upward trend suggests that Mama J's is gaining traction in the Vapor Pens category, potentially positioning itself for future success. Despite not being in the top 30, the increase in sales over these months indicates growing consumer interest and market penetration. Overall, while Mama J's faces challenges in certain categories, its robust performance in others, particularly Flower and Pre-Roll, underscores its competitive edge in the Washington cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Mama J's has maintained a steady presence, consistently ranking within the top 6 brands from September to December 2024. Despite a slight dip in December, Mama J's sales have shown a positive trajectory, indicating robust consumer demand. Comparatively, Lifted Cannabis Co has been a strong competitor, often ranking just above Mama J's, with a notable peak in October. Meanwhile, Seattle Bubble Works and The Happy Cannabis have also demonstrated competitive sales growth, though they generally trail behind Mama J's in rank. The consistent performance of Mama J's amidst these competitors highlights its resilience and potential for further market penetration in Washington's Pre-Roll sector.
Notable Products
In December 2024, Mama J's top-performing product was the Bubblegum Gelato Pre-Roll 2-Pack (2g), maintaining its number one ranking for four consecutive months with sales reaching 6875 units. The Amnesia Lemon Pre-Roll 2-Pack (2g) saw a notable rise, climbing to second place from its previous fifth position in October, with a significant increase in sales. The Lemon Cherry Gelato Pre-Roll 2-Pack (2g) secured the third spot, marking its return to the top ranks after not being listed in November. Alien Rock Candy Pre-Roll 2-Pack (2g) dropped to fourth place from its consistent second position in the prior months, indicating a slight dip in sales momentum. Lastly, the Hidden Pastry Pre-Roll 2-Pack (2g) entered the top five for the first time, reflecting a growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
