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Jun-2024
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Overview
Market Insights Snapshot
Dabtastic has shown notable fluctuations in its performance across various states and categories in recent months. In Washington, the brand experienced a rollercoaster ride in the Concentrates category. Starting at rank 18 in March 2024, Dabtastic dipped to 22nd and 24th positions in April and May, respectively, before climbing back to 17th in June. This upward trajectory in June indicates a potential resurgence in popularity or improved market strategies. The sales figures support this trend, showing a significant rebound in June after a dip in the preceding months, with the highest sales recorded in March at $102,224. This pattern suggests that while Dabtastic faced some challenges, it has the capacity to recover and grow within the highly competitive Concentrates market.
Interestingly, Dabtastic's presence in other states and categories is either non-existent or not strong enough to make it into the top 30 rankings, highlighting areas for potential growth or strategic reevaluation. The absence of rankings in other key markets could be seen as a missed opportunity or a sign of the brand's focused approach in Washington. This concentrated effort might be beneficial in solidifying their position in one state before expanding further. However, the brand's ability to rebound in Washington's Concentrates category could serve as a blueprint for success in other regions, should they choose to diversify their market presence.
Competitive Landscape
In the Washington concentrates market, Dabtastic has experienced notable fluctuations in its rank and sales over recent months, reflecting a highly competitive landscape. In March 2024, Dabtastic was ranked 18th, but it dropped to 22nd in April and further to 24th in May, before rebounding to 17th in June. This volatility contrasts with competitors like Sitka, which showed more stable performance, improving from 22nd to 18th before a slight dip to 19th in June. Another competitor, From the Soil, also demonstrated a recovery trend, moving from 23rd in April and May to 18th in June. Meanwhile, Hitz Cannabis showed a consistent upward trajectory, climbing from 24th in March to 15th in June. Additionally, Dabs 4 Less maintained a strong position in the top 10 until a significant drop to 16th in June. These dynamics suggest that while Dabtastic faces stiff competition, its recent rebound in June indicates potential for regaining market share, especially if it can sustain this upward momentum against more stable and rising competitors.
Notable Products
In June 2024, the top-performing product from Dabtastic was Alien Rock Candy Wax (1g), maintaining its number one rank from the previous month with a notable sales figure of 3300 units. Kandyland Wax (1g) surged to the second position, up from the fourth in May 2024. Pink Certz Wax (1g) climbed to the third spot, showing a significant improvement from its fifth-place ranking in May. First Class Funk Wax (1g) experienced a slight drop, moving from second to fourth place. Durban Poison Wax (1g) rounded out the top five, slipping from third place in May to fifth in June.
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