Dabtastic

Trend
Strong Growth
Jan-2024 Sales
$100K+
Product Count
17
Updated
February 6, 2024
Markets
Dabtastic Historical Sales by Category

Market Insights Snapshot

In the highly competitive cannabis market of Washington, Dabtastic has shown a notable performance within the concentrates category, indicative of a brand that is gradually carving out its space among enthusiasts. Despite not breaking into the top 20 brands in October and November 2023, Dabtastic made a significant leap to rank 19th in December 2023, followed by a slight drop to 20th place in January 2024. This fluctuation in rankings, while showing a positive trajectory, also highlights the brand's struggle to maintain its footing in a fiercely competitive market. The sales figures reflect this journey quite vividly, with a steady increase from $77,448 in October 2023 to $108,480 in January 2024, suggesting a growing consumer base or possibly an increase in product offerings or quality that has resonated well with the market.

However, the absence of Dabtastic from the top 20 brands in the concentrates category for the initial two months under review can be seen as a missed opportunity, especially in a state like Washington, known for its discerning cannabis consumers. This gap in presence may have implications for brand visibility and consumer recall, which are crucial in building and maintaining market share. On the brighter side, the upward movement in rankings from December 2023 to January 2024, despite being a slight drop, indicates resilience and perhaps an effective strategy in play, aiming to solidify Dabtastic's presence in the market. It would be interesting to monitor how Dabtastic navigates these challenges and whether it can leverage its current momentum to climb higher in the rankings and perhaps expand its footprint beyond Washington.

Jan-2024 Rank
Concentrates
20

Competitive Landscape

In the competitive landscape of the concentrates category in Washington, Dabtastic has shown a notable upward trajectory in its rank among top brands, moving from not being in the top 20 in October 2023 to securing the 20th position by January 2024. This rise in rank is indicative of a significant increase in sales, positioning Dabtastic closely behind competitors such as Sitka, which has seen fluctuations but remained within the top 20, and From the Soil, which also showed improvement in rank but remained below Dabtastic by January 2024. Notably, Bodega Buds outperformed Dabtastic in January 2024, securing a higher rank and sales. However, Dabtastic's consistent sales growth and improvement in rank suggest a strong competitive stance and potential for further market penetration, challenging other brands like Agro Couture, which has not entered the top 20 ranks but shows potential for growth. This analysis underscores Dabtastic's resilience and upward momentum in a highly competitive market, highlighting its potential to attract more customers and possibly outperform its current competitors with continued growth and strategic positioning.

Dabtastic market ranking for WA Concentrates

Notable Products

In January 2024, Dabtastic's top-performing product was Alien Rock Candy Wax (1g) from the Concentrates category, maintaining its number one rank since October 2023 with sales reaching 3498 units. Following closely was First Class Funk Wax (1g), also in the Concentrates category, which secured the second position for the third consecutive month, showcasing consistent consumer preference. Durban Poison Wax (1g) rose to third place, indicating a slight increase in demand compared to its fourth-place rank in December 2023. Grapefruit Zlushiez Wax (1g) made a notable jump to the fourth rank in January 2024, despite not being ranked in December 2023. Lastly, Jealousy Wax (1g) held onto the fifth rank, maintaining its position from the previous month, signaling steady sales amongst Dabtastic's offerings.

Product Rank
Category
Oct-2023
Nov-2023
Dec-2023
Jan-2024
Alien Rock Candy Wax (1g)
Concentrates
1
1
1
1
First Class Funk Wax (1g)
Concentrates
4
2
2
2
Durban Poison Wax (1g)
Concentrates
3
3
4
3
Grapefruit Zlushiez Wax (1g)
Concentrates
>5
5
>5
4
Jealousy Wax (1g)
Concentrates
>5
>5
5
5
View product & sales data

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