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Dec-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Dabstract has shown notable progress in the Vapor Pens category, where it climbed from the 36th position in September to the 27th by December 2024. This upward trajectory suggests a growing consumer preference for their Vapor Pens, which aligns with the increase in sales from $178,047 in September to $371,766 in December. However, in the Concentrates category, Dabstract only made an appearance in the rankings by December, securing the 29th position, which could be seen as a late entry into the competitive landscape. In contrast, the performance in Missouri for Concentrates was more consistent, improving from 29th to 17th place, indicating a stronger foothold in this market segment.
When observing the market in Washington, Dabstract maintains a strong presence in both Concentrates and Vapor Pens. Despite a slight dip from 10th to 12th in Concentrates by December, their consistent top 12 ranking underscores a stable market position. The Vapor Pens category, however, experienced a modest decline from the 7th to the 10th spot, although this remains within the top tier of the market. Meanwhile, in Michigan, Dabstract's performance in Vapor Pens showed fluctuations, peaking at the 41st position in November before dropping back to 50th in December, which may indicate a volatile market engagement or shifting consumer preferences. Overall, Dabstract's varied performance across states and categories highlights both opportunities for growth and areas needing strategic focus.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Dabstract has experienced a slight decline in its market position from September to December 2024, dropping from a consistent rank of 7th to 10th. This shift is notable as competitors like Full Spec and Ooowee have shown more dynamic movements, with Full Spec climbing to 6th in November before settling back to 8th in December, and Ooowee maintaining a strong position, peaking at 6th in October. Despite Dabstract's decrease in rank, its sales figures remain robust, although they have slightly decreased over the months. This trend suggests a highly competitive market where Dabstract must innovate or adjust strategies to regain its footing against agile competitors like Full Spec and Ooowee, which are capitalizing on their upward momentum.
Notable Products
In December 2024, Northern Lights Live Resin Cartridge (1g) emerged as the top-performing product for Dabstract, achieving the number one rank with sales of 2296 units. OG Chem Live Resin Distillate Cartridge (1g) closely followed, climbing back to second place from its previous fifth-place ranking in November. Maui Wowie Live Resin Cartridge (1g) secured the third position, making its first appearance in the top ranks. Sour Diesel Live Resin Cartridge (1g) slipped to fourth place from second in October, indicating a slight decrease in popularity. Wedding Cake Live Resin Cartridge (1g) rounded out the top five, dropping from its fourth position in October, suggesting a downward trend in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
