Market Insights Snapshot
In the state of Missouri, Dabstract's performance in the Concentrates category has seen a positive upward trend, moving from no ranking in August and September to 48th in October and further improving to 41st in November 2023. This is a promising movement, indicating an increasing market presence. However, in the Vapor Pens category, the brand's ranking has remained relatively stagnant, ranking 59th in October and slightly dropping to 60th in November. The absence of a ranking in August and September suggests that Dabstract was not among the top 20 brands in these months, pointing to a need for improvement.
Contrastingly, in Washington, Dabstract maintains a strong presence in both Concentrates and Vapor Pens categories. In the Concentrates category, the brand consistently ranked among the top 15 brands from August to November 2023, although there is a slight downward trend as the ranking slipped from 11th to 15th. In the Vapor Pens category, Dabstract has consistently held a spot within the top 10 brands, with a slight rank drop from 6th to 7th in November. This suggests a high market penetration and steady demand for Dabstract products in the Washington market.
In the Vapor Pens category in Washington, Dabstract has seen some interesting competition. Notably, Full Spec consistently held a higher rank and presumably higher sales, maintaining the 5th position throughout the period. Dabstract, however, saw a drop in rank from 6th to 7th from October to November 2023, which could indicate a decrease in sales. Smokey Point Productions (SPP) also moved up in rank during this period, overtaking Dabstract. Meanwhile, AiroPro (formerly IndigoPro) maintained a steady rank below Dabstract, indicating lower sales. The most significant upward trend was seen by Plaid Jacket, moving from 14th to 8th position, suggesting a substantial increase in sales over these months. The absence of a rank indicates that the brand was not in the top 20 for that month.
In November 2023, Dabstract's top-performing product was the Bluezz High Potency Live Resin Cartridge (1g) under the Vapor Pens category, with a significant sales figure of 2037 units. Following closely was the Golden Pineapple Live Resin Cartridge (1g) which ranked second, a drop from its top position in September 2023. The Donny Burger Live Resin Cartridge (1g) secured the third position, showing an improvement from its previous month's ranking. The fourth and fifth positions were occupied by the newly ranked Trophy Wife Live Resin HTE Cartridge (1g) and the OG Chem Live Resin Cartridge (1g) respectively. The latter showed a downward trend, falling from the top spot in October 2023 to fifth place in November 2023.