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Jun-2024
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Overview
Market Insights Snapshot
Tasty Terps has shown a notable upward trend in the Concentrates category in Washington. Over the four-month period from March to June 2024, the brand improved its ranking from 8th to 6th place. This consistent climb suggests a growing consumer preference for their products within this category. Despite a slight dip in sales in April and May, Tasty Terps managed to recover in June, indicating resilience and effective market strategies. However, the brand did not make it into the top 30 for Vapor Pens in April, showing a need for improvement in that category to capture a larger market share.
In the Vapor Pens category in Washington, Tasty Terps experienced a more volatile performance. The brand fluctuated around the 30th position, briefly falling out of the top 30 in April before climbing back to 27th in June. This inconsistency highlights potential challenges in maintaining consumer interest or competitive pressure from other brands. The movement back into the top 30 by June is a positive sign, but sustained improvement will be crucial for long-term success. The brand's performance in Concentrates, however, remains strong, which could be leveraged to boost their standing in other categories.
Competitive Landscape
In the Washington concentrates market, Tasty Terps has shown a notable upward trajectory in its ranking over the past few months, moving from 8th place in March 2024 to 6th place by June 2024. This improvement in rank is indicative of a positive trend in consumer preference and market penetration. In comparison, Oleum Extracts (Oleum Labs) has maintained a steady 5th place ranking throughout the same period, suggesting a stable but unchanging market position. Meanwhile, Dabstract has experienced a decline, dropping from 6th place in March to 8th place in June, which could signify a loss of market share to competitors like Tasty Terps. Additionally, Snickle Fritz has shown slight improvement, moving from 9th to 7th place, but still trails behind Tasty Terps. The consistent 4th place ranking of Regulator highlights its strong market presence, though it remains just out of reach for Tasty Terps. These shifts in rankings suggest that Tasty Terps is gaining momentum and could potentially continue climbing the ranks if current trends persist.
Notable Products
In June 2024, the top-performing product for Tasty Terps was Gummy Bears Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking with sales of $1967. Gummy Bears BHO Wax (1g) in Concentrates also held steady at the second position, showing a significant increase in sales to $1937. Blueberry Yum Yum Wax (1g) in Concentrates moved up to third place with a notable rise in sales to $1875. Fruit Rollupz Distillate Cartridge (1g) in Vapor Pens entered the rankings at fourth place. Lastly, Tropical Zkittlez Distillate Cartridge (1g) in Vapor Pens secured the fifth position, showing a slight increase in sales from May to June. These rankings indicate stability among the top products, with some shifts in lower positions and notable sales growth across the board.
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