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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Tasty Terps concentrated its May 2026 revenue in Concentrates at 55.37% share with a -28.00% year-over-year decline and a -3.34% month-over-month dip, while Vapor Pens held 44.54% share with a -26.65% year-over-year change but a +1.19% month-over-month uptick; Flower remained a rounding-error niche at 0.09% share despite a +78.19% year-over-year increase off a tiny base. Average prices moved differently by segment, with Concentrates at $10.73 and Vapor Pens at $12.89, aligning to a brand-wide -2.47% average price shift and a total brand sales decline of -27.36% year over year; in Washington Concentrates specifically, Tasty Terps sat at rank 12, implying mid-pack visibility rather than leadership. The pattern implies the brand’s mix is tethered to two mature categories that are contracting year over year, so small sequential gains in Vapor Pens are not yet offsetting the larger drag from Concentrates, and the near-zero Flower presence limits a diversification lever.
With Concentrates still the anchor at 55.37% share and rank 12 in Washington, the -3.34% month-over-month decline there outweighs the +1.19% month-over-month lift in 44.54%-share Vapor Pens, signaling that short-term positioning leans defensive rather than expansionary; the gap in momentum between the two categories could widen if Concentrates underperforms further relative to Vapor Pens’ modest sequential gains. Given the -26.65% year-over-year in Vapor Pens and -28.00% year-over-year in Concentrates, the brand’s exposure to parallel year-over-year contractions caps share capture potential, and the 0.09% Flower share—even with +78.19% year-over-year growth—does not yet provide a meaningful hedge; this implies that repositioning toward formats with steadier month-over-month traction or selectively improving price-value in Concentrates could be necessary to protect rank and mix resilience.
Competitive Landscape
Tasty Terps sits at rank #12 in WA Concentrates for May 2026, down 5 spots year over year from #7, and 2 spots below its February 2026 position at #10; this contrasts with Constellation Cannabis rising from #8 to #3 alongside a 49.6% YoY sales increase, while category leader Ooowee held #1 but posted an 8.4% YoY sales decline. Against its historical context, Tasty Terps is 6 ranks off its October 2024 peak at #6 and 7 ranks behind Dabstract at #4 with a 22.1% YoY sales gain, indicating that competitors are either holding or climbing as Tasty Terps gives up rank share. The rank trajectory implies a transition from mid-tier contender toward lower mid-pack unless the brand reverses multi-quarter slippage against faster-rising peers.
Notable Products
Gummy Bears BHO Wax (1g) posted the steepest decline at -30.3% month over month while sliding to rank 2 from a higher standing, and Gummy Bears Distillate Cartridge (1g) also fell -24.7% while holding rank 1, indicating pressure on the flagship Gummy Bears family. Strawberry Kiwi Dum Dum Melted Diamond Cartridge (1g) rose 44.4% MoM at rank 3, but still below the +50% threshold for breakout momentum, while Fruit Snax Distillate Cartridge (1g) dipped -0.7% at rank 9, suggesting mixed traction in Vapor Pens where three SKUs sit in the top 10. Concentrates hold four of the top ten with additional declines of -23.1% for Caprizun Wax (1g) and -6.3% for Red Zkittlez BHO Wax (1g), whereas Huckleberry Pie Sugar Wax (1g) gained 18.1% at rank 4, pointing to intra-category substitution rather than category-wide demand loss. The pattern implies Tasty Terps is leaning toward a pivot where diversified flavor innovation in Vapor Pens offsets a cooling Gummy Bears line in Concentrates, signaling a shift in mix toward cartridges over legacy wax formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
