.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Washington, Oleum Extracts (Oleum Labs) has shown a consistent performance in the Concentrates category, maintaining a steady rank of fourth place from May to July 2025. This stability suggests a strong foothold in the market, even though there was a slight dip in sales from May to June before rebounding in July. Interestingly, the brand's performance in the Vapor Pens category also shows positive momentum, climbing from the 25th position in April to 22nd by July. This upward trend indicates growing consumer interest and potentially effective market strategies in this category.
Conversely, in the Pre-Roll category, Oleum Extracts (Oleum Labs) has not yet broken into the top 30 brands, as indicated by their rankings in the 40s throughout the observed months. Despite not securing a top spot, there is a gradual improvement, moving from 49th in April to 43rd in July. This incremental progress might reflect efforts to gain traction in a competitive segment. The brand's performance across these categories highlights areas of strength and opportunities for growth, particularly in expanding their influence in the Pre-Roll market.
Competitive Landscape
In the Washington vapor pens category, Oleum Extracts (Oleum Labs) has shown a steady improvement in rank, moving from 25th place in April 2025 to 22nd in July 2025. This upward trend in rank is accompanied by a notable increase in sales, from $219,395 in April to $246,083 in July. Despite this progress, Oleum Extracts (Oleum Labs) still trails behind competitors such as AiroPro, which experienced a slight decline in rank from 19th to 23rd, and The Capsule Collection, which maintained a higher rank, albeit with decreasing sales. Meanwhile, Hitz Cannabis improved its rank to 21st by July, closely competing with Oleum Extracts (Oleum Labs) in terms of sales. Plume (WA) fluctuated in rank, ultimately dropping to 24th in July, suggesting a competitive landscape where Oleum Extracts (Oleum Labs) is gaining ground but still faces challenges from both rising and established brands.
Notable Products
In July 2025, Oleum Extracts (Oleum Labs) saw its Sugar Cone - Wedding Cake Infused Pre-Roll 2-Pack (1g) maintain its top position in the Pre-Roll category, continuing its success from June with sales of 725 units. The Sugar Cone - Narnia Infused Pre-Roll 2-Pack (1g) emerged as the second best-selling product, showcasing its debut in the rankings. Trop Jet Fuel Honey Crystal (1g) secured the third spot in the Concentrates category, indicating a strong entry. Jet Fuel Gelato Infused Pre-Roll 2-Pack (1g) followed closely in fourth place, marking its initial appearance in the top ranks. Lastly, GMO Honey Crystal (1g) moved down to fifth place from its previous third place in June, reflecting a slight decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
