Jun-2024
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Overview
Market Insights Snapshot
Oleum Extracts (Oleum Labs) has demonstrated consistent performance in the Concentrates category within Washington. For four consecutive months, from March to June 2024, the brand maintained a steady rank of 5th place, indicating a strong foothold in this category. Despite fluctuations in sales figures, with a notable dip in June 2024, the brand's steadfast ranking suggests a loyal customer base and effective market strategies in the Concentrates segment. This stability is a positive indicator of the brand's resilience and ability to maintain its market position amidst varying sales volumes.
In contrast, Oleum Extracts (Oleum Labs) faced more variability in the Pre-Roll and Vapor Pens categories in Washington. The brand's ranking in the Pre-Roll category saw a decline, moving from 48th place in May 2024 to 71st place in June 2024, reflecting a significant drop in market presence. Similarly, in the Vapor Pens category, the brand's ranking fluctuated, peaking at 39th place in May 2024 before dropping to 66th place in June 2024. These shifts highlight potential challenges or increased competition in these categories, suggesting areas for strategic improvement or reevaluation of market tactics to regain higher rankings.
Competitive Landscape
In the Washington concentrates market, Oleum Extracts (Oleum Labs) consistently held the 5th rank from March to June 2024, demonstrating a stable position amidst fluctuating sales figures. Notably, Regulator maintained a solid 4th rank throughout the same period, indicating a strong competitive presence just above Oleum Extracts (Oleum Labs). Meanwhile, Delectable Dabs consistently ranked 3rd, showcasing a significant lead in sales and market position. On the other hand, Snickle Fritz and Tasty Terps showed upward mobility, with Snickle Fritz moving from 9th to 7th and Tasty Terps climbing from 8th to 6th by June 2024. This competitive landscape suggests that while Oleum Extracts (Oleum Labs) has maintained its rank, it faces increasing pressure from brands like Snickle Fritz and Tasty Terps, which are gaining traction and could potentially challenge its position if current trends continue.
Notable Products
In June 2024, the top-performing product from Oleum Extracts (Oleum Labs) was Blue Dream Honey Crystal (1g) in the Concentrates category, securing the number one rank with sales of $735. The second position was held by Sugar Cone - Runtz Infused Pre-Roll 2-Pack (1g) from the Pre-Roll category. Following closely, Sugar Cone - Gorilla Glue #4 Infused Pre-Roll (1g) and Sugar Cone - Ice Cream Banger Infused Pre-Roll 2-Pack (1g) took the third and fourth spots, respectively. Sugar Cone - Cherry Pie Infused Pre-Roll (1g) ranked fifth, showing a consistent presence as it was ranked fourth in both March and April. Notably, Blue Dream Honey Crystal (1g) ascended from the third position in May to claim the top spot in June.