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Apr-2025
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Overview
Market Insights Snapshot
In the state of Washington, Oleum Extracts (Oleum Labs) has maintained a strong presence in the Concentrates category. The brand consistently ranked within the top five from January to April 2025, although there was a slight downward trend from third to fifth place over the months. This decline in ranking coincided with a notable decrease in sales from January's $313,025 to April's $202,756, indicating a potential shift in consumer preferences or increased competition within the category. Despite this, Oleum Extracts remains a key player in the Concentrates market, demonstrating resilience in a competitive landscape.
Conversely, Oleum Extracts faced challenges in the Pre-Roll and Vapor Pens categories in Washington. In the Pre-Roll category, the brand hovered around the mid-40s in rankings, ultimately dropping to 50th place by April, suggesting a struggle to capture market share. Similarly, in the Vapor Pens category, Oleum Extracts fell out of the top 50 by April, after starting the year at 35th. These movements indicate potential areas for improvement or strategic realignment, especially as the sales figures in these categories have not shown significant recovery. The brand's performance across these categories highlights the dynamic nature of the cannabis market and the importance of adapting to changing consumer demands.
Competitive Landscape
In the Washington concentrates market, Oleum Extracts (Oleum Labs) has experienced a notable shift in its competitive positioning from January to April 2025. Initially ranked third in January, Oleum Extracts (Oleum Labs) has seen a gradual decline, dropping to fifth place by April. This change in rank is accompanied by a significant decrease in sales, highlighting a competitive pressure from brands like Forbidden Farms, which consistently maintained a strong position, ranking third from February to April. Additionally, Regulator has shown resilience, reclaiming the fourth spot in April, further impacting Oleum Extracts (Oleum Labs)'s position. Meanwhile, Dabtastic has made a remarkable leap from eleventh to sixth place, indicating a growing competitive threat. These dynamics suggest that Oleum Extracts (Oleum Labs) may need to reassess its strategies to regain its earlier standing and counteract the upward momentum of its competitors.
Notable Products
In April 2025, Oleum Extracts (Oleum Labs) saw the Sugar Cone - Super Boof Infused Pre-Roll 2-Pack (1g) take the top spot in product sales, with an impressive 881 units sold. Following closely were the Grape Ape Infused Pre-Roll 2-Pack (1g) and Sugar Cone - Gary Payton Infused Pre-Roll 2-Pack (1g), securing the second and third positions respectively. The Wedding Cake Honey Crystal (1g) ranked fourth, while the Blueberry Yum Yum Infused Pre-Roll 2-Pack (1g) dropped to fifth place from its previous top position in January. Notably, the Blueberry Yum Yum Infused Pre-Roll showed a significant decrease in rank from January, indicating a shift in consumer preferences. These changes highlight a dynamic market with evolving trends in product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
