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Aug-2025
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Overview
Market Insights Snapshot
In the Washington market, Oleum Extracts (Oleum Labs) has maintained a consistent presence in the Concentrates category, holding steady at a rank of 4 from May through August 2025. This stability suggests a strong foothold in this particular segment, with sales peaking at $250,512 in August. In contrast, the Pre-Roll category has shown a gradual improvement in rankings, moving from 46 in May to 39 by August. Despite this upward trend, the brand is yet to break into the top 30, which indicates a potential area for growth and increased market penetration.
The Vapor Pens category in Washington exhibits a positive trajectory for Oleum Extracts, with a notable rise from rank 25 in May to 18 by August. This upward movement is accompanied by a significant increase in sales, suggesting a growing consumer preference for their vapor pen offerings. The brand's ability to climb the rankings in this competitive category highlights its potential to capture a larger market share. However, the absence of top 30 rankings in other states or provinces could imply a need for strategic expansion beyond Washington to fully capitalize on their brand strengths.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Oleum Extracts (Oleum Labs) has shown a notable upward trajectory in recent months. Starting from a rank of 25 in May 2025, Oleum Extracts climbed to 18 by August 2025, indicating a positive shift in market presence. This improvement is significant when compared to competitors like Forbidden Farms and Freddy's Fuego (WA), who have experienced more fluctuation in their rankings. Notably, Hustler's Ambition made a remarkable leap from being outside the top 20 to securing the 17th position by August, showcasing aggressive growth. Meanwhile, Slusheez maintained a steady hold on the 16th rank throughout the period. Oleum Extracts' consistent rise in rank, coupled with a steady increase in sales, positions it as a strong contender in the Washington vapor pen market, suggesting a growing consumer preference and effective market strategies.
Notable Products
In August 2025, Oleum Extracts (Oleum Labs) saw Wedding Cake Honey Crystal (1g) rise to the top spot in the Concentrates category, achieving the highest rank with sales of 792 units. GMO Honey Crystal (1g) followed closely in second place, maintaining strong performance despite a slip from its previous first-place position in May. The Sugar Cone - Pineapple Express Infused Pre-Roll 2-Pack (1g) held steady in third place among Pre-Rolls, showing a consistent increase in sales from July. Newcomers to the top ranks included Sugar Cone - Super Boof and Sugar Cone - Sour Diesel Infused Pre-Roll 2-Packs, securing fourth and fifth places, respectively. This shift highlights a growing preference for infused pre-rolls in the August sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
