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Dec-2025
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Overview
Market Insights Snapshot
Oleum Extracts (Oleum Labs) has demonstrated a strong performance in the Concentrates category within Washington. Over the last four months of 2025, the brand maintained a steady position at rank 4, before climbing to rank 3 in December. This upward movement is indicative of their increasing market share and consumer preference for their products. The brand's ability to consistently remain in the top tier in this category highlights its competitive edge and potential for further growth. The sales figures for December show a notable increase compared to September, suggesting a positive trend in consumer demand.
In contrast, Oleum Extracts' performance in the Pre-Roll and Vapor Pens categories in Washington has been less robust. For Pre-Rolls, the brand did not break into the top 30, with rankings hovering around the mid-40s, indicating a need for strategic improvements to capture more market share. Meanwhile, in the Vapor Pens category, Oleum Extracts experienced a decline in rankings, dropping from 14th in September to 21st by December. This downward trend in Vapor Pens could suggest increased competition or a shift in consumer preferences, signaling potential areas for the brand to focus on to regain its standing in this segment.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Oleum Extracts (Oleum Labs) has experienced a notable decline in rank from September to December 2025, dropping from 14th to 21st position. This downward trend contrasts with the upward momentum of competitors such as Forbidden Farms, which improved its rank from 23rd to 19th, and O'Geez (WA), moving from 22nd to 20th. Despite these shifts, Freddy's Fuego (WA) and Hitz Cannabis have shown mixed performance, with Freddy's Fuego maintaining a relatively stable position and Hitz Cannabis fluctuating but ultimately improving to 23rd. Oleum Extracts' decline in rank is mirrored by a decrease in sales over the same period, suggesting that the brand may need to reassess its market strategies to regain its competitive edge in the Washington Vapor Pens category.
Notable Products
In December 2025, the top-performing product from Oleum Extracts (Oleum Labs) was the Sugar Cone - Pineapple Express Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing to the first rank with sales reaching 1048 units. The Wedding Cake Live Resin Cartridge (1g) in the Vapor Pens category secured the second spot, slightly down from its previous top position in September 2025. The Wedding Cake Honey Crystal (1g) made a notable entry at the third rank in the Concentrates category. The Sugar Cone - Wedding Cake Infused Pre-Roll 2-Pack (1g) dropped to fourth place, despite an increase in sales from November. Meanwhile, the Wedding Cake Liquid Diamond HTE Disposable (1g) in the Vapor Pens category moved down to fifth place from its earlier positions, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
