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Oct-2025
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Overview
Market Insights Snapshot
Oleum Extracts (Oleum Labs) has demonstrated a consistent performance in the Washington market, particularly within the Concentrates category. Over the past few months, the brand has maintained a stable ranking at the 4th position, reflecting a steady demand for their products in this category. Despite a slight dip in sales from August to September, there was a recovery in October, indicating resilience in the market. In contrast, their performance in the Vapor Pens category has shown more variability, with rankings improving from 19th to 14th before a slight drop to 17th in October. This fluctuation suggests a competitive landscape, but also highlights Oleum's ability to remain within the top 20, showcasing their strong presence in this segment.
In the Pre-Roll category, however, Oleum Extracts (Oleum Labs) has faced challenges, with rankings consistently outside the top 30, peaking at 37th in August but falling to 44th by October. This indicates a less competitive standing in this segment, perhaps suggesting an area for potential growth or strategic focus. The brand's presence across these categories highlights a diverse product offering, yet also underscores the varying degrees of market penetration they experience. The Washington market remains a crucial area for Oleum, as evidenced by their concentrated efforts and varying success across different product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Oleum Extracts (Oleum Labs) has shown a dynamic performance over the past few months. Starting from a rank of 19 in July 2025, Oleum Extracts improved to 14 by September, before slightly declining to 17 in October. This fluctuation indicates a competitive market environment where brands like Buddies and Regulator have maintained relatively stable positions, with Buddies consistently outperforming Oleum Extracts in sales. Meanwhile, Slusheez and Bodhi High have also been fluctuating in ranks, with Slusheez dropping to 21 in September before recovering to 18 in October. Despite the competitive pressure, Oleum Extracts' sales have shown a positive trend from July to September, peaking in September, which suggests potential for further growth if the brand can leverage its market position effectively.
Notable Products
In October 2025, the top-performing product from Oleum Extracts (Oleum Labs) was the Sugar Cone - Gorilla Glue #4 Infused Pre-Roll 2-Pack, leading the sales with a notable figure of 838 units sold. Following closely was the Sugar Cone - Blueberry Muffin Infused Pre-Roll 2-Pack, which secured the second position. The Wedding Cake Liquid Diamond Disposable held the third spot, marking a strong presence in the Vapor Pens category. Notably, the Sugarcone - Candyland Infused Pre-Roll 2-Pack climbed to fourth place, while the Sugar Cone - Wedding Cake Infused Pre-Roll 2-Pack, previously ranked first in July, dropped to fifth place. These shifts highlight a dynamic change in consumer preferences towards the infused pre-roll category within the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
