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Nov-2025
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Overview
Market Insights Snapshot
Oleum Extracts (Oleum Labs) has demonstrated a consistent performance in the Washington market, particularly within the concentrates category, where it has maintained a steady rank of 4th place from August to November 2025. This stability in ranking indicates a strong foothold in this category, underscored by a slight upward trend in sales from October to November. In contrast, the brand's performance in the vapor pens category has shown some fluctuations, with a dip in rank from 14th in September to 18th in November. Although the sales figures for vapor pens have slightly decreased over the months, this category still represents a significant portion of their market presence.
In the pre-roll category, Oleum Extracts (Oleum Labs) has not managed to secure a position within the top 30 brands in Washington since August 2025, with rankings slipping from 38th to 46th by November. This decline in ranking might suggest challenges in capturing market share in this category, as sales have also been on a downward trend. Overall, while Oleum Extracts maintains a strong presence in concentrates, the brand faces competitive pressures in the vapor pens and pre-roll categories, highlighting potential areas for strategic focus and improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Oleum Extracts (Oleum Labs) has experienced some fluctuations in its market position over recent months. Ranked 16th in August 2025, Oleum Extracts saw a slight improvement to 14th in September, but then slipped to 17th and 18th in October and November, respectively. This indicates a downward trend in rank, which may be a concern for the brand as it faces stiff competition. Notably, Regulator maintained a consistent rank of 16th throughout the period, suggesting stable performance despite a slight dip in sales in September. Meanwhile, Plume (WA) showed a significant improvement, climbing from 26th in August to 17th in November, reflecting a strong upward trajectory in both rank and sales. Additionally, Forbidden Farms improved its position to 19th in November, while Slusheez experienced a decline, moving from 17th in August to 20th in November. These shifts highlight the dynamic nature of the market and underscore the importance for Oleum Extracts to strategize effectively to regain and sustain a higher rank in the competitive Washington vapor pen category.
Notable Products
In November 2025, the top-performing product for Oleum Extracts (Oleum Labs) was the Super Boof Live Resin Disposable (1g) in the Vapor Pens category, securing the number one rank with sales of 880 units. Following closely, the Sugar Cone - Wedding Cake Infused Pre-Roll 2-Pack (1g) held the second position in the Pre-Roll category. The Sugar Cone - Gorilla Glue #4 Infused Pre-Roll 2-Pack (1g) experienced a slight drop, moving from second place in October to third in November. The Wedding Cake Liquid Diamond Disposable (1g) saw a decline in rank, falling from first in October to fourth in November. Finally, the Sugar Cone - GSC Infused Pre-Roll 2-Pack (1g) maintained a steady performance, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
