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Jan-2026
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Overview
Market Insights Snapshot
Oleum Extracts (Oleum Labs) has shown consistent performance in the Washington market, particularly in the Concentrates category where it has maintained a solid 4th position from October 2025 through January 2026. This stability in ranking is complemented by a notable increase in sales during the last quarter of 2025, although there was a slight dip in January 2026. Such a consistent ranking in a competitive category highlights Oleum's strong presence and consumer loyalty in Washington.
In the Pre-Roll category, Oleum Extracts faced challenges, with rankings fluctuating outside the top 30, peaking at 45th in December 2025 but dropping to 58th by January 2026. This indicates a potential area for improvement or a shift in strategy to regain market share. Meanwhile, in the Vapor Pens category, Oleum Extracts maintained a steady presence, though there was a slight drop from 17th to 21st by January 2026, coupled with a decrease in sales. This suggests a need to monitor market trends closely and adapt accordingly to maintain competitiveness in the Washington market.
Competitive Landscape
In the Washington Vapor Pens category, Oleum Extracts (Oleum Labs) experienced a notable shift in its competitive positioning from October 2025 to January 2026. Initially ranked 17th in October 2025, Oleum Extracts (Oleum Labs) saw a slight decline to 18th in November, returned to 17th in December, but then fell out of the top 20 by January 2026, indicating a challenging market environment. During this period, Buddies maintained a stronger presence, consistently ranking higher than Oleum Extracts (Oleum Labs) and ending January 2026 at 20th, despite a similar downward trend in sales. Meanwhile, O'Geez (WA) showed a positive trajectory, climbing from 23rd in October to 19th by January, suggesting an upward momentum in both rank and sales. This competitive landscape highlights the dynamic nature of the market and suggests that Oleum Extracts (Oleum Labs) may need to reassess its strategies to regain and sustain a competitive edge.
Notable Products
In January 2026, the top-performing product from Oleum Extracts (Oleum Labs) was the Wedding Cake Liquid Diamond HTE Disposable (1g) in the Vapor Pens category, which reclaimed its top position from October 2025 after slipping to fifth place in December 2025. It achieved notable sales of 787 units. The Wedding Cake Honey Crystal (1g) in the Concentrates category climbed to second place after debuting at third in December 2025. The Sugar Cone - Wedding Cake Infused Pre-Roll 2-Pack (1g) ranked third, having previously held the second position in November 2025 and falling to fourth in December 2025. The Gorilla Glue #4 Honey Crystal (1g) and Frosted Raspberry Infused Pre-Roll 2-Pack (1g) entered the rankings at fourth and fifth, respectively, in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
