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Sep-2025
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Overview
Market Insights Snapshot
In the state of Washington, Oleum Extracts (Oleum Labs) has demonstrated a strong performance in the Concentrates category, consistently maintaining a top-five position across the months from June to September 2025. Despite a slight dip in sales in September, the brand's ranking remained stable at fourth place, reflecting a robust market presence. In contrast, the Pre-Roll category has not been as favorable for Oleum Extracts, with rankings hovering in the late thirties to early forties, indicating a need for strategic improvements or increased market penetration in this segment. The Vapor Pens category, however, shows a positive trajectory, with the brand improving from 24th place in June to a solid 16th place by August and September, suggesting a growing consumer preference or effective marketing strategies in this category.
The upward trend in the Vapor Pens category is particularly noteworthy, as the brand experienced a significant increase in sales, culminating in a strong finish by September. This suggests that Oleum Extracts is effectively capitalizing on consumer demand in this product line, which could potentially be leveraged to improve performance in other categories. The Pre-Roll category, while still outside the top 30, shows some movement towards better rankings, but the brand has yet to break into a more competitive position. This could indicate either a highly competitive market landscape or a need for product innovation to capture a larger market share. Overall, Oleum Extracts' performance in Washington showcases both strengths in certain categories and opportunities for growth in others, highlighting the dynamic nature of the cannabis market in this state.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Oleum Extracts (Oleum Labs) has demonstrated a notable upward trajectory in its ranking over the past few months, moving from 24th place in June 2025 to 16th place by September 2025. This improvement in rank is indicative of a positive trend in sales, with Oleum Extracts (Oleum Labs) experiencing a consistent increase in sales figures during this period. In contrast, Buddies, which started at 15th place in June, saw a decline to 17th place by September, reflecting a decrease in sales. Meanwhile, Hustler's Ambition has made a significant leap from 78th place in June to 14th place in September, surpassing Oleum Extracts (Oleum Labs) in rank. Regulator maintained a steady position around the 14th and 15th ranks, while Plume (WA) showed variability, ultimately improving from 23rd to 18th place. These dynamics suggest that while Oleum Extracts (Oleum Labs) is gaining ground, the competition remains fierce, with brands like Hustler's Ambition making significant strides in the market.
Notable Products
In September 2025, Oleum Extracts (Oleum Labs) saw the Wedding Cake Live Resin Cartridge (1g) leading the sales as the top-performing product in the Vapor Pens category with sales of 838 units. Following closely were the Sugar Cone - Gary Payton Infused Pre-Roll 2-Pack (1g) and Sugar Cone - Khalifa Kush Infused Pre-Roll 2-Pack (1g) ranked second and third respectively in the Pre-Roll category. The Blue Dream Live Resin Cartridge (1g) secured the fourth position in the Vapor Pens category. Notably, the Sugar Cone - Pineapple Express Infused Pre-Roll 2-Pack (1g) maintained its fifth position from August 2025, demonstrating consistent performance. Compared to previous months, the Sugar Cone - Pineapple Express Infused Pre-Roll showed a slight decline in ranking, moving from third in July to fifth in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
