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Aug-2024
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Overview
Market Insights Snapshot
Daily Special has shown varying performances across different states and product categories. In Alberta, the brand has maintained a consistent presence in the Capsules category, holding ranks between 11 and 12 from May to August 2024. This stability indicates a steady demand for their capsules. However, their performance in the Flower category has been less consistent, with the brand not making it into the top 30 in June and July but reappearing at rank 93 in August. This fluctuation could suggest an irregular consumer interest in their flower products. In the Vapor Pens category, Daily Special was ranked 76 and 72 in May and June, respectively, but did not appear in the top 30 in subsequent months, which might indicate a decline in popularity or market competition.
In Ontario, Daily Special has experienced notable changes in the Concentrates category, where it moved from rank 55 in May to 47 in August, showing an upward trend. This positive movement suggests growing consumer interest in their concentrates. Conversely, their Flower category rankings in Ontario have been on a downward trend, with the brand dropping out of the top 30 in August after being ranked 83, 86, and 94 in the preceding months. This decline could be indicative of increased competition or a shift in consumer preferences. In Saskatchewan, Daily Special's Flower category saw a slight improvement, moving from rank 49 in May to 47 in June, but did not appear in the top 30 for July and August, indicating potential volatility or market challenges.
Competitive Landscape
In Alberta's Flower category, Daily Special has demonstrated notable fluctuations in its market rank over the summer of 2024. Starting from an unranked position in May, Daily Special re-entered the top 100 in August at rank 93. This resurgence suggests a potential recovery or strategic shift that has positively impacted its market presence. In comparison, Western Cannabis consistently maintained a stronger position, ranking between 73 and 83 from June to August. Coterie also showed a downward trend, moving from rank 74 in May to 90 in August, indicating a potential decline in consumer preference or market share. Additionally, EXKA (XK) and Community Cannabis c/o Purple Hills both entered the rankings in August, at positions 97 and 94 respectively, suggesting emerging competition. These dynamics highlight the competitive nature of the Alberta Flower market and underscore the importance for Daily Special to continue its efforts to regain and sustain higher rankings.
Notable Products
In August 2024, Indica (3.5g) emerged as the top-performing product for Daily Special, climbing from the consistent second position in the previous months to rank first with notable sales of 1835 units. El Chemino (3.5g), previously holding the first rank, dropped to the second position. Indica Js Pre-Roll 7-Pack (2.1g) maintained its third position from July to August 2024. Signature Hash (2g) entered the rankings for the first time, securing the fourth spot. Sativa J's Pre-Roll 7-Pack (2.1g) fell to the fifth position, experiencing a decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
