Market Insights Snapshot
Looking at the performance of the Daily Special brand across various categories and provinces, some interesting trends emerge. In Alberta, the brand has maintained a steady presence in the Capsules category, although there has been a slight drop in rankings from 8th to 11th between August and October 2023. The Flower category shows a significant improvement, moving from rank 97th to 81st within the same period. However, it's worth noting that the brand did not make it into the top 20 in October, suggesting a possible decline. In the Concentrates category, Daily Special made a debut at rank 58 in September, but no data is available for the succeeding month.
In Ontario, Daily Special's performance in the Edible category has improved remarkably, climbing from rank 57 in July to 36 in October 2023. The Capsules category shows a slight downward trend, moving from rank 18 to 21. The Flower category, despite showing a drop in rank, has remained within the top 50, indicating a solid presence in the market. However, the Pre-Roll category shows a significant decline, dropping from rank 36 in July to 93 in October. In Saskatchewan, the brand has shown a drastic fluctuation in the Pre-Roll category, starting at rank 4 in July and jumping to 83 in September.
In the Ontario flower market, Daily Special has been experiencing a downward trend in both rank and sales from July to October 2023. It dropped from the 29th to the 42nd position, indicating a decrease in its market competitiveness. In comparison, Color Cannabis has shown a more stable performance, maintaining a rank around the 30s, while Ness and Wagners have been closely trailing Daily Special in rank. Interestingly, Cookies has made a significant leap from the 89th to the 46th position, suggesting a rapid growth. In terms of sales, all competitors have been performing better than Daily Special, with Color Cannabis leading the pack. This analysis suggests that Daily Special needs to bolster its strategies to regain its market position in the Ontario flower category.
In October 2023, the top-performing product from Daily Special was 'Gasberry Pie (3.5g)', a flower category product, maintaining its top rank from the previous month and generating sales of 7225 units. Following closely was 'Nightmare Fuel (3.5g)', another flower category product, which moved up from its previous month's third rank to second. The 'Sativa J's Pre-Roll 7-Pack (2.1g)' made a significant leap from an unranked position to third in the rankings. 'Indica Js Pre-Roll 7-Pack (2.1g)', despite a drop in rank from first in July and August to fourth in October, still managed a commendable performance. Lastly, the 'Indica (3.5g)' flower product made its first appearance in the top five in October.