Market Insights Snapshot
In Alberta, Homestead Cannabis Supply's performance in the Flower category shows a steady presence, although they did not make it to the top 20 brands in any of the months observed. The brand's ranking hovered between the 34th and 37th spots in August and July, respectively, and moved slightly to the 36th spot in September. This suggests a consistent performance in the market despite not being among the top-tier brands.
On the other hand, in British Columbia, Homestead Cannabis Supply showed a significant upward trend in the Flower category, moving from the 34th spot in June to the 9th spot in September. This is a remarkable improvement and indicates a strong acceptance of the brand in this market. However, in the Pre-Roll category, the brand's performance was less impressive, failing to break into the top 20 in any of the months, and even dropping from the 82nd spot in July to the 100th spot in September. Meanwhile, in Ontario, the brand's Flower category ranking fluctuated between the 75th to 100th spots, suggesting a need for improvement in this market.
In the Flower category for BC, Homestead Cannabis Supply has shown a significant upward trend in ranking, moving from 34th place in June 2023 to 9th place by September 2023. This leap in ranking suggests a substantial increase in sales and market share. In comparison, 1964 Supply Co has maintained a relatively stable position in the top 12, while Back 40 Cannabis has seen a slight decline, moving from 8th to 11th place. Hiway and MTL Cannabis have also seen improvements in their rankings, but not as dramatic as Homestead Cannabis Supply. The data suggests that Homestead Cannabis Supply is on a positive trajectory, outpacing some of its key competitors in the Flower category in BC.
In September 2023, Homestead Cannabis Supply's top-performing product was 'Bang Tail Milled (7g)', which maintained its number one ranking from previous months, despite a slight decrease in sales to 3331 units. Following closely was 'Bandwagon Indica (28g)', which climbed from fourth place in July to second in September, with sales rising to 1722 units. 'Bandwagon Sativa (28g)' secured the third spot, maintaining its position from the previous month, while 'Bandwagon Hybrid (28g)' rose from fifth to fourth place. Lastly, 'Bandwagon - Blue Dream (28g)' saw a drop from second place in July to fifth in September, indicating a shift in consumer preferences.