The Loud Plug

Data Snapshot: Jul 04, 2024
The Loud Plug Cannabis Brand Logo
$1M+

Jun-2024

Sales

Strong Growth

Trend

6-Month

81

Product Count

SKUs

The Loud Plug

Overview

The Loud Plug, a subsidiary of the Canadian Clinical Cannabinoids Inc and part of the Supreme brands under Canopy Growth, is a prominent Canadian cannabis label famed for its substantial THC content and aromatic terpenes. With an expert team boasting 35 years of experience, it provides a diverse selection of products that can be ordered online for in-store pick-up or free home delivery. Despite a significant investment, there is criticism for providing scant information about the specific strains sold.
Markets

The Loud Plug Locations

Product Trends

The Loud Plug Categories

The Loud Plug Sales

Market Insights Snapshot

The Loud Plug Historical Sales by Category

The Loud Plug has demonstrated notable performance across various categories and provinces, with significant movements particularly in the Flower category. In British Columbia, the brand's Flower category saw a steady climb, moving from 8th place in March 2024 to 5th place by June 2024, reflecting a consistent increase in sales. This positive trajectory indicates a strong market presence and growing consumer preference. Conversely, in the Pre-Roll category within the same province, The Loud Plug did not make it to the top 30 rankings from May onwards, which may suggest challenges in this segment. Such disparities highlight the importance of category-specific strategies to maintain overall brand performance.

In Ontario, The Loud Plug's performance in the Flower category saw a decline, dropping from 7th place in March and April to 12th place by June. This downward trend suggests increased competition or shifting consumer preferences in the province. Similarly, in the Pre-Roll category, the brand fell out of the top 30 in May but rebounded slightly to 31st place in June. However, a significant achievement was observed in Saskatchewan, where The Loud Plug's Flower category surged to the 1st position by June 2024, indicating a dominant market position. This varied performance across different regions and categories underscores the dynamic nature of the cannabis market and the need for localized market strategies.

Jun-2024 Rank
Flower
Pre-Roll
Vapor Pens
5
12
31
42
1
The Loud Plug

Competitive Landscape

In the competitive landscape of the Flower category in Ontario, The Loud Plug has experienced notable fluctuations in its ranking and sales over recent months. Starting strong at rank 7 in March 2024, The Loud Plug maintained its position in April but saw a decline to rank 11 in May and further to rank 12 in June. This downward trend in rank correlates with a decrease in sales from March to June. In contrast, brands like Versus have shown a positive trajectory, climbing from rank 12 in March to rank 10 in June, with a significant increase in sales. Similarly, Pepe made a remarkable leap from being outside the top 20 in March to securing rank 13 by June. Meanwhile, Redecan and Tweed have maintained relatively stable positions, with slight fluctuations. These competitive dynamics suggest that The Loud Plug may need to reassess its strategies to regain its earlier momentum and counter the rising competition in the Ontario Flower market.

The Loud Plug market ranking for ON Flower

The Loud Plug

Notable Products

In June 2024, Venom OG (28g) retained its top position as the best-selling product for The Loud Plug, achieving sales of $7,823. Exotic Gas (28g) also maintained its second-place ranking from the previous two months. Benny Blunto Blunt 3-Pack (1.5g) held steady at third place, showing consistent demand. Guava Biscotti Blunt 3-Pack (1.5g) stayed in fourth place, following a decline from second place in March. Notably, the Benny Blunto Infused Pre-Roll (1g) debuted in fifth place in June, marking its first appearance in the top rankings.

Product Rank
Category
Mar-2024
Apr-2024
May-2024
Jun-2024
Venom OG (28g)
Flower
3
1
1
1
Exotic Gas (28g)
Flower
1
2
2
2
Benny Blunto Blunt 3-Pack (1.5g)
Pre-Roll
>5
4
3
3
Guava Biscotti Blunt 3-Pack (1.5g)
Pre-Roll
2
3
4
4
Benny Blunto Infused Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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