Market Insights Snapshot
In Alberta, The Loud Plug's performance across categories has been somewhat inconsistent. In the Concentrates category, the brand has seen a steady decline in rankings from July to October 2023, moving from 23rd to 45th place, indicating a challenging market. Sales in this category have also mirrored this downward trend. The Flower and Pre-Roll categories have also seen fluctuations in rankings, but not as drastic as Concentrates. Notably, despite a significant drop in ranking in September for the Flower category, the brand managed to recover in October, moving back up to the 56th position.
Contrastingly, in Ontario, The Loud Plug has shown impressive stability in the Flower category, maintaining a top 10 position from August to October 2023. This consistent high ranking is also reflected in the sales trend for this category. However, in the Pre-Roll category, the brand has remained in the low 20s in terms of ranking, indicating room for improvement. In Saskatchewan, the brand's performance in the Flower category has shown a promising upward trend, moving from the 42nd position in July to the 17th position in October. However, the Pre-Roll category has seen inconsistent rankings, highlighting potential areas for growth or reevaluation.
In the competitive landscape of the Flower category in Ontario, The Loud Plug has shown a remarkable upward trajectory in both rank and sales from July to October 2023. Starting at rank 16 in July, The Loud Plug climbed to rank 8 by October, outperforming competitors like Redecan and Highly Dutch. In terms of sales, The Loud Plug also demonstrated a significant increase, surpassing Redecan in October. However, it still trails behind other competitors like Back 40 Cannabis and MTL Cannabis, indicating room for further growth. It's worth noting that Highly Dutch has been experiencing a downward trend, falling from rank 10 in July to rank 12 in September, before slightly recovering to rank 10 in October.
In October 2023, The Loud Plug's top-performing product was the Guava Biscotti Blunt 3-Pack (1.5g) from the Pre-Roll category, maintaining its top position from previous months with sales of 8575 units. The second best-selling product was the Benny Blunto Blunt 3-Pack (1.5g), also from the Pre-Roll category. Interestingly, the Venom OG (28g) from the Flower category climbed from the fifth position in August to the third in October, surpassing the Benny Blunto Infused Pre-Roll (1g), which dropped to fourth place. The Exotic Gas (3.5g), another product from the Flower category, rounded out the top five. It's notable that while the rankings have fluctuated slightly, the top five products have remained consistent in their high performance.