Aug-2025
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Overview
Market Insights Snapshot
The Loud Plug has shown notable performance variations across different states and categories. In British Columbia, the brand has maintained a strong presence in the Flower category, consistently ranking within the top 10, although it slipped to the 9th position in August 2025. This dip could be attributed to a decline in sales from June to August. Conversely, in the Pre-Roll category within the same province, The Loud Plug has demonstrated an upward trajectory, moving from the 31st position in May to the 23rd position by August, indicating a strengthening in market presence. Meanwhile, in Ontario, the Flower category rankings remained relatively stable, hovering around the 12th to 13th positions, suggesting a steady demand for their products despite a slight sales drop over the months.
In Saskatchewan, The Loud Plug has seen some fluctuation in the Flower category, starting strong at the 1st position in May and June, but dropping to the 5th and then 4th positions in subsequent months. This shift might indicate increased competition or changes in consumer preferences. On the other hand, their performance in the Vapor Pens category in Ontario has been consistent, maintaining positions around the 18th to 20th ranks, which could suggest a stable but not dominant market presence. Notably, in Ontario's Pre-Roll category, The Loud Plug briefly fell out of the top 30 in July but managed a comeback to the 29th position by August, indicating potential volatility or a recovery strategy in play.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Loud Plug has experienced some fluctuations in its ranking, moving from 12th in May 2025 to 13th by August 2025. This slight decline in rank is notable as it coincides with a decrease in sales over the same period, suggesting potential challenges in maintaining market share. In contrast, 3Saints has shown a positive trajectory, climbing from 15th to 11th place, with a corresponding increase in sales, indicating a strengthening position in the market. Meanwhile, Versus has seen some volatility, dropping from 11th to 14th before recovering to 12th, reflecting a more erratic sales pattern. FIGR and LowKey have maintained relatively stable positions, with FIGR improving slightly from 17th to 14th, while LowKey remained consistent at 15th. These dynamics suggest that while The Loud Plug remains a key player, it faces increasing competition from brands like 3Saints, which are gaining momentum in the Ontario market.
Notable Products
In August 2025, the top-performing product for The Loud Plug was Drippyz Liquid Diamonds & Kief Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its first-place position from previous months with a notable sales figure of 9852 units. Exotic Gas (28g), a Flower product, held steady in second place, consistent with its ranking since June 2025. Venom OG (3.5g) also showed stability, retaining the third position from July to August 2025. The Exotic Gas Live Resin Cartridge (1g) in the Vapor Pens category climbed to fourth place, up from a previous fifth-place ranking in July. Venom OG (28g) saw a slight drop, moving from fourth to fifth place in August 2025, indicating a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.