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Apr-2025
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Overview
Market Insights Snapshot
The Loud Plug's performance in the cannabis market has shown varied trends across different states and categories. In Alberta, the brand did not make it into the top 30 for the Flower category from January to April 2025, which might indicate challenges in gaining traction in this region. Meanwhile, in British Columbia, The Loud Plug maintained a strong presence in the Flower category, consistently ranking at 4th place for the first three months before dropping to 5th in April. The Pre-Roll category in British Columbia saw a positive trend, with the brand improving its rank from 53rd in February to 42nd in April. This suggests a growing acceptance or preference for their Pre-Roll products in this province.
In Ontario, The Loud Plug's performance in the Flower category remained relatively stable, hovering around the 11th to 15th ranks, indicating a steady demand. However, in the Pre-Roll category, the brand experienced a slight decline, dropping from 35th in January to 38th in April, which could signal increased competition or shifting consumer preferences. The Vapor Pens category in Ontario, on the other hand, showed a stable ranking around the 17th to 19th positions, with sales peaking in March before slightly decreasing in April. Notably, in Saskatchewan, The Loud Plug achieved top rankings in the Flower category, reclaiming the 1st position in both January and April, which highlights strong brand loyalty or market dominance in this region.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Loud Plug has experienced fluctuating rankings, indicating a dynamic market position. Starting the year 2025 at rank 11, The Loud Plug dropped to 15 in February, only to regain its position at 11 in March, and slightly declining to 12 in April. This movement suggests a competitive struggle, particularly against brands like Good Supply, which consistently maintained a top 5 position before dropping to 10 in April, and Versus, which improved its rank from 15 in January to 11 in April. Despite these fluctuations, The Loud Plug's sales figures have shown resilience, with only a slight decrease from March to April, indicating a stable consumer base. Meanwhile, MTL Cannabis and LowKey have maintained lower ranks, suggesting that The Loud Plug remains competitive among mid-tier brands, but must strategize to ascend into the top 10 consistently.
Notable Products
In April 2025, The Loud Plug's top-performing product was Venom OG (28g) in the Flower category, maintaining its position as the best-seller for the fourth consecutive month with sales of 5757 units. Exotic Gas (28g) also in the Flower category, secured the second spot, consistently holding the same rank since March 2025. The Frosted Swirl Pre-Roll 3-Pack (1.5g) remained steady at third place, showing resilience in the Pre-Roll category. Exotic Gas Live Resin Cartridge (1g) in the Vapor Pens category showed improvement by climbing from fifth to fourth place from March to April. Benny Blunto Blunt 3-Pack (1.5g) entered the top five for the first time in April, marking its debut with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
