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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The Loud Plug’s mix tilted toward Pre-Roll at 41.80% share with 75.17% year-over-year growth and 2.79% month-over-month, while Flower contracted to 37.08% share with a -49.64% year-over-year decline despite an 11.35% month-over-month lift. Vapor Pens reached 16.29% share on 12.49% year-over-year and 24.63% month-over-month gains, and Concentrates held 4.83% share with 102.16% year-over-year growth but a -1.08% month-over-month dip. Against a brand-level -12.57% year-over-year sales change and a -13.55% year-over-year average price move to $43.48, the expansion of Pre-Roll and Vapor Pens offsets Flower contraction enough to keep the 24‑month sales change near flat at -0.92%. The pattern implies a pivot toward value-accessible inhalables (Pre-Roll and Vapor Pens) is cushioning category risk from Flower volatility while securing visibility in British Columbia where Pre-Roll rank sits at 11.
The category shifts suggest The Loud Plug is migrating demand toward lower ticket, higher-velocity formats: Pre-Roll average price at $31.68 and Concentrates at $30.47 align with the -13.55% brand-wide pricing reset, while Flower sits at $91.60 and carries a -49.64% year-over-year drag. With Vapor Pens up 24.63% month-over-month alongside Pre-Roll’s 2.79% month-over-month rise, the May 2026 mix indicates momentum in impulse-friendly and convenience formats that can sustain share even as premium Flower rebounds only 11.35% month-over-month; the implication is that reinforcing Pre-Roll and Vapor Pens in British Columbia can convert the 41.80% and 16.29% shares into rank gains from the current Pre-Roll position at 11, while using Concentrates’ 102.16% year-over-year lift as a niche hedge against Flower’s volatility.
Competitive Landscape
The Loud Plug sits at rank 11 in BC Pre-Roll in May 2026, improving 15 positions year over year from rank 26 and advancing 4 spots since February 2026, which places its current standing at its peak rank of 11 in May 2026; meanwhile, General Admission held at rank 1 year over year with a 3.8% sales lift while BC Doobies rose from rank 7 to rank 2 alongside 111.5% sales growth, indicating that The Loud Plug’s ascent is occurring amid competitors consolidating at the top and faster climbers pressing upward. The pattern implies The Loud Plug’s trajectory from rank 26 to 11—paired with a three-month move from 15 to 11—positions it on the cusp of the top 10, but sustaining share will require outpacing double‑digit growth from rivals at ranks 1–2.
Notable Products
Venom OG Live Cured Resin Cartridge (1g) delivered the standout move in May 2026 with a 138.0% month-over-month surge that pushed it to rank 3, indicating a sharp shift in shopper attention toward higher-potency Vapor Pens while Flower softened by comparison. Exotic Gas Live Resin Cartridge (1g) rose 12.1% to rank 2 while Drippyz Liquid Diamonds & Kief Infused Pre-Roll 5-Pack (2.5g) held rank 1 with a 3.4% lift, and Pre-Rolls accounted for five of the top ten SKUs, concentrating share at the value-multi-pack end rather than single units. Exotic Gas (28g) fell 8.0% at rank 8 while Drippyz- Bubba Joon Infused Pre-Roll 5-Pack (2.5g) slipped 4.7% at rank 9, and Benny Blunto Blunt 3-Pack (1.5g) countered with a 27.4% rise at rank 7, suggesting shoppers are trading up within inhalables to infused and live resin formats even as bulk Flower cools. The pattern implies The Loud Plug’s commercial direction is tilting toward live resin cartridges and infused multi-pack Pre-Rolls, with revenue density migrating from large Flower bags toward higher-margin inhalable formats despite one large Flower SKU still contributing $367,079.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
