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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, The Loud Plug’s mix tilted away from Flower at 39.13% share despite a -37.82% year-over-year drop and only a 2.72% month-over-month uptick, while Pre-Roll held 36.13% share with +28.34% YoY but a -7.52% MoM pullback. Vapor Pens climbed to 17.46% share on +55.64% YoY and +6.42% MoM, and Concentrates expanded to 7.28% share with +167.93% YoY and +20.18% MoM. With overall brand sales down -4.78% YoY and average price down -19.19% YoY to $39.45, the pattern implies a reallocation from a declining Flower base toward faster-growing inhalables, cushioning topline pressures despite Pre-Roll’s short-term MoM dip.
The combination of a -37.82% YoY decline in Flower alongside rank 4 in Flower in Saskatchewan and a +55.64% YoY surge in Vapor Pens signals a pivot toward formats with higher velocity and more elastic pricing. The +167.93% YoY and +20.18% MoM growth in Concentrates, paired with Pre-Roll’s +28.34% YoY but -7.52% MoM, suggests The Loud Plug is consolidating around differentiated inhalable SKUs where month-level volatility is acceptable for share gains; the implied positioning is to compete on accessible price points and breadth in non-Flower inhalables as the category mix diversifies away from legacy Flower reliance.
Competitive Landscape
The Loud Plug ranks #23 in Ontario Flower in August 2026, down 10 positions year over year from #13 and up 7 positions versus three months ago from #30; this sits well below its peak of #7 in December 2024 but marks a recent quarter-on-quarter climb. Against leaders, Shred sits at #1 after moving up from #2 with 18.6% YoY sales growth, while Spinach advanced to #2 from #4 on 27.5% YoY growth; by contrast, The Original Fraser Valley Weed Co. holds #5 despite a -17.4% YoY decline. The juxtaposition of a 10-rank YoY drop with a 7-rank three-month recovery implies The Loud Plug is stabilizing off its December 2024 peak and repositioning in the mid-20s as faster-rising leaders consolidate share at the top.
Notable Products
Key West Lime Infused Pre-Roll 3-Pack (1.5g) posted the steepest move in August 2026 with a -56.5% month-over-month drop and slid to rank 3 while Drippyz Liquid Diamonds & Kief Infused Pre-Roll 5-Pack (2.5g) held rank 1 despite a -6.3% decline. Exotic Gas Live Resin Cartridge (1g) rose 9.6% month over month at rank 2, and Venom OG Live Live Resin Cured Resin Cartridge (1g) fell -14.5% at rank 8, indicating volatility concentrated in inhalable formats. With four of the top ten in Pre-Roll and two in Vapor Pens, the mix implies The Loud Plug is leaning into inhalables but must manage sharp Pre-Roll swings as cartridges provide steadier momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
