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Feb-2026
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Overview
Market Insights Snapshot
The Loud Plug has demonstrated noteworthy performance across various categories and regions, particularly in British Columbia. In the Flower category, the brand showed a strong presence, improving its rank from 14th in November 2025 to 9th in December 2025, before experiencing slight fluctuations, settling at 10th by February 2026. This indicates a solid and consistent market presence. However, in the Vapor Pens category in British Columbia, The Loud Plug did not make it into the top 30 rankings post-November 2025, suggesting potential challenges in maintaining a competitive edge in this segment. Meanwhile, in the Pre-Roll category, the brand maintained a steady 16th position for most months, with a brief dip in January 2026, which could indicate a stable but competitive market environment.
In Ontario, The Loud Plug's performance in the Concentrates category saw a steady improvement, moving from an unranked position to 23rd by February 2026, suggesting growing consumer interest or effective market strategies. Conversely, their Flower category ranking in Ontario saw a decline from 18th in November 2025 to 21st by February 2026, which might reflect increased competition or shifting consumer preferences. The Pre-Roll category also showed a downward trend in rankings, from 23rd to 25th, indicating challenges in maintaining market share. In contrast, their Vapor Pens category experienced a slight rebound, moving from 26th in December 2025 to 23rd in February 2026, highlighting potential recovery efforts or market adjustments. In Saskatchewan, The Loud Plug's Flower category performance was notable, with a peak at 4th in January 2026, although it later fell to 11th, suggesting volatility in consumer demand or market dynamics.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Loud Plug has experienced a notable shift in its market position from November 2025 to February 2026. Initially ranked 18th in November 2025, The Loud Plug saw a slight decline to 19th in December and eventually fell out of the top 20 by January 2026, maintaining a 21st position through February. This decline in rank is mirrored by a downward trend in sales, with a significant drop from November's figures to February's. In contrast, Potluck maintained a stronger position, consistently ranking higher than The Loud Plug and showing a less steep decline in sales. Meanwhile, EastCann and Woody Nelson have shown resilience, with EastCann improving its rank from 25th to 22nd by February, and Woody Nelson climbing from 27th to 23rd. Pure Laine also demonstrated a relatively stable performance, fluctuating slightly but maintaining a position around the 20th rank. These dynamics suggest that while The Loud Plug faces challenges in maintaining its market share, competitors like Potluck and EastCann are capitalizing on their momentum to capture a larger share of the Ontario Flower market.
Notable Products
In February 2026, the top-performing product for The Loud Plug was Drippyz Liquid Diamonds & Kief Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales of 13,442 units. Exotic Gas Live Resin Cartridge (1g) in the Vapor Pens category consistently held the second position, although its sales decreased compared to January. The Exotic Gas (28g) in the Flower category remained third in rank, experiencing a steady decline in sales over the months. Drippyz Purple Pom-G Infused Pre-Roll 5-Pack (2.5g) improved its position to fourth place in February, indicating a positive trend in sales. Lastly, Exotic Gas Pre-Roll 5-Pack (2.5g) dropped to fifth position, showing a slight decrease in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
