.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Loud Plug has shown varied performance across different categories and regions in recent months. In British Columbia, their Flower category experienced significant fluctuations, starting at rank 11 in September, dropping to 21 in October, and then climbing back to 9 by December. This movement suggests a dynamic market presence and potential responsiveness to consumer preferences or market conditions. Conversely, their Pre-Roll category in British Columbia was not ranked in the top 30 in October, indicating a possible challenge or shift in consumer demand during that period. However, it rebounded to the 12th position by December, which may point towards strategic adjustments or increased consumer interest.
In Ontario, The Loud Plug's performance in the Flower category remained relatively stable, hovering around the mid-teens in rank, but their Pre-Roll category showed a positive trend, moving from 33rd place in September to 22nd by December. This upward trajectory might reflect effective marketing strategies or growing brand recognition in the region. Meanwhile, their entry into the Concentrates category in Ontario in December, debuting at 25th place, indicates an expansion into new product lines. In Saskatchewan, The Loud Plug maintained a strong position in the Flower category, consistently ranking in the top 6, which underscores their solid market presence and consumer loyalty in that province.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, The Loud Plug has experienced notable fluctuations in its ranking, which can be attributed to the dynamic market environment. From September to December 2025, The Loud Plug's rank shifted from 17th to 19th, indicating a slight decline in its market position. This change is particularly significant when compared to competitors like Potluck, which improved from 20th to 17th, and MTL Cannabis, which maintained a relatively stable position around the 18th rank. Despite these shifts, The Loud Plug's sales figures remained competitive, with a peak in October 2025, suggesting strong consumer interest and potential for recovery in rank. Meanwhile, LowKey experienced a drop from 16th to 20th, highlighting the volatile nature of the market. These insights underline the importance of strategic positioning and marketing efforts for The Loud Plug to regain and surpass its competitors in the Ontario flower market.
Notable Products
In December 2025, The Loud Plug's top-performing product was the Drippyz Liquid Diamonds & Kief Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its consistent first-place rank with sales reaching 17,615 units. The Exotic Gas Live Resin Cartridge (1g) held steady at second place in the Vapor Pens category, demonstrating a slight increase in sales over the previous months. The Exotic Gas (28g) maintained its third-place position in the Flower category, showing a gradual rise from October to December. Venom OG (28g) reappeared in the rankings at fourth place, after being absent in October and November. Meanwhile, the Venom OG Live Resin Cartridge (1g) slipped to fifth place in the Vapor Pens category, showing a decline in sales from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
