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Oct-2025
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Overview
Market Insights Snapshot
The Loud Plug has shown a varied performance across different Canadian provinces, with notable fluctuations in their rankings across categories. In British Columbia, the brand experienced a significant drop in the Flower category, moving from 4th place in July 2025 to 22nd by October 2025. This decline coincided with a downward trend in sales, which plummeted from approximately 964,355 CAD in July to 309,778 CAD in October. Meanwhile, in Alberta, The Loud Plug did not secure a spot in the top 30 for the Flower category, indicating a challenging market presence in that province. In contrast, Saskatchewan showed more stability with the brand maintaining a top 6 position throughout the observed months in the Flower category, though sales exhibited a gradual decline.
In Ontario, The Loud Plug's performance in the Flower category demonstrated resilience, with rankings fluctuating between 12th and 17th from July to October 2025. Despite these shifts, sales figures remained relatively robust, closing at 1,272,177 CAD in October. The Pre-Roll category in Ontario showed a positive trajectory, with the brand climbing from 31st in July to 23rd by October, suggesting a growing consumer interest. However, in the Vapor Pens category, a consistent ranking around 18th to 20th was observed, with sales seeing a slight uptick in October. These insights highlight the brand's nuanced market dynamics, with certain categories and regions showing potential for growth and others indicating areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Loud Plug has experienced a fluctuating rank over the past few months, indicating a dynamic market presence. As of October 2025, The Loud Plug holds the 14th position, showing an improvement from its September rank of 17th, which suggests a positive trend in sales recovery. Notably, Good Supply has consistently maintained a higher rank, though it has seen a gradual decline from 8th in July to 12th in October, which could indicate potential opportunities for The Loud Plug to capture market share. Meanwhile, Nugz (Canada) has shown a steady climb from 18th to 13th, surpassing The Loud Plug in the process. This competitive movement highlights the importance for The Loud Plug to innovate and strategize effectively to enhance its market positioning against these rising competitors. Additionally, FIGR and 1964 Supply Co have shown varying trends, with FIGR dropping to 16th and 1964 Supply Co improving to 15th, further emphasizing the competitive nature of the Ontario Flower market.
Notable Products
In October 2025, the top-performing product for The Loud Plug was Drippyz Liquid Diamonds & Kief Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank since July, with a notable sales figure of 11,276 units. Exotic Gas in the Flower category held steady at the second rank, consistent with its position in July and August. The Exotic Gas Live Resin Cartridge (1g) climbed to the third rank in Vapor Pens, marking its first appearance in the rankings since July. Venom OG Live Resin Cartridge (1g) debuted at the fourth position in the Vapor Pens category. Lastly, Benny Blunto Blunt 3-Pack (1.5g) entered the rankings at the fifth position, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
