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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, The Loud Plug’s mix tilts toward Flower at 38.68% share (yoy -52.32%, mom +1.84%) and Pre-Roll at 37.83% share (yoy +23.46%, mom -6.69%), with Vapor Pens holding 17.96% share (yoy +18.10%, mom +15.53%) and Concentrates at 5.52% share (yoy +99.11%, mom -3.17%). The brand’s average price fell 11.24% year over year while total sales declined 22.93% year over year, and its top category Pre-Roll sits alongside a state concentration in ON; the pattern implies a pivot away from high-ticket Flower drag toward faster-turn inhalables, but with short-term Pre-Roll softness month over month tempering gains.
The category shifts indicate repositioning toward value-accessible inhalables: Vapor Pens’ +15.53% month-over-month alongside +18.10% year-over-year and Concentrates’ +99.11% year-over-year growth suggest momentum that can offset Flower’s -52.32% year-over-year contraction and Pre-Roll’s -6.69% month-over-month dip. With a 37.83% Pre-Roll share and a 38.68% Flower share, narrowing price points and mix weight signal that sustaining July 2026 growth will depend on reinforcing pen velocity and stabilizing Pre-Roll seasonality while containing exposure to Flower volatility; this implies channel and assortment emphasis where pen-led gains can lift overall rank such as rank 15 in Pre-Roll within British Columbia.
Competitive Landscape
The Loud Plug sits at rank #30 in ON Pre-Roll for July 2026 with a 0-place year-over-year change from July 2025, and a 5-place slide versus April 2026 when it was #25; the brand also remains 8 positions below its peak at #22 from December 2025. In contrast, Back Forty / Back 40 Cannabis climbed from #2 to #1 while growing sales 67.4%, and General Admission fell from #1 to #2 alongside a 23.2% sales decline, indicating leadership churn at the top that The Loud Plug has not capitalized on. With stability at #30 year over year but deterioration across the last three months, the trajectory implies The Loud Plug is defending a low share position rather than participating in the rank mobility shaping the category.
Notable Products
Drippyz Purple Pom-Grape Infused Pre-Roll 5-Pack (2.5g) fell -17.4% month over month to rank 8, while Drippyz- Multipack Infused Pre-Roll 3-Pack (1.5g) declined -12.8% at rank 6, and Drippyz Liquid Diamonds & Kief Infused Pre-Roll 5-Pack (2.5g) slid -12.7% but held rank 1. At the same time, Exotic Gas (28g) rose +18.3% into rank 5 and Drippyz- Bubba Joon Infused Pre-Roll 5-Pack (2.5g) gained +24.0% at rank 4, indicating a rotation within the lineup rather than a broad collapse. Four of the top ten are Pre-Roll SKUs concentrated in the Drippyz family, yet Vapor Pens such as Exotic Gas Live Resin Cartridge (1g) at rank 2 (+2.5%) and Venom OG Live Live Resin Cured Resin Cartridge (1g) at rank 3 (-5.3%) show steadier variance than the double-digit swings in Pre-Rolls. The pattern implies The Loud Plug is leaning on a high-churn Pre-Roll engine while Flower and Vapor Pens stabilize mix and protect rank positions, setting up a tilt toward balanced category hedging over pure Pre-Roll volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
