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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, The Loud Plug’s mix concentrated in Flower at 38.25% share with 10.45% YoY growth and 21.94% MoM, while Pre-Roll held 32.63% share with 75.35% YoY and 18.78% MoM. Vapor Pens expanded to 23.22% share on 107.66% YoY and 41.51% MoM, and Concentrates, though smaller at 5.89% share, accelerated 176.13% YoY and 24.58% MoM. Despite a 10.12% YoY drop in average price to $42.52, total brand sales grew 50.22% YoY and 21.65% over 24 months, and Flower ranked 9 in British Columbia. The pattern implies a pivot from a Flower-led base toward faster-growing inhalables, with Vapor Pens and Concentrates compounding mix momentum beyond what price compression alone would explain.
The surge in Vapor Pens (+107.66% YoY, +41.51% MoM) alongside Concentrates (+176.13% YoY, +24.58% MoM) signals an elasticity play: lower average pricing (−10.12% YoY) is trading consumers into higher-velocity inhalables while sustaining Flower scale at rank 9 in British Columbia. With Pre-Roll at 32.63% share growing 75.35% YoY versus Flower’s 10.45% YoY, the brand’s demand curve favors convenience formats, implying that maintaining Flower at ~38% share functions as a traffic anchor while incremental share gains accrue in Vapor Pens toward the low-30% mix over coming months if MoM deltas (41.51% vs. 21.94%) persist. Net, the mix trajectory positions The Loud Plug to convert Flower awareness into multi-format penetration, using price-led trial to rebalance toward categories with higher repeat velocity and faster rank lift potential.
Competitive Landscape
The Loud Plug is ranked #14 in Ontario Flower in October 2026, improving 1 position year over year from #15 while vaulting 16 spots since July 2026 when it sat at #30; this sits well below its peak of #7 reached in December 2024 but indicates a mid-table recovery. In the same period, Back Forty / Back 40 Cannabis moved up from #2 to #1 and Shred climbed from #3 to #2 with year-over-year sales growth of 26.7%, whereas Pure Sunfarms held at #5 but posted a -14.1% sales change; against that backdrop, The Loud Plug’s one-rank YoY gain combined with a three-month surge implies share is consolidating in the top tier while The Loud Plug is re-entering the consideration set from the middle of the pack.
Notable Products
The Loud Plug’s sales in October 2026 are concentrated, with the top 10 items accounting for 63.0% of brand revenue and the leading product, Drippyz Liquid Diamonds & Kief Infused Pre-Roll 5-Pack (2.5g), alone at 12.4%. New launches from the last six months contribute 6.8%, so most sales come from established items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
