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Sep-2024
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Overview
Market Insights Snapshot
The Loud Plug has shown varied performance across different categories and provinces. In British Columbia, the brand maintained a strong presence in the Flower category, consistently ranking within the top 10, though it experienced a slight decline from rank 4 in July to rank 7 in September. Meanwhile, in Saskatchewan, The Loud Plug held the top position in the Flower category from June through August, only slipping to second place in September. This consistency highlights its strong market presence and consumer preference in Saskatchewan. In contrast, the brand did not appear in the top 30 rankings for Flower in Alberta during the summer months, indicating potential challenges in that market or a need for strategic adjustments.
In Ontario, The Loud Plug's performance across categories presents a mixed picture. The brand maintained a relatively stable position in the Flower category, fluctuating between ranks 8 and 12 from June to September, suggesting a steady demand. However, in the Pre-Roll category, it hovered around the 30th position, indicating a struggle to break into higher ranks. Notably, there was a significant upward trend in the Vapor Pens category, where the brand improved its ranking from 51 in June to 25 in September. This improvement suggests a growing consumer interest or successful marketing strategies in this category, potentially offering a new avenue for growth in Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Loud Plug has experienced notable fluctuations in its ranking over the past few months, which have implications for its market position and sales trajectory. In June 2024, The Loud Plug was ranked 12th, improving to 9th in July, and further climbing to 8th in August, before slipping back to 11th in September. This pattern suggests a dynamic market presence, with The Loud Plug outperforming brands like Big Bag O' Buds and Pepe in certain months, while facing stiff competition from brands such as Good Supply and SUPER TOAST. Notably, SUPER TOAST saw a decline from 5th to 13th place over the same period, indicating potential opportunities for The Loud Plug to capture market share. The sales figures, while not disclosed, reflect these shifts in ranking, highlighting the importance of strategic positioning and competitive analysis for The Loud Plug to maintain and enhance its market presence.
Notable Products
In September 2024, the top-performing product for The Loud Plug was the Guava Biscotti Blunt 3-Pack (1.5g) in the Pre-Roll category, securing the number one rank with sales of 5611 units. Venom OG (28g) in the Flower category climbed back up to the second position after slipping to fifth place in August, showing a significant recovery. Benny Blunto Blunt 3-Pack (1.5g), also in the Pre-Roll category, maintained its third position, demonstrating consistent demand. Exotic Gas (28g), previously the top-ranked product in August, dropped to fourth place, indicating a shift in consumer preferences. Exotic Gas (3.5g) entered the rankings at fifth place, suggesting growing interest in smaller quantities of this Flower product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
