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Nov-2025
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Overview
Market Insights Snapshot
The Loud Plug has shown notable performance variations across different Canadian provinces and product categories. In British Columbia, the brand's presence in the Flower category fluctuated significantly, dropping from 9th place in August to 24th in October, before recovering to 14th by November. This indicates a volatile performance possibly influenced by market dynamics or competitive pressure. Meanwhile, their Pre-Roll category also experienced a similar trend, with rankings moving from 17th in August, dipping to 46th in October, and then rebounding to 20th in November. Such movements suggest that while The Loud Plug faces stiff competition, it has the potential to regain its market standing quickly.
In Ontario, The Loud Plug maintained a relatively stable presence across multiple categories. The Flower category saw a slight dip from 13th in August to 18th in November, indicating a consistent, albeit slightly declining, performance. Their Vapor Pens category showed slight improvements, moving from 23rd in August to 20th in October, before settling at 24th in November. In contrast, the Pre-Roll category showed a stronger performance, moving up to 23rd place in October and maintaining that position in November. In Saskatchewan, The Loud Plug consistently ranked within the top 10 for the Flower category, highlighting a strong foothold in this market. However, it is important to note that in Alberta, The Loud Plug did not make it into the top 30 for the Flower category, suggesting challenges in capturing market share in this region.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Loud Plug has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales trajectory. Despite starting strong in August 2025 with a rank of 13, The Loud Plug saw a decline to 17 in September, a slight recovery to 15 in October, and then another drop to 18 in November. This volatility contrasts with competitors like FIGR, which maintained a steadier presence, ranking consistently at 14 and 16, and MTL Cannabis, which also showed a downward trend but remained close in ranking. Meanwhile, Potluck improved its position from outside the top 20 to 17 by October, indicating a potential upward momentum. The Loud Plug's sales figures reflect these ranking changes, with a noticeable dip from August to September, a slight recovery in October, and another decline in November. These dynamics suggest that while The Loud Plug remains a significant player, it faces pressure from both stable and emerging competitors, highlighting the need for strategic adjustments to regain and sustain higher rankings in the Ontario Flower market.
Notable Products
In November 2025, Drippyz Liquid Diamonds & Kief Infused Pre-Roll 5-Pack (2.5g) maintained its top position as the leading product for The Loud Plug, achieving sales of 13,633 units. Exotic Gas (28g) consistently held the second rank, showing a steady performance over the months. Exotic Gas Live Resin Cartridge (1g) and Venom OG Live Resin Cartridge (1g) both secured the third and fourth ranks respectively, with no change from October. Drippyz Purple Pom-Grape Infused Pre-Roll 5-Pack (2.5g) rounded out the top five, showing consistent performance since September. Notably, the rankings for these products have remained stable, indicating a strong customer preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
