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Sep-2025
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Overview
Market Insights Snapshot
The performance of The Loud Plug in the British Columbia market shows some interesting trends across different categories. In the Flower category, the brand experienced a decline in ranking from 4th in June 2025 to 10th by September 2025, indicating a potential challenge in maintaining its competitive position. Despite this, it managed to stay within the top 10, which is still a commendable achievement. Meanwhile, in the Pre-Roll category, The Loud Plug's ranking remained relatively stable around the mid-20s, with a small improvement in August 2025. This suggests a consistent performance, albeit not within the top echelon of brands in this category.
In Ontario, The Loud Plug's performance in the Flower category also saw a downward trend, slipping from 11th place in June 2025 to 17th by September. This indicates a potential loss of market share or increased competition within the province. The brand's presence in the Pre-Roll category was less stable, with rankings fluctuating and eventually not making it into the top 30 in September, which could be a cause for concern. However, in the Vapor Pens category, The Loud Plug maintained a consistent position around the 20th mark, suggesting a stable but not dominant presence. In Saskatchewan, The Loud Plug showed strength in the Flower category, maintaining a solid 5th place ranking from July to September 2025, highlighting a strong foothold in that market.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, The Loud Plug has experienced a notable decline in rank from June to September 2025, dropping from 11th to 17th position. This downward trend in rank is mirrored by a decrease in sales, with September figures significantly lower than those in June. In contrast, 1964 Supply Co has shown a positive trajectory, climbing from 21st to 15th place, with a corresponding increase in sales. Meanwhile, MTL Cannabis and LowKey have maintained relatively stable rankings, although both have seen a gradual decline in sales over the same period. Pure Laine experienced a drop in rank and sales, similar to The Loud Plug, but managed to stabilize in September. These dynamics suggest that while The Loud Plug faces challenges in maintaining its market position, competitors like 1964 Supply Co are capitalizing on market opportunities, potentially impacting The Loud Plug's future strategies and sales performance.
Notable Products
In September 2025, Drippyz Liquid Diamonds & Kief Infused Pre-Roll 5-Pack maintained its top rank in The Loud Plug's lineup, continuing its strong performance with sales reaching 8,581 units. Venom OG (28g) showed a notable rise, climbing from fifth place in August to second place in September. The Exotic Gas Live Resin Cartridge improved from fourth to third place, indicating a steady increase in consumer preference. Venom OG Live Resin Cartridge entered the rankings for the first time in September, securing the fourth position. Meanwhile, Drippyz Purple Pom-Grape Infused Pre-Roll 5-Pack debuted in the rankings at fifth place, showcasing its growing popularity among customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
