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Jul-2025
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Overview
Market Insights Snapshot
Day Dreamers / Liquid Dreams has shown a fluctuating performance across various states and categories, particularly in the Edible category in California. Notably, the brand did not make it into the top 30 rankings in April 2025, which indicates a need for strategic adjustments or increased market presence. However, by May and June, the brand was ranked 68th and 70th respectively, suggesting a slight decline in market position. Despite these challenges, the brand's sales figures in April were notably higher compared to May, indicating a potential seasonal trend or promotional influence that could be explored further.
The absence of Day Dreamers / Liquid Dreams from the top 30 in July 2025 could be seen as concerning, especially when considering the competitive nature of the Edible category in California. This drop-off raises questions about market dynamics and consumer preferences that may have shifted during this period. Such a decline could be attributed to increased competition or changes in consumer purchasing behavior. Understanding these patterns is crucial for the brand to strategize effectively for future growth and regain its position in the rankings.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Day Dreamers / Liquid Dreams has been experiencing fluctuating rankings, notably absent from the top 20 in April 2025, but reappearing in May and June at 68th and 70th positions, respectively. This indicates a challenging environment where maintaining a steady rank is difficult. Competitors like Korova and Care By Design have also shown variable rankings, with Korova consistently ranking higher than Day Dreamers / Liquid Dreams, despite a downward sales trend. Meanwhile, CAM and Rosin Tech have maintained stronger positions, with CAM notably absent from recent rankings but previously holding a solid 35th position. This competitive pressure suggests that Day Dreamers / Liquid Dreams may need to innovate or adjust strategies to improve its market presence and sales performance in this dynamic sector.
Notable Products
In July 2025, the Sativa Semi-Sweet Chocolate Bar 10-Pack (100mg) maintained its top position in the rankings for Day Dreamers / Liquid Dreams, with impressive sales of 276 units, marking a consistent performance as it has held the number one spot since April. The CBN/THC 1:2 Bedtime Berry Chocolate Bar (50mg CBN, 100mg THC) also showed stability, ranking second, a position it has maintained for two consecutive months after a slight dip to third in May. The Indica Chocolate Bar 10-Pack (100mg) remains in third place, showing a decline in sales from previous months. The CBD:THC 1:1 Chocolate Bar (100mg CBD, 100mg THC) consistently ranked fourth since May. Notably, Liquid Dreams - Indica Capsules 10-Pack (100mg) entered the rankings in July, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
