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Edible accounted for 91.12% share in October 2026 with year-over-year growth of 9.65% and month-over-month growth of 31.46%, while Capsules held 8.88% share with a -3.01% year-over-year change and a 20.77% month-over-month increase. The brand’s average price fell 4.81% year over year to $13.81 even as total brand sales grew 8.40% year over year, indicating unit expansion concentrated in Edible as its average price at 13.67 trailed Capsules at 15.38. With the top market in California and no reported Edible rank, the mix tilt toward Edible and the contrasting -3.01% Capsules trend imply reliance on a single growth engine and an underweighted role for Capsules despite a 20.77% monthly lift.
The 31.46% month-over-month surge in Edible versus 20.77% in Capsules, paired with Edible’s 91.12% share and the brand’s 8.40% year-over-year sales growth, points to a positioning anchored in high-volume, lower-priced Edibles rather than premium-priced Capsules. The 4.81% year-over-year price decline alongside a 217.18% two-year sales increase suggests a deliberate scale strategy that trades price for penetration, which elevates short-term velocity but concentrates risk if category pricing tightens or if Capsules’ -3.01% year-over-year drag persists.
Competitive Landscape
Day Dreamers / Liquid Dreams sits at rank #77 in CA Edible for October 2026, a 2-place improvement from #79 year over year but a 5-place slide from #72 in July 2026; against its category peak of #64 in March 2026, the current position is 13 spots lower, while category leaders remained stable with Wyld holding #1 year over year and Camino steady at #2 as their sales grew 5.98% and 17.40% respectively; this pattern implies Day Dreamers / Liquid Dreams is edging up year over year but ceding ground intra-year, signaling a need to convert short-term rank volatility into sustained share defense against top-five incumbents.
Notable Products
In October 2026, Day Dreamers / Liquid Dreams is highly concentrated in Chocolate edibles, which account for 86.2% of sales, led by Sativa Semi-Sweet Chocolate Bar 10-Pack (100mg) at 59.1%. That concentration means most of its sales come from a small set of chocolate SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
