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Aug-2025
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Overview
Market Insights Snapshot
Day Dreamers / Liquid Dreams has shown a fluctuating presence in the California edible market over the summer of 2025. In May, the brand was ranked 68th, which suggests a modest position within the competitive landscape of edibles. However, by June, there was a slight decline to 73rd place, indicating potential challenges in maintaining its market share. The absence of rankings for July and August highlights a further slip, as the brand did not make it into the top 30 for these months. This could be a signal of either increased competition or a need for strategic adjustments in their marketing or distribution efforts.
Despite the brand's declining rank, the sales figures provide a more nuanced picture. The sales in May were noted at $13,800, but there was a noticeable drop by June to $10,634. This downward trend in sales might correlate with the brand's declining rank, pointing to potential issues such as decreased consumer demand or ineffective promotional strategies. The lack of data for July and August makes it challenging to ascertain the brand's recovery or further decline, leaving room for speculation about their strategic moves in the latter part of 2025. Observers of the California market will be keen to see if Day Dreamers / Liquid Dreams can rebound in the coming months.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Day Dreamers / Liquid Dreams has faced significant challenges in maintaining its rank and sales momentum. Despite being a recognized brand, it experienced a decline in rank from 68th in May 2025 to 73rd in June 2025, and subsequently fell out of the top 20 rankings in July and August 2025. This contrasts with competitors like Lavinia, which consistently held a strong position, ranking 51st in May and June and improving to 49th by July and August, reflecting a robust sales performance. Similarly, Care By Design showed a steady upward trend, moving from 59th to 52nd over the same period. Meanwhile, Tyson 2.0 maintained a relatively stable position, although it did see a slight drop from 57th to 59th by June. The data suggests that while Day Dreamers / Liquid Dreams struggled to maintain its competitive edge, other brands capitalized on market opportunities, potentially due to stronger brand recognition or more effective marketing strategies.
Notable Products
In August 2025, the top-performing product for Day Dreamers / Liquid Dreams was the Sativa Semi-Sweet Chocolate Bar 10-Pack (100mg) in the Edible category, maintaining its first-place ranking consistently from May to August, with sales of 287 units. The CBN/THC 1:2 Bedtime Berry Chocolate Bar (50mg CBN, 100mg THC) remained stable in the second position throughout the same period. The Indica Chocolate Bar 10-Pack (100mg) held the third rank, showing a slight recovery in sales from July to August. The Sativa Chocolate Bar (100mg) climbed to fourth place in August after a brief absence in June. Notably, the Hybrid Chocolate Bar (100mg) entered the rankings for the first time in August, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
