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Oct-2025
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Overview
Market Insights Snapshot
Day Dreamers / Liquid Dreams has shown varied performance across different states and product categories. In the California market, their presence in the Edible category has been inconsistent over recent months. Notably, the brand did not secure a position within the top 30 brands from July through October 2025, indicating a potential area for improvement or increased competition in this particular segment. The absence from the top rankings suggests challenges in gaining significant traction or maintaining a competitive edge in California's bustling cannabis market.
Despite the lack of a top 30 ranking in California, the sales figures in July 2025 were recorded at 10,281, but specific trends for subsequent months are not detailed, which leaves room for speculation on their performance trajectory. This situation presents an intriguing scenario for stakeholders and industry observers, as it raises questions about the brand's strategic direction and potential adjustments in marketing or product offerings. Understanding these dynamics could provide insights into broader market trends and consumer preferences within the edible category.
Competitive Landscape
In the competitive landscape of California's edible cannabis market, Day Dreamers / Liquid Dreams has faced notable challenges in maintaining a strong presence. Despite not ranking in the top 20 brands from July to September 2025, the brand made a re-entry in October, albeit at a lower rank of 76. This fluctuating performance contrasts with competitors like HAMSA Edibles, which consistently ranked within the top 72, and Spinello Cannabis Co., which showed a downward trend from 48 to 61 but still maintained a stronger market presence. MADE also reappeared in the rankings in September at 59, indicating a potential resurgence. Meanwhile, Flight Bites, although absent in later months, initially ranked at 71 in July, suggesting that Day Dreamers / Liquid Dreams needs to strategize effectively to enhance its market position and sales performance against these competitors.
Notable Products
In October 2025, the Sativa Semi-Sweet Chocolate Bar 10-Pack (100mg) maintained its position as the top-performing product for Day Dreamers / Liquid Dreams, achieving consistent first-place rankings across the months with a notable sales figure of 431 units. The Indica Chocolate Bar 10-Pack (100mg) improved its ranking from third place in previous months to second place, showcasing a significant increase in sales. The CBN/THC 1:2 Bedtime Berry Chocolate Bar (50mg CBN, 100mg THC) saw a drop to third place, indicating a decrease in its sales performance compared to prior months. New to the rankings, the Indica Capsules 10-Pack (250mg) debuted in fourth place, highlighting a fresh interest in capsule products. The Sativa Chocolate Bar (100mg) re-entered the rankings in fourth place, following a previous absence, suggesting a resurgence in consumer demand for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
