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Nov-2025
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Overview
Market Insights Snapshot
In the ever-evolving cannabis market, Day Dreamers / Liquid Dreams has shown varied performance across different states and product categories. In the state of California, the brand has experienced a notable shift in its rankings within the Edible category. While it did not feature in the top 30 brands in August 2025, it managed to secure the 78th position in September and slightly dropped to the 79th position in October. This indicates a consistent presence, albeit outside the top tier, which suggests a challenge in gaining a stronger foothold in a highly competitive market. The absence of a ranking in November might indicate a further decline or a strategic shift that could have impacted its visibility.
Analyzing the sales trends, Day Dreamers / Liquid Dreams experienced a decrease in sales from August to September, with sales figures dropping from $10,538 to $10,155. This downward trend could be a reflection of the brand's struggle to maintain its market share amidst increasing competition and changing consumer preferences. The lack of data for October and November might suggest that the brand did not achieve significant sales to warrant a top 30 ranking, highlighting a potential area for strategic improvement. While the brand's journey in California presents challenges, it also offers insights into the competitive dynamics of the Edible category and the necessity for innovative approaches to capture consumer interest.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Day Dreamers / Liquid Dreams has faced significant challenges in maintaining its rank and sales momentum. Notably, the brand was absent from the top 20 rankings in August 2025, and although it re-entered the list in September and October at ranks 78 and 79 respectively, it failed to sustain its presence in November. This fluctuation contrasts with competitors like HAMSA Edibles, which maintained a steady presence, albeit with a downward trend from rank 62 in August to 76 in November. Meanwhile, UP! consistently held a strong position at rank 43 in August and September before dropping out, indicating a more stable performance compared to Day Dreamers / Liquid Dreams. Additionally, Not Your Father's Root Beer emerged in November at rank 72, surpassing Day Dreamers / Liquid Dreams in both rank and sales, highlighting the competitive pressures faced by the brand. These dynamics suggest that Day Dreamers / Liquid Dreams needs to strategize effectively to enhance its market position amidst strong competition.
Notable Products
In November 2025, the Sativa Semi-Sweet Chocolate Bar 10-Pack (100mg) continued to dominate the sales for Day Dreamers / Liquid Dreams, maintaining its top position for four consecutive months with sales of 348 units. The CBN/THC 1:2 Bedtime Berry Chocolate Bar (50mg CBN, 100mg THC) held the second position, showing a recovery in sales after a dip in October. The Indica Chocolate Bar 10-Pack (100mg) remained consistent at third place, despite a decrease in sales figures. Notably, the Indica Capsules 10-Pack (250mg) maintained its fourth rank since its introduction in October, indicating steady consumer interest. Meanwhile, the Sativa Chocolate Bar (100mg) slid to fifth place, reflecting a slight decline in popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
