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Nov-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Dazed has shown fluctuating performance within the Flower category over the past few months. Notably, the brand did not make it into the top 30 rankings, with its highest position being 69th in October 2025, before slipping back to 89th in November 2025. This indicates a volatile presence in the market, reflecting both opportunities and challenges in maintaining a stable foothold. The brand's sales peaked in October, suggesting a period of strong consumer engagement, but the subsequent decline in both rank and sales by November highlights potential issues in sustaining momentum.
While the brand's ranking outside the top 30 might be seen as a negative, the significant jump from 98th in August to 69th in October suggests that Dazed has the potential to capture a larger market share if it can capitalize on periods of growth. The fluctuation in sales and rankings may point to external factors affecting the Massachusetts market or internal strategic shifts within the company. Understanding the drivers behind these changes could provide valuable insights into Dazed's overall market strategy and potential areas for improvement.
Competitive Landscape
In the competitive Massachusetts Flower market, Dazed has experienced notable fluctuations in its ranking and sales over recent months. In August 2025, Dazed was ranked 98th, but it made a significant leap to 69th in October, before dropping to 89th in November. This volatility contrasts with the more stable performance of competitors like Natural Selections, which maintained a relatively consistent presence in the rankings, albeit outside the top 70. Meanwhile, Theory Wellness showed a steady improvement from 80th to 77th before slipping to 85th in November. Simpler Daze had a notable absence in October but returned to the rankings in November at 80th. The data suggests that while Dazed has the potential for upward mobility, it faces stiff competition from brands like Simpler Daze, which, despite a temporary disappearance from the rankings, has shown resilience. These dynamics indicate a competitive landscape where Dazed must strategize to maintain and improve its position amidst fluctuating market conditions.
Notable Products
In November 2025, Dazed's top-performing product was Darryl Strawberry Infused Pre-Ground (3.5g) in the Flower category, climbing from the second position in October to the first, with notable sales of 491 units. Purple Rain Infused Pre-Ground (3.5g) made a strong debut in the rankings, securing the second spot. Bubbliciouz Infused Shake (3.5g) followed closely in third place, indicating a competitive market for infused flower products. Blackfrost OG Snowballs (3.5g) and Darryl Strawberry Snowballs (3.5g) rounded out the top five, maintaining consistent positions since their introduction. The rankings for November show a shift in consumer preference towards infused flower products, with Darryl Strawberry Infused Pre-Ground leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
