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Sep-2025
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Overview
Market Insights Snapshot
In Massachusetts, Dazed has shown a fluctuating performance in the Flower category over the summer months of 2025. Although they did not break into the top 30 rankings, there was a notable upward movement in September, where their rank improved to 85 from 94 in August. This suggests a potential recovery or strategic shift that may have positively impacted their sales, as evidenced by the increase from $97,457 in August to $109,872 in September. However, the overall trend from June to August showed a decline in sales, indicating challenges in maintaining a consistent presence in the competitive market.
In the Pre-Roll category, Dazed's performance in Massachusetts appears to have been more volatile, with a significant drop in ranking from 76 in June to 94 in July, after which they fell out of the top 30 entirely. This drop coincided with a decrease in sales from $91,299 in June to $72,282 in July, reflecting potential issues in market penetration or consumer preference. The absence from the top 30 in August and September suggests that Dazed might need to reassess their strategy in this category to regain a competitive edge. These movements highlight the challenges Dazed faces in maintaining a strong market presence across different product categories.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Dazed has experienced fluctuations in its rankings and sales, reflecting a dynamic market environment. From June to September 2025, Dazed's rank shifted from 82nd to 85th, with a notable dip to 94th in August, indicating a temporary decline in market presence. Despite these fluctuations, Dazed's sales showed resilience with a recovery in September, reaching $109,872. Competitors such as Theory Wellness and The Heirloom Collective have shown varying performances, with Theory Wellness re-entering the top 100 in September at 76th and The Heirloom Collective climbing to 80th. Meanwhile, Savvy maintained a strong position in June at 51st, although it did not appear in the top 20 in subsequent months. These insights suggest that while Dazed faces stiff competition, its ability to rebound in sales highlights potential for strategic growth and market adaptation.
Notable Products
In September 2025, the top-performing product for Dazed was Beef Ground (3.5g) in the Flower category, securing the number one rank with sales of 1,137 units. Lemon Cherry Gelato (3.5g), also in the Flower category, dropped to second place from its previous top position in August. Zsweet Inzanity (3.5g) entered the rankings at third place, marking its first appearance in the top five. GMO Bomb Infused Pre-Ground (3.5g) in the Flower category and Pineapple Crush Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category rounded out the top five, both making their debut in the rankings. Overall, September saw a reshuffling in product rankings with new entries making significant impacts.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
