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Jul-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Dazed has experienced notable fluctuations in its performance across different cannabis categories. In the Flower category, Dazed was not ranked in the top 30 brands by July 2025, indicating a decline from its April 2025 position of 69th. This downward trend is reflected in the sales figures, which decreased from $171,896 in April to $85,344 in June, before dropping out of the top 30 in July. This suggests a potential loss of market share or a shift in consumer preference away from their Flower products.
Conversely, the Pre-Roll category in Massachusetts shows a different trajectory for Dazed. While the brand was not ranked in April 2025, it entered the top 100 in May at 81st and improved to 73rd by June, although it slipped slightly to 85th in July. This indicates a growing presence and possibly increasing consumer interest in their Pre-Roll products, with sales peaking at $95,937 in June. The fluctuation in rankings, however, suggests that while there is interest, competition remains strong, and maintaining momentum will be crucial for Dazed to solidify its position in this category.
Competitive Landscape
In the Massachusetts pre-roll category, Dazed has experienced notable fluctuations in its market position from April to July 2025, reflecting a dynamic competitive landscape. Initially absent from the top 20 in April, Dazed surged to rank 81 in May and further climbed to 73 in June, before dropping to 85 in July. This volatility indicates a competitive pressure from brands like Nimbus, which maintained a relatively stable presence, peaking at rank 80 in July. Meanwhile, Goodies demonstrated a strong upward trend, moving from rank 99 in May to 82 in July, potentially challenging Dazed's market share. Despite these challenges, Dazed's sales peaked in June, suggesting that while its rank fluctuated, consumer demand remained robust. This competitive environment underscores the importance for Dazed to strategize effectively to maintain and enhance its market position amidst rising competitors.
Notable Products
In July 2025, the top-performing product from Dazed was Spicy Lychee Infused Pre-Roll (1g), which climbed to the number one spot from fourth place in June, with sales totaling 1412 units. Dirty Sprite Diamond Infused Pre-Roll (1g) also saw an improvement, moving up to second place from fifth, while Blueberry Smoothie Infused Pre-Roll (1g) fell to third despite leading in earlier months. Orangina Infused Pre-Roll (1g), which had been the top seller in June, dropped to fourth place in July. Lastly, Pound Cake Infused Pre-Roll (1g) completed the top five, having slipped from third place in June. These shifts indicate a dynamic change in consumer preferences within the Pre-Roll category for Dazed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
