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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Natural Selections concentrated its May 2026 sales in Vapor Pens at 41.79% share with 46.60% YoY growth but a -18.19% MoM decline, while Flower fell to 29.55% share with -21.59% YoY and -16.76% MoM. Concentrates expanded to 27.08% share on 623.59% YoY and 80.77% MoM, whereas Pre-Roll held 1.57% share with -22.17% YoY but 108.29% MoM. Despite a 38.95% brand-level YoY sales lift and a 5.38% YoY average price increase to $26.02, the category mix shows volatility month to month, implying the growth engine shifted toward Concentrates while Vapor Pens provided scale but softened sequentially.
These shifts indicate a pivot in positioning from inhalable breadth toward potency-led offerings: the 80.77% MoM and 623.59% YoY surge in Concentrates suggests consumer migration to higher-intensity formats, while the -16.76% MoM and -21.59% YoY in Flower signal waning relevance for traditional formats. With Vapor Pens still at 41.79% share yet dropping -18.19% MoM, Natural Selections risks overexposure to a large but cooling segment; reallocating activation toward Concentrates (27.08% share) and stabilizing Pre-Roll after a 108.29% MoM rebound could diversify demand and sustain the 38.95% YoY brand growth as May 2026 mix dynamics favor potency and value-oriented inhalables.
Competitive Landscape
Natural Selections sits at rank #53 in Massachusetts Vapor Pens in May 2026, improving 5 positions year over year from #58 while slipping 7 spots since February 2026 from #46, and it remains 13 places below its October 2025 peak of #40; meanwhile, Fernway held #1 with a 49.7% year-over-year sales increase as Dime Industries surged from #15 to #5 on 157.9% growth, indicating that Natural Selections’ modest rank gain is being outpaced by rivals climbing faster and that its trajectory points to pressured share unless near-term rank recapture reverses the 7-place slide since February 2026.
Notable Products
Sour Gak Cured Resin Liquid Diamond Cartridge (1g) posted the sharpest movement in May 2026 with +78.4% month over month and a climb to rank 2, while Strawberry Guava (3.5g) fell -33.6% month over month at rank 10. Pink Lady x Rainbow Guava Cured Resin Liquid Diamonds Cartridge (1g) rose +114.4% month over month to take rank 1, and Alaska Unicorn Cured Resin Liquid Diamond Cartridge (1g) advanced +43.8% month over month at rank 3. Four of the top ten are Vapor Pens, and two Flower SKUs posted double-digit declines, implying the mix is rotating toward inhalable oil formats where momentum is concentrated rather than traditional Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
