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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Natural Selections’ June 2026 mix concentrates around Vapor Pens at 48.7% share (ranked 65 in Massachusetts Vapor Pens), while Concentrates hold 27.7% and Flower 18.9%; Vapor Pens fell 24.7% year over year and 39.1% month over month, and Flower contracted 76.5% YoY and 74.9% MoM. In contrast, Concentrates climbed 291.2% YoY but dropped 45.0% MoM, and Pre-Roll, though just 4.7% share, leapt 773.1% YoY and slid 33.7% MoM; with average price down 6.4% YoY to $23.36 and Vapor Pens’ ticket at $25.28, the pattern implies a pivot away from legacy Flower toward inhalables that is accelerating on a monthly basis despite June 2026 retrenchment.
The sharp MoM declines in Vapor Pens (−39.1%) and Concentrates (−45.0%) alongside the steep Flower pullback (−74.9%) suggest June 2026 demand compression after prior category experimentation, while Pre-Roll’s YoY surge from a small base indicates emerging trial rather than scale. Given a 34.4% YoY brand sales contraction and a 65th-place Vapor Pens position, the mix shift implies the brand’s core is tethered to lower-ranked Vapor Pens where price competition is pressuring realization, making near-term positioning more defensive around value inhalables and away from high-price Flower that is no longer carrying volume.
Competitive Landscape
Natural Selections sits at rank #65 in June 2026 in MA Vapor Pens, down 8 places year over year from #57 and 24 places below its March 2026 position of #41, while also trailing its peak of #40 from October 2025; in the same period, Fernway held #1 with a 56.4% year-over-year sales increase and Dime Industries advanced from #9 to #5 with 82.0% growth, indicating Natural Selections is losing relative share as top competitors either maintain leadership or climb. With leaders stable at #1–#3 and movers like Rove improving from #5 to #4, the brand’s drop from #57 to #65 alongside a three-month slide from #41 to #65 implies a sustained downshift in competitive position that will likely persist without a change in assortment or pricing strategy.
Notable Products
Natural Selections’s steepest movement in June 2026 was the Strawberry Guava (3.5g) Flower at rank 9 with a -39% month-over-month drop, outpacing the -32% decline for Champagne Cookies Live Resin Badder at rank 8 and signaling pressure on slower-turning non-vape formats. Rainbow Push Pop Cured Resin Liquid Diamonds Cartridge (1g) held rank 1 while Rainbow Guava Cured Resin Liquid Diamond Cartridge (1g) sat at rank 3, and with four of the top ten in Vapor Pens the share concentration points to a demand center gravitating toward cartridges even as some concentrates slide. The pre-roll lane remained secondary with Rainbow Push Pop Pre-Roll (1g) at rank 2 but without outsized growth, contrasting with the double-digit declines in Flower and a key concentrate, implying portfolio energy is coming from vapes rather than combustion formats. Taken together, the mix implies Natural Selections is tilting toward cartridge-led velocity and away from Flower resilience, suggesting resource allocation should prioritize Liquid Diamond SKUs over traditional inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
