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Nov-2025
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Overview
Market Insights Snapshot
In Massachusetts, Natural Selections has shown significant progress in the Concentrates category. Starting from a rank of 53 in August 2025, the brand made a notable leap to rank 23 by November 2025, indicating a strong upward trajectory. This improvement is particularly impressive considering their absence from the top 30 earlier in the year. The Vapor Pens category also saw consistent performance, maintaining a stable rank of 44 in both October and November. However, the Flower category presents a contrasting story, with the brand slipping from rank 74 in August to 90 by November. This decline suggests challenges in maintaining competitive positioning within this category.
While Natural Selections did not make it to the top 30 in any category in Massachusetts in August and September for Concentrates, their subsequent rise in rankings indicates a strategic focus on this category. The Vapor Pens category maintained a steady presence, reflecting a consistent demand and possibly effective marketing strategies. On the other hand, the downward trend in the Flower category might require attention to regain lost ground. The brand's performance across these categories highlights both opportunities and challenges, pointing towards areas for potential growth and improvement.
Competitive Landscape
In the Massachusetts Vapor Pens category, Natural Selections has demonstrated a notable upward trend in rankings from August to November 2025, climbing from a rank of 56 in August to 44 in both October and November. This improvement in rank coincides with a significant increase in sales, suggesting a strengthening market position. Despite this progress, Natural Selections faces stiff competition from brands like Harbor House Collective, which improved its rank from 64 in August to 45 in November, and Four20, which moved from 54 to 39 over the same period. Crispy Commission Concentrates consistently maintained a higher rank, though it experienced a slight dip in November. Meanwhile, Native Sun remained relatively stable, with a minor fluctuation in rank. These dynamics highlight the competitive landscape in which Natural Selections operates, underscoring the importance of strategic marketing and product differentiation to maintain and enhance its market position.
Notable Products
In November 2025, the top-performing product for Natural Selections was Pura Vida (3.5g) in the Flower category, which climbed to the number one rank with sales reaching 2729 units. Purple Octane (3.5g), also in the Flower category, secured the second position, showcasing a strong debut for the month. Forza Cured Resin Liquid Diamond Cartridge (1g) ranked third in the Vapor Pens category, indicating a steady presence in the market. Strawberry Candy x Strawberry Guava Cured Liquid Diamond Cartridge (1g) and Marshmallow OG Live Resin Cartridge (1g) followed closely in fourth and fifth positions respectively, both maintaining their positions from the previous month. Pura Vida's rise from second place in August to the top in November highlights its growing popularity and demand among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
