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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Natural Selections is stocked at 117 licensed dispensaries across Pennsylvania and Massachusetts, 73 of them in Pennsylvania, with the deepest coverage in Philadelphia, Pittsburgh, Lancaster, Altoona, and Bethlehem. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Natural Selections concentrated 66.43% of July 2026 sales in Vapor Pens, where category sales were down 15.65% year over year but up 1.77% month over month, while Flower shrank to 15.12% share with a 88.94% YoY decline and a 31.45% MoM drop. Concentrates held 16.79% share with a 49.33% YoY gain but a 48.78% MoM pullback, and Pre-Roll slid to 1.66% share with a 49.54% YoY decline and a 74.82% MoM fall; paired with an average price down 4.87% YoY to $23.08, the mix indicates volume stability is leaning on Vapor Pens resilience while risk concentrates in categories with steep sequential declines.
With Vapor Pens anchored at rank 65 in Massachusetts and carrying two-thirds of the portfolio, the 1.77% MoM uptick in that category offsets only part of the 31.45% MoM contraction in Flower and the 74.82% MoM drop in Pre-Roll, implying the brand’s positioning relies on defending a mid-tier rank while rebalancing away from volatile, lower-share segments. The 49.33% YoY growth in Concentrates alongside a 15.65% YoY decline in Vapor Pens suggests headroom to diversify, but the 48.78% MoM reversal warns that short-term execution risk is high; the thesis is to concentrate activation where month-over-month momentum exists and treat Concentrates as a measured expansion path rather than a primary hedge against a 56.52% YoY brand-level sales decline.
Competitive Landscape
Natural Selections sits at rank #65 in July 2026, down 12 places year over year from #53 and 21 places lower than April 2026’s #44, despite a prior peak of #40 in October 2025; meanwhile, Fernway held steady at #1 year over year and Dime Industries advanced from #6 to #4 alongside a 74.3% YoY sales gain, indicating competitors are consolidating top-tier positions as Natural Selections drifts from mid-pack. This widening gap—competitors climbing or holding (#1 and #4) while Natural Selections declines (#53 to #65)—implies the brand’s current trajectory risks further share erosion unless it reverses the slide back toward its October 2025 peak.
Notable Products
Strawberry Cotton Candy Cured Resin Liquid Diamond Cartridge (1g) posted the steepest fall in July 2026 at -38.6% MoM, dropping behind Rainbow Guava Cured Resin Liquid Diamond Cartridge (1g) which rose 15.0% MoM to rank 1, while Rainbow Push Pop Cured Resin Liquid Diamonds Cartridge (1g) slid -33.5% MoM at rank 3. Four of the top ten are Vapor Pens SKUs, and within that set, ranks 1 through 3 are all pens even as the category shows mixed momentum with a -19.0% MoM move at rank 8 and a positive at rank 1, implying share is consolidating to a few winning flavors. Champagne Cookies Live Resin Badder (1g) at rank 4 fell -15.1% MoM, and Flower entries such as Strawberry Guava (3.5g) at rank 7 anchor a secondary lane with less volatility than pens despite lower dollar scale at $5,315. The pattern suggests Natural Selections is tilting toward a concentrated Vapor Pens portfolio led by a single growth SKU while pruning or reformulating lagging flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
