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Mar-2026
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Overview
Market Insights Snapshot
Natural Selections has shown varied performances across different product categories in Massachusetts. In the Concentrates category, the brand's ranking has gradually declined from 25th in December 2025 to 29th by March 2026, indicating a downward trend, which could be a point of concern for stakeholders. However, in the Vapor Pens category, Natural Selections has demonstrated a positive trajectory, moving up from 48th to 38th over the same period. This suggests a growing consumer preference for their vapor pen offerings, which could be leveraged for strategic growth. Meanwhile, in the Flower category, the brand hasn't managed to break into the top 30, consistently ranking in the 80s and 90s, highlighting a potential area for improvement.
Examining sales figures, the Vapor Pens category in Massachusetts reveals a noteworthy increase in sales from January to March 2026, suggesting strong market demand and effective sales strategies. In contrast, the Concentrates category has seen a decline in sales, which aligns with its dropping rank. This decline could indicate either a shift in consumer preferences or increased competition in this segment. The Flower category's sales have fluctuated, but its low ranking suggests that Natural Selections might need to innovate or adjust their offerings to capture more of the market share. These insights provide a glimpse into the brand's performance dynamics, pointing to both opportunities and challenges in the Massachusetts market.
Competitive Landscape
In the Massachusetts vapor pens category, Natural Selections has shown a notable upward trend in its market rank, moving from 48th in December 2025 to 38th by March 2026. This improvement in rank is accompanied by a positive trajectory in sales, contrasting with the declining performance of competitors like Cresco Labs, which fell from 25th to 37th place, and Harbor House Collective, which fluctuated significantly, ending at 42nd. Meanwhile, Northern Grown and Cheetah maintained more stable positions, with Cheetah consistently outperforming Natural Selections in sales. Despite this, Natural Selections' ability to climb the ranks suggests a strengthening market presence, potentially driven by strategic marketing or product differentiation efforts.
Notable Products
In March 2026, the top-performing product from Natural Selections was the Jealousy Cured Resin Liquid Diamond Cartridge (1g) in the Vapor Pens category, achieving the highest sales rank. This product led the sales with a notable figure of 555 units sold. Following closely was the Pura Vida Cured Resin Liquid Diamond Cartridge (1g), which secured the second position. Champagne Cookies Cured Resin Liquid Diamond Cartridge (1g) came in third, maintaining its position from the previous month. Notably, Crunch Berries Cured Resin Liquid Diamond Cartridge (1g) dropped from third to fourth place compared to February 2026, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
