.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
True North Collective's performance across various categories in Michigan reveals a mixed bag of results. In the Concentrates category, the brand has struggled to maintain a foothold within the top 30, consistently ranking outside this range from August to November 2025. This suggests potential challenges in product differentiation or market penetration. Conversely, the Edible category tells a more promising story, where True North Collective has maintained a steady position at rank 8 from September to November 2025, indicating strong brand loyalty or effective marketing strategies in this segment.
In the Vapor Pens category, True North Collective has shown positive momentum, climbing from rank 60 in September to 48 by November 2025. This upward trend may be indicative of successful product launches or improvements in product quality that resonate with consumers. Despite this, the brand's absence from the top 30 in Concentrates could be a critical area for strategic improvement. Observing these varying performances across categories, it becomes evident that while True North Collective enjoys success in some areas, there are opportunities for growth and enhancement in others, particularly in Concentrates.
Competitive Landscape
In the competitive Michigan edible market, True North Collective has maintained a steady position, consistently ranking 8th from September to November 2025. This stability is notable given the fluctuations experienced by some competitors. For instance, Monster Xtracts has held a slightly higher rank at 6th, but its sales have shown more volatility, with a noticeable dip in November. Meanwhile, Wana has consistently ranked 7th, indicating a close competition with True North Collective, though its sales have been higher. Detroit Edibles / Detroit Fudge Company and Play Cannabis have shown more variability in their rankings, with Play Cannabis making a notable jump from 12th to 9th in November. True North Collective's consistent ranking amidst these shifts suggests a stable customer base, though there is room for growth to close the sales gap with higher-ranked competitors.
Notable Products
In November 2025, True North Collective's top-performing product was the Tutti Frutti One Hitter Gummy (200mg) in the Edible category, maintaining its number one rank consistently since August 2025 with sales reaching 25,244 units. The One Hitter - Strawberry Banana Gummy (200mg) climbed to the second position from fifth place in the previous two months, showing a significant increase in sales. Cherry Limeade One Hitter Gummy (200mg) held steady at third rank, while Orange Dreamsicle One Hitter Gummy (200mg) dropped to fourth after being second in August and September. Blueberry Lemon Haze One Hitter Gummy (200mg) remained in fifth place, showing a decline in sales from October. Overall, the Edible category continues to dominate the sales charts for True North Collective.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
