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Oct-2026
Sales
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YoY Sales Change
YoY Price Change
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True North Collective is stocked at 309 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Monroe, Detroit, Grand Rapids, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, True North Collective concentrated 77.60% of sales in Edible, where year-over-year declined 8.54% while month-over-month rose 8.40%, pointing to a rebound within the core mix. Vapor Pens held 15.30% share with a 27.70% year-over-year drop but a 38.14% month-over-month jump, and Concentrates at 4.38% share fell 38.50% year-over-year yet climbed 51.85% month-over-month; Flower, at 2.72% share, contracted 70.89% year-over-year but surged 168.22% month-over-month from a low base. With an average price up 2.76% year-over-year to $5.05 and Edible ranking 8th in Michigan, the pattern implies a category-led stabilization where monthly gains in non-core segments are augmenting, not replacing, the Edible anchor.
The mix shift suggests True North Collective is positioned as an Edible-first brand using tactical breadth to re-capture trips: the 8.40% month-over-month lift in Edible combined with 38.14% and 51.85% month-over-month spikes in Vapor Pens and Concentrates indicates basket diversification, while the 168.22% month-over-month Flower rise functions as a traffic lever rather than a volume pillar at 2.72% share. Given total brand sales declined 18.49% year-over-year but rose 6.84% over 24 months, holding 8th in Michigan Edible implies that near-term momentum depends on sustaining Edible recovery while selectively scaling the fast-rebounding peripheral categories to lift rank without diluting price mix.
Competitive Landscape
True North Collective ranks #8 in MI Edible in October 2026, unchanged YoY from #8, after slipping one position from #7 in July 2026 and sitting two spots below its peak of #6 in June 2026; in contrast, Wyld held #1 while its sales fell 22.4% YoY, and Play Cannabis climbed from #12 to #5 on 39.3% YoY growth. With category leaders holding #1–#3 positions and True North Collective flat at #8, the pattern implies stable share but a fading competitive edge versus faster risers, making further rank gains unlikely without a shift that reverses the slide from #6 to #8.
Notable Products
True North Collective sells through one format: gummies generated 77.6% of October 2026 sales, while vapor pens contributed 15.3%. The top 10 items together accounted for 39.6% of brand revenue, so most of its sales ride on a concentrated gummies lineup.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
