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Mar-2026
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Overview
Market Insights Snapshot
True North Collective has shown varying performance across different categories and states, particularly in Michigan. In the concentrates category, the brand's ranking has seen a downward trend from December 2025 to March 2026, starting at 32nd and dropping to 46th. This decline suggests that True North Collective is facing increased competition or challenges in maintaining its market presence in this segment. Notably, the brand did not make it into the top 30 for any month in this category, indicating potential areas for improvement or strategic shifts needed to regain a stronger foothold.
Meanwhile, in the edibles category, True North Collective has maintained a relatively stable position, with rankings fluctuating between 6th and 8th place over the same period. This consistency highlights a solid performance in a competitive market, suggesting that the brand's products resonate well with consumers in this category. On the other hand, the vapor pens category reflects a more volatile performance, with rankings moving from 52nd to 55th. This indicates that while there is some consumer interest, the brand may need to innovate or enhance its offerings to climb higher in the rankings. The mixed results across categories emphasize the importance of targeted strategies to capitalize on strengths and address weaknesses.
Competitive Landscape
In the competitive landscape of the Michigan edibles market, True North Collective has experienced fluctuations in its ranking, reflecting the dynamic nature of the industry. Initially ranked 6th in December 2025, True North Collective slipped to 7th in January 2026 and further to 8th in February, before rebounding to 6th in March. This volatility contrasts with the consistent performance of Good Tide, which maintained a top 4 position throughout the period, underscoring its strong market presence. Meanwhile, Monster Xtracts showed stable rankings around the 6th and 7th positions, closely competing with True North Collective. Notably, NOBO demonstrated a significant improvement, jumping from 11th in December to 6th in February, indicating a potential shift in consumer preferences. Although True North Collective's sales showed a positive trend from February to March, the brand faces stiff competition from these established players, highlighting the need for strategic marketing and product differentiation to enhance its market position.
Notable Products
In March 2026, the top-performing product from True North Collective was the One Hitter - Cherry Limeade Gummy with a sales figure of 22,547, moving up from second place in February. The One Hitter - Blueberry Lemon Haze Gummy secured the second spot, a slight drop from its first-place ranking in February. The Tutti Frutti One Hitter Gummy maintained a steady presence in the top three, ranking third this month. The One Hitter - Orange Dreamsicle Gummy experienced a decline, dropping to fourth place from its previous third position. Lastly, the One Hitter - Strawberry Banana Gummy remained consistent at fifth place, showing resilience in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
