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Apr-2026
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Overview
Market Insights Snapshot
True North Collective has shown varying performance across different product categories in Michigan. In the Concentrates category, the brand experienced a noteworthy improvement, moving from a rank of 39 in March 2026 to breaking into the top 30 with a rank of 29 in April 2026. This upward trajectory indicates a positive reception and potentially increasing market share in this competitive category. However, the Vapor Pens category tells a different story, with True North Collective not making it into the top 30, peaking at rank 51 in January 2026 and sliding down to rank 62 by April 2026. This decline could suggest challenges in capturing consumer interest or increased competition in this segment.
The Edible category stands out as a strong area for True North Collective in Michigan. The brand consistently maintained a solid position, ranking within the top 10 throughout the first four months of 2026. Specifically, True North Collective held the 6th position in both March and April, demonstrating stability and consumer preference in this category. This consistent performance in Edibles highlights the brand's strength and potential for growth. Conversely, the absence from the top 30 in the Vapor Pens category suggests room for strategic improvement to enhance market positioning and capitalize on potential opportunities.
Competitive Landscape
In the competitive landscape of the Michigan edible market, True North Collective has demonstrated a steady performance with a consistent rank improvement from 7th in January 2026 to 6th by March and April 2026. This upward trajectory is noteworthy as it positions True North Collective ahead of Wana, which fluctuated between 11th and 8th place during the same period. Despite Monster Xtracts maintaining a stable 7th rank, True North Collective's sales growth in March 2026 surpassed its competitor, indicating a stronger market presence. However, brands like Good Tide and Camino continue to dominate the top ranks, suggesting that while True North Collective is gaining momentum, there is still a competitive gap to close with the market leaders.
Notable Products
In April 2026, True North Collective's top-performing product was the Tutti Frutti One Hitter Gummy (200mg) in the Edible category, maintaining its number one rank from March with sales of $18,062. The One Hitter - Cherry Limeade Gummy (200mg) held steady at the second position, while the One Hitter - Orange Dreamsicle Gummy (200mg) remained third, reflecting a consistent performance since February. The One Hitter - Blueberry Lemon Haze Gummy (200mg) retained the fourth position, showing a decline from its peak in February. The One Hitter - Strawberry Banana Gummy (200mg) consistently ranked fifth, demonstrating stable sales growth. Overall, the top products showed minor shifts in rankings, indicating steady consumer preferences within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
