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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, True North Collective has shown a varied performance across different product categories. In the concentrates category, the brand has not managed to break into the top 30, consistently ranking in the 40s throughout the first four months of 2025. This indicates a struggle to capture a significant market share in this category, despite a slight improvement from January to April. Conversely, the edible category tells a different story, with True North Collective making impressive strides, climbing from the 12th position in January to the 7th position by April. This upward trajectory in edibles suggests a strong consumer preference and growing brand presence in this segment.
The vapor pens category in Michigan also reflects a positive trend for True North Collective. Although starting the year at a rank of 46, the brand made a notable leap to the 37th position by April, indicating a growing acceptance and potential for further growth in this category. However, it's important to note that the brand still remains outside the top 30, which signifies room for improvement and increased competition. The overall sales figures for vapor pens saw a significant increase in April, hinting at a potential turnaround. This mixed performance across categories suggests that while True North Collective has found its footing in certain areas, there are still challenges to overcome in others.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, True North Collective has demonstrated a notable upward trajectory in rankings from January to April 2025. Starting at 12th place in January, True North Collective climbed to 7th by April, showcasing a significant improvement in market position. This rise is particularly impressive given the competitive pressure from established brands like Monster Xtracts, which consistently maintained a top 5 ranking, and Wana, which remained stable at 6th place from February to April. Despite the competitive environment, True North Collective's sales growth outpaced several competitors, indicating a strong consumer response and effective market strategies. While Detroit Edibles / Detroit Fudge Company and Good Tide experienced fluctuations in their rankings, True North Collective's consistent rise suggests a positive long-term trend, positioning it as a formidable contender in the Michigan edibles market.
Notable Products
In April 2025, True North Collective's top-performing product was the One Hitter - Tutti Frutti Gummy (200mg), which climbed from fourth place in March to secure the number one rank, with sales reaching 28,231 units. The One Hitter - Orange Dreamsicle Rosin Gummy (200mg) maintained its strong performance, holding steady in second place for three consecutive months. The One Hitter - Cherry Limeade Gummy (200mg), despite slipping from the top spot in March, still performed well, finishing third. The One Hitter - Strawberry Banana Gummy (200mg) showed significant improvement, advancing from fifth to fourth place. Meanwhile, the One Hitter - Blueberry Lemon Haze Gummy (200mg) experienced a slight decline, moving from second in March to fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
