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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
True North Collective remains concentrated in Edible at 77.04% share, yet Edible sales declined 11.26% year over year while inching up 1.73% month over month, and the brand held rank 6 in Edible in Michigan. Vapor Pens expanded 65.61% year over year to 15.17% share but fell 11.38% month over month, while Concentrates contracted 37.54% year over year and 18.79% month over month to 6.73% share; this mix, alongside a 15.86% year-over-year average price increase, explains why total brand sales were down 6.80% year over year despite 11.14% growth over 24 months. The pattern implies June 2026 was a stabilization month where reliance on Edible and price increases offset category volatility but did not convert into near-term growth.
The category shifts indicate a pivot toward a two-pillar portfolio: Edible as the base (rank 6 in Michigan) and Vapor Pens as the growth option, with June 2026 momentum split between a 1.73% Edible month-over-month gain and an 11.38% Vapor Pens month-over-month pullback. The outsized Flower year-over-year surge of 342.98% alongside a 35.55% month-over-month drop, and a 190.75% Pre-Roll month-over-month spike from a 0.26% share base, signal experimentation rather than material mix change; combined with a 37.54% Concentrates year-over-year decline, the implication is that defending Edible share while smoothing Vapor Pens volatility will determine whether the 11.14% 24‑month expansion translates into sustained monthly growth.
Competitive Landscape
True North Collective is ranked #6 in MI Edible in June 2026, improving 1 place from #7 year over year, while holding flat versus March 2026 at #6; this puts the brand at its peak rank of #6 in June 2026 despite a crowded top five where Wyld held #1 both this year and last while its sales fell 13.4%, and Good Tide slipped from #4 to #5 as its sales declined 16.2%. The mid-pack dynamics also shifted as Camino climbed from #5 to #4 on 15.7% YoY sales growth and MKX Oil Company held #3 with 10.8% YoY growth, indicating that True North Collective’s upward tick in rank is tied more to competitor contraction than to breakaway share gains, implying a stability-driven trajectory that requires incremental share capture to crack the top five.
Notable Products
The steepest decline in June 2026 came from One Hitter - Strawberry Banana Gummy (200mg), down 18.9% while holding rank 4, whereas the largest upswing was insufficient to clear the +50% threshold, with One Hitter - Tutti Frutti Gummy (200mg) up 46.6% at rank 1. One Hitter - Orange Dreamsicle Gummy (200mg) rose 14.6% to rank 2, and One Hitter - Blueberry Lemon Haze Gummy (200mg) slipped 3.5% at rank 3, signaling a reshuffle within the top four. All top-10 SKUs are Edibles, and four of the top five are One Hitter SKUs, indicating the brand is consolidating around a narrow gummy-led portfolio that favors a hero flavor strategy over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
