.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
True North Collective's performance across various cannabis product categories in Michigan reveals a mixed trajectory throughout the final months of 2024. In the concentrates category, the brand has shown some volatility, as evidenced by their rankings fluctuating from 48th in September to 53rd in December. This inconsistency might suggest challenges in maintaining a stable market presence. In contrast, the edible category has been a standout performer for True North Collective, consistently improving its position from 13th to 10th place over the same period. This positive movement in the edibles sector indicates a growing consumer preference or effective marketing strategies that have bolstered their position in this category.
Meanwhile, the vapor pens category presents a different story. True North Collective's ranking dropped from 36th in September to 41st in December, which might reflect a competitive market environment or shifting consumer preferences. Notably, the brand did not make it into the top 30 for concentrates, highlighting an area where they might need to focus on improvement. Despite these challenges, the brand's ability to maintain a strong position in the edibles category suggests a potential area for continued growth and investment. The overall sales trends indicate a complex landscape where True North Collective has opportunities to capitalize on its strengths while addressing areas of underperformance.
Competitive Landscape
In the competitive Michigan edible market, True North Collective has shown a promising upward trend in rankings and sales from September to December 2024. Starting at rank 13 in September, True North Collective improved to rank 10 by December, indicating a positive shift in consumer preference and market presence. This upward movement is significant, especially when compared to competitors like Dixie Elixirs, which fluctuated between ranks 10 and 12 during the same period, and Good Tide, which maintained a relatively stable position around rank 10 to 11. Meanwhile, Detroit Edibles / Detroit Fudge Company consistently outperformed True North Collective in terms of rank, holding positions 8 to 9, yet True North Collective's consistent sales growth suggests a strengthening brand loyalty and market penetration. The steady climb in True North Collective's rank and sales highlights its growing influence and potential to challenge higher-ranked competitors in the Michigan edible market.
Notable Products
In December 2024, the top-performing product from True North Collective was Electric Watermelon Gummies 4-Pack (200mg), maintaining its number one rank for four consecutive months with sales of 15,559 units. The One Hitter - Blueberry Lemon Haze Gummy (200mg) debuted at the second position, indicating strong initial sales. At third place was the One Hitter Orange Dreamsicle Gummy (200mg), which also made a notable entry. Sweet Summer Peach Gummies 4-Pack (200mg) slipped to fourth place after previously holding the second position in November. Meanwhile, Fruit Punch Gummies 4-Pack (200mg) dropped to fifth place, showing a decrease from its second rank in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
