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Oct-2025
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Overview
Market Insights Snapshot
True North Collective's performance across various categories in Michigan shows mixed results. In the Concentrates category, the brand's rank has seen a downward trend, slipping from 30th in July 2025 to 51st by October 2025. This decline indicates a significant challenge in maintaining market share within this category. On the other hand, the Edible category has been a stable stronghold for True North Collective, consistently holding a top 10 position from July through October 2025. The brand's ability to maintain a steady rank in Edibles suggests a strong consumer preference and possible brand loyalty in this segment.
In contrast, True North Collective's performance in the Vapor Pens category in Michigan has shown a positive trajectory. Starting from a rank of 62 in July 2025, the brand improved its position to 48 by October 2025. This upward movement might indicate successful marketing strategies or product improvements that resonate well with consumers. However, the absence from the top 30 in the Vapor Pens category highlights the competitive nature of this segment and the need for continued focus to gain a more substantial foothold. As the brand navigates these dynamics, understanding shifts in consumer preferences and market conditions will be crucial for sustaining growth across these categories.
Competitive Landscape
In the Michigan edible cannabis market, True North Collective has maintained a stable position, ranking consistently at 8th place in both September and October 2025. This stability in rank reflects a steady performance amidst a competitive landscape. Notably, Monster Xtracts and Wana have consistently ranked higher, holding the 6th and 7th positions respectively, indicating a stronger market presence. Meanwhile, Detroit Edibles / Detroit Fudge Company has shown upward mobility, improving from 13th in July to 9th in October, which could pose a competitive threat if this trend continues. Additionally, Cannalicious Labs has also shown a positive trend, moving up from 15th to 10th place over the same period. True North Collective's sales figures have seen a slight decline from August to October, which suggests the need for strategic adjustments to enhance competitiveness and capture more market share in this dynamic environment.
Notable Products
In October 2025, the top-performing product from True North Collective was the Tutti Frutti One Hitter Gummy (200mg), maintaining its number one rank with sales of $23,030. The Orange Dreamsicle One Hitter Gummy (200mg) held steady at the second position, consistent with its ranking in September. Cherry Limeade One Hitter Gummy (200mg) improved its standing to third place, up from fifth in the previous two months. Blueberry Lemon Haze One Hitter Gummy (200mg) retained its fourth-place ranking from September, while the One Hitter - Strawberry Banana Gummy (200mg) slipped to fifth place after a brief rise to second in August. Overall, the edible category showed consistent strength, with slight shifts in product rankings indicating dynamic consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
