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Jan-2026
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Overview
Market Insights Snapshot
True North Collective has shown a dynamic performance across various categories in Michigan. In the Concentrates category, the brand experienced a notable jump from being ranked 53rd in October 2025 to 34th in November, indicating a significant improvement in market position. However, the following months saw a slight decline, stabilizing around the 36th position by January 2026. This suggests that while there was an initial surge, maintaining a top 30 presence remains a challenge. The Vapor Pens category tells a different story, where True North Collective has struggled to break into the top 30, with rankings fluctuating between 45th and 53rd over the same period. This indicates a competitive market where the brand is still finding its footing.
In contrast, the Edible category in Michigan paints a more positive picture for True North Collective. The brand maintained a strong presence, consistently ranking within the top 10 from October to December 2025, before slipping to 8th place in January 2026. This consistent performance in the Edible category suggests a strong consumer preference and brand loyalty within this segment. The sales data also reflect this trend, with a peak in December, followed by a decrease in January, hinting at potential seasonal influences or market saturation. Overall, True North Collective's performance across these categories highlights both opportunities and challenges in maintaining competitive positions in the evolving cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, True North Collective has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting in October 2025, True North Collective was ranked 8th, but climbed to 6th place in November and December, before dropping back to 8th in January 2026. This movement indicates a competitive tussle with brands like Monster Xtracts and Wana, which have consistently maintained higher sales figures. Despite the temporary rise in rank, True North Collective's sales saw a decline in January, suggesting potential challenges in sustaining its competitive edge. Meanwhile, NOBO and Play Cannabis have remained close competitors, with Play Cannabis even surpassing True North Collective in December. These dynamics highlight the importance for True North Collective to strategize effectively to maintain and improve its market position amidst fierce competition.
Notable Products
For January 2026, the top-performing product from True North Collective was Electric Watermelon Gummies 4-Pack (200mg), which debuted at the number one spot with sales reaching 13,815 units. Tutti Frutti One Hitter Gummy (200mg) maintained a strong presence, ranking second, although its sales decreased from the previous month. One Hitter - Cherry Limeade Gummy (200mg) held steady at third place, showing consistent performance over the past months. One Hitter - Orange Dreamsicle Gummy (200mg) experienced a drop in ranking from first in December to fourth in January. Finally, One Hitter - Blueberry Lemon Haze Gummy (200mg) remained in fifth place, despite a decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
