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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
True North Collective is stocked at 338 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Kalamazoo, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, True North Collective concentrated 80.87% of sales in Edible, where category sales fell 7.84% year over year and 3.23% month over month, while overall brand sales were down 15.27% YoY and average price rose 3.86% YoY. Vapor Pens held 12.62% share but contracted 13.31% YoY and 36.68% MoM, and Concentrates at 5.01% share declined 54.24% YoY and 37.71% MoM; meanwhile, Flower remained just 1.49% share but spiked 91.99% MoM against a 60.84% YoY drop. With a rank of 9 in Edible in Michigan and the top category delivering lower declines than brand-level YoY, the mix implies reliance on Edible is cushioning broader contraction while volatility in smaller categories is amplifying month-to-month swings.
The pattern points to a defensive posture anchored in Edible, where a 80.87% share and a rank of 9 create a stable base relative to a 36.68% MoM drop in Vapor Pens and a 37.71% MoM drop in Concentrates. The 91.99% MoM rebound in Flower off a 1.49% share and a 60.84% YoY decline indicates opportunistic gains that are too small to offset broader pressure, especially with Vapor Pens down 13.31% YoY. Taken together, the category shifts indicate that maintaining or improving Edible rank in Michigan is the clearest lever for near-term share preservation, while exposure to Vapor Pens and Concentrates currently dilutes momentum given their double‑digit YoY and MoM declines.
Competitive Landscape
True North Collective is ranked #9 in MI Edible in August 2026, unchanged year over year from #9, but down 3 positions from #6 in May 2026 to #9 in August 2026 after peaking at #6 in June 2026; meanwhile, Wyld held #1 year over year and in August 2026 despite a 22.9% YoY sales decline, and Camino climbed from #4 year over year to #3 with 22.2% YoY growth. In parallel, MKX Oil Company slipped from #3 year over year to #4 despite a 0.3% YoY sales uptick, while Play Cannabis jumped from #11 year over year to #5 with a 22.8% YoY increase; the mix of competitor rank gains and True North Collective’s 3-rank drop since June 2026 implies share is being redistributed toward faster-rising brands, pressing True North Collective to defend against continued mid-tier displacement.
Notable Products
One Hitter - Strawberry Banana Gummy (200mg) posted the steepest decline at -8.3% month over month while slipping behind the -6.5% dip of One Hitter - Blueberry Lemon Haze Gummy (200mg) at rank 1, and it trailed the modest +1.2% lift of the rank-2 One Hitter - Tutti Frutti Gummy (200mg). With ranks 1 through 6 all in Edibles and eight of the top ten also Edibles, the category concentration signals a reliance on gummy throughput rather than portfolio breadth.
Incremental gains of +3.7% for One Hitter - Raspberry & Cream Gummy (200mg) at rank 6 and +4.7% for Fruit Punch Gummies 4-Pack (200mg) at rank 8 contrasted with -2.0% to -4.2% pullbacks across ranks 4, 5, and 7, and only one SKU posted a null prior baseline at rank 10. The rank-1 SKU generated $49,185 even with a -6.5% drop, while rank stability at 1-3 despite mixed MoM shifts suggests price-pack architecture is doing the heavy lifting as flavor-level velocity diverges.
Across August 2026, the pattern of small positive moves below +5% failing to offset declines near -8% at the top three ranks, alongside an Edibles-heavy top ten, implies True North Collective’s near-term commercial direction hinges on flavor optimization within gummies rather than expansion into new form factors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
