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May-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, True North Collective’s mix concentrated further in Edible at 76.84% share, with Edible sales up 6.07% month over month but down 14.89% year over year, while Vapor Pens held 12.66% share with a 1.09% MoM increase and a 12.12% YoY gain. Concentrates contracted to 9.01% share with a 24.15% MoM decline and a 35.44% YoY drop, as Flower, though just 1.39% share, surged 30.60% MoM and 481.02% YoY. With average price up 10.44% YoY and overall brand sales down 13.84% YoY, the pattern implies a volume pullback in core Edible offset partially by higher-priced Vapor Pens and a nascent Flower rebound, tightening reliance on a single lead category while nudging the portfolio toward higher ticket items.
True North Collective ranked 6 in Edible in Michigan, yet the 14.89% YoY decline in its lead category alongside a 12.12% YoY rise in Vapor Pens signals headroom to diversify mix without diluting the Michigan Edible position. The 24.15% MoM drop in Concentrates versus a 30.60% MoM lift in Flower indicates a reallocation from dabbable formats toward inhalables where entry momentum is building, and with brand sales up 14.89% over 24 months but down 13.84% YoY, the thesis is a transition phase: leaning on Edible rank stability while cultivating Vapor Pens and Flower to balance category risk and recover volume.
Competitive Landscape
True North Collective sits at rank #6 in MI Edible in May 2026, improving 1 position from #7 year over year, and matching its 3-month position of #7 with a 1-rank climb to a new peak at #6 in May 2026; in contrast, Wyld held #1 year over year but faced a -17.0% YoY sales change while maintaining rank, and Good Tide slipped from #4 to #5 alongside a -20.3% YoY sales change, indicating that True North Collective’s upward rank shift is occurring amid mixed competitor momentum and implies a trajectory toward stable top-5 contention if share gains persist.
Notable Products
Traverse City Cherry Full Spectrum Cured Resin Gummies 4-Pack (200mg) delivered the largest movement in May 2026 with a 70% month-over-month increase, jumping into rank 7 while One Hitter - Tutti Frutti Gummy (200mg) fell 24% to rank 4. One Hitter - Strawberry Banana Gummy (200mg) held rank 1 with a 19% MoM gain as One Hitter - Orange Dreamsicle Gummy (200mg) slipped 0.2% at rank 2, and six of the top ten are Edible SKUs from the One Hitter family, indicating a concentration in a single product line. Despite a 6% MoM lift for Electric Watermelon Cured Resin Gummies 4-Pack (200mg) at rank 9 and a near-flat 0.5% move for Fruit Punch Gummies 4-Pack (200mg) at rank 8, the mix shows momentum shifting toward cured/full spectrum variants while legacy One Hitter flavors bifurcate between moderate gains and double-digit declines. The pattern implies True North Collective is tilting assortment and demand toward higher-spec resin gummies while pruning or repositioning weaker One Hitter flavors to defend the category lead.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
