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Feb-2026
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Overview
Market Insights Snapshot
In the state of Michigan, True North Collective has shown varied performance across different product categories. In the Concentrates category, the brand has struggled to maintain a competitive position, starting at rank 33 in November 2025 and slipping to rank 48 by February 2026. This decline suggests challenges in maintaining market share or possibly increased competition in the state. Conversely, in the Edible category, True North Collective has maintained a strong presence, consistently ranking within the top 10, though it did experience a slight dip from rank 6 in December 2025 to rank 9 in January and February 2026. This consistent performance in Edibles indicates a stable demand and brand loyalty in this category, despite the fluctuations in sales figures over these months.
True North Collective's performance in the Vapor Pens category in Michigan has been relatively stable, with minor fluctuations in rankings. The brand moved from rank 47 in November 2025 to rank 44 by February 2026, indicating a slight improvement in its market position. This suggests a steady demand for their vapor pen products, although the brand is still outside the top 30, which could be a potential area for growth if they aim to capture a larger share of this market. The sales figures reflect a consistent performance, but the rankings hint at opportunities for strategic enhancements to improve their standing further. Overall, while True North Collective shows strengths in certain categories, there are areas where strategic adjustments could help bolster their market presence.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, True North Collective has experienced notable fluctuations in its ranking over recent months, reflecting a dynamic and competitive environment. Starting from November 2025, True North Collective was ranked 7th, improving to 6th in December, but then dropping to 9th in January and maintaining that position in February 2026. This shift indicates a competitive pressure from brands like Monster Xtracts, which consistently held higher ranks, peaking at 6th in January and February. Meanwhile, Wana maintained a stable presence in the top 10, though it slipped to 10th by February. Play Cannabis showed a positive trend, rising from 9th in November to 7th in January, before settling at 8th in February. These movements suggest that while True North Collective faces strong competition, particularly from Monster Xtracts and Play Cannabis, its ability to maintain a top 10 position highlights its resilience and potential for strategic growth in the Michigan market.
Notable Products
In February 2026, the top-performing product from True North Collective was the One Hitter - Blueberry Lemon Haze Gummy (200mg), climbing from its January rank of 5th to secure the 1st position with sales of 16,068 units. The Tutti Frutti One Hitter Gummy (200mg) consistently held the 2nd rank from December 2025 through February 2026. The One Hitter - Cherry Limeade Gummy (200mg) maintained its 3rd position for four consecutive months, indicating stable consumer preference. Meanwhile, the One Hitter - Orange Dreamsicle Gummy (200mg) dropped from the top spot in December 2025 to 4th place in February 2026. Lastly, the One Hitter - Strawberry Banana Gummy (200mg) re-entered the rankings at 5th place in February 2026, after being unranked in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
