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Jul-2025
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Overview
Market Insights Snapshot
True North Collective has shown varied performance across different product categories in Michigan. In the concentrates category, the brand has struggled to maintain a strong presence, with rankings fluctuating outside the top 30, peaking at 37th in May 2025, but dropping to 55th by July. This suggests volatility in their market position, possibly due to competitive pressures or changing consumer preferences. On the other hand, their performance in the edible category has been consistently strong, maintaining a solid 9th place from May through July 2025. This stability indicates a strong consumer base and effective product offerings in this segment.
The vapor pens category presents a mixed picture for True North Collective in Michigan. The brand's ranking fell significantly from 40th in April to 79th in June, before slightly recovering to 73rd in July. This downward trend in rankings could reflect challenges such as increased competition or a shift in consumer preferences towards other brands or product types. Despite this, the brand has managed to maintain a steady sales volume in the edible category, indicating that while some categories face challenges, others continue to perform well. This diverse performance across categories highlights the importance of strategic focus and adaptation to market changes for True North Collective.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, True North Collective has maintained a consistent presence, ranking 8th in April 2025 but dropping slightly to 9th from May to July 2025. This shift in rank reflects a competitive pressure from brands like NOBO, which improved its position from 11th in April to 7th by July, showcasing a significant upward trend in sales. Meanwhile, Wana, although experiencing a minor drop from 7th to 8th in July, still outpaces True North Collective in sales, indicating a strong market presence. Dixie Elixirs and Play Cannabis have shown stability in their rankings, with Dixie Elixirs slightly improving from 12th to 11th, and Play Cannabis maintaining a steady 10th position. True North Collective's sales have remained relatively stable, but the competitive dynamics suggest a need for strategic initiatives to regain higher rankings and capture greater market share.
Notable Products
In July 2025, the top-performing product from True North Collective was the One Hitter - Tutti Frutti Gummy (200mg), maintaining its first-place rank for the fourth consecutive month with sales of $29,103. The One Hitter - Cherry Limeade Gummy (200mg) climbed back to the second position, showing a consistent improvement from a fourth-place finish in May 2025. The One Hitter - Strawberry Banana Gummy (200mg) held steady in third place, continuing its upward trajectory from fifth in May. Meanwhile, the One Hitter - Orange Dreamsicle Rosin Gummy (200mg) remained in fourth place, recovering from a dip in June. The One Hitter - Blueberry Lemon Haze Gummy (200mg) secured the fifth spot, maintaining its position from June despite missing sales data in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
