.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
True North Collective's performance across different categories in Michigan reveals a mix of stability and volatility. In the Edible category, the brand consistently maintained a strong position, holding steady at rank 9 from May through August 2025. This stability in rankings suggests a solid consumer base and effective product offerings in this segment. In contrast, the Concentrates category showed more fluctuation, with the brand not even making the top 30 in May, June, or July, but showing improvement to reach rank 43 by August. This upward movement in August indicates a potential recovery or strategic shift that could be worth watching in the coming months.
In the Vapor Pens category, True North Collective experienced some volatility, beginning outside the top 30 in May and June, but improving to rank 59 in July and slightly bettering to rank 58 in August. This gradual improvement suggests efforts to capture more market share in this competitive category. Despite these fluctuations, the brand's sales in Vapor Pens increased steadily, indicating growing consumer interest or successful promotional strategies. However, the lack of top 30 presence in the early months of the period highlights challenges in achieving consistent visibility in this segment. Overall, while True North Collective shows promising signs of growth and stability in certain areas, there remain opportunities for further expansion and consistency across categories.
Competitive Landscape
In the competitive Michigan edible market, True North Collective has maintained a consistent presence, with rankings fluctuating between 8th and 9th place from May to August 2025. This stability is notable when compared to competitors like NOBO, which experienced more volatility, peaking at 7th in July before dropping to 8th in August. Meanwhile, Wana consistently held the 7th position, indicating a slightly stronger market hold. True North Collective's sales have shown a positive trajectory, with a steady increase from May through August, contrasting with Detroit Edibles / Detroit Fudge Company, which saw a dip in sales in June and July before recovering in August. This suggests that while True North Collective is not leading the market, its consistent performance and upward sales trend position it as a resilient player amidst fluctuating competitors.
Notable Products
In August 2025, True North Collective's top-performing product was the One Hitter - Tutti Frutti Gummy (200mg) in the Edible category, maintaining its first-place rank consistently for four consecutive months with a sales figure of $26,874. The One Hitter - Strawberry Banana Gummy (200mg) rose to second place, up from fourth in July, demonstrating a strong upward trend. The One Hitter - Raspberry & Cream Gummy (200mg) also showed improvement, climbing to third place after not being ranked in July. Meanwhile, the One Hitter - Orange Dreamsicle Rosin Gummy (200mg) slipped to fourth place, having previously held third in July. The One Hitter - Cherry Limeade Gummy (200mg) experienced a decline, moving from second in July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
