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Dec-2025
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Overview
Market Insights Snapshot
True North Collective has shown varying performance across different product categories in Michigan. In the concentrates category, the brand experienced a notable fluctuation in rankings, moving from 45th in September 2025 to entering the top 30 in November, only to drop back to 43rd by December. This inconsistency could indicate challenges in maintaining a steady market presence. The vapor pens category paints a similar picture of volatility, with rankings oscillating between the 49th and 58th positions over the same period, suggesting that True North Collective may be struggling to capture consumer loyalty in this segment.
Conversely, the brand's performance in the edibles category in Michigan has been much more stable and impressive. True North Collective maintained a strong position, consistently ranking 8th in the early months and improving to 7th by December 2025. This steady upward trend in the edibles category highlights a potential area of strength and consumer preference for True North Collective. The brand's ability to secure a top 10 position consistently suggests a robust product offering that resonates well with consumers in this category.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, True North Collective has shown a notable upward trend in its ranking, moving from 8th place in September 2025 to 7th place by December 2025. This improvement in rank is accompanied by a steady increase in sales, indicating a positive reception from consumers. True North Collective's closest competitors include Wana and Detroit Edibles / Detroit Fudge Company. While Wana maintained a consistent 7th rank until December when it dropped to 8th, Detroit Edibles fluctuated slightly but remained close behind True North Collective. Meanwhile, Monster Xtracts consistently held the 6th position, showcasing a strong market presence. True North Collective's ability to surpass Wana in December highlights its potential to further climb the ranks, especially if it continues to capitalize on its current growth trajectory.
Notable Products
In December 2025, the top-performing product for True North Collective was the Tutti Frutti One Hitter Gummy (200mg), maintaining its number one rank consistently from September through December. The Orange Dreamsicle One Hitter Gummy (200mg) regained its second-place position from October after dropping to fourth in November, with an impressive sales figure of 22,369. The Cherry Limeade One Hitter Gummy (200mg) held steady in third place, showing consistent performance over the past three months. Meanwhile, the Blueberry Lemon Haze One Hitter Gummy (200mg) remained in fourth place, demonstrating a gradual sales increase. The One Hitter - Strawberry Banana Gummy (200mg) experienced a drop in rank from second in November to fifth in December, reflecting a decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
