True North Collective

Data Snapshot: May 04, 2024
True North Collective Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

147

Product Count

SKUs

True North Collective

Overview

Markets

True North Collective Locations

Product Trends

True North Collective Categories

True North Collective Sales

Market Insights Snapshot

True North Collective Historical Sales by Category

In Michigan, True North Collective has shown a mixed performance across different cannabis categories, with notable variances in their rankings over the first four months of 2024. In the concentrates category, the brand experienced a downward trend, starting at rank 60 in January and slipping to rank 77 by April. This indicates a challenge in maintaining or growing their market share within this category, as they consistently ranked outside the top 30 brands. Conversely, their edibles category tells a different story, with the brand securing a spot within the top 10 throughout the same period, peaking at rank 8 in January and February, and experiencing a slight drop to rank 12 by April. This suggests a strong and stable presence in the edibles market, despite a slight decline in rank over time.

Moreover, True North Collective's performance in the vapor pens category within Michigan also presents an interesting trajectory. Starting at rank 27 in January, they saw a slight improvement in March, moving up to rank 24, before experiencing a significant drop to rank 36 by April. This fluctuation indicates a volatile position in the vapor pens market, where the brand has struggled to maintain a steady climb in rankings. Notably, despite these variances across categories, the brand's sales in edibles were particularly strong in March 2024, with $805,606 in sales, highlighting a peak in consumer demand within this category. This single sales figure showcases a moment of success amidst the broader context of fluctuating market positions across different cannabis product categories.

Apr-2024 Rank
Concentrates
Edible
Vapor Pens
77
12
36
True North Collective

Competitive Landscape

In the competitive landscape of the edible category within Michigan, True North Collective has experienced a notable shift in its market position over the recent months. Initially ranking 8th in January and February 2024, it saw a slight decline to 9th in March before dropping to 12th in April. This fluctuation in rank is particularly interesting when considering the performance of its competitors. For example, Good Tide made a significant leap from being outside the top 20 in January to securing the 10th position by April, indicating a robust growth in sales and market presence. Similarly, Detroit Edibles / Detroit Fudge Company and Monster Xtracts have shown steady improvement in their rankings, moving up the ranks to 11th and 13th respectively by April. On the other hand, NOBO has seen a more modest increase, moving from 15th to 14th. These movements suggest a highly competitive environment where shifts in consumer preferences and possibly marketing strategies are affecting True North Collective's position and sales dynamics in the Michigan edibles market.

True North Collective market ranking for MI Edible

True North Collective

Notable Products

In April 2024, True North Collective's top-selling product was the Orange Dreamsicle Gummies 4-Pack (200mg) from the Edible category, maintaining its number one spot from the previous month with sales reaching 9817 units. Following closely, the Sweet Summer Peach Gummies 4-Pack (200mg) climbed to the second position, showcasing a significant presence in the market despite not being ranked in March. The Traverse City Cherry Gummies 4-Pack (200mg) secured the third rank, indicating a slight drop from its previous fourth position in March. Notably, Dante's Inferno from the Flower category made an entry into the top rankings at the fourth position, a new addition in April. The Electric Watermelon Gummies 4-Pack (200mg) saw a decline to the fifth rank, reflecting a shift in consumer preference from its earlier top position in January and February.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Orange Dreamsicle Gummies 4-Pack (200mg)
Edible
4
2
1
1
Sweet Summer Peach Gummies 4-Pack (200mg)
Edible
>5
5
>5
2
Traverse City Cherry Gummies 4-Pack (200mg)
Edible
2
>5
4
3
Dante's Inferno (Bulk)
Flower
>5
>5
>5
4
Electric Watermelon Gummies 4-Pack (200mg)
Edible
1
1
5
5
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