Devour

Data Snapshot: Apr 04, 2024
Devour Cannabis Brand Logo
<$50K

Mar-2024

Sales

Decline

Trend

6-Month

8

Product Count

SKUs

Devour

Overview

Markets

Devour Locations

Product Trends

Devour Categories

Devour Sales

Market Insights Snapshot

Devour Historical Sales by Category

In the competitive cannabis market, Devour's performance across various states and categories presents a mixed bag of results, particularly in the edibles category. In Arizona, Devour struggled to make a significant impact, hovering around the 71st rank from December 2023 through March 2024. This consistency indicates a stable position within the market, yet it also highlights the brand's challenge in breaking into the top tiers of the edibles category within the state. The slight dip to 72nd in February before returning to 71st in March suggests minimal fluctuations in their market position, pointing towards a potential stagnation in growth or market penetration in Arizona. Despite this, the increase in sales from February to March 2024, from 150 to 193 units, hints at a possible uptick in consumer interest or marketing efforts beginning to bear fruit.

Conversely, in Colorado, Devour exhibited a more notable presence within the edibles market, achieving ranks within the top 30 from December 2023 to March 2024. Starting at 19th in December and slightly declining to 26th by March 2024, this trend indicates a gradual decrease in their market standing amidst fierce competition. The significant sales figure of 101,593 units in December 2023, which dwarfed their performance in other states, underscores their stronger foothold in Colorado. However, the consistent downward trajectory in both rank and sales, culminating in 49,656 units sold in March 2024, suggests challenges in maintaining their market share against competitors or possibly fluctuations in consumer preferences. This performance contrast between Arizona and Colorado highlights the variable success of Devour across different markets, reflecting the nuanced nature of the cannabis industry's regional dynamics.

Mar-2024 Rank
Edible
71
26
Devour

Competitive Landscape

In the competitive landscape of the edible cannabis market in Colorado, Devour has experienced a notable shift in its position. Initially ranked 19th in December 2023, Devour saw a gradual decline in its ranking over the subsequent months, dropping to 26th by March 2024. This downward trend in rank is mirrored by a significant decrease in sales, underscoring challenges in maintaining its market share amidst stiff competition. Noteworthy competitors include Sweet Mary Jane and Dutch Girl, both of which also did not secure a spot in the top 20 but showed varying sales trends, with Dutch Girl, for instance, seeing an increase in sales in March 2024. Another competitor, 1906, despite fluctuating ranks outside the top 20, maintained a relatively stable sales figure. Zoobies displayed a unique pattern, with a rank improvement in February 2024 followed by a slight drop, yet it managed to sustain its sales volume. The dynamics within this competitive field highlight the importance of strategic positioning and innovation for Devour to regain and enhance its market standing.

Devour market ranking for CO Edible

Devour

Notable Products

In Mar-2024, Devour's top product was Fruity Stash Gummies (100mg) from the Edible category, maintaining its number one rank across previous months with sales figures reaching 2271 units. Following closely, Tropical Sunrise Gummies 10-Pack (100mg) secured the second spot, climbing from its previous third position in Feb-2024. The CBD:THC 1:1 Watermelon Gummies (100mg CBD, 100mg THC) dropped to the third rank in Mar-2024 after being second in Jan-2024 and third in Feb-2024, indicating a slight fluctuation in its popularity. Blue Raspberry Gummies 10-Pack (100mg) consistently held onto the fourth position, showing stable but lesser demand compared to the top three products. Lastly, Tangerine Rosin Gummies (100mg) made its appearance in the rankings at fifth position in Mar-2024, showcasing a potential rising interest in this product.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Fruity Stash Gummies (100mg)
Edible
1
1
1
1
Tropical Sunrise Gummies 10-Pack (100mg)
Edible
3
4
2
2
CBD:THC 1:1 Watermelon Gummies (100mg CBD, 100mg THC)
Edible
2
2
3
3
Blue Raspberry Gummies 10-Pack (100mg)
Edible
4
3
4
4
Tangerine Rosin Gummies (100mg)
Edible
>5
>5
5
5
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