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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Edun’s May 2026 mix is overwhelmingly concentrated in Vapor Pens at 85.23% share, up 52.08% year over year but down 22.20% month over month, while Pre-Roll sits at 8.00% share with a 53.79% YoY decline and an 8.31% MoM decline. Concentrates hold 6.32% share with a 14.03% YoY decline and a 25.55% MoM decline, and Edible is a marginal 0.29% share with a 73.74% YoY drop and a 77.73% MoM drop; Topical enters at 0.17% share with no prior comps. Despite total brand sales rising 22.24% YoY and average price up 18.42% YoY to $46.79, the sharp MoM contraction in three of four established categories indicates a pullback from breadth toward a single-category bet that raises volatility risk.
Positioning now hinges on Vapor Pens scale and pricing, with average price in that category at $57.70 and the brand ranked 10 in Vapor Pens in Colorado, while sub-10% combined share in Pre-Roll and Concentrates plus double-digit MoM declines (-8.31% and -25.55%) limit cross-category cushion. The mix shift that pairs 85.23% category reliance with a 22.20% MoM drop implies Edun’s short-term trajectory will be driven more by execution within a single lane than by portfolio balance, making the May 2026 YoY gain of 22.24% increasingly sensitive to rank movements and price elasticity in Vapor Pens.
Competitive Landscape
Edun sits at rank #10 in CO Vapor Pens for May 2026, improving 7 spots from #17 year over year, yet slipping 1 position from #9 three months ago; this rank swing pairs with a peak at #7 in April 2026 and suggests volatility rather than linear ascent. Competitive context shows Spherex holding #1 despite a -14.1% YoY sales decline while PAX climbed from #3 to #2 on +24.0% YoY growth, indicating that Edun’s YoY rank gain is occurring alongside both contraction at the top and expansion just below it. The pattern implies Edun’s trajectory depends less on absolute market growth and more on relative share shifts, where maintaining a top-10 foothold will require defending against faster risers like Spectra moving from #14 to #5 on +135.3% YoY sales.
Notable Products
Peanut Butter Breath Live Rosin Cartridge (1g) led May-2026 at rank 1 but slid −36.6% month over month, while Sour Swizzle Mini Rosin Disposable (1g) at rank 6 fell −22.0%, signaling vulnerability at both the top and mid-tier. Cherry Paloma Live Rosin Disposable (1g) bucked the trend with a +3.0% MoM uptick at rank 2, yet five of the top ten are Vapor Pens, concentrating exposure in a category where two high-volume SKUs posted double-digit declines. The Hybrid RSO Syringe (1g) held rank 3 with a −4.0% MoM dip and the only top-10 Pre-Roll sat at rank 8, leaving Vapor Pens to account for most of the ranked positions and the single largest dollar line item at $54,106. The pattern implies Edun’s commercial direction is anchored to Vapor Pens with limited diversification, so near-term stability depends on shoring up the flagship cartridge and refreshing disposable mixes to reduce over-reliance on a softening segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
