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Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Edun's performance across different cannabis categories has showcased both stability and fluctuation. Their presence in the Concentrates category has been somewhat volatile, with a ranking that improved from 30th in June to 26th in August, only to drop out of the top 30 by September. This movement highlights a potential challenge in maintaining consistent market presence within this category. Conversely, the Vapor Pens category has shown a more stable trajectory, with Edun maintaining a close range in rankings from 15th to 17th over the four-month period. This suggests a relatively steady consumer base for their vapor pen products in Colorado, despite a slight decline in sales towards the end of the period.
Edun's performance in the Pre-Roll category in Colorado has been noteworthy, with rankings fluctuating between 13th and 20th. The brand reached its peak rank of 13th in July, indicating a strong market presence at that time, potentially driven by increased consumer interest or promotional efforts. However, by September, Edun's ranking fell to 20th, which might reflect increased competition or a shift in consumer preferences. Despite these fluctuations, the overall sales trend for Edun in the Pre-Roll category suggests that there is a significant demand for their products, albeit with some competitive pressures that need to be addressed to regain higher rankings.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Edun has shown a consistent presence, maintaining a steady rank from June to September 2025. Despite a slight decline from 15th to 17th place, Edun's sales figures have remained relatively stable, indicating resilience in a competitive market. In contrast, O.penVape has experienced a more significant drop in rank from 9th to 16th, with a corresponding decline in sales, suggesting a potential opportunity for Edun to capture market share. Meanwhile, Sauce Essentials has maintained a stronger position, consistently ranking higher than Edun, which highlights the competitive pressure from brands with robust sales performance. Additionally, Tastebudz and Natty Rems have fluctuated in and out of the top 20, indicating volatility that Edun could leverage by focusing on consistent quality and customer retention strategies.
Notable Products
In September 2025, Edun's top-performing product was the Peanut Butter Breath Live Rosin Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with notable sales of 731 units. This product improved significantly from its third-place position in August. The Butter Z Face Live Rosin Cartridge (1g) and Super Boof Live Rosin Cartridge (1g) both secured the second rank, each with impressive sales figures, maintaining their positions from previous months. The Strawberry Bermuda Live Rosin Cartridge (1g) moved up to the third rank from an unranked position, indicating a rise in popularity. Lastly, the Wilson x Peanut Butter Breath Infused Pre-Roll (1g) debuted at the fourth rank, showing potential in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
