Market Insights Snapshot
In the Colorado market, the cannabis brand Edun has shown variable performance across different categories. In the Concentrates category, Edun's ranking has seen a downward trend from July to October 2023, moving from 37th to 50th position. This implies that they were not in the top 20 brands in this category for these months. Similarly, in the Pre-Roll category, their ranking dropped from 26th in July to 47th in October 2023. This indicates a significant decrease in their market position in this category.
However, in the Vapor Pens category, Edun has managed to maintain a position within the top 20 brands in Colorado from July to October 2023, although their ranking has gradually slipped from 10th to 20th over these months. This suggests that while they may be facing increased competition, they still hold a strong presence in this category. It's also worth noting that despite the slight dip in rankings, Edun's sales in the Vapor Pens category remain robust, with a notable figure of over 537,000 in October 2023.
In the Vapor Pens category in Colorado, Edun has seen a notable decline in its ranking over the recent months, moving from 10th place in July 2023 to 20th place in October 2023. This drop in rank is indicative of a decrease in sales, as evidenced by the downward trend observed in the same period. Edun's competitors have shown varied performance. The Colorado Cannabis Co. has also seen a decline in rank, falling out of the top 20 in October 2023. Binske, on the other hand, has improved its rank, moving up from 21st to 18th place. Goldwater Extracts has shown the most significant improvement, jumping from 36th to 19th place. Amber has remained relatively stable, with a slight decrease in rank from 17th to 23rd place. These changes in the competitive landscape may have implications for Edun's future performance in this category and state.
In October 2023, Edun's top-performing product was the 'Grape Pie Rosin Cartridge (1g)', ranking first in sales with a significant increase from 1034 units in September to 1561 units. The 'Trop on the Rocks Live Rosin Cartridge (1g)', which was not in the top rankings in the previous months, made a surprising leap to the second position. The 'Papaya Live Rosin Cartridge (1g)' maintained a steady performance, moving up one rank from fourth in September to third in October. On the other hand, the 'Peanut Butter Breath Rosin Cartridge (1g)' dropped two ranks from second in September to fourth in October. Finally, the 'Honey Banana Rosin Cartridge (1g)' slipped from the third position in August to the fifth position in October.