.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Edun's performance across various categories in Colorado shows a mixed trajectory over the last few months of 2025. In the Concentrates category, Edun maintained a rank just outside the top 30, fluctuating between 32nd and 36th place. This indicates a relatively stable position, although not within the top echelon of brands. On the other hand, the Pre-Roll category saw a decline in Edun's rank from 21st in September to 28th by December, suggesting a decrease in market share or possibly increased competition. Notably, the Vapor Pens category showed a more positive movement, with Edun climbing to 10th place in October before settling at 14th by December, reflecting a brief but significant increase in sales during the fall months.
The sales figures for Edun reveal further insights into their market positioning. In the Vapor Pens category, despite a drop in rank towards the end of the year, the brand experienced a notable peak in October with sales reaching a high point, indicating a potential strategic push or seasonal demand. Conversely, the Pre-Roll category's declining rank aligns with a consistent drop in sales, which might suggest challenges in maintaining consumer interest or facing stronger competition. The Concentrates category, while not breaking into the top 30, showed some resilience with a slight sales rebound in December, hinting at potential for growth if market conditions or brand strategies shift favorably.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Edun has consistently maintained a strong presence, though it faces notable competition from brands like O.penVape and Packs (fka Packwoods). Edun's rank fluctuated slightly from 11th in September 2025 to 14th by December 2025, indicating a competitive market environment. Despite these fluctuations, Edun's sales remained relatively stable, showcasing resilience amidst market shifts. In contrast, O.penVape saw a significant rise in rank from 14th to 8th between September and October, reflecting a strong sales surge. Meanwhile, Packs (fka Packwoods) maintained a consistent presence, hovering around the 10th to 13th rank, which suggests a steady consumer base. The competitive dynamics highlight the need for Edun to innovate and differentiate to climb the ranks and boost sales further.
Notable Products
In December 2025, Edun's top-performing product was the Black Cherry Zkittlez Live Rosin Cartridge (1g) in the Vapor Pens category, securing the first position with sales of 917 units. The Cherry Paloma Live Rosin Cartridge (1g) climbed to second place, showing a notable increase from its fourth position in November. The Chimera #3 Live Rosin Cartridge (1g) debuted at third place, while the Peanut Butter Breath Live Rosin Cartridge (1g) moved to fourth from an unranked position in the previous month. The Indica RSO Syringe (1g) in the Concentrates category held the fifth position, dropping from its top spot in September. Overall, Edun's product rankings in December highlight significant shifts, with Vapor Pens dominating the top spots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
