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Feb-2026
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Overview
Market Insights Snapshot
Edun has shown a noteworthy trajectory in the Colorado market, particularly in the Vapor Pens category. Starting from a rank of 12th in November 2025, Edun climbed to 9th by January 2026, before slightly slipping to 10th in February 2026. This indicates a strong presence and competitive performance in this category. In contrast, their performance in the Concentrates category has been more volatile; after not making the top 30 in November 2025, they entered at 28th in December and improved to 24th by February 2026. Such fluctuations suggest potential challenges in maintaining consistent market share in Concentrates, yet the upward trend by February is promising.
In the Pre-Roll segment within Colorado, Edun experienced a decline in rankings from 25th in November 2025 to 32nd in January 2026, before recovering slightly to 29th in February 2026. This indicates a somewhat unstable market position, highlighting potential areas for strategic improvement. Despite these challenges, Edun's ability to re-enter the top 30 in multiple categories suggests resilience and adaptability. The variability in rankings across different categories and months underscores the competitive nature of the cannabis market in Colorado, and Edun's efforts to navigate these dynamics are evident in their fluctuating but persistent presence.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Edun has shown a notable upward trend in rankings over the past few months, moving from 12th place in November 2025 to 9th place by January 2026, before slightly dipping to 10th in February 2026. This positive trajectory is indicative of Edun's growing market presence, despite a slight decline in sales from January to February. In comparison, O.penVape experienced a more volatile ranking, dropping to 16th in January before recovering to 11th in February, while Green Dot Labs maintained a stable position within the top 10, albeit with a downward sales trend. Meanwhile, Jetty Extracts saw a significant sales peak in January, which temporarily boosted their rank to 5th, but they fell back to 9th by February. Packs (fka Packwoods) remained relatively stable, hovering around the 11th to 12th positions. These dynamics suggest that while Edun is on a positive trajectory, it faces stiff competition from brands that are also vying for higher market share, making strategic marketing and product differentiation crucial for maintaining and improving its position.
Notable Products
In February 2026, the top-performing product for Edun was the Cherry Cupcake Live Rosin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 718 units. The Strawberry Banana Live Rosin Cartridge (1g) also showed strong performance, climbing from third place in January to second place in February. Indica Blend Live Rosin RSO (1g) made a notable entry at the third position in the Concentrates category. The Fire Roasted Grapes Live Rosin Disposable (1g) and Triangle Tropics Live Rosin Disposable (1g) maintained consistent performances, ranking fourth and fifth, respectively. These rankings highlight a strong preference for live rosin products within Edun's offerings, with a noticeable shift in consumer preference from January to February.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
