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Jun-2024
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Overview
Market Insights Snapshot
Edun's performance across categories and states has shown some interesting trends over the past few months. In the state of Colorado, Edun's ranking in the Concentrates category has seen a slight improvement, moving from 32nd in March to 31st in June. However, this category has also witnessed a decline in sales, dropping from $83,569 in March to $57,704 in June. This indicates a possible challenge in maintaining market share despite a slight improvement in ranking. On the other hand, Edun's performance in the Vapor Pens category has been relatively stable, with the brand hovering around the 16th to 20th positions and showing a slight uptick in sales from April to June. This stability suggests a strong presence in the Vapor Pens market, despite fluctuations in other categories.
In contrast, Edun's performance in the Pre-Roll category in Colorado has been less favorable. The brand did not make it into the top 30 rankings in May and June, indicating a significant drop from its 50th and 56th positions in March and April, respectively. This absence from the top 30 could be seen as a negative indicator for the brand's competitiveness in this category. The overall trend for Edun in Colorado suggests that while the brand is maintaining a strong foothold in the Vapor Pens category, there are clear challenges in the Concentrates and Pre-Roll segments that need to be addressed to improve its market position.
Competitive Landscape
In the highly competitive Colorado Vapor Pens market, Edun has demonstrated notable resilience and adaptability. Over the past few months, Edun's rank has fluctuated, moving from 17th in March 2024 to 20th in April, then climbing to 16th in May before settling at 19th in June. This pattern suggests a dynamic market presence, with Edun managing to stay within the top 20 consistently. In comparison, EvoLab experienced a significant jump from 28th in May to 18th in June, indicating a sharp increase in sales momentum. Meanwhile, The Colorado Cannabis Co. saw a decline, dropping out of the top 20 in June after holding the 18th position in May. Tastebudz also showed a recovery, moving from 26th in May to 20th in June. Notably, AiroPro has seen a downward trend, slipping from 11th in March to 17th in June. These shifts highlight the competitive landscape Edun is navigating, with its consistent presence suggesting a stable customer base and effective market strategies amidst fluctuating competitor performances.
Notable Products
In June 2024, Edun's top-performing product was Hybrid Blend Live Rosin RSO (1g) in the Concentrates category, which ascended to the number one rank with sales of 961 units. Chem Dawg Live Rosin Cartridge (1g) made a notable entry into the rankings, securing the second spot. Indica Blend Live Rosin RSO (1g), also in the Concentrates category, reached the third position, showing a re-entry after being unranked in April and May. Papaya Freeze Live Rosin Cartridge (1g) dropped to fourth place from its consistent first position in May, indicating a significant decline. Grape Soda Live Rosin Cartridge (1g) entered the rankings at fifth place, marking its debut in the top five.
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