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Jun-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Edun’s category mix in June 2026 concentrated 87.66% of sales in Vapor Pens with year-over-year growth of 24.80% but a month-over-month dip of 3.20%, while Pre-Roll fell to 6.13% share on a year-over-year decline of 73.77% and a month-over-month drop of 30.32%. Concentrates held 5.48% share with year-over-year contraction of 38.00% and month-over-month decline of 6.97%, whereas Edible remained a 0.65% sliver but surged 71.48% month-over-month despite a 48.39% year-over-year decline; Topical accounted for 0.08% of mix with a 58.16% month-over-month pullback and no year-over-year basis. With Vapor Pens ranked 10 in Colorado and the overall brand down 3.59% year-over-year despite a 21.42% increase in average price to $48.36, the pattern implies reliance on a single growth engine that offsets deep contractions in smaller lines but introduces short-term volatility as categories with double-digit year-over-year declines shrink their buffering role.
The mix shift implies Edun is functionally positioned as a Vapor Pen specialist at scale, with 87.66% share anchoring rank 10 in Colorado even as month-over-month softness of 3.20% in that anchor category leaves the total brand exposed to the 30.32% Pre-Roll and 6.97% Concentrates month-over-month contractions. The combination of a 24.80% Vapor Pen year-over-year gain alongside a 73.77% Pre-Roll and 38.00% Concentrates year-over-year decline indicates the portfolio is pruning breadth for depth, which supports price-led positioning but narrows cross-category entry points; the 71.48% month-over-month pop in Edible at 0.65% share is too small to diversify risk, so the thesis is that sustaining rank in Vapor Pens must carry the brand narrative while targeted, low-cost tests in secondary formats rebuild a minimal hedge against category-specific swings.
Competitive Landscape
Edun is currently ranked #10 in CO Vapor Pens, improving 5 positions from #15 year over year, but slipping 2 spots from #8 three months ago while remaining below its peak of #7 in April 2026; in contrast, Spherex edged up from #2 to #1 despite a -9.65% YoY sales change and PAX climbed from #3 to #2 with +22.47% YoY sales, indicating Edun’s rank gains are moderate relative to competitors’ upward mobility and volatility at the top. With Spectra leaping from #11 to #4 on +113.09% YoY sales while Bonanza Cannabis Company fell from #1 to #5 on -67.39% YoY sales, Edun’s stabilization at #10 alongside a 5-rank YoY improvement implies a mid-pack consolidation where incremental share defense is more plausible than a rapid return to the April 2026 peak.
Notable Products
Indica Blend Live Rosin RSO (1g) posted a 26.2% month-over-month increase in June 2026 while holding a shared rank of 8, but no SKU crossed a +50% surge or a double-digit decline to reset the leaderboard, which signals steady rather than volatile product momentum. Dante's Inferno Live Resin Cartridge (1g) sat at rank 1 as the top earner at $52,288, with Banana Frosty Live Rosin Cartridge (1g) and Chem Dawg Live Rosin Disposable (1g) close behind at ranks 2 and 3, indicating the front of the pack is concentrated and comparatively static. Seven of the top ten are Vapor Pens, and with five Vapor Pen SKUs occupying ranks 1 through 5, the category’s dominance suggests Edun’s mix is consolidating around inhalables with live resin/rosin formats. The pattern implies Edun’s commercial direction is to deepen Vapor Pen breadth while using selective non‑pen entries like RSO to probe incremental growth pockets rather than pivot categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
