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Apr-2025
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Overview
Market Insights Snapshot
Edun's performance in the Colorado cannabis market has shown varied results across different product categories. In the Concentrates category, Edun hovered just outside the top 30, with rankings fluctuating between 35th and 45th place over the first four months of 2025. This indicates a modest presence in the category, with some improvement noted in April. Meanwhile, in the Edible category, Edun's ranking dropped out of the top 30 by April, after starting the year at 21st in January. This decline may suggest challenges in maintaining market share or increased competition. However, it's worth noting that the Pre-Roll category saw a consistent performance, with Edun maintaining a position within the top 30, improving slightly to 25th place by April.
The Vapor Pens category provided a more dynamic view of Edun's market presence, as the brand's rankings gradually declined from 17th in January to 24th by April. Despite this downward trend, Vapor Pens remained Edun's strongest category in terms of sales volume, underscoring its importance to the brand's overall performance in Colorado. This could reflect shifting consumer preferences or increased competition in the vapor pen market. Overall, Edun's performance across these categories in Colorado suggests areas of resilience and others that may require strategic focus to regain or enhance competitive positioning.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Edun has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Starting the year strong at 17th place, Edun saw a slight decline, dropping to 24th by April. This downward trend in rank coincides with a decrease in sales, reflecting a potential challenge in maintaining market share. In contrast, 710 Labs showed a more volatile pattern, peaking at 16th in February but falling out of the top 20 by April. Meanwhile, Tastebudz and Mile High Xtractions (MHX) have shown resilience, with Tastebudz improving its rank to 22nd in April and MHX consistently climbing to 23rd. Interestingly, Jetty Extracts made a significant leap from 41st in January to 25th in April, suggesting a strong upward trajectory. These dynamics indicate a highly competitive market where Edun must strategize effectively to regain its earlier momentum and counteract the advances of its competitors.
Notable Products
In April 2025, Edun's top-performing product was the Tropicana Banana Live Rosin Cartridge (1g) in the Vapor Pens category, achieving the highest rank. It led with notable sales of 738 units, marking it as the standout product for the month. Following closely were Chem Dawg and Wilson's Dream Live Rosin Cartridges, securing the second and third ranks respectively. The Tangie Monster and Tropic Haze Live Rosin Cartridges tied for the fourth rank, indicating strong competition within the Vapor Pens category. Compared to previous months, these products have consistently maintained their top positions, highlighting their steady popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
