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Oct-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Edun's performance across various product categories has shown both promising growth and areas of concern. In the Concentrates category, Edun's ranking has seen a slight downturn, slipping from 29th in August 2025 to 35th by October 2025, indicating a potential struggle to maintain a competitive edge in this segment. Conversely, the Vapor Pens category has been a more positive story for Edun, where they have consistently maintained a strong presence, ranking 15th in both July and August before climbing to 11th in September, and slightly dropping to 12th in October. This demonstrates a stable demand and consumer preference for Edun's Vapor Pens offerings, despite minor fluctuations in rank.
Edun's performance in the Pre-Roll category in Colorado has experienced a gradual decline over the months observed. Starting at 15th place in July, the brand has seen a steady drop, landing at 22nd in October 2025. This downward trend might suggest increasing competition or shifting consumer preferences within the Pre-Roll segment. It's noteworthy that while Edun's sales figures in the Pre-Roll category have decreased, their Vapor Pens sales have shown a significant increase, particularly in October, suggesting a potential shift in consumer purchasing behavior towards Vapor Pens. This data could be indicative of broader market trends and suggests areas where Edun might need to strategize to retain and grow its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Edun has shown a notable upward trend in its market positioning over the past few months. Starting from a rank of 15th in July 2025, Edun improved to 11th by September, before settling at 12th in October. This positive shift in rank is accompanied by a significant increase in sales from September to October, suggesting a strengthening brand presence. In contrast, competitors like Eureka and Olio have experienced fluctuations, with Eureka dropping from 8th to 14th and Olio maintaining a relatively stable position around the 10th rank. Meanwhile, Packs (fka Packwoods) saw a decline from 9th to 13th, and Seed & Strain Cannabis Co. improved from 14th to 11th, indicating a dynamic competitive environment. Edun's ability to climb the ranks amidst these shifts highlights its growing appeal and potential for further market penetration in the Colorado vapor pens category.
Notable Products
In October 2025, Edun's top-performing product was Gone Bananas Live Rosin Cartridge (1g) in the Vapor Pens category, achieving the highest sales with 1025 units sold. Truffle Shuffle Live Rosin Cartridge (1g) and Spider Monkey Live Rosin Cartridge (1g) followed in the second and third positions, respectively, both also in the Vapor Pens category. Notably, Indica RSO Syringe (1g) experienced a drop in ranking, moving from first place in July and September to fourth place in October, indicating a shift in consumer preference towards vapor pens. Super Boof Live Rosin Cartridge (1g) maintained a consistent presence, ranking fifth. This shift highlights a growing trend favoring vapor pens over concentrates in Edun's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
