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Jul-2025
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Overview
Market Insights Snapshot
Edun has shown a commendable upward trajectory in the Colorado market, particularly in the Pre-Roll category. Starting from a rank of 25 in April 2025, Edun has climbed to the 13th position by July 2025, indicating a strong growth trend. This rise in ranking is accompanied by a substantial increase in sales, signaling a strengthening market presence. In contrast, the Concentrates category has seen slower improvement, with Edun gradually moving from rank 37 in April to 34 in July. This suggests a more modest performance compared to the significant gains in Pre-Rolls. Despite not being in the top 30 for Concentrates, the consistent upward movement hints at potential for future growth.
In the Vapor Pens category within Colorado, Edun has maintained a stable position, hovering around the 15th and 16th ranks over the months from April to July 2025. This stability in ranking suggests a steady demand, although it has not translated into significant upward movement in rankings. The sales figures have shown a slight increase, reflecting a consistent consumer base. However, the absence of Edun in the top 30 brands in other states or provinces indicates that their market influence might be limited geographically, highlighting areas for potential expansion or increased marketing efforts. This geographic concentration presents both a challenge and an opportunity for Edun as they strategize future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Edun has maintained a consistent rank of 15th from April to July 2025, indicating stable market positioning amidst fluctuating performances by competitors. Notably, O.penVape experienced a decline from 8th to 16th place, suggesting potential challenges in retaining market share, while Sauce Essentials showed an upward trend, improving from 16th to 13th position, which could indicate increasing consumer preference. Meanwhile, Natty Rems made a significant leap from being outside the top 20 in April to 14th in July, highlighting a strong growth trajectory. Despite these shifts, Edun's steady rank suggests a resilient brand presence, although the competitive movements around it underscore the need for strategic initiatives to enhance its market standing and capitalize on potential growth opportunities.
Notable Products
In July 2025, the top-performing product from Edun was the Chem Cookies Live Rosin Cartridge (1g) within the Vapor Pens category, maintaining its leading position from the previous month. The Nepalese Nirvana Live Rosin Cartridge (1g) showed a significant rise in popularity, moving up to the second position from fifth in June, with sales reaching 666 units. The Clementine Chem Live Rosin Cartridge (1g) debuted in third place, while the Monkey Cake Live Rosin Cartridge (1g) and Midnight Chocolate Live Rosin Cartridge (1g) followed closely in fourth and fifth positions, respectively. Notably, all these products are new entrants in the rankings compared to April and May, indicating a shift in consumer preferences towards these offerings. Overall, the Vapor Pens category has seen dynamic changes with Edun's products rapidly climbing the sales charts over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
