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Nov-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Edun's performance across different cannabis categories has shown a varied trajectory over the past few months. In the Concentrates category, Edun has seen a decline in its ranking, dropping from 30th in August to 35th by November, which indicates a downward trend in market presence within this segment. This decline is also reflected in sales figures, as there is a noticeable decrease in sales from August to November. On the other hand, the Vapor Pens category has been a relatively strong area for Edun, maintaining a top 20 position throughout the months, even peaking at 10th place in October before slightly dropping to 13th in November. This suggests a competitive edge in the Vapor Pens category, despite a slight dip towards the end of the period.
Edun's performance in the Pre-Roll category in Colorado has been more concerning. The brand's rank has steadily dropped from 20th in August to 28th in November, indicating a loss in competitive standing. This decline in ranking is consistent with the sales trend, which shows a significant decrease over the same period. Notably, Edun did not make it into the top 30 in any other states or provinces, which could suggest a focus on, or dependency on, the Colorado market. This lack of presence in other regions might be a strategic area for future growth, or it could highlight challenges in scaling their brand across different markets.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Edun has experienced notable fluctuations in its ranking from August to November 2025. Starting at rank 16 in August, Edun climbed to 11th place in September and further to 10th in October, before slipping back to 13th in November. This dynamic shift highlights Edun's capacity to compete effectively, especially against brands like O.penVape, which saw a significant rise to 8th place in October but fell to 15th by November. Meanwhile, Olio consistently maintained a strong position within the top 11, indicating a stable market presence. The Clear also demonstrated a strong upward trajectory, moving from 19th in August to 12th by November. These movements suggest that while Edun is making strides in increasing its market share, it faces stiff competition from both established and emerging brands, necessitating strategic initiatives to sustain and improve its ranking and sales performance in the Colorado vapor pen market.
Notable Products
In November 2025, the top-performing product for Edun was Truffle Shuffle Live Rosin Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank from third place in October. Dosi Mendo Live Rosin Cartridge (1g) debuted directly at the second position with notable sales of 676 units. Cherry Paloma Live Rosin Cartridge (1g) also entered the rankings at third place, following closely behind. Grapaya Pie Live Rosin Cartridge (1g) maintained its fourth-place position from October. Indica Blend Live Rosin RSO (1g) appeared in the rankings for the first time, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
