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Aug-2025
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Overview
Market Insights Snapshot
Edun's performance in the Colorado market has shown notable upward trends, especially in the Concentrates category. Over the summer months, Edun has climbed from the 33rd position in May to the 25th position by August, indicating a positive reception and growing demand for their products. The steady improvement in rankings suggests that Edun is successfully capturing market share and enhancing its brand presence within this category. Despite not being in the top 30 in May, the subsequent months have demonstrated a consistent upward trajectory, which could be indicative of strategic marketing or product improvements.
In contrast, Edun's journey in the Pre-Roll category within Colorado has been more volatile. While they achieved a significant leap from 19th place in May to 13th in July, the brand saw a decline to the 17th position in August. This fluctuation might reflect seasonal changes in consumer preferences or competitive pressures within the category. Meanwhile, their performance in the Vapor Pens category has been relatively stable, maintaining a mid-teen rank throughout the summer. This consistency could suggest a loyal customer base or a strong product offering that continues to resonate with consumers.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Edun has demonstrated a steady performance, maintaining a consistent rank between 15th and 16th from May to August 2025. This stability in rank is notable given the fluctuations observed among its competitors. For instance, O.penVape experienced a drop from 9th to 15th, indicating potential volatility in their market position. Meanwhile, The Clear showed a slight improvement, moving from 20th to 18th, yet still trailing behind Edun. Interestingly, Eureka maintained a close competition with Edun, consistently ranking just above or below it, but with less consistent sales figures. Edun's stable rank amidst these shifts suggests a robust market presence, potentially appealing to consumers seeking reliability. As the vapor pen market in Colorado continues to evolve, Edun's ability to maintain its position could be a testament to its strategic market approach and brand loyalty.
Notable Products
In August 2025, Edun's top-performing product was the Indica RSO Syringe (1g) in the Concentrates category, maintaining its number one rank for the third consecutive month with sales of 738 units. The Peanut Butter Breath Live Rosin Cartridge (1g) emerged as the second-best performer in the Vapor Pens category. Clementine Chem Live Rosin Cartridge (1g) followed closely, securing the third position. Super Thai Punch Live Rosin Cartridge (1g) and Lavender Fields Live Rosin Cartridge (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, the Vapor Pens category saw new entries in the top ranks compared to previous months, highlighting a shift in consumer preference towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
