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Dec-2024
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Overview
Market Insights Snapshot
Dirty Arm Farm has demonstrated fluctuating performance in the Oregon concentrates market over the last few months of 2024. The brand started September 2024 with a rank of 41, but dropped to 44 in October and further down to 58 in November, before climbing back to 44 in December. This movement suggests a volatile position within the market, indicating potential challenges in maintaining consistent sales or market share. The drop in November, which took them out of the top 50, could be a cause for concern, as it reflects a significant dip in their competitive standing within the concentrates category.
Despite these rankings, the sales figures reveal a slight recovery towards the end of the year. While sales decreased from September to November, there was a noticeable rebound in December. This recovery in December, albeit not enough to significantly improve their ranking, suggests a potential positive shift or seasonal demand that Dirty Arm Farm might capitalize on moving forward. However, their inability to maintain a position within the top 30 brands in any month highlights the need for strategic adjustments to improve their market presence and ranking. Further analysis would be required to determine the specific factors influencing these trends and how they might be addressed.
Competitive Landscape
In the competitive landscape of concentrates in Oregon, Dirty Arm Farm experienced fluctuating rankings from September to December 2024, indicating a dynamic market presence. Despite not making it into the top 20, Dirty Arm Farm's rank improved from 58th in November to 44th in December, suggesting a recovery in market position. This improvement coincides with a sales increase from November to December, highlighting a positive trend. In contrast, Fire Dept. Cannabis maintained a more stable ranking, consistently staying within the top 45, although their sales showed a downward trend, potentially opening opportunities for Dirty Arm Farm to capture more market share. Meanwhile, Cannabis Nation INC showed a significant improvement in rank from 53rd in November to 42nd in December, surpassing Dirty Arm Farm, which could indicate a competitive threat. Hapy Kitchen and Killa Beez also showed varying ranks, with Hapy Kitchen improving its position in November, while Killa Beez ended the year stronger than it started. These dynamics suggest that while Dirty Arm Farm is on an upward trajectory, it faces stiff competition from brands like Cannabis Nation INC and Fire Dept. Cannabis, necessitating strategic adjustments to maintain and improve its market standing.
Notable Products
In December 2024, Dirty Arm Farm's top-performing product was Lil Gum Gumz Wax (1g) in the Concentrates category, maintaining its first-place rank from November with impressive sales of 468 units. Hindu Z Rosin (1g) followed closely in second place, holding steady from the previous month, although it had experienced a drop from its top rank in October. G41 Cold Cure Rosin (1g) climbed to third place, improving from its fifth-place rank in November, showing a significant increase in sales. Sour Cantaloupe Live Rosin (1g) entered the rankings at fourth place, marking its debut in the dataset. Meanwhile, Orangutan Titties Rosin (1g) slipped to fifth place, continuing its downward trend from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
