Market Insights Snapshot
Dirty Arm Farm's performance in the Oregon cannabis market has shown some noteworthy trends. In the Beverage category, the brand has maintained a spot in the top 20 over the observed period from July to October 2023, with rankings fluctuating between 16th and 19th place. This consistency in rankings, coupled with an upward trend in sales from July to August, suggests a stable demand for their beverage products in the market. However, the brand did not manage to make it into the top 20 in the Edible category, which could indicate room for improvement or a more competitive market landscape in this category.
In the Tincture & Sublingual category, Dirty Arm Farm has shown a positive trajectory, improving their ranking from 28th place in August to 23rd place by October 2023. This upward movement in rankings, despite a dip in sales in September, could indicate a growing consumer interest in this product category. However, the brand's performance in the Edible category has been less consistent, with rankings and sales showing a downward trend from July to August, followed by an uptick in September. This may suggest a more volatile market for edibles in Oregon or potential challenges for Dirty Arm Farm in this product category.
In the competitive landscape of the Beverage category in Oregon, Dirty Arm Farm has shown a steady presence in the top 20 brands over the months of July to October 2023. Notably, while Dirty Arm Farm's rank fluctuated slightly, it managed to improve its position from 19th in September to 16th in October. This is in contrast to WYLD, which saw a consistent drop in rank over the same period. Meanwhile, Happy Cabbage Farms experienced a significant jump in rank in September, but fell back to 17th place in October. Uncle Arnie's and Fruit Lust both showed a decline in rank over this period, with Fruit Lust dropping from 9th to 14th place. In terms of sales, Dirty Arm Farm showed a slight increase in October compared to previous months, indicating a positive trend amidst a highly competitive market.
In October 2023, Dirty Arm Farm's top-performing product was the Strawberry Solventless Hash Rosin Gum Gumz (100mg), maintaining its number one rank from previous months with 204 sales. The Blue Razberry Rosin Gum Gumz (100mg) rose in the rankings from 5th in September to 2nd place in October, demonstrating significant growth. Raspberry Adabinol Syrup (110mg THC, 1oz), a beverage category product, made its entry into the top five with a third-place ranking. The Mango Rosin Gum Gumz (100mg), despite a slight dip to 4th place, continued to perform well. The Pineapple Rosin Gum Gumz (100mg) dropped to 5th place in October after consistently ranking in the top three in previous months.