.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Sand Castle Hash Co. concentrated 79.21% of May 2026 sales in Concentrates, where year-over-year growth reached 77.70% despite a month-over-month decline of 4.46%, while Pre-Roll held 13.68% share with a 17.99% month-over-month drop and no year-over-year read, and Vapor Pens accounted for 7.11% share with a 65.73% month-over-month jump against a 29.83% year-over-year decline. Average price fell 7.22% year over year to $16.38 even as brand sales rose 74.69% year over year, and the brand held rank 22 in Concentrates in Oregon, indicating scale gains concentrated in one lead category amid mixed short-term category momentum.
The combination of a 4.46% month-over-month pullback in Concentrates alongside a 65.73% month-over-month rebound in Vapor Pens suggests near-term basket diversification, but the 79.21% sales reliance and a category rank of 22 in Oregon signal positioning anchored in Concentrates where visibility is moderate. With a 29.83% year-over-year contraction in Vapor Pens and a 17.99% month-over-month contraction in Pre-Roll, the surge in total brand sales of 74.69% year over year likely hinges on Concentrates execution and price-accessible offerings, implying that sustaining momentum requires defending Concentrates mix while using lower average prices (-7.22% YoY) to selectively rebuild volume in secondary formats.
Competitive Landscape
Sand Castle Hash Co. sits at rank #22 in OR Concentrates in May 2026, improving 7 positions year over year from #29 and edging 2 spots higher versus February 2026 when it was #24; however, the brand remains 2 ranks below its April 2026 peak of #20 and 21 places behind category leader Altered Alchemy at #1, while Oregrown advanced from #3 to #2 with a 20.21% sales increase year over year and White Label Extracts (OR) climbed from #5 to #3 with 25.62% YoY growth; against this backdrop, Red Eye Extracts (OR) fell from #2 to #4 with a 38.48% YoY decline and Buddies jumped from #11 to #5 with 64.16% YoY growth, indicating Sand Castle Hash Co.’s upward trajectory is incremental and risks being outpaced by faster-moving peers unless it converts its April 2026 peak momentum into sustained share gains.
Notable Products
Runtz Temple Ball Hash (1g) posted the steepest decline in May 2026, down 39.4% month over month and sliding to rank 7, while Billy The Kid Temple Ball Hash (1g) fell 43.3% and sits at rank 9; together these drops contrast with Portofino Temple Ball Hash (1g) up 10.0% at a tied rank 2 and Forbidden Fruit Temple Ball Hash (1g) up 6.5% also at rank 2. Platinum Reserve Bubble Hash (1g) holds rank 1 with no reported MoM figure and concentrates occupy 6 of the top 10 positions, indicating a category-heavy lineup despite volatility at the lower end. The two infused pre-rolls sit at ranks 3 and 5, but Grapefruit Diesel x Royal Octane Infused Pre-Roll (1g) declined 38.1% to rank 8, signaling that pre-roll momentum is uneven compared with the steadier performance among top-ranked concentrates. The pattern implies Sand Castle Hash Co. is consolidating around a premium hash core while pruning or repositioning underperforming SKUs rather than expanding breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
