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Jun-2024
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Overview
Market Insights Snapshot
Sand Castle Hash Co. has shown notable progress in the Concentrates category within Oregon. Starting from a rank of 36 in March 2024, the brand has steadily climbed up to the 25th position by June 2024. This upward trajectory suggests a growing consumer preference and increased market penetration, reflecting positively on the brand's performance. The sustained improvement in rankings, coupled with a consistent rise in sales figures, indicates a strengthening foothold in the Concentrates category. However, the brand's absence from the top 30 in previous months highlights the competitive nature of the market and the challenges faced in achieving significant visibility.
In contrast, Sand Castle Hash Co.'s performance in the Vapor Pens category within Oregon has been less impressive. The brand has not managed to break into the top 30 rankings from March to June 2024, with rankings fluctuating between 54 and 57. This stagnation suggests that while the brand is making headway in Concentrates, it faces substantial competition and possibly lower consumer preference in the Vapor Pens category. The relatively stable sales figures in this category further underline the need for strategic adjustments to enhance market share and consumer engagement.
Competitive Landscape
In the Oregon concentrates market, Sand Castle Hash Co. has shown a notable upward trend in rankings and sales over the past few months. Starting from a rank of 36 in March 2024, the brand improved its position to 25 by June 2024, reflecting a consistent increase in consumer preference. This positive shift is significant when compared to competitors like Afterglow, which, despite a sales spike in June, only managed to climb to the 24th position from the 33rd in April. Meanwhile, Happy Cabbage Farms experienced fluctuations, peaking at 18 in May but dropping to 23 in June. Additionally, Calyx Crafts and Fire Dept. Cannabis have had inconsistent rankings, with Fire Dept. Cannabis showing a notable rise from 47 in March to 27 in June. Sand Castle Hash Co.'s steady climb in rank and sales indicates a growing market presence and consumer loyalty, positioning it favorably against its competitors in the Oregon concentrates category.
Notable Products
In June 2024, the top-performing product from Sand Castle Hash Co. was Super Boof Pre-Roll (0.5g), maintaining its first-place rank with sales of 2378 units. Donnie Burger Pre-Roll (0.5g) held the second spot consistently from May to June. XJ 13 Temple Ball Hash (1g) rose to the third position from fifth place in May. Sherb Temple Ball Hash (1g) ranked fourth, reappearing in the top five after being unranked in May. Mimosa 6* WPFF Live Rosin (1g) dropped to fifth place from fourth in May, showing a slight decline in sales figures.
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