.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Alta Gardens concentrated its May 2026 mix in Concentrates at 71.25% share while Flower fell to 28.75% share, a reversal driven by a 207.14% year-over-year surge in Concentrates against a 71.57% year-over-year decline in Flower; month over month, Concentrates slipped 2.56% and Flower dropped 25.62%. Despite category reweighting, total brand sales declined 21.35% year over year, and average price fell 20.06%, implying that the pivot toward Concentrates in Oregon came with price compression that did not offset Flower contraction.
With Concentrates now the top category and ranked 28th in Oregon Concentrates, the 207.14% year-over-year growth paired with a 2.56% month-over-month dip suggests momentum concentrated in longer-cycle gains while near-term velocity softened; by contrast, the 25.62% month-over-month decline in Flower alongside a 71.57% year-over-year drop indicates an exit from prior Flower demand pockets. The pattern implies Alta Gardens is repositioning toward value-leaning Concentrates at an $8.95 average price versus $23.85 in Flower, trading margin for volume to stabilize share, but the 28th rank and 21.35% year-over-year brand sales decline signal that deeper penetration in core Concentrates is required to compensate for the shrinking Flower presence.
Competitive Landscape
Alta Gardens sits at rank #28 in OR Concentrates for May 2026, improving 29 positions year over year from #57, while holding flat versus February 2026 at #28 and still trailing its August 2025 peak of #20 by 8 spots; meanwhile, Altered Alchemy held #1 year over year with a 22.3% sales increase and Oregrown moved up from #3 to #2 with 20.1% sales growth, indicating Alta Gardens’ rank recovery is occurring in a ladder where top players are either stable at the summit or climbing. Against mid-pack volatility, Red Eye Extracts (OR) slid from #2 to #4 with a 38.5% sales decline while Buddies surged from #11 to #5 on 64.0% sales growth, and White Label Extracts (OR) advanced from #5 to #3 with 25.6% growth; this mix of upward and downward moves implies Alta Gardens’ YoY leap to #28 is momentum-positive but will require further share capture to break back toward the #20 peak amid accelerating competitors.
Notable Products
Illemonati (Bulk) posted the largest movement in May 2026 with an 88.4% month-over-month increase, while Blueberry Butcher Cured Resin (1g) fell 43.6% and dropped to rank 3. Raindrops Cured Resin (1g) held rank 1 and Raindrops BHO Wax (1g) held rank 2, whereas Smash Burger Cured Resin (1g) declined 19.0% at rank 7. With four of the top ten coming from Concentrates and the only outsized growth coming from Flower via Illemonati (Bulk), the mix implies a pivot toward high-volume Flower to offset softening premium Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
