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Overview
Market Insights Snapshot
Alta Gardens has shown a significant improvement in the Concentrates category in the state of Oregon. In the span of four months from May to August 2023, the brand has climbed from 39th rank to 18th. This is an impressive leap, considering that they were not even in the top 20 brands in this category. The brand's sales also reflect this positive trend, with August 2023 sales significantly higher than the previous months. This upward trajectory indicates a growing consumer preference for Alta Gardens' Concentrates in Oregon.
In the Flower category, Alta Gardens has also made strides in Oregon, moving from the 75th position in May 2023 to 35th by August 2023. While the brand has not yet broken into the top 20, the consistent upward movement in rankings over the months is a positive sign. The sales figures for this category also show a steady increase, reflecting a growing demand for their Flower products. This progress suggests that Alta Gardens is gaining traction in the Oregon market, and it will be interesting to see how the brand performs in the coming months.
Competitive Landscape
In the Flower category within Oregon, Alta Gardens has shown a positive trend, moving up in rank from 75th in May 2023 to 35th in August 2023. This upward trajectory suggests a growing market presence and increasing sales, despite not yet breaking into the top 20 brands. Comparatively, Oregrown has seen a significant drop in rank, falling from 6th in June to 41st in August, indicating a decrease in their market share. Lucky Lion has managed to maintain a steady presence in the top 20, although they have seen a slight decrease in rank over the same period. SugarTop Buddery and Nugz have both experienced fluctuations in their rankings, with SugarTop Buddery remaining relatively stable and Nugz showing a notable improvement, despite not having a rank in May, suggesting they were not in the top 20 brands that month.
Notable Products
In August 2023, Alta Gardens' top-selling product was Sour Crown (Bulk) from the Flower category, with a notable sales figure of 2753 units. Following closely were Jack Herer (3.5g) and Mendo Breath (3.5g), also from the Flower category, securing the second and third positions respectively. In the Concentrates category, Sour Double Tangie Cured Resin (1g) and Miracle Berry Cured Resin (1g) were the fourth and fifth top-performing products. It's important to note that these rankings are specific to August and may have varied from previous months. Further analysis would provide insights into the trends and changes in these rankings over time.
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