.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Eugreen Farms concentrated 51.74% of sales in Flower, where year-over-year declined 15.25% and month-over-month fell 7.57%, while Pre-Roll expanded to 29.14% share with a 1,738.55% year-over-year surge and a 5.86% month-over-month gain. Vapor Pens held 10.15% share with 29.73% year-over-year growth but a 37.02% month-over-month drop, and Concentrates reached 8.97% share with 168.43% year-over-year growth alongside a 15.02% month-over-month decline. With average price down 5.89% year-over-year to $24.16 and brand sales up 35.50% year-over-year, the pattern implies a pivot toward lower-priced, higher-velocity formats offsetting a contracting Flower base.
These shifts imply a repositioning away from reliance on Flower toward mix-led growth, where Pre-Roll’s 29.14% share and triple-digit year-over-year gains counterbalance a 15.25% Flower decline and cushion volatile categories like Vapor Pens with a 37.02% month-over-month pullback. In Oregon Flower, a rank of 12 means the brand must leverage Pre-Roll and Concentrates—up 1,738.55% and 168.43% year-over-year respectively—while managing price elasticity from a 5.89% average price decrease, implying a strategy that trades rank stability in Flower for broader basket capture across format diversity.
Competitive Landscape
Eugreen Farms sits at rank #12 in May 2026, a one-spot improvement from #13 year over year, while its three-month position also holds at #13, indicating a modest upward nudge amid stability; against that backdrop, category leadership has consolidated as PRUF Cultivar / PRŪF Cultivar stayed fixed at #1 year over year and Grown Rogue climbed from #7 to #2 with a 51.1% YoY sales lift, whereas Bald Peak slid from #2 to #3 alongside a 12.6% YoY sales decline; meanwhile, Urban Canna moved from #6 to #4 and Otis Garden surged from #20 to #5 on 101.4% YoY growth, contrasting with Eugreen Farms’ trajectory from a peak of #4 in July 2024 to #12 now, which implies the brand is holding share against mid-pack churn but losing relative momentum to faster risers at the top.
Notable Products
Showstopper OG (Bulk) posted the steepest move in May 2026 with a -45.15% month-over-month decline while falling behind two Pre-Roll leaders at ranks 1 and 2, signaling category pressure on Flower relative to Pre-Rolls. Strawberry Drip Pre-Roll 10-Pack (5g) inched up +2.42% MoM at rank 2, and Grape Dripper Pre-Roll 10-Pack (5g) advanced +22.36% MoM at rank 5, with four of the top ten SKUs coming from the Pre-Roll category to consolidate share at the top. Payton's Pie Pre-Roll 10-Pack (5g) held rank 1 with $29,239 while Flower occupied ranks 3, 4, 6, 7, 9, and 10, indicating breadth but less velocity than Pre-Rolls. The pattern implies Eugreen Farms is tilting toward multi-pack Pre-Rolls for near-term volume while Bulk Flower requires repositioning to prevent further rank erosion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
