Market Insights Snapshot
In the Concentrates category, Oregon-based Eugreen Farms has seen a significant uptick in their ranking, moving from 48th place in August 2023 to 31st place by November 2023. This positive trajectory suggests a strengthening presence in the market, with an upward trend in sales during this period. However, it's noteworthy that in the Pre-Roll category, Eugreen Farms' performance was inconsistent. The brand was not even in the top 20 in August 2023, but managed to secure a rank of 62 in October, only to drop back to 79 in November. This fluctuation indicates a need for strategic improvements in this category.
On a brighter note, Eugreen Farms' performance in the Flower category has been commendable. The brand maintained a strong position among the top 5 throughout the period from August to November 2023, even climbing to the 2nd spot in November. This is a clear indication of the brand's popularity and strong customer base in the Oregon Flower market. However, it's important to note that sales in this category dipped slightly in October, before bouncing back in November, suggesting some variability in consumer demand. The reasons for this could be many and would require further analysis.
In the Oregon Flower category, UKU consistently outperformed Eugreen Farms, maintaining a higher rank and sales from August to November 2023. However, Eugreen Farms showed a significant improvement in rank, moving from 5th place in October to 2nd in November, surpassing both Chalice Farms and High Tech. Despite this, Eugreen Farms' sales in November were still lower than UKU's. Chalice Farms, on the other hand, showed a steady increase in sales, but its rank remained lower than Eugreen Farms. High Tech, despite having the lowest rank in August, showed a significant improvement in both rank and sales by November, but still remained below Eugreen Farms. This data suggests a competitive market with potential for shifts in brand dominance.
In November 2023, the top-performing product from Eugreen Farms was 'Dino Bites (Bulk)', jumping from unranked in October to the first position, with impressive sales of 2433 units. The 'Donny Burger (Bulk)', which held the top spot in October, moved down to second place. 'Georgia GMO (Bulk)' also slipped in the rankings, moving from second to third place. 'Goofiez (Bulk)' maintained its fourth position from the previous month. A new addition to the top five was 'Terpee Burger (Bulk)', which entered the rankings in fifth place.