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Jun-2024
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Overview
Market Insights Snapshot
In examining the performance of Eugreen Farms across various categories and states, it is evident that their presence in the Concentrates category within Oregon has experienced a downward trend. Starting at rank 19 in March 2024, the brand's position gradually declined to rank 29 by June 2024. This continuous drop in ranking indicates a potential struggle to maintain market share in the Concentrates segment. The sales figures also reflect this trend, showcasing a steady decrease from $99,703 in March to $65,130 in June. The absence of Eugreen Farms in the top 30 brands in other states or provinces for this category further highlights the challenges they face in expanding their market presence beyond Oregon.
Conversely, Eugreen Farms has shown a strong performance in the Flower category within Oregon. The brand consistently maintained a top 10 position from April to June 2024, even achieving 9th place twice within this period. This upward movement, coupled with increasing sales figures from $310,862 in March to $502,935 in June, suggests a robust demand and solid market strategy for their Flower products in Oregon. However, it is important to note that the brand's absence from the top 30 in other states for this category may indicate limited geographical reach or varying competitive dynamics across different markets.
Competitive Landscape
In the competitive landscape of Oregon's flower category, Eugreen Farms has shown a notable upward trajectory in terms of rank and sales over the past few months. Starting at the 19th position in March 2024, Eugreen Farms climbed to the 9th spot by April and maintained a consistent presence in the top 10 through June. This upward movement is indicative of a strong market performance, especially when compared to competitors like Oregon Roots, which fluctuated between the 7th and 15th positions, and Midnight Fruit Company, which also showed variability but never broke into the top 10 until June. Notably, Chalice Farms experienced a significant rise, moving from the 21st position in March to the 7th position in June, surpassing Eugreen Farms in the latest ranking. Meanwhile, High Tech consistently held strong positions, ranking between 5th and 8th, indicating a stable market presence. These dynamics suggest that while Eugreen Farms is making significant strides in the market, it faces stiff competition from both established and emerging brands, necessitating continuous strategic efforts to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product from Eugreen Farms was Orange Oreoz (Bulk) in the Flower category, maintaining its first-place ranking with sales of $2640. Soul Train (Bulk), also in the Flower category, improved its position from third place in May to second place in June. Casino Butter (Bulk) saw a rise from fifth place in May to third place in June. Space Ballz (Bulk) remained steady in fourth place for both May and June. Donny Burger (Bulk) entered the top five for the first time in June, securing the fifth spot.
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