Market Insights Snapshot
Discovery Garden, a cannabis brand known for its topicals, has shown a steady performance in the Washington market. In August 2023, the brand ranked 14th in the Topical category, climbing to the 11th position in September 2023. This upward trend, however, slightly plateaued as the brand maintained the 12th spot in the subsequent two months (October and November 2023). This consistency in ranking, despite the highly competitive market, highlights the brand's resilience and its ability to maintain a strong presence in the Topical category.
Looking at the sales performance, Discovery Garden demonstrated a notable increase in November 2023, with sales reaching 3213 units, compared to 2549 units in October 2023. This represents a significant jump, indicating a growing consumer interest in the brand's products during this period. It's worth noting, however, that the brand did not appear in the top 20 rankings in some months, suggesting there might be room for improvement in its market strategy to consistently rank among the top brands. Nevertheless, the upward sales trend indicates a promising future for Discovery Garden in the Washington market.
In the Topical category within Washington state, Discovery Garden has maintained a fairly stable position, with ranks fluctuating slightly between 11th and 14th place from August to November 2023. Notably, the brand saw a consistent increase in sales over this period, suggesting a growing consumer base. In comparison, Bodhi High experienced a decline in sales, despite a brief rise in rank in October. Velvet Swing maintained a higher rank and consistent sales, indicating a strong hold in the market. Polite saw a significant drop in sales from August to November, despite initially holding a higher rank. Lastly, SnacMe showed an upward trend in sales and rank, indicating a potential future competitor for Discovery Garden.
In November 2023, Discovery Garden's top-performing product was the CBD:THC 1:1 Meta Heal Salve, moving up from third place in October. Following closely behind was Sour Space Candy, maintaining its position in second place from the previous month. Interestingly, Grapefruit, which was the top seller in August, slipped to third place in November. A new entrant to the top performers list was Ice Cream Cake, debuting at fourth place. It's worth noting that the CBD:THC 1:1 Meta Heal Salve had the highest sales figure of 142 units in November.