Heylo

Data Snapshot: May 05, 2024
Heylo Cannabis Brand Logo
<$50K

Apr-2024

Sales

Decline

Trend

6-Month

27

Product Count

SKUs

Heylo

Overview

Markets

Heylo Locations

Product Trends

Heylo Categories

Heylo Sales

Market Insights Snapshot

Heylo Historical Sales by Category

In the competitive landscape of Washington state's cannabis market, Heylo has shown a consistent presence within the Vapor Pens category, albeit with a downward trend in its ranking over the first four months of 2024. Starting the year at rank 63 in January, Heylo experienced a gradual decline, slipping to rank 79 by April. This movement suggests a decrease in the brand's market share within this category, despite maintaining a presence in the top 100. The sales figures mirror this trajectory, with a noticeable drop from $70,263 in January to $46,939 by April. This decline in both rank and sales highlights potential challenges Heylo faces in sustaining its position and competitiveness within the Washington vapor pens market.

While the data presents a clear picture of Heylo's current standing in Washington's Vapor Pens category, it also leaves room for speculation on the factors contributing to this downward trend. The lack of presence in the top 30 brands for any month is a significant indicator of the competitive pressures Heylo is facing. Given the dynamic nature of the cannabis market, with consumer preferences and regulatory landscapes constantly evolving, brands like Heylo must continuously innovate and adapt to maintain or improve their market standing. This analysis, focusing on the first quarter of 2024, provides a snapshot of Heylo's performance but also hints at broader market dynamics that could influence future strategies for the brand and its positioning within the state of Washington.

Apr-2024 Rank
Vapor Pens
79
Heylo

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Washington, Heylo has experienced a fluctuating performance in terms of rank and sales over the recent months. Initially positioned at 63rd in January 2024, Heylo saw a gradual improvement in rank, moving up to 73rd in February and 74th in March, before experiencing a slight decline to 79th in April. This trajectory indicates a challenging environment, where despite initial gains, Heylo faced difficulties maintaining its upward momentum in rank, amidst fluctuating sales figures. Competitors such as Slab Mechanix and 2727 Marijuana have shown more stability or improvement in their rankings within the same period, highlighting the competitive pressure Heylo is under. Notably, Slab Mechanix, which ranked higher than Heylo in April, demonstrated a consistent improvement in sales and rank, contrasting with Heylo's performance. This competitive analysis underscores the importance for Heylo to strategize effectively to enhance its market position and sales in the volatile Vapor Pens market in Washington.

Heylo market ranking for WA Vapor Pens

Heylo

Notable Products

In April 2024, Heylo's top-performing product was RawX- Island Boy CO2 Cartridge (1g) within the Vapor Pens category, maintaining its number one rank since January with sales reaching 262 units. Following closely, Fruity Pebbles CO2 Cartridge (1g) took the second spot, showcasing a positive trend by climbing up from its previous third and fourth positions earlier in the year. White Hot Guava CO2 Cartridge (1g) landed in third place, despite experiencing a slight drop from its initial second-place rank in January. The RawX - Blue Runtz Co2 Cartridge (1g) showed consistent improvement, finally reaching fourth place in April after starting the year in the fifth position. Notably, CBGeezus RawX CO2 Cartridge (1g) made its debut in the rankings directly in the fifth position, indicating a strong market entry.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
RawX- Island Boy CO2 Cartridge (1g)
Vapor Pens
1
1
1
1
Fruity Pebbles CO2 Cartridge (1g)
Vapor Pens
3
4
2
2
White Hot Guava CO2 Cartridge (1g)
Vapor Pens
2
3
4
3
RawX - Blue Runtz Co2 Cartridge (1g)
Vapor Pens
5
5
5
4
CBGeezus RawX CO2 Cartridge (1g)
Vapor Pens
>5
>5
>5
5
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