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Sep-2025
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Overview
Market Insights Snapshot
Heylo's performance in the Vapor Pens category within Washington has shown a consistent presence, albeit outside the top 30 brands. Over the months from June to September 2025, Heylo's rank has slipped slightly from 62nd to 67th. This decline in ranking corresponds with a downward trend in sales figures, which decreased from $70,183 in June to $56,663 by September. The consistent ranking outside the top 30 indicates potential challenges in capturing a larger market share within this competitive category, highlighting areas for strategic improvement.
The absence of Heylo from the top 30 rankings in the Vapor Pens category across the mentioned months suggests that the brand faces stiff competition in Washington. This scenario presents both a challenge and an opportunity for Heylo to reassess its market strategies and possibly innovate to improve its standing. While the current data points to a need for improvement, it also highlights the competitive landscape of the cannabis market in Washington, where staying within the top ranks demands constant adaptation and strategic foresight.
Competitive Landscape
In the Washington Vapor Pens category, Heylo has experienced a slight decline in its ranking over the past few months, moving from 62nd in June 2025 to 67th by September 2025. This downward trend in rank is mirrored by a decrease in sales, which dropped from a high in June to a lower figure in September. In contrast, Stingers has maintained a relatively stable position, consistently ranking around 60th, while Dank Czar has improved its rank from 69th in June to 63rd in September, indicating a potential threat to Heylo's market share. Meanwhile, Slab Mechanix has shown a significant upward trajectory, climbing from 92nd to 69th, suggesting a growing competitive presence. Treats, however, has fluctuated, peaking in June and experiencing a decline by September. These dynamics highlight the competitive pressures Heylo faces, emphasizing the need for strategic adjustments to regain its standing and counteract the gains made by competitors like Dank Czar and Slab Mechanix.
Notable Products
In September 2025, Heylo's top-performing product was the Strawberry Cough CO2 Cartridge (1g) in the Vapor Pens category, reclaiming its top position with sales of 202 units. The Snorlax Distillate Cartridge (1g) dropped to second place after leading in July and August. Jack 47 CO2 Cartridge (1g) made a significant debut in the rankings, securing third place. Green Runtz CO2 Cartridge (1g) saw a decline, moving from third in August to fourth in September. Hindu Kush Full Spectrum CO2 Cartridge (1g) re-entered the rankings, finishing in fifth place for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
