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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Heylo concentrated 98.38% of May 2026 sales in Vapor Pens, with Topical at 1.62%, indicating an even tighter mix despite Vapor Pens declining 19.64% year over year and 9.46% month over month. Topical moved the opposite way month over month at 13.94% while still falling 11.88% year over year, and the brand’s average price in May 2026 was up 1.13% year over year alongside a Vapor Pens average price of $24.40, suggesting volume contraction outpaced any price lift.
The category skew implies dependence risk: with a 98.38% share in Vapor Pens and a May 2026 category rank of 74 in Washington, the double-digit year-over-year drop of 19.64% in the core category likely drove the overall 19.52% brand decline. The small but growing month-over-month Topical uptick of 13.94% against a 9.46% Vapor Pens contraction indicates diversification potential is present but too small at 1.62% mix to offset core softness, implying near‑term positioning remains tied to stabilizing Vapor Pens velocity rather than mix-led resilience.
Competitive Landscape
Heylo sits at rank #74 in WA Vapor Pens in May 2026, down 4 positions year over year from #70 and sliding 12 spots since February–April average from #62, while still 31 places below its March 2026 peak of #43; in contrast, Full Spec rose from #5 to #3 with a 13.8% YoY sales lift and Mfused held #1 despite a 22.4% YoY sales decline, indicating that gains at the top are attainable even amid contraction. Compared with Crystal Clear steady at #2 with only a 1.9% YoY sales dip and Phat Panda falling from #3 to #5 on a 19.9% YoY decline, Heylo’s four-rank YoY drop and twelve-rank three-month slide imply share leakage in mid-to-late shelf tiers rather than a market-wide reset; the trajectory suggests that without targeted moves to regain March 2026 momentum, Heylo risks entrenchment in the #70s band as competitors consolidate positions above.
Notable Products
Raw x - Strawberry Cough Full Spectrum Cartridge (1g) posted the standout movement in May 2026 with a 100.2% month-over-month gain to $6,436 while holding rank 2, outpacing Green Runtz CO2 Cartridge (1g) at rank 1 with a 75.7% increase. In contrast, Snorlax Distillate Cartridge (1g) fell 26.2% and sat at rank 5, and The New Workout Plan RawX CO2 Cartridge (1g) slipped 10.0% at rank 9. With all top-10 spots in Vapor Pens and two triple-digit or near-triple-digit risers against two declines of 10% or worse, the mix signals a tilt toward fast-cycling flavor-led SKUs that can be rapidly promoted while pruning underperforming distillate entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
