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Oct-2025
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Overview
Market Insights Snapshot
Heylo's performance in the Vapor Pens category within Washington has shown some fluctuations over the past few months. Despite not breaking into the top 30 rankings, Heylo has maintained a relatively stable position in the mid-60s range, with a slight downward trend from July to October. This consistency suggests a steady consumer base, although the brand might be facing challenges in scaling its market presence to compete with higher-ranked brands. Notably, there was a decrease in sales from September to October, indicating potential market saturation or increased competition in the local vapor pen segment.
The lack of top 30 rankings in Washington highlights an area for potential growth for Heylo. While the brand is not currently leading in the Vapor Pens category, the data suggests room for strategic improvements or product differentiation to capture a larger market share. The consistency in rankings, despite not being in the top tier, could reflect a loyal customer base that the brand can leverage. Understanding consumer preferences and market dynamics in Washington could be crucial for Heylo to enhance its competitive edge and potentially improve its standings in the future.
Competitive Landscape
In the Washington Vapor Pens market, Heylo has experienced fluctuations in its competitive positioning over the past few months. Despite maintaining a relatively stable rank, Heylo saw a slight decline from 66th in July 2025 to 69th in October 2025. This shift can be attributed to the dynamic movements of competitors such as Stingers, which consistently outperformed Heylo, ranking between 61st and 67th, and Treats, which showed a notable improvement from 79th in August to 65th in October. Meanwhile, Seattle's Private Reserve and Slab Mechanix have also been climbing the ranks, with Seattle's Private Reserve moving from 80th to 70th and Slab Mechanix from 89th to 75th over the same period. These changes suggest a highly competitive environment where Heylo's sales, which peaked in August, have been under pressure, leading to a decrease in sales by October. The data indicates that while Heylo remains a significant player, it faces increasing competition from brands that are rapidly improving their market positions.
Notable Products
In October 2025, the top-performing product for Heylo was the Strawberry Cough CO2 Cartridge in the Vapor Pens category, maintaining its number one rank for the second consecutive month with sales of 236 units. Jack 47 CO2 Cartridge climbed to the second spot, moving up from third in September. Wedding Cake CO2 Cartridge re-entered the rankings at third place, after being absent in September. Snorlax Distillate Cartridge, which previously led in July and August, fell to fourth place in October. Green Runtz CO2 Cartridge rounded out the top five, continuing its gradual decline from second in July to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
