.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Heylo's performance in the Vapor Pens category within Washington has shown some fluctuation over the last few months of 2025. Starting in September, Heylo was ranked 64th, but it slipped to 71st in October. However, the brand made a slight recovery in November, climbing to 69th place, and continued this positive trend by reaching 65th in December. Despite these movements, it is notable that Heylo has not broken into the top 30 brands in this category, which could be a point of concern for their market presence in Washington.
In terms of sales, Heylo experienced a dip from September to October, with sales decreasing from $61,379 to $58,992. However, November's sales showed a minor increase, and by December, sales had risen to $67,056, indicating a recovery and possibly a stronger market position going forward. While these numbers do not place Heylo among the top competitors in the Vapor Pens category, the upward sales trend towards the end of the year suggests potential for improved rankings if this momentum continues. This pattern of fluctuation and recovery is crucial for stakeholders to monitor as it could signal strategic opportunities or necessary adjustments for the brand in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Heylo has shown a steady performance with a rank fluctuation between 64th and 71st from September to December 2025. Despite a slight dip in October, Heylo's sales rebounded in December, indicating resilience and a positive trajectory. In contrast, SubX experienced a decline in both rank and sales, dropping from 54th in September to 64th in December, suggesting a potential loss of market share. Meanwhile, Treats improved its ranking significantly, climbing from 79th to 61st, supported by a notable increase in sales. Ray's Lemonade and Marmas also demonstrated upward trends, with Marmas moving up from 89th to 74th, indicating growing consumer interest. These shifts highlight a competitive environment where Heylo maintains a stable position but faces pressure from emerging brands like Treats, which could impact its future market standing.
Notable Products
In December 2025, the top-performing product from Heylo was the Strawberry Cough CO2 Cartridge (1g) in the Vapor Pens category, maintaining its consistent rank of 1 from previous months with sales reaching 322 units. The Wedding Cake CO2 Cartridge (1g) saw a significant improvement, climbing to 2nd place from 4th in November. The Snorlax Distillate Cartridge (1g) ranked 3rd, slightly dropping from its 2nd place position in November. Green Runtz CO2 Cartridge (1g) followed closely in 4th place, having dropped one spot compared to November. Notably, the RawX - White Widow CO2 Cartridge (1g) entered the rankings in December, debuting at 5th place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
