Market Insights Snapshot
Heylo, a popular cannabis brand, has demonstrated notable performance across multiple categories in the Washington market. In the Topical category, Heylo managed to maintain a position within the top 20 brands for four consecutive months from July to October 2023. The brand experienced a slight dip in ranking from 20th in July to 21st in August, but quickly rebounded to 20th in September and further improved to 17th in October. This upward trend in ranking, coupled with a steady increase in sales over the same period, suggests a growing consumer preference for Heylo's topical products.
In contrast, Heylo's performance in the Vapor Pens category in Washington was less consistent. The brand was not able to secure a spot in the top 20 brands from July to October 2023, with rankings fluctuating between 45th and 54th. Despite a slight dip in sales from July to September, there was a notable increase in October, suggesting a potential recovery and a positive outlook for Heylo's vapor pens in the Washington market. The brand's performance in this category demonstrates the dynamic nature of the cannabis market, and the importance of continual adaptation to consumer preferences and market trends.
In the Vapor Pens category within the Washington state cannabis market, Heylo has faced stiff competition from several brands. While Heylo has seen a slight improvement in rank from 54th in September 2023 to 45th in October 2023, it still trails behind brands such as Passion Flower Cannabis and Bodhi High, which held ranks of 37th and 42nd respectively in October 2023. In contrast, Fire Bros. and Hitz Cannabis are ranked lower than Heylo, at 47th and 46th respectively. It's worth noting that Bodhi High's rank has been slipping over the past few months, indicating a potential opportunity for Heylo. However, the sales trend for Heylo has been relatively flat, suggesting the need for strategies to boost sales and improve its ranking in this competitive market.
In October 2023, Heylo's top-performing product was the 'Island Boy CO2 Cartridge (1g)', maintaining its number one rank from the previous three months and achieving a notable sales figure of 461 units. The second highest performing product was the '9lb Hammer RawX CO2 Cartridge (1g)', which also held its position from the previous two months, demonstrating consistent popularity among consumers. The 'Dutch 47 RawX CO2 Cartridge (1g)' came in third place, a position it has held since August 2023. The 'Seattle Summer Raw X CO2 Cartridge (1g)' moved up to the fourth position in October from the third rank in September. Lastly, the '9lb Hammer CO2 Cartridge (1g)' entered the top five for the first time in October, ranking fifth.