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Aug-2025
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Overview
Market Insights Snapshot
Heylo's performance in the Vapor Pens category within Washington has shown some fluctuation over the recent months. While the brand did not make it into the top 30 rankings in this category, there were subtle movements in their positioning, such as a slight improvement in June 2025, where they ranked 63rd compared to 69th in May. This indicates a potential positive reception or strategic adjustment during that period, though the brand's rank fell back to 66th by August. Despite the lack of top-tier rankings, Heylo's sales figures suggest a relatively stable performance with minor variations, indicating a consistent presence in the market.
The absence of Heylo in the top 30 rankings across other states or categories could be interpreted as a challenge for the brand to expand its influence beyond its current market. This lack of presence might suggest either a strategic focus primarily on Washington or a need for expansion efforts. The Vapor Pens category remains competitive, and Heylo's journey reflects the hurdles that brands face in carving out a more significant share in a crowded marketplace. Observing their performance over the coming months could provide insights into their strategic direction and market adaptation.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Heylo has experienced a fluctuating rank over the past few months, with its position oscillating between 63rd and 69th place. This variability highlights a competitive market environment, with brands like Stingers consistently ranking higher, maintaining positions between 62nd and 65th, and achieving higher sales figures. Meanwhile, Dank Czar has shown a positive trend, improving its rank from 70th to 61st, which is accompanied by a notable increase in sales from June to August. Conversely, Marmas experienced a drop in rank from 60th to 74th, reflecting a decline in sales during the same period. Seattle Marijuana Company has seen a slight improvement in rank but remains behind Heylo, indicating a competitive but stable position for Heylo in the market. These dynamics suggest that while Heylo faces strong competition, particularly from brands like Stingers and Dank Czar, there is potential for growth if strategic adjustments are made to capitalize on market trends.
Notable Products
In August 2025, the top-performing product from Heylo was the Snorlax Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from July with sales of 272 units. Following closely, the Wedding Cake CO2 Cartridge (1g) climbed to the second position, showing a notable improvement from its absence in July rankings and achieving 235 units sold. The Green Runtz CO2 Cartridge (1g) slipped to third place, despite a slight increase in sales from July. Strawberry Cough CO2 Cartridge (1g) remained steady in fourth place, continuing its decline in sales from its peak in June. Newly introduced in August, the RawX - White Widow CO2 Cartridge (1g) entered the rankings at fifth place, marking its debut in the sales data.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
