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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Heylo is stocked at 67 licensed dispensaries across Washington, with the deepest coverage in Seattle, Tacoma, Everett, Bellingham, and Spokane. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Heylo concentrated 98.89% of October 2026 sales in Vapor Pens, with that category up 14.33% month over month but down 5.54% year over year, while the residual 1.11% in Topical fell 31.50% month over month and 46.96% year over year. Overall brand sales declined 6.35% year over year alongside a 7.16% drop in average price, implying that price compression did not fully offset volume softness in Vapor Pens and that contraction in Topical, though small in share, amplified the annual drag. The pattern implies a high-dependency portfolio where a single-category rebound can swing monthly results, but the year-over-year erosion signals lingering demand or distribution gaps that are not yet closed by October’s intra-month recovery in Vapor Pens.
Within Washington Vapor Pens, Heylo’s rank at 81 combined with a 98.89% category concentration and a 14.33% month-over-month lift indicates a tactical foothold capable of near-term share stabilization if maintained, while the 5.54% year-over-year decline and a 27.61% two-year sales contraction point to cumulative slippage that repositions the brand as a niche rather than broad-line player. With Topical shrinking 46.96% year over year and holding only 1.11% share, diversification is currently non-incremental; the implication is that brand positioning should lean into differentiated Vapor Pen propositions and price-pack architecture rather than diluting focus, because the data suggest momentum is earned through depth in a single category rather than breadth.
Competitive Landscape
Heylo sits at rank #81 in WA Vapor Pens in October 2026, down 8 positions year over year from #73 and slipping 6 spots versus July 2026 from #75, while still far off its peak at #44 in March 2026; in contrast, Crystal Clear climbed from #3 to #1 and expanded sales by 28.99% year over year, and Mfused fell from #1 to #2 with a 28.79% sales decline, indicating that leadership churn at the top is not translating to mid-tier openings where Heylo has continued to lose rank share. With competitors like Plaid Jacket moving from #5 to #3 alongside 7.95% growth and Full Spec rising from #6 to #4 with 6.33% growth, Heylo’s slide from #73 to #81 amid a three-month dip from #75 to #81 implies erosion in distribution or velocity that, if unaddressed, locks the brand into the lower quartile rather than benefiting from top-tier reshuffling.
Notable Products
Heylo leans on vapor pen formats in October 2026, with 65.8% of sales from cartridges and 33.1% from all-in-one disposables, and prices averaging 55.4% above similar products. Green Runtz CO2 Cartridge (1g) alone accounts for 11.7% of brand sales, so most of its sales come from higher-priced vapor pen SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
