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Nov-2025
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Overview
Market Insights Snapshot
Heylo's performance in the Vapor Pens category in Washington has shown some fluctuations over the past few months. Despite not breaking into the top 30 rankings, the brand has maintained a consistent presence in the market. From August to November 2025, Heylo's ranking hovered in the mid-60s to low 70s range, with a slight improvement in November. This indicates a stable, albeit modest, positioning within the state's competitive landscape. The sales figures reflect a slight decline from August to October, followed by a minor recovery in November, suggesting potential for growth if market conditions shift favorably.
While Heylo's rankings in Washington's Vapor Pens category have not reached the top tier, their ability to maintain a presence highlights a steady demand for their products. The brand's sales trajectory suggests a need to explore strategic initiatives to enhance market penetration and climb the rankings. This could involve targeting specific consumer segments or enhancing product offerings to better align with market trends. The absence of top 30 rankings underscores an opportunity for Heylo to reassess their positioning strategy to gain a competitive edge in Washington's evolving cannabis market.
Competitive Landscape
In the Washington Vapor Pens category, Heylo has experienced fluctuations in its competitive positioning, with its rank shifting from 64th in August 2025 to 68th in November 2025. This indicates a slight improvement from October when it was ranked 71st, suggesting a potential recovery in sales momentum. Comparatively, Stingers has maintained a stronger position, improving from 63rd to 59th over the same period, which could be attributed to their consistent sales growth. Meanwhile, Agro Couture has seen a decline in rank from 56th to 62nd, reflecting a downward trend in sales. Constellation Cannabis and Marmas have shown more volatility, with ranks fluctuating significantly, though Marmas notably improved to 73rd in November. Heylo's slight rank improvement in November could be a positive indicator, but the brand still faces stiff competition from peers like Stingers, which have shown more robust sales performance.
Notable Products
In November 2025, the Strawberry Cough CO2 Cartridge (1g) maintained its position as the top-performing product for Heylo, with sales reaching 273 units. Snorlax Distillate Cartridge (1g) climbed back to second place, showing an improvement from its fourth-place ranking in October. Green Runtz CO2 Cartridge (1g) consistently held onto the third position, reflecting steady sales performance. Wedding Cake CO2 Cartridge (1g) experienced a slight drop to fourth place, while Jack 47 CO2 Cartridge (1g) fell to fifth, marking a decline from its second-place ranking in August. Overall, the Vapor Pens category remained competitive, with subtle shifts in rankings highlighting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
