.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Heylo's performance in the Vapor Pens category in Washington has shown some fluctuations over the first four months of 2025. Starting the year with a rank of 71, Heylo experienced a slight improvement in March, reaching a rank of 69. However, this uptick was short-lived as the brand fell back to a rank of 72 in April. This indicates a competitive market environment where maintaining a top 30 position remains challenging for Heylo. Despite these fluctuations in ranking, the sales figures show a pattern of volatility, with a notable increase in March, but a subsequent decline in April, suggesting potential seasonal influences or competitive pressures impacting their market performance.
In terms of market presence, Heylo's absence from the top 30 brands in the Vapor Pens category within Washington highlights a significant area of concern. This absence suggests that while Heylo has a presence, it faces strong competition from other brands in the state, which may be capturing a larger share of consumer attention and sales. The fact that Heylo has not been able to break into the top 30 rankings over the first four months of 2025 underscores the competitive landscape in Washington's Vapor Pens category and indicates potential opportunities for strategic improvements or market differentiation to enhance their positioning in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Heylo has experienced fluctuating rankings, with a notable dip in April 2025, moving from 69th in March to 72nd. This shift is significant when compared to competitors like Honey Tree Extracts, which improved its rank from 67th to 68th over the same period, and Dank Czar, which saw a rise from 83rd in March to 76th in April. Despite these changes, Heylo's sales figures in March were higher than both SubX and Fairwinds, indicating a strong market presence despite the rank drop. The data suggests that while Heylo faces stiff competition, particularly from brands like Honey Tree Extracts, its sales performance remains robust, highlighting the potential for strategic marketing efforts to reclaim and improve its ranking position.
Notable Products
In April 2025, Heylo's Snorlax Distillate Cartridge (1g) reclaimed its position as the top-performing product in the Vapor Pens category, achieving the number one rank with sales reaching 196.0. The Hindu Kush Full Spectrum CO2 Cartridge (1g) consistently held the second position from February through April, indicating steady demand. Wedding Cake CO2 Cartridge (1g), which led in March, dropped to third place as its sales decreased significantly. Green Runtz CO2 Cartridge (1g) entered the rankings for the first time in April, securing the fourth position. RawX - White Widow CO2 Cartridge (1g) also made its debut in April, rounding out the top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
