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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Heylos mix in June 2026 was almost entirely Vapor Pens at 98.78% share, with Topical contributing 1.22% share; within this mix, Vapor Pens declined 27.00% year over year and 8.96% month over month, while Topical fell 63.57% year over year and 33.03% month over month. Against this backdrop, overall brand sales were down 27.89% year over year and 30.21% versus 24 months, and the average price ticked up 3.24% to $25.02; this combination implies that volume contraction, not price, is the primary driver of the downturn.
With Vapor Pens at 98.78% share and ranked 74 in Washington for Vapor Pens, the category concentration heightens sensitivity to any demand dips, as evidenced by the 8.96% month-over-month slide in June 2026 paired with a 27.00% year-over-year drop. The shrinking Topical slice at 1.22% share and its 33.03% month-over-month decline remove diversification benefits, and the 3.24% average price increase alongside a 27.89% brand sales decline suggests a trade-down or unit pullback; the pattern implies that repositioning within Vapor Pens and rebuilding a secondary category buffer are now central to stabilizing share and improving the rank trajectory.
Competitive Landscape
Heylo sits at rank #74 in WA Vapor Pens in June 2026, down 12 positions year over year from #62, and 32 positions below its March 2026 peak of #42; meanwhile, category leaders moved in divergent directions, with Mfused holding #1 despite a -21.8% YoY sales change and Full Spec improving from #4 to #3 on +3.7% YoY sales, indicating that Heylo’s 3-month slide from #42 to #74 coincides with incumbents either defending share at the top or gaining ground. Given that Crystal Clear maintained #2 with +5.9% YoY sales while Phat Panda fell from #3 to #5 on -7.5% YoY sales, the pattern implies Heylo’s rank trajectory is being driven less by broad market contraction and more by brand-specific displacement that will persist without a pivot toward higher-velocity segments.
Notable Products
Raw x - Strawberry Cough Full Spectrum Cartridge (1g) posted the steepest decline in June 2026 at -29.0%, sliding to rank 3 while Green Runtz CO2 Cartridge (1g) fell -22.0% to rank 2. Face Off OG CO2 Cartridge (1g) rose 27.7% to hold rank 1, and The New Workout Plan RawX CO2 Cartridge (1g) gained 12.8% at rank 5, indicating share consolidation at the very top even as mid-pack volatility widens. Eight of the top ten are Vapor Pens from the same family, and a new Strawberry Cough CO2 Disposable (1g) entrant at rank 7 alongside a RawX - Dream Land CO2 Disposable (1g) up 22.2% signals a tilt toward disposables despite overall cartridge softness. The pattern implies Heylo is leaning into a narrower Vapor Pens lineup led by a single riser while cushioning category risk by expanding disposables, with premium SKUs cycling down but not dislodging the leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
