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Feb-2024
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Overview
Market Insights Snapshot
In the concentrates category within Alberta, Distinkt has shown a promising upward trajectory, moving from the 36th position in November 2023 to the 26th by February 2024. This improvement in ranking is particularly noteworthy, considering the brand's sales in this category soared from 10,267 units in November 2023 to 26,069 units by February 2024, indicating a significant increase in consumer demand and market acceptance. However, in the flower category, Distinkt's performance in Alberta tells a different story. Despite starting with a higher sales volume of 75,635 units in November 2023, the brand saw a drastic fall in rankings from 62nd to 90th between November 2023 and February 2024, alongside a decrease in sales, which suggests challenges in maintaining its market position amidst competitive pressures.
Looking at Distinkt's performance in the flower category within Ontario, the data reveals a concerning trend. The brand was ranked 100th in both November and December 2023, with no ranking data available for the subsequent months, indicating that it fell out of the top 100 positions. While the sales figures initially showed an increase from 82,348 units in November to 93,768 units in December 2023, the absence of ranking in the following months could imply a significant drop in market presence or consumer interest in Ontario. This contrast in market dynamics between Alberta and Ontario provides valuable insights into the brand's regional performance and highlights the importance of understanding local market trends and consumer preferences for cannabis brands operating in multiple jurisdictions.
Competitive Landscape
In the competitive Alberta flower market, Distinkt has experienced notable fluctuations in its ranking and sales over the recent months, indicating a volatile position within the top 100 brands. Initially holding the 62nd position in both November and December 2023, Distinkt saw a significant drop to the 94th rank in January 2024 before slightly recovering to the 90th position in February 2024. This trajectory suggests challenges in maintaining its market share against competitors such as Coterie, which consistently ranked higher than Distinkt from November 2023 to February 2024, despite experiencing its own sales dip in January. Similarly, CountrySide Cannabis showed a more positive trend, improving its rank from 100th in November 2023 to 94th in February 2024, alongside a sales increase in December before a slight decline. Notably, Distinkt's sales in February 2024 were marginally higher than those of Sheeesh!, a brand that entered the rankings in December and showed a downward trend through February. These dynamics highlight the competitive pressure Distinkt faces, underscoring the importance of strategic initiatives to enhance its market position and sales performance in the Alberta flower category.
Notable Products
In Feb-2024, Distinkt saw Temple Ball Hash (1g) from the Concentrates category taking the top spot in sales with 267 units sold, marking its debut in the rankings. Lemon Razz (3.5g) from the Flower category followed, improving its position to second place from being fourth in the previous month, showcasing its consistent popularity. Monaco Octane (3.5g), also from the Flower category, which had maintained the top position from Nov-2023 through Jan-2024, dropped to third place in Feb-2024, indicating a shift in consumer preferences. Steve's Stash (7g), another Flower product, climbed to the fourth rank from fifth, reflecting a growing interest in larger quantities. Lastly, Lemon Razz (7g) saw a slight dip to the fifth rank, despite having been a strong contender in the second spot in prior months, illustrating the dynamic nature of product popularity within Distinkt's offerings.
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