Market Insights Snapshot
Distinkt, a cannabis brand in the Alberta market, showed a mixed performance across different categories. In the Concentrates category, the brand has seen a positive upward trend, improving its ranking from 33 in July to 20 in September 2023. This progression is indicative of a potential rise in popularity and consumer preference for Distinkt's concentrates. However, it's worth noting that the brand was not among the top 20 in June, which may have impacted their overall performance for that quarter.
On the other hand, Distinkt's performance in the Flower category has been slightly inconsistent. The brand's ranking fluctuated from 51 in June to 60 in July, then to 68 in August, and back to 65 in September. Despite these fluctuations, the brand managed to maintain its position within the top 70 brands in the Alberta market. Meanwhile, in the Vapor Pens category, Distinkt didn't make it to the top 20 in any of the months analyzed. This could suggest a need for the brand to reassess its strategies in this category to boost its market position.
In the Flower category within the Alberta province, Distinkt has been experiencing some fluctuations in its rank over the recent months. In June 2023, it held a relatively high position at rank 51, but by September 2023, it had dropped to rank 65. This indicates a slight decline in its competitive standing. Comparatively, Edison Cannabis Co and QWEST have been performing at a similar level, with their ranks also fluctuating within the same range. However, Organnicraft and Bold have shown a more significant drop in rank, indicating a potentially larger decrease in sales. It's important to note that missing ranks for any month suggest that the brand was not in the top 20 for that month, which was not the case for any of these brands during this period.
In September 2023, the top-performing product from Distinkt was 'Lemon Razz (7g)' from the Flower category, with notable sales of 398 units. 'Monaco Octane (3.5g)', also from the Flower category, held the second rank, maintaining its position from August 2023. The third rank was held by 'Grape Mountain (3.5g)', which also remained consistent from the previous month. The fourth and fifth ranks were occupied by 'Guava Cooler (3.5g)' and 'Temple Ball Hash (1g)' from the Flower and Concentrates categories respectively. Compared to previous months, 'Lemon Razz (7g)' emerged as a new top-seller, while the rankings of 'Monaco Octane (3.5g)' and 'Grape Mountain (3.5g)' remained stable.