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Nov-2025
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Overview
Market Insights Snapshot
In Alberta, Good Buds demonstrates a mixed performance across various categories. In the Flower category, the brand did not manage to break into the top 30, maintaining a ranking in the 50s throughout the months, with a slight improvement from September to October. This indicates a struggle to gain traction in a competitive market. Contrastingly, their performance in the Pre-Roll category is more stable, consistently staying within the top 25, although their rank dipped slightly in October before recovering in November. The Vapor Pens category sees Good Buds fluctuating around the mid-20s, showing some resilience despite a drop in November. This varied performance highlights the brand's stronger hold in the Pre-Roll category compared to Flower and Vapor Pens in Alberta.
In British Columbia, Good Buds faces challenges in maintaining top rankings, especially in the Flower category where it slipped out of the top 80 by November. This drop signifies a significant decline in market presence, potentially due to increased competition or changing consumer preferences. The Pre-Roll category also shows a downward trend, with the brand falling from a rank of 30 in August to 45 in November, though it managed to stay within the top 50. Vapor Pens saw a similar pattern, with the brand's rank dropping from 29 in August to 35 in November, indicating a need for strategic adjustments. The Concentrates category, however, did not see Good Buds maintaining a top 30 position post-September, suggesting that the brand may need to reassess its offerings or marketing strategies in British Columbia to regain its footing.
Competitive Landscape
In the Alberta pre-roll market, Good Buds has experienced a notable shift in its competitive positioning over the past few months. Starting from a rank of 20 in August 2025, Good Buds saw a slight decline in its ranking to 21 in September and further to 25 in October, before improving slightly to 24 in November. This downward trend in rank is mirrored by a decrease in sales, which dropped from August's peak. In contrast, competitors such as 1Spliff and Bold have maintained more stable rankings, with Bold even surpassing Good Buds in November. Meanwhile, FIGR and Broken Coast have shown less volatility, although they remain behind Good Buds in sales. This competitive landscape suggests that while Good Buds remains a strong player, it faces increasing pressure from brands like Bold and 1Spliff, necessitating strategic adjustments to regain its earlier momentum.
Notable Products
In November 2025, the top-performing product from Good Buds was BC Organic - Gluerangutan Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous three months with sales of 8,764 units. Mango Cake Pre-Roll 2-Pack (1g) saw a significant rise, moving up to the second rank from its consistent fourth position in prior months, showcasing an impressive sales increase. The Mango Cake Pre-Roll 7-Pack (3.5g) dropped to third in November, after holding the top position in August and second place in September and October. Mango Cake Cured Resin Disposable (1g) climbed to fourth position, showing a steady improvement in its ranking since its debut in September. Cookie God Pre-Roll (1g) entered the rankings in November at fifth place, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
