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Sep-2025
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Overview
Market Insights Snapshot
Good Buds has shown varying performance across different categories and regions. In Alberta, the brand's presence in the Flower category has seen a decline, with rankings slipping from 34th in June 2025 to 54th by September 2025. This is coupled with a notable decrease in sales, suggesting potential challenges in maintaining competitiveness in this category. Conversely, Good Buds has maintained a stable presence in the Pre-Roll category, consistently ranking around the 18th position from July to September 2025, indicating a stronger foothold in this segment. The Vapor Pens category in Alberta also shows promise, with the brand climbing to a consistent 20th position from August to September, marking a positive trend in consumer preference for their products in this category.
In British Columbia, Good Buds' performance varies across categories. The Flower category has seen a decline in ranking from 43rd in June 2025 to 56th in September 2025, reflecting a potential area for improvement. However, the brand has achieved a breakthrough in the Concentrates category, entering the top 30 for the first time in September 2025 at the 20th position, highlighting a new area of growth. The Pre-Roll category has seen a slight decline, with rankings moving from 29th in June to 30th in September 2025, while Vapor Pens have demonstrated a positive trajectory, advancing from the 32nd position in June to 24th in September, pointing to growing consumer interest in their vapor pen offerings.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Good Buds has shown a steady improvement in rank, moving from 19th in June 2025 to 18th by September 2025. This upward trend is indicative of a positive reception in the market, despite facing stiff competition. Notably, Thumbs Up Brand consistently outperformed Good Buds, maintaining a higher rank throughout the period, but experienced a decline in sales from June to September. Meanwhile, Virtue Cannabis also held a stronger position, although its rank slightly dropped from 14th to 16th. On the other hand, Bold and 1Spliff both fluctuated outside the top 20 at times, indicating less stability in their market presence. Good Buds' consistent rank improvement suggests a potential for increased market share, especially as some competitors face challenges in maintaining their sales momentum.
Notable Products
In September 2025, BC Organic - Gluerangutan Pre-Roll (1g) emerged as the top-performing product for Good Buds, climbing from its consistent second position in the previous months to first, with sales reaching 10,033 units. Mango Cake Pre-Roll 7-Pack (3.5g) slipped from its long-held first position to second, indicating a slight drop in sales. Gluerangutan Pre-Roll 7-Pack (3.5g) maintained its third position, showing steady growth over the months. Mango Cake Pre-Roll 2-Pack (1g) held the fourth spot, consistently ranking lower each month since June. The Mango Cake Cured Resin Disposable (1g) remained in fifth place, maintaining its rank since its introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
