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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Good Buds’ mix in May 2026 is concentrated in Pre-Roll at 44.65% share (ranked 22 in British Columbia Pre-Roll) with year-over-year growth of 80.81% and month-over-month growth of 19.54%, while Vapor Pens surged to 27.35% share on 1,241.03% YoY and 28.06% MoM. Flower held 27.98% share with 77.60% YoY and 35.38% MoM, as Concentrates collapsed to 0.02% share on -99.04% YoY despite a 1.37% MoM uptick; this pattern implies a three-category portfolio centered on Pre-Roll, Flower, and rapidly expanding Vapor Pens, with Concentrates effectively exited.
The simultaneous 28.06% MoM lift in Vapor Pens and 35.38% MoM lift in Flower, alongside a 19.54% MoM gain in Pre-Roll, implies Good Buds is adding breadth without cannibalizing its core, positioning the brand to trade consumers across formats rather than shifting share within a single category. With average prices clustered at $14.12 in Pre-Roll versus $37.53 in Vapor Pens and $36.17 in Flower, and overall average price up 0.30% YoY, the mix tilt toward higher-priced Vapor Pens and Flower suggests a margin-accretive migration while maintaining volume via Pre-Roll; the effective withdrawal from Concentrates at 0.02% share indicates focus on scalable, rank-relevant lanes.
Competitive Landscape
Good Buds sits at rank #22 in BC Pre-Roll in May 2026, improving 15 spots from #37 year over year, and rising 7 positions from #29 three months ago; this coincides with the brand reaching its peak rank of #22 in May 2026 while the category leaders consolidate. In contrast, BC Doobies advanced from #7 to #2 alongside 111.5% YoY sales growth, and Pistol and Paris moved from #11 to #4 with 129.7% YoY growth, while General Admission held #1 with a 3.8% YoY increase; relative to those surges, Good Buds’ climb is rank-led rather than share-led, indicating it is capturing positional gains without matching top-tier velocity. The pattern implies Good Buds’ trajectory is upward but vulnerable: advancing from #37 to #22 suggests improving distribution or assortment, yet the faster upward mobility of peers at #2 and #4 points to a need for mix or pricing moves to convert rank momentum into durable share.
Notable Products
Good Buds posted no month-over-month gains above 50% in May 2026, so the steepest setback leads: Mango Cake (3.5g) fell 8.4% MoM to rank 9 while Mango Cake Pre-Roll 2-Pack (1g) slipped 9.4% to rank 2, signaling pressure on Mango Cake formats despite a broad Pre-Roll presence. In contrast, BC Organic - Gluerangutan Pre-Roll (1g) grew 26.8% MoM to rank 1 and Timewarp Pre-Roll (1g) rose 26.3% MoM to rank 3, while Gluerangatan (7g) advanced 37.5% MoM to rank 7, indicating momentum clustered in Gluerangutan and Timewarp lines rather than Mango Cake. With six of the top ten in Pre-Roll formats and the Mango Cake Cured Resin Disposable (1g) up 4.8% at rank 8, the mix tilts toward ready-to-consume SKUs even as one flower SKU posted the only raw-dollar leader at $211,188.
The pattern implies Good Buds is concentrating velocity in single-gram and multi-pack Pre-Rolls where rank 1, rank 3, and rank 5 all posted positive MoM movements of 26.8%, 26.3%, and 12.3%, respectively, while lag in two Mango Cake SKUs at -9.4% and -8.4% points to flavor fatigue within that family. This concentration, paired with a 37.5% MoM lift in Gluerangatan (7g) to rank 7 and only a 1.4% gain for Mango Cake Pre-Roll 7-Pack (3.5g) at rank 4, implies near-term share is more likely to expand via Gluerangutan and Timewarp extensions than through additional Mango Cake pushes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
