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Dec-2025
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Overview
Market Insights Snapshot
In Alberta, Good Buds has shown notable performance across various categories. In the Flower category, they have made significant strides, moving from a rank of 56 in September 2025 to 42 by December 2025, indicating a positive upward trajectory. However, their performance in the Pre-Roll category has seen a slight decline, with ranks oscillating between 21 and 25, suggesting a need for strategic adjustments to regain momentum. The Vapor Pens category presents a mixed picture, where Good Buds started strong at rank 25 in September but slipped to 30 by December, highlighting potential challenges in maintaining a consistent market presence.
Meanwhile, in British Columbia, Good Buds has experienced varied outcomes across categories. The Flower category saw a dip to rank 85 in November 2025 but rebounded to 50 by December, showing resilience and potential for growth. In the Pre-Roll segment, the brand improved its standing from 54 in October to 38 by December, a promising trend that indicates increasing consumer preference. However, the absence of rankings in the Concentrates category after September could be a cause for concern, possibly indicating a loss of competitive edge in that market segment. Notably, Vapor Pens experienced a positive shift, climbing back to rank 23 in December, suggesting a regained foothold in this category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Bold consistently outperformed Good Buds in terms of rank, maintaining a steady position at 22nd place from October to December 2025. Despite Good Buds experiencing a dip in rank from 21st in September to 24th in December, their sales figures remained relatively stable, indicating a loyal customer base. Meanwhile, Nugz (Canada) made a significant leap from 36th in September to 23rd by December, suggesting a rapid increase in market traction that could pose a future threat to Good Buds' market share. Broken Coast also showed a positive trend, improving its rank from 31st to 25th over the same period, which highlights the dynamic nature of the market and the need for Good Buds to innovate and strengthen its brand positioning to maintain its competitive edge.
Notable Products
In December 2025, the top-performing product from Good Buds was the Mango Cake Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales figures of 8,624 units. This product showed impressive growth, climbing from third place in September and second in November. The BC Organic - Gluerangutan Pre-Roll (1g) slipped to second place, maintaining its strong presence despite a drop in sales. The Cookie God Pre-Roll (1g) entered the rankings in December at third, marking its debut in the top three. The Mango Cake Pre-Roll 7-Pack (3.5g) and Gluerangutan Pre-Roll 7-Pack (3.5g) rounded out the top five, with the former experiencing a slight dip from November's third rank to fourth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
