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Jul-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Good Buds has exhibited a dynamic performance across various cannabis categories. In the Pre-Roll category, the brand made significant strides, climbing from the 51st position in April to maintain a steady 20th place by June and July. This consistent performance is indicative of a strong consumer preference for their pre-roll products. Conversely, in the Concentrates category, Good Buds saw a decline, dropping from 26th in April to 28th in May, and failing to rank in the top 30 for June and July, which suggests a potential area for improvement or increased competition. Notably, their entry into the Vapor Pens category in July at 26th place marks a promising new venture for the brand in Alberta.
In British Columbia, Good Buds has shown a steady upward trend in the Vapor Pens category, advancing from the 42nd position in April to 27th by July. This positive trajectory indicates growing consumer interest and potential market expansion. In the Flower category, although they started with a lower ranking of 54th in April, they improved to 34th by July, demonstrating a gradual increase in market presence. However, their performance in the Concentrates category was inconsistent, with the brand not ranking in June, but reappearing at 29th in July, which could point to fluctuating demand or supply issues. Overall, Good Buds' performance in British Columbia highlights both opportunities for growth and challenges that need to be addressed for sustained success.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Good Buds has shown remarkable progress over the months from April to July 2025. Initially ranked at 51st in April, Good Buds made a significant leap to 29th in May and continued its upward trajectory to secure the 20th position by June, maintaining this rank in July. This upward movement indicates a strong growth in market presence, contrasting with competitors like Pure Sunfarms, which fluctuated between ranks 18 and 23, and Station House, which experienced a decline from 19th to 27th before slightly recovering. Meanwhile, Thumbs Up Brand maintained a relatively stable position, though it saw a slight decline from 11th to 17th. Good Buds' consistent rise in rank suggests a successful strategy in capturing market share, likely driven by increased sales performance, which surpassed the sales of some competitors who experienced either stagnation or decline.
Notable Products
In July 2025, the top-performing product from Good Buds was Mango Cake Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its position as the number one ranked product for two consecutive months, with sales reaching 12,821 units. BC Organic - Gluerangutan Pre-Roll (1g) climbed to the second position, up from third in June, showing a strong sales performance. Mango Cake Pre-Roll 2-Pack (1g) slipped to the third spot, experiencing a steady decline in ranking over the months from its peak in April. Gluerangutan Pre-Roll 7-Pack (3.5g) remained stable at fourth position, reflecting consistent demand. Mango Cake (3.5g) in the Flower category rounded out the top five, showing a slight drop in sales but maintaining a steady rank over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
