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Oct-2025
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Overview
Market Insights Snapshot
Across the different product categories, Good Buds has shown varied performance in both Alberta and British Columbia. In Alberta, the Flower category did not make it into the top 30 rankings since July 2025, indicating a potential challenge in this segment. However, the Vapor Pens category has shown a positive trajectory, improving from a rank of 30 in July to 22 in October, suggesting growing consumer interest. The Pre-Roll category maintained a relatively stable position, fluctuating slightly but remaining within the top 30, which indicates consistent demand. This mixed performance across categories highlights areas where Good Buds may need to focus their efforts to capture more market share.
In British Columbia, Good Buds' performance in the Concentrates category has been noteworthy, with the brand entering the top 30 in August and improving its rank to 22 by September. This upward movement suggests a strengthening position in this niche market. On the other hand, the Flower category has seen a decline, dropping from a rank of 35 in July to 72 in October, which could be a cause for concern. The Vapor Pens and Pre-Roll categories also experienced downward trends in their rankings, with Pre-Rolls falling from 28 to 48 and Vapor Pens from 28 to 40 over the same period. These movements indicate shifting consumer preferences and potential competitive pressures that Good Buds may need to address strategically.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Good Buds has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 21 in July 2025, Good Buds improved slightly to 20 in August but then slipped back to 21 in September and further down to 25 by October. This decline in rank is particularly significant given the competitive advancements of brands like FIGR, which maintained a consistent presence in the top 25, and Broken Coast, which showed a marked improvement from rank 30 in July to 23 by October. Despite these challenges, Good Buds' sales figures remained relatively strong, although they did see a decrease from their peak in August. The brand's ability to maintain a competitive sales volume amidst rising competition suggests a loyal customer base, but the drop in rank indicates potential areas for strategic improvement to regain its standing in the market.
Notable Products
In October 2025, the top-performing product from Good Buds was BC Organic - Gluerangutan Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from September with sales of 8308 units. The Mango Cake Pre-Roll 7-Pack (3.5g) held steady at the second spot, consistent with its previous month's ranking, despite a slight sales decline. The Gluerangutan Pre-Roll 7-Pack (3.5g) remained third, showing stability in its position over the past few months. The Mango Cake Pre-Roll 2-Pack (1g) consistently ranked fourth from August through October. The Mango Cake Cured Resin Disposable (1g) in the Vapor Pens category debuted at rank five in September and retained this position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
