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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Do Drops has shown a consistent upward trajectory in the Edible category. Although it did not break into the top 30 brands, its rank improved from 57th in May 2025 to 46th in both June and August, with a slight dip to 51st in July. This suggests a growing consumer interest and increasing market presence in the state. The sales figures corroborate this trend, with a noticeable increase from May to August, indicating that Do Drops is gaining traction among edible consumers in Massachusetts.
Meanwhile, in Maryland, Do Drops has maintained a strong position in the Edible category, consistently ranking 12th from May to July 2025, and then advancing to 11th in August. This stability and slight improvement in rank highlight the brand's solid foothold in the Maryland market. The sales numbers align with this performance, showing a steady increase, particularly a significant jump in August. This stability in ranking and sales suggests that Do Drops is a well-established brand in Maryland, with potential for further growth in the coming months.
Competitive Landscape
In the Maryland edibles market, Do Drops has shown a consistent performance, maintaining its rank at 12th place from May to July 2025, before improving slightly to 11th in August. This upward trend in rank coincides with a notable increase in sales from $316,337 in July to $365,485 in August, suggesting a positive reception among consumers. In comparison, Strane experienced a fluctuation in rank, peaking at 11th in July but dropping to 12th in August, despite a steady sales performance. Meanwhile, Dixie Elixirs improved their rank to 13th in August, indicating a recovery from their previous lower ranks, yet their sales remained lower than Do Drops. On the higher end of the scale, Wana and Jams consistently outperformed Do Drops in both rank and sales, with Wana maintaining a top 10 position throughout the period. These insights highlight Do Drops' potential for growth in a competitive market, especially if it continues to capitalize on its recent sales momentum.
Notable Products
In August 2025, the top-performing product from Do Drops was Energy - CBD/CBG/THC 2:2:1 Lemon Citrus Gummies 10-Pack, which jumped from fifth place in July to first place, with sales reaching 4575 units. Sleep - CBN/THC 1:1 Slumberberry Gummies maintained its strong performance, holding the second position for the third consecutive month. Pride - Starfruit Gummies, which led in July, slipped to third place in August. Focus - CBG/THC/THCV 1:1:1 Watermelon Gummies, after debuting at the top in June, settled in fourth place. Relief - CBG/THC 4:1 Pineapple Ginger Gummies continued to show consistent performance, ranking fifth in August, down from a third-place finish in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
