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Sep-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Do Drops has shown a consistent presence in the Edible category, though it has not broken into the top 30 brands. Their ranking hovered around the low 50s from June to September 2024, with a slight fluctuation from 49th to 53rd place. This indicates a stable, albeit modest, performance in the Massachusetts market. Despite these rankings, the sales figures reflect a minor rebound in September after a dip in the previous months, suggesting some resilience in consumer demand.
Conversely, in Maryland, Do Drops has achieved a much stronger foothold in the Edible category. The brand consistently ranked within the top 12, with a noticeable upward trajectory from 12th place in June and July to 10th place by September 2024. This upward movement is complemented by a significant increase in sales, particularly from July to August, indicating robust growth and consumer preference in this market. Such performance in Maryland suggests that Do Drops is effectively capturing market share and gaining popularity in the Edibles category.
Competitive Landscape
In the Maryland edible market, Do Drops has shown a positive trajectory in terms of ranking, moving from 12th place in June 2024 to 10th place by September 2024. This upward movement suggests a strengthening market presence, despite facing stiff competition from brands like Smokiez Edibles, which consistently held the 9th rank throughout the same period. Meanwhile, Select emerged in August and maintained the 8th position, indicating a robust entry into the top ranks. Beboe remained relatively stable, hovering around the 11th and 12th positions, while HiColor experienced a decline from 8th to 12th place, potentially creating an opportunity for Do Drops to capitalize on shifting consumer preferences. This competitive landscape highlights the dynamic nature of the Maryland edible market, where Do Drops' strategic improvements in ranking could translate into increased sales momentum.
Notable Products
In September 2024, the top-performing product for Do Drops was Sleep - CBN/THC 1:1 Slumberberry Gummies 10-Pack, maintaining its first-place ranking from August with sales of 4182 units. Focus - CBG/THC/THCV 1:1:1 Watermelon Gummies 10-Pack continued to hold the second position, showing consistent performance over the past few months. Relief - CBG/THC 4:1 Pineapple Ginger Gummies 10-Pack climbed to third place, improving from its fourth position in August. Pride - Starfruit Gummies 10-Pack moved up from fifth to fourth place, while Relax - CBD/THC 1:1 Peach Gummies 10-Pack entered the top five rankings for the first time this month. Notably, Sleep and Focus products have consistently dominated the top two positions since July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
