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Nov-2025
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Overview
Market Insights Snapshot
In Massachusetts, Do Drops has seen a notable decline in its rankings within the Edible category over the past few months. While the brand was ranked 47th in August 2025, it slipped to 49th in September, further dropped to 59th in October, and did not even make the top 30 by November. This downward trend is compounded by a significant decrease in sales from $28,372 in August to $14,822 in October. Such a decline in both rankings and sales could indicate challenges in market penetration or increased competition within the state.
Conversely, in Maryland, Do Drops has maintained a steady performance in the Edible category, consistently holding the 11th position from August through November 2025. Despite a slight dip in sales from August to September, the brand rebounded with an upward trajectory, achieving sales of $407,671 by November. This stability in ranking and recovery in sales suggests a strong consumer base and effective market strategies in Maryland, contrasting sharply with the brand's performance in Massachusetts.
Competitive Landscape
In the Maryland edible market, Do Drops has maintained a consistent rank of 11th place from August to November 2025, showcasing a stable presence amidst fluctuating competitors. Notably, Jams has shown upward momentum, climbing from 10th to 9th place by November, potentially challenging Do Drops' position if the trend continues. Meanwhile, HiColor has experienced a slight decline, dropping from 8th to 10th place, which could present an opportunity for Do Drops to capitalize on shifting consumer preferences. Strane and Dixie Elixirs have maintained their positions at 12th and 13th, respectively, indicating a stable competitive landscape. Despite these dynamics, Do Drops has demonstrated robust sales growth, particularly in November, suggesting strong consumer loyalty and effective market strategies that could further solidify its standing in the coming months.
Notable Products
In November 2025, the top-performing product from Do Drops was Sleep - CBN/THC 1:1 Slumberberry Gummies 10-Pack, maintaining its number one rank for the fourth consecutive month with sales of 6144 units. Focus - CBG/THC/THCV 1:1:1 Watermelon Gummies climbed to second place, improving from its third rank in October. Energy - CBD/CBG/THC 2:2:1 Lemon Citrus Gummies dropped to third place, despite a previous second-place ranking in October. Pride - Starfruit Gummies secured the fourth position, showing an improvement from fifth place the previous month. Relief - CBG/THC 4:1 Pineapple Ginger Gummies held steady in fifth place, consistent with its October ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
