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Oct-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Do Drops has experienced fluctuating performance within the Edible category over the past few months. Starting in July 2025, the brand was ranked 52nd, showing some improvement by August with a ranking of 47th. However, this upward trend did not sustain, as the brand fell to 49th in September and further slipped to 59th by October. This downward trajectory in Massachusetts suggests challenges that Do Drops may be facing in maintaining a competitive edge in this market, especially since they have not secured a position within the top 30 brands during this period.
Conversely, in Maryland, Do Drops has maintained a relatively strong presence in the Edible category. The brand consistently held a position just outside the top 10, ranking 12th in both July and September, and improving slightly to 11th in August and October. This stability indicates a solid footing in the Maryland market, where the brand seems to resonate well with consumers. The consistent performance in Maryland contrasts with their challenges in Massachusetts, highlighting regional differences in brand strength and consumer preferences.
Competitive Landscape
In the Maryland edibles market, Do Drops has shown a consistent performance, maintaining a steady rank of 11th in August and October 2025, despite a slight dip to 12th in September. This stability is noteworthy, especially when compared to competitors like Strane, which fluctuated between 11th and 12th place during the same period. Do Drops' sales have demonstrated an upward trend, peaking in October with a significant increase from September, indicating strong market demand. Meanwhile, HiColor and Jams have consistently ranked higher, with HiColor maintaining a top 10 position and Jams stabilizing at 10th place. Despite these competitors' higher rankings, Do Drops' ability to sustain its position and grow sales suggests a robust brand presence and potential for upward mobility in the rankings.
Notable Products
In October 2025, the top-performing product for Do Drops was the Sleep - CBN/THC 1:1 Slumberberry Gummies 10-Pack, maintaining its number one rank from September with notable sales of 6282 units. The Energy - CBD/CBG/THC 2:2:1 Lemon Citrus Gummies 10-Pack climbed to second place, up from fifth in September. Focus - CBG/THC/THCV 1:1:1 Watermelon Gummies 10-Pack entered the rankings at third place, showing a strong performance after being unranked in September. Relief - CBG/THC 4:1 Pineapple Ginger Gummies 10-Pack remained stable at fourth place, while Pride - Starfruit Gummies 10-Pack dropped to fifth place from third in September. This shift in rankings indicates a growing consumer interest in products with a variety of cannabinoid formulations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
