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Dec-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Do Drops has experienced a decline in its performance within the Edible category. The brand did not make it into the top 30 rankings from September through December 2025, indicating a potential struggle to capture or maintain market share in this region. This absence from the top rankings could reflect increased competition or shifts in consumer preferences. Despite these challenges, it is crucial for Do Drops to analyze market dynamics and consumer behavior in Massachusetts to strategize a comeback.
Conversely, in Maryland, Do Drops has shown a consistent upward trajectory in the Edible category. Starting at rank 12 in September 2025, the brand improved its position, reaching the 10th spot by December 2025. This positive movement reflects a growing consumer base and successful market penetration strategies. The steady increase in sales, culminating in over $484,905 in December, suggests that Do Drops is resonating well with Maryland consumers. This growth trend in Maryland highlights a strong market presence and an opportunity for further expansion and consolidation in the region.
Competitive Landscape
In the Maryland edible market, Do Drops has shown a promising upward trajectory in its rankings over the last few months of 2025, moving from 12th place in September to 10th by December. This improvement reflects a significant increase in sales, highlighting a growing consumer preference for Do Drops. In comparison, Smokiez Edibles maintained a consistent presence in the top 10, although their rank slightly fluctuated, ending at 9th in December. Meanwhile, HiColor experienced a decline, dropping from 8th to 11th, which could indicate a shift in consumer loyalty towards Do Drops. Jams showed a strong performance, climbing from 10th to 8th, potentially posing a competitive threat. Strane, on the other hand, remained stable but did not break into the top 10, suggesting that Do Drops is effectively capturing market share from some of its competitors. This competitive landscape indicates that Do Drops is on a positive growth path, gaining traction against established brands in Maryland's edible category.
Notable Products
In December 2025, the top-performing product from Do Drops was Sleep - CBN/THC 1:1 Slumberberry Gummies 10-Pack, maintaining its first-place ranking for the fourth consecutive month with sales reaching 6744 units. Focus - CBG/THC/THCV 1:1:1 Watermelon Gummies 10-Pack held steady in the second position, showing a consistent improvement in sales over the months. Energy - CBD/CBG/THC 2:2:1 Lemon Citrus Gummies 10-Pack remained in third place, with sales figures reflecting a recovery from the previous month's dip. Pride - Starfruit Gummies 10-Pack ranked fourth, climbing from fifth place in October, indicating a resurgence in popularity. Finally, Relief - CBG/THC 4:1 Pineapple Ginger Gummies 10-Pack stayed in fifth place, although it experienced a notable increase in sales compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
