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Dec-2024
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Overview
Market Insights Snapshot
Do Drops has shown varied performance across different states and categories, with notable fluctuations in its rankings. In Massachusetts, the brand has struggled to maintain a top position in the Edible category, consistently ranking outside the top 30 throughout the last four months of 2024. This indicates a challenging market environment or possible increased competition in the state. Despite a brief improvement in October, where they moved up to 39th, they eventually slipped back to 43rd by December, reflecting a downward trend in sales from $63,829 in October to $42,935 in December. This suggests that while there might be potential for growth, significant strategies may be needed to improve their standing in this competitive market.
Conversely, in Maryland, Do Drops has maintained a relatively stable presence within the top 15 of the Edible category, reflecting a more favorable market position. The brand's ranking slightly fluctuated between 10th and 13th place over the last four months of 2024, indicating consistent performance and consumer demand in this state. Despite a slight dip in sales in October and November, the brand managed to regain its 10th position by December, with sales rebounding to $342,496. This resilience in Maryland suggests that Do Drops has a strong foothold in this market, making it a significant area for potential growth and investment.
Competitive Landscape
In the Maryland edible market, Do Drops has experienced fluctuating rankings over the last few months, indicating a dynamic competitive landscape. In December 2024, Do Drops regained its position at rank 10, recovering from a dip to rank 13 in November. This rebound suggests a positive trend in sales performance, although it still lags behind competitors like Smokiez Edibles, which consistently maintained a top 10 position, and HiColor, which improved to rank 8 by December. Notably, Strane showed significant volatility, peaking at rank 8 in November before dropping back to 13 in December. Meanwhile, Dixie Elixirs ended the year strong, climbing to rank 12. These shifts highlight the competitive pressure Do Drops faces, emphasizing the need for strategic marketing efforts to enhance brand visibility and capture a larger market share.
Notable Products
In December 2024, the Sleep - CBN/THC 1:1 Slumberberry Gummies 20-Pack led the sales for Do Drops, reclaiming its top position with sales reaching 4117 units. The Pride - Starfruit Gummies 10-Pack followed closely as the second best-selling product, showing a consistent rise in popularity from September where it was ranked fourth. Energy - CBD/CBG/THC 2:2:1 Lemon Citrus Gummies 10-Pack secured the third spot, maintaining a strong presence despite fluctuating rankings in previous months. Focus - CBG/THC/THCV 1:1:1 Watermelon Gummies 10-Pack experienced a slight drop to fourth place from its previous second position in November. Lastly, Relax - CBD/THC 1:1 Peach Gummies 10-Pack re-entered the top five, matching its October performance after not ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
