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Apr-2025
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Overview
Market Insights Snapshot
Do Drops has shown varied performance across different states and categories, with notable movements in rankings and sales trends. In Massachusetts, Do Drops has not been able to break into the top 30 brands in the Edible category from January to April 2025. Their ranking hovered around the mid-40s, eventually falling to 50th place by April. This downward trend in rankings is mirrored by a consistent decline in sales, indicating potential challenges in market penetration or competition from other brands. Such a performance suggests that Do Drops might need to reassess its strategy in Massachusetts to improve its standing and sales in the Edible category.
Conversely, in Maryland, Do Drops has demonstrated a more positive trajectory. The brand consistently ranked within the top 15 in the Edible category, with a steady climb from 15th place in January to 12th place by April 2025. This upward movement in rankings is supported by a notable increase in sales, particularly from March to April, suggesting a growing consumer preference or successful marketing efforts in the state. The contrasting performances in Massachusetts and Maryland highlight the importance of localized strategies and market dynamics in influencing brand success across different regions.
Competitive Landscape
In the Maryland edible market, Do Drops has shown a notable upward trend in rank from January to April 2025, moving from 15th to 12th place. This improvement is significant when compared to competitors such as Dixie Elixirs, which experienced a decline from 13th to 15th place, and Strane, which fluctuated slightly but ended up dropping to 13th place. Meanwhile, Beboe and HiColor maintained relatively stable positions, with HiColor consistently ranking higher than Do Drops. Despite the competitive landscape, Do Drops' sales have shown a positive trajectory, particularly in April, where they surpassed Strane's sales, indicating a strengthening market presence. This upward movement in both rank and sales suggests that Do Drops is effectively capturing market share and could continue to climb if current trends persist.
Notable Products
In April 2025, the Sleep - CBN/THC 1:1 Slumberberry Gummies 10-Pack continued to dominate as the top product for Do Drops, maintaining its first-place rank for the fourth consecutive month with a notable sales figure of 4274 units. The Pride - Starfruit Gummies 10-Pack held steady in second place, showing consistent improvement from fifth place in January to its current rank. The Focus - CBG/THC/THCV 1:1:1 Watermelon Gummies returned to the rankings in April, securing the third spot. The Relief - CBG/THC 4:1 Pineapple Ginger Gummies also climbed to fourth place, up from its initial third-place debut in February. Lastly, the Energy - CBD/CBG/THC 2:2:1 Lemon Citrus Gummies, despite a drop from second place in January, managed to stay within the top five, ranking fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
