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Jul-2025
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Overview
Market Insights Snapshot
Strane has shown varied performance across different states and product categories. In Massachusetts, Strane experienced a notable improvement in the Flower category, moving from the 21st position in June 2025 to the 13th position by July 2025. This upward trajectory is significant, especially considering the competitive nature of the Flower market. However, in the Pre-Roll category, Strane did not manage to break into the top 30, holding a steady rank at 56 throughout June and July 2025. This indicates a potential area for growth or reevaluation of strategy in the Pre-Roll sector within Massachusetts.
In Maryland, Strane has maintained a strong presence in the Flower and Vapor Pens categories. The brand consistently ranked within the top 10, with Vapor Pens climbing from the 6th position in April 2025 to the 4th position by July 2025. This suggests a positive consumer reception and possibly effective marketing strategies in this category. Conversely, in Michigan, Strane's performance in the Flower category was less prominent, with a rank of 97 in both April and June 2025, and a slight improvement to 85 by July 2025. The absence from the May rankings indicates a gap in market penetration or sales performance during that period, highlighting a potential challenge in maintaining consistent visibility in Michigan's market.
Competitive Landscape
In the Maryland flower category, Strane has experienced notable fluctuations in its market position from April to July 2025. Initially ranked 5th in April, Strane saw a dip to 8th in May, before recovering to 6th in June, and finally settling at 7th in July. This movement reflects a competitive landscape where brands like District Cannabis consistently maintained a strong position, ranking 4th or 5th throughout the period, and Curio Wellness experienced a gradual decline from 6th to 9th. Meanwhile, Grow West Cannabis Company showed a significant upward trend, moving from 12th in April to 6th in July, surpassing Strane in the process. Additionally, Roll One / R.O. demonstrated a steady climb from 14th to 8th, indicating a growing presence in the market. These dynamics suggest that while Strane remains a key player, it faces increasing pressure from both established and emerging competitors, highlighting the importance of strategic positioning and differentiation in maintaining and enhancing its market share.
Notable Products
In July 2025, the top-performing product for Strane was Lemon Maraschino (3.5g) in the Flower category, which ascended to the number one spot with sales reaching 17,648. Alien Mints Pre-Roll 2-Pack (1g) maintained a strong position at second place, although it slightly dropped from its top rank in June. Alien Mints (3.5g) experienced a slight decline, moving to third place from its second position in June. Juicee J Pre-Roll 2-Pack (1g) re-entered the rankings at fourth place after not being listed in May and June. Juicee J (3.5g) rounded out the top five, dropping from its previous third position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
