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Oct-2025
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Overview
Market Insights Snapshot
Strane has demonstrated a varied performance across different product categories and states. In Massachusetts, Strane's Flower category has maintained a steady presence, consistently ranking around the 12th and 13th positions over the last few months, showing a slight improvement in October 2025. However, their Pre-Roll category has experienced more fluctuations, with rankings dropping out of the top 30 in September, which could be a concern for the brand. Their Vapor Pens, however, regained their 12th position in October after a slight dip, indicating a resilient market presence in this category.
In Maryland, Strane has shown strong performance, particularly in the Flower and Vapor Pens categories, maintaining stable top 10 rankings. The Flower category consistently ranks around the 8th position, while Vapor Pens have held the 5th spot throughout the period. This suggests a robust market position in Maryland, especially given the consistent sales figures. Conversely, in Michigan, their presence in the Flower category has been less stable, with rankings fluctuating between the 50th and 69th positions, indicating potential challenges in this market. The data suggests that while Strane has strongholds in certain states and categories, there are areas where they could focus on improving their market penetration.
Competitive Landscape
In the Maryland Flower category, Strane has maintained a relatively stable position, fluctuating slightly between 8th and 9th place from July to October 2025. Despite a dip in sales in September, Strane's October sales rebounded, suggesting resilience in the market. Notably, Kind Tree Cannabis showed a significant upward trend, climbing from 18th in July to 9th in October, which could indicate increasing competition for Strane. Meanwhile, Good Green experienced a notable rank recovery from 11th in August and September to 7th in October, aligning with their sales resurgence. Evermore Cannabis Company consistently outperformed Strane, reaching 6th place in October, suggesting a competitive edge. Conversely, Grow West Cannabis Company saw a decline from 5th in August to 10th in October, potentially easing some competitive pressure on Strane. These dynamics highlight the competitive landscape in Maryland's Flower market, where Strane must navigate both rising and falling competitors to maintain its position.
Notable Products
In October 2025, Alien Mints 3.5g maintained its position as the top-performing product for Strane, with sales reaching 24,540. Alien Mints Pre-Roll 2-Pack 1g rose to second place, showing a notable improvement from its fifth-place rank in September. Frosted Jungle 3.5g held steady in third place, maintaining its rank from the previous month. Reserve - Super Gremlin 3.5g remained consistent in fourth place, while Lemon Maraschino Pre-Roll 2-Pack 1g entered the rankings for the first time at fifth position. The rankings indicate a strong preference for the Flower category, with Alien Mints consistently leading the sales for Strane.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
