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Dec-2025
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Overview
Market Insights Snapshot
Strane's performance across different cannabis categories shows a varied landscape in states like Massachusetts and Maryland. In Massachusetts, Strane's presence in the Flower category has seen slight fluctuations, maintaining a position within the top 15, although it slipped from 11th in October to 14th in December 2025. Their Vapor Pens category showed a positive trend, holding steady at 11th place in November and December, after climbing from 14th in September. However, their Pre-Roll category did not make it to the top 30 in September, indicating room for growth, but showed improvement by December where they ranked 48th.
In Maryland, Strane displayed strong performance, particularly in the Pre-Roll and Vapor Pens categories. They significantly improved their Pre-Roll ranking from 8th in September to 3rd in November, before settling at 5th in December. Similarly, the Vapor Pens category showed consistent high performance, climbing to 4th place by December. Strane's Flower category also saw a notable rise, reaching as high as 6th in November, although it dropped back to 9th by December. Meanwhile, in Michigan, Strane's Flower category was not in the top 30 as of September but made a notable climb to 44th by December, reflecting a positive upward trend in this market.
Competitive Landscape
In the competitive landscape of the Maryland flower market, Strane has shown a notable upward trajectory in brand ranking and sales over the last few months of 2025. Starting from a rank of 10th in September, Strane climbed to 6th place in November before settling at 9th in December. This upward movement is indicative of a strong performance, especially when compared to Curio Wellness, which fluctuated between 8th and 11th place during the same period. Strane's sales have also been robust, surpassing those of Garcia Hand Picked, which, despite a significant sales increase, only managed to reach 11th place by December. Meanwhile, Kind Tree Cannabis and Grow West Cannabis Company have both shown competitive sales figures, with Grow West notably rising to 7th place by December. Strane's ability to maintain a strong position amidst these competitors highlights its growing influence in the Maryland flower market.
Notable Products
In December 2025, Alien Mints (3.5g) maintained its position as the top-performing product for Strane, with sales reaching 27,417 units. The Alien Mints Pre-Roll 2-Pack (1g) held steady in second place, reflecting consistent demand over the past months. Super Gremlin Pre-Roll 2-Pack (1g) showed a notable rise, climbing to the third position from fifth in November, indicating increased popularity. Highaleah (3.5g) debuted in the rankings at fourth place, suggesting a strong market entry. Meanwhile, Frosted Jungle (3.5g) experienced a drop to fifth place, despite being the second-best seller in September, highlighting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
