Strane

Data Snapshot: Apr 03, 2024
Strane Cannabis Brand Logo
$1M+

Mar-2024

Sales

Decline

Trend

6-Month

179

Product Count

SKUs

Strane

Overview

Strane, a distinctive product of Liberty Cannabis, offers wholesale cannabis products with an emphasis on celebrating the essence of the plant itself. Known for its array of strain-specific 510 oil cartridges, the brand combines a laissez-faire attitude with memorable branding, communicating its identity through unique “eye-cons” for its sativas, hybrids, and indicas. Strane stands out within the cannabis industry through its commitment to quality as well as its partnership with Herbology Cannabis Co, a mutual bond that focuses on delivering extraordinary experiences to consumers.
Markets

Strane Locations

Product Trends

Strane Categories

Strane Sales

Market Insights Snapshot

Strane Historical Sales by Category

In Massachusetts, Strane has shown a fluctuating performance across different categories. Notably, in the Flower category, Strane's ranking dropped significantly from 32nd in December 2023 to 44th in March 2024, indicating a potential decrease in market competitiveness or consumer preference in this segment. Conversely, their Vapor Pens category showed more stability, maintaining rankings within the top 20 from December 2023 through March 2024, peaking at 14th in December 2023. This suggests a stronger brand presence or consumer loyalty within the Vapor Pens market. However, the Pre-Roll category experienced a wide variance in rankings, demonstrating potential volatility or inconsistent consumer demand in this category.

Meanwhile, in Maryland, Strane exhibited a more consistent and competitive performance, especially in the Flower and Edible categories. The Flower category maintained its position within the top 14 from December 2023 to March 2024, improving to 11th in March. This upward trend could reflect an effective market strategy or an increase in consumer preference for Strane's Flower products in Maryland. The Edible category also showed a stable performance, consistently ranking in the mid-teens and indicating a solid foothold in this market segment. However, it's worth noting that in the Pre-Roll category, despite starting at 30th in December 2023, Strane managed to improve its ranking to 22nd by March 2024, suggesting a positive trajectory in market penetration and brand recognition in this category.

Mar-2024 Rank
Flower
Pre-Roll
Vapor Pens
Concentrates
Edible
44
39
17
11
22
15
24
16
69
Strane

Competitive Landscape

In the competitive landscape of the Maryland flower cannabis market, Strane has shown a notable performance trajectory, maintaining a consistent rank in the early months of 2024 before making a significant jump to the 11th position by March. This movement is particularly impressive when considering the dynamics among its competitors. For instance, Cookies has been on an upward trend, moving from the 20th to the 12th position, indicating a strong competitive push in the market. Meanwhile, Modern Flower and Grow West Cannabis Company have shown more stability in their rankings, hovering around the top 10, which suggests a solid consumer base for their products. On the other hand, Good Green experienced a decline, dropping from the 3rd to the 13th position, which might indicate challenges in maintaining its market share against rising competitors like Strane. This shifting landscape underscores the importance of strategic positioning and product differentiation for Strane as it navigates through the competitive Maryland flower cannabis market.

Strane market ranking for MD Flower

Strane

Notable Products

In March 2024, Strane's top-performing product was Reserve - Alien Mints (3.5g) in the Flower category, maintaining its number one rank from the previous two months with sales figures reaching 6622.0 units. Following closely, Reserve - Guava Tart (3.5g) also in the Flower category, improved its rank to second place from fifth in February, showcasing significant popularity growth. Newly introduced products, Reserve - Chauffer (3.5g) and Juicee J (3.5g), both in the Flower category, made a notable entrance by securing the third and fifth ranks respectively. The Alien Mints Pre-Roll 2-Pack (1g) in the Pre-Roll category saw a slight decline, moving from the second position in January to fourth in March. This data highlights Strane's dynamic market performance, with Reserve - Alien Mints (3.5g) consistently leading sales, and new entrants shaking up the rankings.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Reserve - Alien Mints (3.5g)
Flower
2
1
1
1
Reserve - Guava Tart (3.5g)
Flower
5
3
5
2
Reserve - Chauffer (3.5g)
Flower
>5
>5
>5
3
Alien Mints Pre-Roll 2-Pack (1g)
Pre-Roll
3
2
>5
4
Juicee J (3.5g)
Flower
>5
>5
>5
5
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