Market Insights Snapshot
Strane has shown a mixed performance in different categories across states. In Massachusetts, the brand has seen a consistent improvement in its ranking in the Flower category, moving from rank 68 in July to 31 in October. This upward trend suggests a growing market presence. However, in the Pre-Roll category, Strane was not even in the top 20 in July, although it improved to rank 53 by October. The Vapor Pens category has seen some fluctuation, but overall, Strane has maintained a strong presence, ranking 15 in October.
In Maryland, Strane showed a strong performance in the Flower and Vapor Pens categories, maintaining a top 10 position from July through October. The brand's ranking in the Edible category improved significantly from not being in the top 20 in July to rank 13 in October. The Concentrates category, however, saw little change in ranking over the four-month period. In other states like Michigan and Missouri, Strane's performance varied with some categories showing positive movement while others saw a decline or remained static.
In the Maryland flower market, Strane has shown a notable upward trend in rank, moving from 15th place in July 2023 to 9th place in October 2023. This is a significant improvement, especially when compared to competitors such as Rythm and Garcia Hand Picked, which have seen a drop in their rankings over the same period. Interestingly, Good Green has also seen a similar upward trend as Strane, moving from 18th to 7th place. Meanwhile, Grassroots has maintained a fairly stable position in the top 10. In terms of sales, while specific figures are not disclosed, it's clear that Strane has been performing well, with a consistent increase in sales over the period, outpacing some of its competitors.
In October 2023, the top-performing product from Strane was 'Reserve - Alien Mints (3.5g)', maintaining its position from the previous month with an impressive sales figure of 10,079 units. The second best-seller was 'Compound Z (3.5g)', which dropped from first place in August to fifth in September, and then rose to second place in October. The 'Jokerz Candy (3.5g)' product, consistently in the top four since July, claimed the third position in October. Making their debut in the rankings were 'Stash - Alien Mints (28g)' and 'Alien Mints Pre-Roll 2-Pack (1g)', securing the fourth and fifth spots respectively. This report signifies a dynamic market with fluctuations in product rankings month-to-month.