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Sep-2025
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Overview
Market Insights Snapshot
In Massachusetts, Strane has shown a consistent performance in the Flower category, maintaining a firm position within the top 15 brands over the past few months. Notably, the brand climbed from a rank of 22 in June to 13 in September, demonstrating a solid upward trajectory. However, in the Pre-Roll category, Strane has struggled to make a significant impact, ranking outside the top 30 in June and September, which indicates a need for strategic adjustments in this segment. Meanwhile, in the Vapor Pens category, Strane's ranking has seen a slight decline, moving from 10th in June to 13th in September, suggesting potential challenges in maintaining market share against competitors.
In Maryland, Strane has exhibited a strong presence in the Vapor Pens category, consistently holding the 5th rank across all months. This stability highlights its competitive edge and consumer preference for its products in this category. The Flower category also reflects a robust performance, with Strane consistently ranking within the top 10, although there was a slight dip from 6th in June to 7th in September. In contrast, the Pre-Roll category saw more fluctuation, with Strane peaking at 4th in August before dropping to 8th in September, indicating a volatile market position. In Michigan, Strane's presence in the Flower category is less prominent, with rankings improving from 69th in June to 54th in September, suggesting gradual market penetration but still leaving room for growth.
Competitive Landscape
In the Maryland flower category, Strane has experienced notable fluctuations in its competitive positioning over recent months. In June 2025, Strane held a strong 6th place rank, but by July, it slipped to 8th, before recovering to 6th in August and settling at 7th in September. This dynamic shift in rankings suggests a competitive market landscape. Notably, Grow West Cannabis Company has shown a strong performance, peaking at 5th place in August, which likely pressured Strane's position. Meanwhile, Grassroots demonstrated a remarkable recovery, climbing from 11th in July to 5th in September. Additionally, Modern Flower made a significant leap from 16th in August to 6th in September, indicating a potential shift in consumer preferences. These competitive dynamics highlight the importance for Strane to strategize effectively to maintain and improve its market position amidst aggressive competition.
Notable Products
In September 2025, Alien Mints (3.5g) maintained its position as the top-performing product from Strane, despite a slight decrease in sales to 15,615 units. Lemon Maraschino (3.5g) rose to second place, showing resilience with sales figures of 9,416, after being the top product in July. Frosted Jungle (3.5g) experienced a drop to third place, indicating a decline in popularity from August. Reserve - Super Gremlin (3.5g) entered the rankings at fourth place, suggesting a notable debut in sales performance. Alien Mints Pre-Roll 2-Pack (1g) fell to fifth place, showing a continued decline in ranking since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
