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Aug-2024
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Overview
Market Insights Snapshot
Strane has exhibited notable performance trends across different states and product categories. In Massachusetts, the brand has seen fluctuations within the Flower category, ranking as high as 8th in June 2024 but dropping to 15th by August 2024. This movement indicates a competitive market where Strane's position is relatively volatile. Conversely, in the Vapor Pens category, Strane has maintained a more stable ranking, consistently staying within the top 10 throughout the summer months. The Pre-Roll category, however, shows a less consistent performance, with rankings ranging from 21st to 33rd, suggesting areas for potential improvement.
In Maryland, Strane has demonstrated a strong presence, particularly in the Flower category, where it has consistently ranked within the top 6, peaking at 4th place in both July and August 2024. This stability is a positive indicator of the brand's strong market position and consumer preference in this category. The Vapor Pens category also reflects a robust performance, with Strane maintaining a top 6 ranking over the four-month period. On the other hand, in Michigan, Strane's presence is less pronounced, as it did not make it into the top 30 brands in May 2024 for the Flower category, indicating significant room for growth in this state.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Strane has shown a consistent performance but faces stiff competition from other leading brands. Over the past four months, Strane maintained its rank at 6th place in May and June 2024, before improving to 4th place in July and August 2024. This upward trend indicates a positive reception and growing market presence. However, brands like Rythm and SunMed have consistently occupied the top ranks, with Rythm even reclaiming the 1st position in July 2024. Meanwhile, Grassroots has also shown a steady climb, moving from 9th place in May to 5th place in August 2024. The competitive dynamics suggest that while Strane is improving, it still needs to strategize effectively to challenge the top-tier brands and continue its upward trajectory in sales and rank.
Notable Products
In August 2024, the top-performing product for Strane was Reserve - Alien Mints (3.5g) in the Flower category, maintaining its number 1 rank for the third consecutive month with sales reaching 24,805 units. Juicee J (3.5g) also held steady at the number 2 position with notable sales of 18,377 units. Carbon Fiber (3.5g), which was previously unranked, climbed to the third spot. Reserve - Super Gremlin (3.5g) entered the rankings for the first time at number 4. Guava Tart (3.5g) slipped from its consistent third position in the previous months to rank fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
