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Nov-2025
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Overview
Market Insights Snapshot
In Massachusetts, Strane has shown a consistent presence in the Flower category, maintaining a rank around the 12th to 13th positions from August to November 2025. This stability suggests a steady demand for their flower products, even though there was a noticeable dip in sales from August to September, followed by a rebound in October. In contrast, the Pre-Roll category presents a more volatile picture, with Strane not making it to the top 30 in September, which could indicate challenges in maintaining market presence. However, their performance in the Vapor Pens category is noteworthy, with an improvement from a 14th rank in September to 10th in November, reflecting a positive trend in consumer preference for their vapor products.
In Maryland, Strane has demonstrated strong performance across several categories. Their Flower products have consistently ranked within the top 10, even climbing from 9th in September to 7th in November, which could be attributed to increasing consumer interest or strategic market positioning. The Pre-Roll category has seen impressive movement, with Strane rising from 8th in September to a commendable 3rd place by November. Meanwhile, in the Vapor Pens category, Strane has maintained a steady 5th position, indicating a stable consumer base. Their Edible category also shows consistent rankings around the 11th to 12th positions, suggesting a reliable, if not dominant, presence in this segment.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Strane has demonstrated a notable upward trajectory in its ranking and sales performance over the past few months. In August 2025, Strane was ranked 8th, but by November 2025, it had climbed to 7th, showcasing a positive trend in market positioning. This improvement is particularly significant when compared to competitors such as Curio Wellness, which experienced a decline from 5th to 9th place over the same period. Meanwhile, Grassroots showed volatility, dropping out of the top 10 in October before rebounding to 6th in November. Strane's sales also reflect this positive momentum, with a substantial increase from September to November, contrasting with the fluctuating sales of Grow West Cannabis Company and the relatively stable yet slightly declining sales of Evermore Cannabis Company. This consistent upward trend in both rank and sales positions Strane as a formidable player in the Maryland flower market, suggesting a growing consumer preference and effective market strategies.
Notable Products
In November 2025, Alien Mints (3.5g) maintained its top position in sales among Strane products, continuing its streak as the number one ranked product since August 2025, with sales reaching 23,547 units. Alien Mints Pre-Roll 2-Pack (1g) held steady at the second position, showing a notable increase in sales from the previous month. Frosted Jungle (3.5g) remained in third place, but experienced a decline in sales compared to October 2025. LA Baker (Bulk) entered the rankings for the first time, securing the fourth position, while Banana Cream Pop Pre-Roll 2-Pack (1g) debuted at fifth. These rankings indicate a consistent preference for the Alien Mints line, while new entries like LA Baker and Banana Cream Pop show potential for growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
