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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Strane has shown a strong performance in the Flower category, maintaining a steady presence in the top 20, and peaking at rank 12 in both July and August 2025. This consistent ranking is coupled with a significant increase in sales from June to August, indicating a positive reception in the market. However, the brand's performance in the Pre-Roll category has been less impressive, as it has not broken into the top 30 until August, where it reached rank 46. Meanwhile, Vapor Pens have seen a slight dip in their ranking from 9 to 11 over the four months, although sales have remained relatively stable, suggesting a loyal customer base despite competitive pressures.
In Maryland, Strane has established itself as a formidable player in the Flower category, consistently ranking within the top 10. The brand's performance in Pre-Rolls has been even more remarkable, climbing to rank 4 by August 2025, which reflects a growing consumer preference for their products. Vapor Pens have maintained a steady rank of 5 throughout the period, with a notable spike in sales in July, indicating potential for further growth. However, the Edible category presents a mixed picture; while Strane has managed to stay within the top 15, it has not shown significant upward movement, suggesting room for improvement in this segment. In Michigan, Strane's Flower category has seen a significant jump from rank 70 in May to 42 in August, highlighting a promising upward trend in this competitive market.
Competitive Landscape
In the Maryland flower category, Strane has demonstrated a competitive edge with notable fluctuations in its ranking over the summer of 2025. Starting from May, Strane was ranked 8th, but by June, it improved its position to 6th, maintaining this rank through August. This upward movement is significant when compared to Curio Wellness, which saw a decline from 7th in May to 9th in July before slightly recovering to 8th in August. Meanwhile, Evermore Cannabis Company showed a dramatic improvement from 12th in June and July to 7th in August, indicating a potential rising competitor. District Cannabis consistently outperformed Strane, maintaining a strong position within the top 5 throughout the period. Grow West Cannabis Company also showed a significant climb, moving from 11th in May to 5th in August. Despite these shifts, Strane's ability to sustain a higher rank than Curio Wellness and its close competition with Grow West Cannabis Company highlights its resilience and potential for growth in the Maryland flower market.
Notable Products
In August 2025, Alien Mints (3.5g) emerged as the top-performing product for Strane, climbing from the second position in the previous two months to first place, with a notable sales figure of 20,255 units. Frosted Jungle (3.5g) made a strong debut, securing the second rank, indicating its growing popularity. Alien Mints Pre-Roll 2-Pack (1g) maintained its third-place position from July, suggesting consistent demand. Commando Pre-Roll 2-Pack (1g) improved its standing, moving up to fourth position from being unranked in July. Juicee J Pre-Roll 2-Pack (1g) experienced a slight decline, dropping to fifth from its fourth position in July, reflecting a minor dip in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
