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Jan-2026
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Overview
Market Insights Snapshot
In Massachusetts, Strane's performance in the Flower category experienced a gradual decline in rankings from October 2025 to January 2026, moving from 11th to 14th position. Despite this slip, the brand maintained a relatively strong presence in the Vapor Pens category, where it consistently held a position near the top 10, although it dropped to 14th in January 2026. Notably, Strane's Pre-Roll category failed to make it into the top 30 in January 2026, indicating a potential area for improvement or a shift in consumer preferences. The overall sales trajectory for Flower showed a decrease from October to December, with a slight recovery in January, suggesting potential volatility in consumer demand.
In Maryland, Strane demonstrated a robust performance across several categories. The brand consistently ranked in the top 12 for Edibles, maintaining a stable position throughout the observed period. In the Flower category, Strane improved its rank from 8th in October to 6th in January, highlighting a positive growth trend. The Vapor Pens and Pre-Roll categories also reflected stable rankings, with Vapor Pens holding a top 5 position consistently. In contrast, the Michigan market presented challenges for Strane, particularly in the Flower category where the brand did not break into the top 30, pointing to potential competitive pressures or market dynamics that may require strategic adjustments.
Competitive Landscape
In the Maryland flower category, Strane has experienced notable fluctuations in its market position, reflecting a dynamic competitive landscape. Over the period from October 2025 to January 2026, Strane's rank improved from 8th to 6th, despite a dip to 11th place in December. This recovery is significant, especially considering the competitive pressure from brands like Garcia Hand Picked, which surged from 12th to 5th, and Grassroots, which maintained a strong presence, peaking at 6th in November. Meanwhile, Kind Tree Cannabis showed consistent performance, hovering around the 8th position. Despite these challenges, Strane's ability to climb back to 6th place in January, coupled with a sales increase from December to January, highlights its resilience and potential for growth in a competitive market. However, District Cannabis remains a dominant player, consistently holding the 4th rank, indicating a high benchmark for Strane and its competitors to aspire to.
Notable Products
In January 2026, Alien Mints (3.5g) maintained its position as the top-performing product for Strane, with sales reaching 30,774 units. Alien Mints Pre-Roll 2-Pack (1g) consistently held the second rank over the past months. Highaleah (3.5g) showed significant improvement, climbing to the third position from fifth in December 2025. Frosted Jungle (3.5g) ranked fourth, experiencing a drop from its third-place position in November 2025. Juicee J (3.5g) entered the top five for the first time, securing the fifth spot in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
