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Apr-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Strane has shown notable fluctuations in its performance across different product categories. For the Flower category, Strane experienced a dip in March 2025, falling to the 25th position, before making a significant recovery to 13th place in April. This indicates a strong rebound in the Flower category, driven by a substantial increase in sales from March to April. In contrast, Strane's Vapor Pens category has seen a gradual decline in rankings, moving from 8th in January to 11th by April, despite maintaining steady sales figures. The Pre-Roll category, however, did not see Strane in the top 30 rankings after January, suggesting a potential area for improvement or a shift in consumer preferences.
Meanwhile, in Maryland, Strane has demonstrated a consistent presence in the Flower and Pre-Roll categories. The brand maintained a strong position within the top five for Flower, although there was a slight drop from 3rd to 5th place between February and April. The Pre-Roll category saw Strane climb to 5th place in March before settling at 7th in April, indicating a competitive market. In the Edible category, Strane held a stable position, ranking 12th for two consecutive months before a slight drop to 13th in April. This stability, coupled with fluctuating sales figures, suggests that while Strane is a reliable player in Maryland, there are opportunities for growth and increased market share. In Michigan, Strane's absence from the top 30 in the Flower category until April could indicate either a new market entry or challenges in gaining traction.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Strane has experienced notable shifts in its market position from January to April 2025. Initially ranked 4th in January, Strane improved to 3rd in February, only to slip to 5th by March and maintain that position in April. This fluctuation in rank is indicative of a competitive market where brands like District Cannabis and Fade Co. have consistently maintained higher ranks, with District Cannabis peaking at 3rd in March and Fade Co. holding a strong 2nd position until April when it dropped to 3rd. Strane's sales trajectory shows a decline from February to April, which may have contributed to its drop in rank, especially as Curio Wellness and Grassroots have shown resilience in maintaining their ranks, with Grassroots improving to 7th by April. These dynamics suggest that while Strane remains a significant player, it faces stiff competition from both established and emerging brands in Maryland's flower market.
Notable Products
In April 2025, the top-performing product for Strane was Reserve - Alien Mints (3.5g) in the Flower category, maintaining its consistent rank of 1.0 from previous months with sales of $17,475. Frosted Jungle (3.5g) emerged as a strong contender, securing the 2.0 rank, appearing for the first time in the rankings. Juicee J (3.5g) experienced a slight drop to the 3.0 position after holding the 2.0 rank in February and March. Lemon Maraschino (3.5g) moved to the 4.0 rank, showing a steady decline from its 2.0 rank in January. The Juicee J Pre-Roll 2-Pack (1g) entered the rankings in March at the 4.0 position and fell to 5.0 in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
