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Jun-2024
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Overview
Market Insights Snapshot
Strane has shown notable performance fluctuations across various categories in Massachusetts. In the Flower category, Strane has demonstrated a positive trend, climbing from 19th place in March 2024 to 11th place by June 2024. This upward movement is indicative of growing consumer preference and market penetration in this category. However, the Pre-Roll category presents a mixed picture; while Strane managed to improve its ranking from 30th in May 2024 to 25th in June 2024, it still struggled to break into the top 20. In the Vapor Pens category, Strane has maintained a strong presence, consistently ranking within the top 10, though it saw a slight dip from 5th place in April and May to 6th place in June 2024.
In Maryland, Strane has shown robust performance, particularly in the Flower and Vapor Pens categories. The brand has steadily improved its ranking in the Flower category, moving from 8th place in March 2024 to 5th place in June 2024, accompanied by a consistent increase in sales. Conversely, Strane's performance in the Edible category has been less stable, dropping from 11th place in May 2024 to 16th place in June 2024. In Michigan, Strane's performance has been less impressive, failing to make it into the top 30 in the Flower category for May 2024, though it did show some recovery by ranking 75th in June 2024. This inconsistency highlights the brand's varying market reception across different states and categories.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Strane has shown a steady improvement in its rankings and sales over the past few months. Starting at rank 8 in March 2024, Strane climbed to rank 5 by June 2024, indicating a positive trend in market performance. This upward movement is significant, especially when compared to competitors like Rythm, which fluctuated between ranks 2 and 4, and Evermore Cannabis Company, which saw a drop from rank 3 to 7 in the same period. Meanwhile, Savvy has been on a consistent rise, moving from rank 12 in March to rank 6 in June, closely trailing Strane. Despite these shifts, Strane's consistent sales growth, culminating in a notable increase from April to June, suggests a strengthening market presence. This competitive analysis highlights Strane's resilience and potential for continued ascension in the Maryland flower market.
Notable Products
In June 2024, the top-performing product from Strane was Reserve - Alien Mints (3.5g), which ranked first with notable sales of 17,473 units. Compound Z (3.5g) secured the second position, making a strong debut. Reserve - Guava Tart (3.5g) climbed to the third spot, showing a significant increase in sales from previous months. Zashimi (3.5g) maintained its fourth position consistently from May 2024. Reserve - Chauffer (3.5g) entered the rankings at fifth place, showcasing its growing popularity.
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