Market Insights Snapshot
In the Edible category, Beboe has shown a consistent presence in the top 20 brands across multiple states. In Illinois, the brand maintained a steady rank, fluctuating between the 17th and 20th positions from July to October 2023. However, it's worth noting that while the ranking in October was the lowest in this period, Beboe's sales in September were the highest. In Nevada, Beboe has shown a positive trend, improving its ranking from 21st to 15th over the same period. Despite this, the sales in October were lower than those in September.
For the Vapor Pens category, Beboe's performance has been more varied. In Illinois, the brand was not among the top 20 in July, August, and September, but managed to secure the 27th rank in October. In contrast, Beboe's ranking in Maryland improved from 29th to 22nd, indicating a positive movement. In Massachusetts, the brand's ranking fluctuated, but remained outside the top 20. It's interesting to note that despite the lower ranking, the sales in September were higher than those in October.
In the Vapor Pens category in Illinois, Beboe has seen a slight improvement in rank from July to October 2023, moving from 31st to 27th. This is in contrast to Kushy Punch, which despite improving its rank from 47th to 28th, still trails behind Beboe. Savvy and pts: PURE have consistently outperformed Beboe, maintaining ranks in the top 25, with Savvy even improving its rank from 25th to 23rd. Interestingly, 93 Boyz, which started off in a better position than Beboe in July, has seen a drop in its rank to 30th by October, falling behind Beboe. Despite fluctuations in ranks, it's clear that the competition in the Vapor Pens category in Illinois is fierce, with Beboe needing to continue improving its performance to keep up with or surpass its competitors.
In October 2023, Beboe's top-performing product was the 'Inspired Blend BDT Distillate Disposable (0.5g)' from the Vapor Pens category, maintaining its first position from previous months with a significant sales figure of 5936 units. The 'Downtime Distillate Disposable (0.5g)', also from the Vapor Pens category, held the second position consistently. The 'THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack (100mg THC, 100mg CBG)' from the Edibles category moved up in ranking from 5th in July to 3rd in October. The 'THC:CBN 5:1 Sweet Dreams Raspberry Plum Gummies 20-Pack (100mg THC, 20mg CBN)' also from the Edibles category, entered the rankings in August at 3rd place, but slipped to 4th by October. Lastly, the 'CBD/THC 2:1 Golden Peach Remedy Gummies 20-Pack (200mg CBD, 100mg THC)', another Edible, entered the rankings in August at 5th place and maintained that position through October.