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Aug-2024
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Overview
Market Insights Snapshot
Beboe's performance across various states and categories showcases a mix of stability and growth, particularly in the Edible and Vapor Pens categories. In Illinois, Beboe's Edible category saw a slight decline in rank from 13th in May 2024 to 15th in August 2024, indicating a minor drop in market position despite relatively consistent sales figures. Conversely, their Vapor Pens category in Illinois has shown a positive trend, moving from 35th in May to breaking into the top 30 by August, reaching 29th. This upward movement in Vapor Pens suggests an increasing consumer preference or effective market penetration in this category within the state.
In Ohio, Beboe's Edible category experienced a significant improvement, jumping from 15th in May 2024 to an impressive 7th place by August 2024. This substantial rise indicates a strong market presence and potentially growing consumer demand. Meanwhile, in Massachusetts, Beboe's Vapor Pens category has shown a steady climb, improving from 76th in May to 59th by August, which, while still outside the top 30, suggests a positive trend that could lead to better rankings in the future. However, the brand's performance in Nevada remains relatively stable in both categories, with minor fluctuations in rankings, reflecting a consistent but not particularly dynamic market position.
Competitive Landscape
In the Illinois edible cannabis market, Beboe has experienced a notable decline in rank and sales over the past few months. Starting from a rank of 13 in May 2024, Beboe dropped to 15 by August 2024, indicating a downward trend. This decline is contrasted by the relatively stable performance of Nature's Grace and Wellness, which maintained its rank around 12-13 during the same period, suggesting stronger market resilience. Additionally, Savvy showed an upward trend, moving from rank 16 in May to 14 in August, which could be a contributing factor to Beboe's decline. Meanwhile, Daze Off experienced a similar decline, but with a more significant drop in sales, indicating that Beboe's challenges might be more market-wide rather than brand-specific. Interestingly, Midweek Friday saw a dramatic improvement, jumping from rank 26 in May to 16 in July and August, reflecting a surge in consumer interest that could be diverting sales from Beboe. These competitive dynamics highlight the need for Beboe to reassess its market strategies to regain its standing in the Illinois edible market.
Notable Products
In August 2024, the top-performing product for Beboe was THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack (100mg THC, 100mg CBG) in the Edible category, maintaining its rank at number one with sales of 8,635 units. Inspired Blend BDT Distillate Disposable (0.5g) in the Vapor Pens category rose to the second position from a consistent fourth place in the previous months. THC:CBN 5:1 Sweet Dreams Plum Berry Gummies 20-Pack (100mg THC, 20mg CBN) held steady at third place, showing stable performance. CBD/THC 2:1 Golden Peach Remedy Gummies 20-Pack (200mg CBD, 100mg THC) dropped to fourth place after being second in July. A new entry, Downtime Distillate Disposable (0.5g) in the Vapor Pens category, debuted in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
