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Sep-2025
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Overview
Market Insights Snapshot
Beboe's performance in the Illinois market shows a consistent presence in the Edible category, maintaining a steady ranking around the 20th position from June to September 2025. Despite a slight dip in sales from July to September, Beboe managed to sustain its position, indicating a stable consumer base in this category. In contrast, the Vapor Pens category in Illinois saw an upward trend in rankings, improving from 53rd in June to 50th in September, with a notable increase in sales, suggesting growing consumer interest in their vapor products. Meanwhile, in Maryland, Beboe's Edible category experienced a significant decline in rankings from 11th in June to 19th in September, reflecting a sharp decrease in sales, which could be a cause for concern.
In the New Jersey market, Beboe's Edible products maintained a relatively stable ranking, hovering around the mid-20s, though sales saw a gradual decline over the months. However, their Vapor Pens, after appearing at 58th in June, did not make it into the top 30 in subsequent months, which may indicate a need to reassess their strategy in this category within the state. The Nevada market presents a more positive outlook for Beboe, with Edible rankings improving from 14th to 11th from June to September, accompanied by an increase in sales. This upward trajectory in Nevada's Edible category could suggest successful marketing efforts or growing consumer preference for Beboe's offerings. Additionally, in New York, Beboe's Edible products showed some resilience, climbing back to 43rd in September after a dip in the summer months, whereas their Vapor Pens slipped further out of the top 30, highlighting differing consumer trends between these two product categories.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Beboe has experienced a relatively stable yet challenging position over the past few months. Despite maintaining a consistent rank around the 20th position from June to September 2025, Beboe faces stiff competition from brands like Smokiez Edibles, which improved its rank from 16th to 14th before dropping out of the top 20 in September, and Hijinx, which managed to climb to 19th place by September. Notably, Midweek Friday showed a significant upward trend, moving from 25th to 18th place, surpassing Beboe in the process. This competitive pressure suggests that while Beboe's sales remained relatively stable, the brand may need to innovate or enhance its marketing strategies to improve its ranking and sales performance amidst the dynamic shifts in the Illinois edible market.
Notable Products
In September 2025, Beboe's top-performing product was the THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack, reclaiming its first-place ranking after slipping to third in August, with sales reaching 5935 units. The THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies followed closely, moving up to second place from its previous top rank in August. The Inspired Blood Orange Gummies maintained a consistent presence, ranking third, albeit with a slight drop in sales. The CBD/THC 2:1 Sour Golden Peach Remedy Gummies showed improvement, rising to fourth place from fifth in July and August. Lastly, the Anytime Huckleberry Gummies re-entered the top five, securing fifth place with a noticeable decrease in sales since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
