.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Beboe's performance in the edible category has shown varied results across different states. In Illinois, Beboe maintained a stable presence, ranking around the 20th position over the past few months, with a slight dip in sales from July to October. Meanwhile, in Maryland, the brand experienced more fluctuation, peaking at 13th in July and dropping to 19th in September before recovering to 15th in October. This indicates a more volatile market presence in Maryland compared to Illinois. In Nevada, Beboe's ranking in edibles improved, reaching the 11th position in September before slightly dropping to 13th in October, suggesting a strong foothold in that market. Conversely, in New York, Beboe struggled to maintain a consistent ranking, fluctuating significantly and failing to break into the top 40 in some months, indicating challenges in market penetration there.
In the vapor pens category, Beboe's performance has been more challenging. In Illinois, the brand did not manage to climb into the top 50, with rankings hovering around the 50s, and a notable drop to 58th in October, reflecting a competitive market. In Maryland, Beboe maintained a steady position around the 36th rank, with a brief dip in September, indicating a stable albeit lower-tier presence. The brand showed improvement in Nevada, where it moved from 35th in August and September to 28th in October, suggesting a positive trend. However, in New York, Beboe did not appear in the rankings for September and October, highlighting a significant gap in their market strategy or consumer reach in that state.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Illinois, Beboe has shown a relatively stable performance, maintaining a rank around the 20th position from July to October 2025. Despite a slight dip in rank from 20th to 21st in October, Beboe's sales have remained steady, indicating a consistent consumer base. In contrast, Smokiez Edibles and Good Tide have experienced more significant fluctuations in both rank and sales. Notably, Smokiez Edibles dropped out of the top 20 by September, while Good Tide saw a decline in sales but managed to stay within the top 20. Meanwhile, Midweek Friday has shown a more dynamic movement, peaking at 18th in September before slipping to 20th in October. These insights suggest that while Beboe's competitors are experiencing more volatility, Beboe's stable rank and sales could be leveraged as a strength in marketing strategies, emphasizing reliability and consistent quality to potential customers.
Notable Products
In October 2025, the top-performing product for Beboe was the THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies 20-Pack, maintaining its number one rank from August and achieving a notable sales figure of 8012 units. The CBD/THC 2:1 Sour Golden Peach Remedy Gummies climbed to the second rank, showing a significant improvement from its consistent fourth-place ranking in the prior months. THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies, previously a top contender, slipped to third place after holding the first rank in September. Inspired Blood Orange Gummies moved down to fourth place, continuing a downward trend from its second-place position in July and August. Anytime Huckleberry Gummies, which re-entered the rankings, remained steady at fifth place, marking a recovery from being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
