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Nov-2025
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Overview
Market Insights Snapshot
Beboe's performance across various states and categories demonstrates notable fluctuations, with some markets showing stronger resilience than others. In Illinois, the brand maintains a consistent presence in the top 30 for Edibles, although it has seen a gradual decline from 20th to 23rd position over the months from August to November 2025. The Vapor Pens category, however, paints a less favorable picture, with Beboe not breaking into the top 30, indicating a challenge in gaining traction in this segment. In contrast, Maryland shows a positive trajectory for Beboe's Edibles, climbing from 17th to 14th place, suggesting a strengthening foothold in this state. Meanwhile, their Vapor Pens in Maryland also show improvement, moving from 41st to 34th, indicating potential growth opportunities.
In Nevada, Beboe's Edibles have performed robustly, maintaining a position within the top 15, with an impressive rise to 10th place by November. This suggests strong consumer acceptance and market presence in the state. Conversely, Beboe's position in New Jersey presents challenges, as their Edibles dropped significantly from 27th to 45th place, which could indicate increasing competition or shifting consumer preferences. Interestingly, in New York, Beboe's Vapor Pens failed to secure a top 30 position in recent months, marking a potential area for strategic reassessment. Overall, Beboe's performance varies significantly across states and categories, reflecting both opportunities and challenges in different markets.
Competitive Landscape
In the Maryland edible market, Beboe has shown a notable upward trend in its rankings over the past few months, climbing from 19th place in September 2025 to 14th place by November 2025. This improvement in rank is accompanied by a significant increase in sales, indicating a positive reception of their products. While Beboe is still trailing behind competitors like Strane, which consistently holds the 12th position, and Dixie Elixirs, which maintains the 13th spot, Beboe's growth trajectory suggests a potential to close the gap. Meanwhile, Sunnies by SunMed and Evermore Cannabis Company are also in close competition, with Beboe surpassing Evermore in the latest rankings. As Beboe continues to improve its market position, it will be crucial for the brand to sustain this momentum to further enhance its competitive edge in Maryland's edible sector.
Notable Products
In November 2025, Beboe's top-performing product was the THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack, which maintained its leading position from September, achieving a notable sales figure of 7819. The CBD/THC 2:1 Sour Golden Peach Remedy Gummies 20-Pack consistently held the second rank, showing a slight sales decrease from October. Inspired Blood Orange Gummies 20-Pack remained steady at the third position, though its sales saw a decline over the months. The CBD/THC 1:1 Downtime Blackberry Gummies 20-Pack entered the rankings at fourth place, indicating a new entry success. The THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies 20-Pack, which was previously ranked first in October, dropped to fifth place in November, reflecting a significant sales drop.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
