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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Edible now accounts for 77.60% share with a year-over-year decline of 36.52% and a month-over-month drop of 11.12%, while Vapor Pens holds 22.40% share with a year-over-year decline of 29.18% but a month-over-month increase of 11.82%. The brand’s average price is down 8.22% year over year alongside an overall brand sales decline of 35.01% year over year, indicating mix pressure toward lower-priced Edible even as Vapor Pens expands its month share through growth. This pattern implies a reliance on Edible that is amplifying the annual contraction, while the month-over-month rebound in Vapor Pens provides a partial offset to near-term declines.
With Edible as the top category at 77.60% share and rank 12 in Edible within Nevada, the brand is positioned as an Edible-led player whose pricing moves tilt toward value, but the 11.82% month-over-month lift in Vapor Pens suggests room to rebalance mix toward higher-ticket items at a $33.58 average price versus $17.24 in Edible. Given total brand sales are down 41.86% versus 24 months and the top state is MD, sustaining share likely depends on leaning into the Vapor Pens momentum while stabilizing Edible declines, implying a two-pronged positioning: defend Edible scale while cultivating a premium-leaning Vapor Pens footprint to raise blended price and mitigate the 35.01% year-over-year contraction.
Competitive Landscape
Beboe sits at rank 16 in MD Edible for May 2026, down 6 positions year over year from rank 10, and 5 positions lower than three months ago at rank 11; the brand is also 7 positions below its peak rank of 9 from January 2025, indicating a sustained slide rather than a one-month blip. Meanwhile, Incredibles moved up from rank 2 to rank 1 with a 38.2% year-over-year sales increase, and Betty's Eddies slipped from rank 1 to rank 2 alongside a 19.4% year-over-year sales decline, suggesting the competitive top tier is in flux while Beboe’s 6-rank YoY drop places it further from the leaders; the implication is that Beboe’s declining rank trajectory since January 2025 will likely compress visibility and shelf leverage unless reversed against competitors improving or holding top-5 positions.
Notable Products
Inspired Blood Orange Gummies 20-Pack (100mg) posted the steepest movement in May 2026 with a -58.0% MoM drop as it slid to rank 10, while THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack (100mg THC, 100mg CBG) held rank 1 with a comparatively mild -1.8% MoM change. CBD/THC 2:1 Sour Golden Peach Remedy Gummies 20-Pack (200mg CBD, 100mg THC) rose 8.0% MoM at rank 2 as THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies 20-Pack (100mg THC, 20mg CBN) fell 32.0% MoM at rank 4, pointing to a shift toward daytime or balanced formulations over sleep-positioned SKUs. Eight of the top ten are Edible SKUs, and the two Vapor Pens sat at ranks 6 and 9 with +5.3% and -1.4% MoM respectively, indicating the portfolio is concentrated in confections even as the Inspired Distillate Disposable (0.5g) generated $93,286. The mix implies Beboe is leaning into CBD-forward and 1:1 edible formats for core velocity while trimming or repricing outlier SKUs that are overexposed to flavor duplication.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
