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Apr-2025
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Overview
Market Insights Snapshot
Beboe has shown a varied performance across different states and product categories, with notable movements in the rankings. In Illinois, Beboe maintained a consistent presence in the Edible category, staying within the top 20 throughout the first four months of 2025, peaking at rank 16 in January. However, their performance in the Vapor Pens category in Illinois has been less impressive, consistently ranking outside the top 40. Meanwhile, in Maryland, Beboe's Edible products have performed well, consistently ranking in the top 10, highlighting their strong market presence in this category. Conversely, their Vapor Pens in Maryland are ranked in the mid-30s, indicating room for improvement.
In Massachusetts, Beboe's Edibles saw fluctuations, with a peak at rank 28 in February but dropping to 34 by April. Their Vapor Pens in Massachusetts did not make it to the top 30 until March, indicating a weaker foothold in this category. In Nevada, Beboe has maintained a steady position in the Edible category, consistently ranking around 13. However, their Vapor Pens faced more volatility, with rankings varying between 23 and 28. The performance in Ohio for Edibles shows a downward trend, starting at rank 11 in January and slipping to 16 by April. This varied performance across states and categories suggests Beboe's need to strategize differently to strengthen their market position, particularly in Vapor Pens.
Competitive Landscape
In the Maryland edibles market, Beboe has experienced fluctuations in its competitive positioning from January to April 2025. Starting at 9th place in January, Beboe dropped to 11th in February, before recovering slightly to 10th in March and maintaining that position in April. This indicates a struggle to maintain a stable rank amidst strong competition. Notably, Wana consistently outperformed Beboe, holding a higher rank each month despite a downward trend from 6th to 8th place by April. Meanwhile, Smokiez Edibles maintained a steady 9th place rank from February to April, consistently outperforming Beboe. HiColor also presented a challenge, ranking just above Beboe in February. These dynamics suggest that while Beboe has seen some recovery in sales, it faces stiff competition from established brands like Wana and Smokiez Edibles, which could impact its ability to climb higher in the rankings without strategic adjustments.
Notable Products
In April 2025, Beboe's top-performing product was the THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack, consistently holding the number one rank since January with sales of 9174 units. The THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies 20-Pack maintained its second-place ranking, although its sales decreased to 7151 units. Anytime Huckleberry Gummies 20-Pack saw an improvement, moving up to third place from its consistent fourth-place position in previous months. Inspired Blood Orange Gummies 20-Pack climbed back to the fourth rank after a brief absence in March. The CBD/THC 2:1 Sour Golden Peach Remedy Gummies 20-Pack dropped to the fifth position, reflecting a decline from its third-place ranking in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
