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Dec-2025
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Overview
Market Insights Snapshot
Beboe's performance in the Edible category has shown varied results across different states. In Maryland, Beboe has made significant strides, moving up from 19th place in September 2025 to 13th place by December 2025, indicating a strong upward trend in this market. Conversely, in New Jersey, Beboe's ranking has fallen from 23rd to 42nd over the same period, suggesting challenges in maintaining its market position. Meanwhile, in Ohio, Beboe has maintained a relatively stable position, ending the year at 15th place, which reflects a consistent performance in that state.
In the Vapor Pens category, Beboe's presence is less prominent, with no top 30 rankings in several states. In Illinois, Beboe's ranking in Vapor Pens has fluctuated, peaking at 51st in September 2025 but dropping to 62nd by December. In Maryland, however, there is a notable improvement, with the brand moving from 42nd to 33rd place, indicating a positive reception in that market. On the other hand, Beboe's Vapor Pens did not make it into the top 30 in New York or New Jersey, pointing to potential areas for growth and increased market penetration.
Competitive Landscape
In the Maryland edible market, Beboe has demonstrated a notable upward trajectory in its brand ranking over the last few months of 2025. Starting in September at rank 19, Beboe has climbed steadily to reach rank 13 by December, indicating a positive shift in market presence and consumer preference. This improvement is significant when compared to competitors like Dixie Elixirs, which maintained a relatively stable position around rank 13-14, and Sunnies by SunMed, which fluctuated between ranks 15 and 18. Meanwhile, Strane and HiColor consistently outperformed Beboe in sales, holding ranks 12 and 11 respectively by December, but Beboe's growth trajectory suggests a narrowing gap. This upward trend in Beboe's rank is indicative of its increasing sales momentum, as it surpassed Sunnies by SunMed in both rank and sales by the end of the year, positioning itself as a rising competitor in the Maryland edible market.
Notable Products
In December 2025, the top-performing product for Beboe was THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack (100mg THC, 100mg CBG) in the Edible category, maintaining its leading position from November with sales of 7,160 units. Inspired Blood Orange Gummies 20-Pack (100mg) climbed to the second position, improving from its consistent third-place ranking in the previous months. THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies 20-Pack (100mg THC, 20mg CBN) also showed a notable improvement, advancing from fifth place in November to third in December. CBD/THC 1:1 Downtime Blackberry Gummies 20-Pack (100mg CBD, 100mg THC) maintained a steady fourth position since its introduction in November. Meanwhile, CBD/THC 2:1 Sour Golden Peach Remedy Gummies 20-Pack (200mg CBD, 100mg THC) experienced a drop, moving from second place in October to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
