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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Beboe’s mix is concentrated in Edible at 78.66% share with Vapor Pens at 21.34%, and June 2026 month-over-month movement split between a 2.54% lift in Edible and a 4.81% lift in Vapor Pens. Year over year, Edible declined 33.07% and Vapor Pens declined 28.11%, while the brand’s average price fell 8.05%, implying mix pressure rather than price as the primary driver of the 32.07% brand sales decline; the thesis is that Beboe is anchored in Edible volume where the deepest YoY contraction is occurring, so incremental MoM gains do not offset the structural YoY erosion.
With Edible holding nearly four-fifths of sales and a faster YoY drop than Vapor Pens by 4.95 percentage points, Beboe’s positioning is tied to a segment under outsized annual compression even as Vapor Pens grows faster MoM by 2.27 percentage points. Being ranked 12 in Edible in Nevada signals mid-pack visibility, and a top-state footprint in Maryland alongside a 21.34% Vapor Pens share suggests room to rebalance toward the relatively less negative YoY category; the thesis is that modest reweighting toward Vapor Pens can reduce volatility without abandoning the Edible-led identity.
Competitive Landscape
Beboe sits at rank #14 in MD Edible for June 2026, down 3 spots year over year from #11 and up 1 position versus March 2026’s #15, indicating a net decline on a longer horizon but a recent quarter-on-quarter lift. Against this backdrop, Incredibles climbed from #3 to #1 while growing sales 49.36%, and Betty's Eddies slipped from #1 to #2 with a 10.79% sales decline, showing leaderboard churn at the top as Beboe remains outside the top 10 after peaking at #9 in September 2024. Meanwhile, Jams advanced from #9 to #5 alongside a 56.97% sales increase, and In House improved from #6 to #4 with 34.15% growth, putting upward pressure on mid-tier ranks as Beboe’s #14 position suggests share is being redistributed toward faster-movers; the trajectory implies Beboe must reverse a 3-rank YoY slippage to re-enter the top 10 amid accelerating competitors.
Notable Products
Inspired Blood Orange Gummies 20-Pack (100mg) posted the standout move in June 2026 with a 96.38% month-over-month jump to rank 4, while THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack (100mg THC, 100mg CBG) slid 14.29% but still held rank 1. THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies 20-Pack (100mg THC, 20mg CBN) also surged 55.80% to rank 3, contrasting with CBD/THC 1:1 Downtime Blackberry Gummies 20-Pack (100mg CBD, 100mg THC) dropping 34.89% at rank 5. Eight of the top ten are Edible SKUs, and the lone non-Edible, Inspired Distillate Disposable (0.5g), fell 10.86% to rank 8, indicating Beboe’s June mix tilted further toward sleep and mood Edibles despite volatility within 1:1 formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
