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Dec-2024
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Overview
Market Insights Snapshot
Beboe, a prominent cannabis brand, has shown varying performance across different states and product categories. In the Edible category, Beboe has maintained a consistent presence in the top 20 in Illinois, improving its rank from 16th in September to 14th by December 2024. This steady climb is accompanied by a notable increase in sales, indicating a strengthening market position. However, the performance in Maryland presents a mixed picture, where the brand dropped from 8th in September to 16th in December, despite a strong start in sales. Meanwhile, in Ohio, Beboe has held its ground at the 11th position from October through December, suggesting a stable consumer base in this region.
The Vapor Pens category tells a different story for Beboe, with more variability in rankings and market presence. In Illinois, Beboe's rank fluctuated, ending the year at 37th, which is outside the top 30 for several months. This indicates a challenging market environment or increased competition. In Nevada, the brand consistently hovered around the 28th to 29th positions, suggesting a steady, albeit modest, presence. Notably, Beboe did not maintain a top 30 position in Massachusetts after September, which could be a potential area for strategic focus. In New York, Beboe showed a slight improvement from 56th to 51st, driven by increased sales, which may indicate growing brand recognition in the state.
Competitive Landscape
In the Illinois edible cannabis market, Beboe has shown a steady upward trend in its rankings, moving from 16th place in September, October, and November 2024 to 14th place by December 2024. This improvement in rank is accompanied by a consistent increase in sales, indicating a growing consumer preference for Beboe's products. However, Beboe faces stiff competition from brands like Nature's Grace and Wellness and Betty's Eddies, which consistently rank higher, with Nature's Grace and Wellness maintaining a rank of 12th in December 2024 and Betty's Eddies fluctuating between 11th and 13th. Meanwhile, Aeriz and Savvy also present competition, although they have not shown the same upward momentum as Beboe. The competitive landscape suggests that while Beboe is gaining traction, there is still significant ground to cover to catch up with the leading brands in terms of market share and consumer loyalty.
Notable Products
In December 2024, the top-performing product from Beboe was the THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack, maintaining its position at rank 1 for four consecutive months with sales of 9,078 units. The Anytime Huckleberry Gummies 20-Pack climbed to rank 2 from rank 4 in October, showing a significant resurgence in popularity. The Inspired Blend BDT Distillate Disposable advanced to third place, marking its highest rank in the last four months. The CBD/THC 2:1 Golden Peach Remedy Gummies dropped to rank 4, despite being in the top 2 in the previous months. Lastly, the THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies slid to rank 5, indicating a decline in sales momentum since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
