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Aug-2025
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Overview
Market Insights Snapshot
Beboe's performance in the Edible category has shown varied trends across different states. In Illinois, the brand maintained a consistent presence, ranking between 18th and 20th from May to August 2025, with sales figures slightly declining over the months. Meanwhile, Maryland saw a downward trend in rankings, from 10th in May to 16th by August, indicating a significant drop in sales, especially notable in August. In New Jersey, Beboe held a steady position in the mid-20s, while in Nevada, the brand improved its ranking in August, reaching 12th place. The brand's presence in New York was less prominent, with a ranking only appearing in June at 45th, showcasing potential areas for growth.
In the Vapor Pens category, Beboe's performance varied significantly across states. In Illinois, the brand showed an upward trend, moving from 54th in May to 49th by August, suggesting a positive reception in the market. Conversely, in Maryland, the rankings remained relatively stable, fluctuating slightly but staying within the mid-30s. Beboe's entry into the New Jersey market was marked by a debut ranking of 58th in June, indicating room for growth. In Nevada, the brand experienced some volatility, peaking at 26th in July before dropping back to 30th in August. Notably, in New York, Beboe did not make it into the top 30, with rankings hovering in the upper 60s, pointing to challenges in penetrating this competitive market.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Beboe has demonstrated a relatively stable presence, maintaining a rank within the top 20 brands from May to August 2025. Despite this stability, Beboe's position has been consistently lower compared to competitors such as Nature's Grace and Wellness and Smokiez Edibles, which have both experienced fluctuations but generally higher rankings. Notably, Nature's Grace and Wellness has seen a decline in rank from 12th to 17th, while Smokiez Edibles has shown more volatility, dropping out of the top 20 in August. Meanwhile, Beboe's sales figures have remained relatively consistent, suggesting a loyal customer base despite the competitive pressures. The brand's ability to maintain its rank amidst these fluctuations indicates resilience but also highlights the need for strategic initiatives to improve its competitive standing and capture a larger market share.
Notable Products
In August 2025, Beboe's top-performing product was the Inspired Blood Orange Gummies 20-Pack (100mg), which rose to the number one rank from second place in July. The THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies maintained a consistent presence, holding the second spot, while the THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies dropped to third place after leading the rankings in previous months. Notably, the Inspired Distillate Disposable (0.5g) entered the list for the first time at fourth place, indicating a strong debut. The CBD/THC 2:1 Sour Golden Peach Remedy Gummies remained stable in fifth position, with sales figures of 4239 for August 2025. These shifts highlight changing consumer preferences within Beboe's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
