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Jul-2025
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Overview
Market Insights Snapshot
Beboe has experienced varied performance across different states and categories. In the Edible category, the brand has shown a relatively stable presence in Illinois, where it maintained a ranking within the top 20, though it slipped from 17th in April to 20th by July 2025. A similar trend is observed in Ohio, where Beboe consistently ranked 17th or 18th over the same period. Meanwhile, in Maryland, Beboe has performed notably well, holding a top 10 position in the Edible category for most of the months, although it did drop to 13th in July. However, Beboe's presence in the Edible market in Massachusetts and New Jersey has been outside the top 30, indicating room for growth in these regions.
In the Vapor Pens category, Beboe's performance shows a mix of challenges and opportunities. In Illinois, the brand has struggled to make a significant impact, ranking outside the top 50 for most of the observed months. Conversely, in Nevada, Beboe has shown improvement, climbing from 34th in May to 26th by July, suggesting a positive trend. However, the brand's presence in New Jersey only emerged in June with a 57th place ranking, indicating a late entry into the top rankings. Meanwhile, in New York, Beboe has consistently been outside the top 60, highlighting the competitive nature of the market and the challenges Beboe faces in gaining a foothold.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Beboe has experienced fluctuations in its ranking over the months from April to July 2025. Beboe's rank shifted from 17th in April to 20th in July, indicating a slight decline in its competitive positioning. Despite this, Beboe's sales remained relatively stable, with a minor dip in June but recovering slightly in July. In contrast, Midweek Friday showed a notable improvement, jumping from 24th in April to 16th in May, before settling at 18th in July, suggesting a potential threat to Beboe's market share. Meanwhile, BITS maintained a consistent presence, hovering around the 19th to 21st positions, with sales showing a steady increase. Gron / Grön and Hijinx also demonstrated upward trends, with Gron / Grön entering the top 20 by July and Hijinx improving its rank from 26th in April to 22nd by July. These dynamics highlight the competitive pressures Beboe faces, emphasizing the need for strategic marketing efforts to bolster its rank and sales in this evolving market.
Notable Products
In July 2025, the top-performing product from Beboe was the THC/CBG 1:1 Sparkling Pear Cloud 9 Gummies 20-Pack, maintaining its number one rank for the fourth consecutive month with sales of 7131 units. The Inspired Blood Orange Gummies 20-Pack climbed to the second position, improving from its consistent third-place rank in the previous months. The THC/CBN 5:1 Sweet Dreams Raspberry Plum Berry Gummies 20-Pack dropped to third place, following a steady second-place ranking earlier. Anytime Huckleberry Gummies 20-Pack remained stable at the fourth position throughout the observed period. The CBD/THC 2:1 Sour Golden Peach Remedy Gummies 20-Pack reappeared in fifth place, aligning with its earlier rankings in April and May 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
