Market Insights Snapshot
Looking at the performance of Doghouse Farms (OR) in the Flower category, there's a clear upward trend in the brand's standing in Oregon. Starting from a commendable 6th place in July 2023, the brand experienced a slight dip in August, falling to 13th place. However, this was quickly rectified in the following months with a significant jump to 5th place in September and an impressive rise to 2nd place in October. This consistent improvement in ranking, coupled with a steady increase in sales which peaked at over 1 million in October, suggests a positive growth trajectory for the brand in the Flower category.
On the other hand, Doghouse Farms (OR)'s performance in the Pre-Roll category paints a different picture. The brand's ranking hovered around the 30s from July to October 2023, indicating that it was not able to break into the top 20 brands in this category within the state of Oregon. This stagnation in ranking was mirrored in the sales figures, which remained relatively consistent over the four months, with a slight decrease noted in October. This suggests that while Doghouse Farms (OR) has found success in the Flower category, there is room for improvement in its Pre-Roll offerings.
In the Flower category within Oregon, Doghouse Farms (OR) has shown a significant upward trend in rank, moving from 6th place in July 2023 to 2nd place by October 2023. This indicates a strong increase in sales, outpacing several competitors. Notably, Grown Rogue experienced a fluctuating rank during this period, yet remained within the top five. Meanwhile, UKU consistently held a high rank, even reaching 1st place in October 2023, suggesting a robust sales performance. Culture Farms, despite holding the top rank in July through September, dropped to 3rd place in October, indicating a potential decrease in sales. These shifts in rank among Doghouse Farms (OR) and its competitors reflect the dynamic nature of the Flower category market in Oregon.
In October 2023, Doghouse Farms (OR) saw Thizzlez (Bulk) emerge as the top-performing product, with sales reaching a notable 4783 units. This marks a significant rise from its July ranking of 5th and September ranking of 3rd. The second best-selling product was Scooby Snacks (28g), which was not ranked in the previous months. Scooby Snacks (Bulk), previously the top product in August, dropped to the third position in October. The fourth and fifth positions were occupied by Scooby Snacks B-buds (Bulk) and Sugar Cone (Bulk) respectively, both experiencing a drop in ranking from September.