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Jun-2024
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Overview
Market Insights Snapshot
Doghouse Farms (OR) has shown notable fluctuations in its performance across different categories and states. In the Flower category within Oregon, the brand experienced a significant drop in ranking from 4th place in March 2024 to 17th place by June 2024. This decline in ranking is indicative of a substantial decrease in sales, with June 2024 sales figures nearly halving compared to March 2024. Conversely, in the Pre-Roll category within the same state, Doghouse Farms (OR) demonstrated a more stable performance, maintaining a consistent presence within the top 15 brands and even improving from 12th place in April to 8th place in June 2024. This upward movement in the Pre-Roll category suggests a growing consumer preference or effective marketing strategies for this product line.
While Doghouse Farms (OR) has managed to stay competitive in the Pre-Roll category, their performance in the Flower category raises concerns about their market positioning and product reception. The absence of ranking data for other states or provinces implies that the brand has not yet penetrated the top 30 brands in those regions, which could be seen as a missed opportunity for expansion. The contrasting trends between the Flower and Pre-Roll categories within Oregon highlight the importance of category-specific strategies for maintaining market relevance. Understanding these dynamics can provide valuable insights for stakeholders looking to optimize Doghouse Farms (OR)'s market performance.
Competitive Landscape
Doghouse Farms (OR) has experienced notable fluctuations in its rank within the Oregon flower category, reflecting a dynamic competitive landscape. In March 2024, Doghouse Farms (OR) held a strong position at rank 4, which improved to rank 2 in April 2024. However, by June 2024, the brand saw a significant drop to rank 17. This volatility suggests that while Doghouse Farms (OR) can achieve high ranks, maintaining consistency is a challenge, especially against competitors like Otis Garden, which maintained a relatively stable performance, peaking at rank 7 in May 2024 before settling at rank 15 in June 2024. Additionally, Gnome Grown Organics demonstrated a strong upward trend, moving from rank 45 in March 2024 to rank 16 by June 2024, indicating growing consumer preference. Meanwhile, Cosmic Treehouse and Urban Canna showed more stable but modest improvements in their rankings. These insights highlight the competitive pressure on Doghouse Farms (OR) to innovate and adapt to maintain its market position in Oregon's flower category.
Notable Products
For June 2024, the top-performing product from Doghouse Farms (OR) was Noxious (Bulk) in the Flower category, which climbed to the number one rank despite a decrease in sales to $4,775. Sourdough (Bulk), also in the Flower category, saw a resurgence, securing the second spot with sales of 4,073 units. Scooby Snacks (Bulk) maintained its third position from the previous month, showing consistent performance. Blue Float (Bulk) experienced a drop from first to fourth place, indicating a decline in its popularity. Lemonatti (Bulk) remained relatively stable, moving from fourth to fifth place, suggesting minor fluctuations in its sales performance.
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