.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market of Oregon, Doghouse Farms (OR) has demonstrated a strong and consistent performance in the Flower category, maintaining a top 3 position from January 2024 through March 2024. This upward movement from 5th place in December 2023 is notable, especially considering the significant increase in sales from December's $514,540 to March's $806,375. Such a trajectory not only highlights Doghouse Farms' growing popularity among consumers but also suggests a solidifying foothold within the Flower category. The consistency in ranking amidst fluctuating sales figures underscores the brand's resilience and consumer loyalty in a highly competitive market.
Similarly impressive is Doghouse Farms' performance in the Pre-Roll category within the same state. Starting from a lower ranking of 30th in December 2023, the brand made a remarkable leap to 7th place by March 2024. This dramatic improvement is underscored by a significant increase in sales, jumping from $95,068 in December to $256,322 by March. The rapid ascent through the ranks, particularly the jump from 24th to 10th between January and February, indicates a growing consumer preference for Doghouse Farms' Pre-Rolls. Such a trend not only speaks to the brand's ability to capture and expand its market share but also suggests an effective adaptation to consumer demands and preferences in a category known for its fierce competition.
Competitive Landscape
In the competitive landscape of the Oregon flower cannabis market, Doghouse Farms (OR) has shown a consistent performance, maintaining its rank within the top 5 brands from December 2023 through March 2024. Despite facing stiff competition, Doghouse Farms (OR) managed to secure the 3rd position consistently from January to March 2024, indicating a strong market presence and consumer loyalty. Notably, Shango emerged as a dominant competitor, climbing to the top rank by March 2024 and showing significant sales growth, surpassing other brands by a considerable margin. Meanwhile, Culture Farms and Grown Rogue also presented formidable competition, with Culture Farms consistently holding a higher rank than Doghouse Farms (OR) and Grown Rogue making a notable jump in rank from December 2023 to March 2024. High Tech, while trailing behind in the earlier months, showed a significant improvement in sales and rank by March 2024, hinting at a shifting competitive dynamic. This competitive environment underscores the importance for Doghouse Farms (OR) to innovate and adapt strategies to maintain and improve its market position amidst these evolving trends.
Notable Products
In March 2024, Doghouse Farms (OR) saw Sourdough (Bulk) leading its sales in the Flower category, marking a significant presence with 5192 units sold. Following closely, Scooby Snax Pre-Roll 5-Pack (2.5g) from the Pre-Roll category secured the second position, showcasing its popularity among consumers. Noxious (Bulk), another Flower category product, held its ground by ranking third, maintaining its position from February. Interestingly, Scooby Snacks (Bulk) from the Flower category, which led the sales in February, dropped to the fourth position in March, indicating a shift in consumer preference. Lastly, Blue Float (Bulk) also from the Flower category, made it to the top five, demonstrating the category's dominance in Doghouse Farms (OR)'s product lineup.
Top Selling Cannabis Brands
