.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Doobie Snacks concentrated 85.85% of May 2026 sales in Pre-Roll, with Flower at 14.15%, while Pre-Roll volume moved YoY by 229.42% and MoM by -10.57%. Flower advanced MoM by 38.07% off a smaller base, but lacks a published YoY figure, and the brand’s average price rose 0.14% YoY to $18.85. In Saskatchewan Pre-Roll, the brand sat at rank 4, suggesting category depth but also a ceiling that aligns with the MoM pullback in its core. The pattern implies concentration risk: Pre-Roll scale powered the 283.71% brand-level YoY, yet the -10.57% MoM in the dominant category leaves overall momentum sensitive to small mix shifts.
With Pre-Roll at 85.85% share and ranked 4 in Saskatchewan, the 38.07% MoM Flower upswing and 14.15% share create a partial hedge against Pre-Roll’s -10.57% MoM dip. The 0.14% YoY price lift alongside a 229.42% YoY Pre-Roll surge points to volume-led gains rather than pricing expansion. The pattern implies that modest rebalancing—nudging Flower toward 18–20% share—could stabilize month-to-month swings without diluting the Pre-Roll-led position indicated by the rank 4 foothold.
Competitive Landscape
Doobie Snacks ranks #4 in SK Pre-Roll for May 2026, improving 3 positions from #7 year over year and easing 1 position from its peak of #3 reached in April 2026; compared with competitors, Back Forty / Back 40 Cannabis held #1 both year over year and in May 2026 while General Admission slid from #2 year over year to #3, indicating Doobie Snacks’ upward YoY movement is outpacing at least one incumbent even as it ceded short-term ground from April to May. This pattern implies the brand’s trajectory is positive on a 12-month basis but requires near-term momentum to reclaim or surpass the #3 position amid stable leadership at #1 and #2.
Notable Products
Arctic Ice Pre-Roll 4-Pack (2g) posted the steepest pullback in May 2026 at -33.6% MoM while sliding to rank 10, and Pink Dragon Pre-Roll 4-Pack (2g) fell -31.3% MoM at rank 5, signaling pressure on mid-tier SKUs. At the top, Blue Slushee Pre-Roll 4-Pack (2g) held rank 1 despite a -20.5% MoM dip and $40,591 in sales, while Grape Jelly Pre-Roll 4-Pack (2g) at rank 2 declined -25.9% MoM, contrasted by Cherry Sakura Pre-Roll 4-Pack (2g) rising +17.4% MoM at rank 3. With all top ten entries in the Pre-Roll category and five of the top seven declining more than -13%, the concentration in multi-pack pre-rolls amplifies volatility rather than cushioning it.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
