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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Doobie Snacks concentrated 92.37% of sales in Pre-Roll, where year-over-year growth reached 108.94% while month-over-month slipped 2.40%; by contrast, Flower held 7.63% share with 49.91% year-over-year growth and a steeper 9.38% month-over-month decline. Average price in Pre-Roll sat below Flower at $17.25 vs. $22.30, coinciding with a 1.81% brand-wide price increase and a 102.85% year-over-year lift in total sales; the mix implies the brand’s volume engine remains Pre-Roll despite a July soft patch, and the simultaneous Pre-Roll share dominance and higher Flower elasticity suggest incremental gains will come more from maintaining rank than from price-led expansion.
With Pre-Roll ranked 3 in Saskatchewan and commanding 92.37% of the portfolio, the slight 2.40% month-over-month dip versus a 9.38% Flower pullback indicates the core is holding its position while peripheral categories absorb volatility; paired with 108.94% year-over-year growth in Pre-Roll against 49.91% in Flower, the category skew points to sustained share capture where the brand already has traction. The pattern implies July 2026 positioning prioritizes defending top-three Pre-Roll rank through depth rather than breadth, as the gap between Pre-Roll share at 92.37% and Flower at 7.63% leaves limited short-term upside outside the lead lane but supports retention and trade-up within the flagship format.
Competitive Landscape
Doobie Snacks sits at rank #3 in SK Pre-Roll in July 2026, improving 5 positions year over year from #8, and it matched its April-to-July stability by holding #3 over the past three months while peaking at #2 in June 2026. In contrast, Back Forty / Back 40 Cannabis remains #1 with an 83.9% year-over-year sales increase and BOLD is #2 with an 81.9% increase, whereas Spinach slid to #5 with a -3.2% change, indicating competitive pressure is concentrated above Doobie Snacks rather than from below. The pattern of a 5-rank YoY climb alongside a June 2026 peak at #2 implies Doobie Snacks has moved into a durable top-three slot, but future upside depends on displacing faster-growing leaders rather than defending share from mid-pack brands.
Notable Products
Peach Please! Pre-Roll 4-Pack (2g) posted the steepest decline in July 2026 at -22.3% MoM while sliding to rank 6, contrasted by Blue Slushee Pre-Roll 4-Pack (2g) up 16.7% MoM at rank 1. Unicorn Piss Pre-Roll 4-Pack (2g) added 17.7% MoM to hold rank 5, and Moonberry Pre-Roll 4-Pack (2g) grew 10.1% MoM at rank 3. Eight of the top ten are Pre-Roll multipacks concentrated in 4- and 5-pack formats, and the top two SKUs generated a combined $93,411, indicating momentum favors flavor-led leaders while mid-tier variants face volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
