.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dorks is stocked at 26 licensed dispensaries across Michigan and Massachusetts, 14 of them in Michigan, with the deepest coverage in Mt Clemens, Alpena, Detroit, Hamtramck, and Hartford. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Dorks operated as a single-category brand with Edible accounting for 100.0% of sales, while category sales within Edible fell 54.83% year over year and 21.30% month over month; the average price moved down 10.60% YoY alongside a category share that stayed at 100.0%. Within Massachusetts Edible, the brand sat at rank 42, and the MoM contraction of 21.30% against a full-category mix concentration of 100.0% concentrates risk into one segment; the thesis is that July 2026 marks a compression driven by price erosion and demand pullback inside a single-channel exposure rather than a portfolio shift.
The combination of a 54.83% YoY sales decline and a 10.60% YoY price reduction in July 2026 implies Dorks is trading down on price without offsetting volume gains, and the 21.30% MoM drop reinforces that discounting is not clearing inventory at pace; with rank 42 in Massachusetts Edible, the brand is positioned as a lower-tier choice within a crowded shelf. The 100.0% Edible concentration narrows trial paths and increases sensitivity to seasonal Edible demand; the thesis is that sustaining share will require either price-value repositioning within Edible or diversification to reduce volatility tied to a single-category cycle.
Competitive Landscape
Dorks is ranked #42 in MA Edible in July 2026, down 10 ranks YoY from #32, and up 31 ranks since April 2026 when it sat at #73; compared with peers, Wyld climbed from #5 to #3 while Kanha / Sunderstorm slipped from #1 to #2, creating a tighter top tier as Dorks remains outside the top 25 despite previously peaking at #25 in August 2025. With category leaders posting year-over-year sales growth of 29.7% and 31.6% respectively and Dorks losing 10 rank positions YoY, the trajectory implies that recent quarter-on-quarter recovery from #73 to #42 is a catch-up phase rather than a durable re-entry into the upper ranks.
Notable Products
Choice Chews x Dorks- Nerd Berry Cluster Gummies 20-Pack (100mg) fell -75.5% month over month to rank 8, while Choice Chews x Dorks - Nerd Berry Clusters Gummies 10-Pack (200mg) slid -69.0% to rank 9, together signaling a sharp pullback concentrated in the Nerd Berry line. Against that, Choice Chews x Dorks- Geeky Grape Gummies Clusters 20-Pack (100mg) rose +17.6% to hold rank 1 and Choice Chews x Dorks - Dweeby Blue Razz Pebble Gummies Clusters 10-Pack (200mg) gained +6.1% at rank 3, whereas Choice Chews x Dorks- Dweeby Blue Razz Gummy Clusters 20-Pack (100mg) declined -14.2% at rank 2, indicating intra-flavor divergence. With all top ten SKUs in Edible and four cluster-format SKUs inside the top three ranks plus rank 7, the mix is tilting toward higher-potency and cluster variants even as some 20-Pack formats contract, implying Dorks is consolidating around cluster-led winners while pruning or repricing underperforming Nerd Berry offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
