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Sep-2025
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Overview
Market Insights Snapshot
In Massachusetts, Dorks has shown a fluctuating performance in the Edible category over the past few months. Starting with a rank of 27 in June 2025, they briefly fell out of the top 30 in July, only to rebound to 24 in August. However, by September, they had slipped back to 27. This pattern indicates a volatile presence in the market, potentially driven by inconsistent sales figures, which peaked in August with nearly $100,000 in sales before declining again. Such fluctuations suggest that while Dorks has the potential to capture market share, maintaining a steady position remains a challenge.
Meanwhile, in Michigan, Dorks has struggled to make a significant impact in the Edible category, with rankings consistently outside the top 30. Starting at rank 71 in June, their position has steadily declined each month, reaching 84 by September. Despite this downward trend, their sales figures reveal an interesting pattern, with a notable drop from June to September. This consistent decline in both rank and sales might indicate challenges in market penetration or competition, which could be areas for Dorks to focus on for improvement.
Competitive Landscape
In the Massachusetts edible cannabis market, Dorks has experienced fluctuating rankings over the past few months, indicating a competitive landscape. While Dorks improved its rank from 31st in July to 24th in August, it slipped back to 27th in September. This volatility suggests that Dorks is facing stiff competition from brands like Muncheas, which consistently maintained a stronger position, ranking 23rd in July and 25th in September. Meanwhile, Marmas showed a steady upward trend, moving from 32nd in June to 26th in September, potentially capturing market share with its consistent sales growth. Although Dorks saw a sales peak in August, the subsequent decline in September sales indicates a need for strategic adjustments to maintain competitiveness. The brand's performance relative to competitors like Go To, which also experienced ups and downs but ended September ranked 29th, highlights the dynamic nature of this market segment.
Notable Products
In September 2025, the top-performing product from Dorks was the Choice Chews x Dorks- Geeky Grape Gummies Clusters 20-Pack (100mg), maintaining its number one rank for the third consecutive month with sales of 2,571 units. The Brainiac Berry Cherry Cluster Gummies 20-Pack (100mg) held the second position, showing consistency in its ranking from the previous month. The Nerd Berry Cluster Gummies 20-Pack (100mg) rose to third place, improving from fifth in August. The Nerd Berry Clusters Gummies 10-Pack (200mg) remained stable in fourth place, while the Dweeby Blue Razz Gummy Clusters 20-Pack (100mg) entered the top five for the first time. This month saw a mix of stability and upward movement in the rankings for Dorks' edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
