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Aug-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Dorks has shown a promising upward trend in the Edible category. Starting from a rank of 33 in May 2025, they improved to rank 27 by June, briefly dipped to 31 in July, and then climbed back to 26 in August. This positive movement indicates a strengthening presence in the state, likely driven by strategic initiatives or product innovations that resonate with consumers. The sales figures reflect this upward trajectory, with a notable increase from May to August, suggesting effective market penetration and growing consumer interest in their offerings.
Conversely, in Michigan, Dorks has faced challenges in gaining a foothold in the Edible category. Their rankings have consistently hovered around the 70s, with the highest being 70 in June and the lowest 76 in August. This stagnation could point to competitive pressures or a disconnect with the local market preferences. Sales have also seen a downward trend from May to August, which might require the brand to reassess its strategies in this state to boost its appeal and market share. The absence from the top 30 highlights a need for focused efforts to enhance brand visibility and consumer engagement in Michigan.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Massachusetts, Dorks has shown a notable fluctuation in its ranking from May to August 2025. Starting at 33rd place in May, Dorks improved to 27th in June, experienced a slight dip to 31st in July, and then climbed back up to 26th in August. This upward trend in August suggests a positive reception of their products, possibly due to strategic marketing or product innovation. Meanwhile, Jams consistently held a higher rank, fluctuating between 23rd and 26th, indicating strong market presence and steady sales. Marmas also maintained a competitive edge, staying within the 27th to 31st range. Interestingly, Harbor House Collective made a significant leap from 37th in July to 24th in August, which could pose a future challenge for Dorks if this trend continues. The dynamic shifts in rankings highlight the competitive nature of the Massachusetts edible market, emphasizing the need for Dorks to continue its upward momentum to capture a larger market share.
Notable Products
In August 2025, the top-performing product from Dorks was the Choice Chews x Dorks Geeky Grape Gummies Clusters 20-Pack (100mg), which reclaimed the number one position with a notable sales figure of 2770 units. This product had previously been ranked second in June and July, highlighting a strong resurgence in performance. The Choice Chews x Dorks Brainiac Berry Cherry Gummies Clusters 10-Pack (200mg) slipped to the second position after leading in July, indicating a slight dip in sales momentum. The Choice Chews x Dorks Nerd Berry Clusters Gummies 10-Pack (200mg) climbed to third place, showing a steady increase in popularity since its introduction in July. Meanwhile, the Brainiac Berry Cherry Cluster Gummies 20-Pack (100mg) experienced a drop to fifth place, suggesting a shift in consumer preferences towards other flavors or formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
