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Mar-2025
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Overview
Market Insights Snapshot
Muncheas, a brand specializing in edibles, has experienced notable fluctuations in its performance across different states and categories. In Massachusetts, the brand has seen a decline in its ranking within the edibles category, dropping from 21st in December 2024 to 26th by March 2025. This downward trend is accompanied by a decrease in sales, with March 2025 figures showing a significant reduction compared to December 2024. The decline in their ranking and sales might indicate challenges in maintaining market share or increased competition within the state.
Despite the challenges in Massachusetts, the absence of Muncheas from the top 30 brands in other states or provinces suggests potential areas for growth or expansion. Their current standing highlights the importance of strategic marketing and product differentiation to regain traction and improve their position in the highly competitive edibles category. Observing how Muncheas navigates these challenges in the coming months will be crucial for understanding their market dynamics and future potential.
Competitive Landscape
In the Massachusetts edible market, Muncheas has experienced a notable shift in its competitive positioning over the past few months. Starting from a rank of 21st in December 2024, Muncheas saw a decline to 26th by March 2025. This downward trend in rank is mirrored by a decrease in sales, which fell from a strong position in December to lower figures by March. In contrast, Freshly Baked has shown a consistent upward trend, improving its rank from 29th to 25th, alongside a significant increase in sales. Similarly, Sparq Cannabis Company has also improved its rank from 24th to 24th, with a noticeable boost in sales by March. Meanwhile, FloraCal Farms and Kynd Cannabis Company have both climbed the ranks, with Kynd Cannabis Company moving from outside the top 20 to 29th, indicating a competitive pressure on Muncheas. These trends suggest that while Muncheas remains a significant player, it faces increasing competition from brands that are gaining momentum in both rank and sales.
Notable Products
In March 2025, the top-performing product from Muncheas was the Pink Lemonade Fruit Gems Gummies 20-Pack (100mg) in the Edible category, maintaining its number 1 rank from January. This product had notable sales of 1138 units, despite a slight decline from previous months. The Cherry Fruit Gems Gummies 20-Pack (100mg) climbed to the second position from fourth in February, showing a positive trend. The Peach Fruit Gems Gummies 20-Pack (100mg) held steady at the third rank for two consecutive months. Meanwhile, the Green Apple Fruit Gem Gummies 20-Pack (100mg) improved its position to fourth in March, up from fifth in February, indicating growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
