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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Edible accounted for 100.0% of Go To’s mix in October 2026, with year-over-year sales up 25.99% while month-over-month declined 8.97%, and average price rising 23.03% YoY to $9.83. In Massachusetts Edibles, Go To held rank 26, indicating share is concentrated in a single category rather than diversified across multiple formats; the combination of a double‑digit YoY lift and a single‑digit MoM dip implies demand durability with near‑term pullback, suggesting seasonal or promo timing effects rather than structural erosion.
With 100.0% of sales in Edibles and a 26th rank in Massachusetts, the 23.03% YoY price increase alongside a 25.99% YoY sales gain positions Go To as holding volume despite higher unit pricing, while the 8.97% MoM decline signals sensitivity to month‑to‑month price or promo cadence. The pattern implies Go To’s positioning leans toward value-accessible price points within Edibles that can carry higher prices without immediate volume loss, but sustaining rank at 26 with a single-category focus likely requires stabilizing MoM variability and broadening pack or subsegment options to convert YoY momentum into rank advancement.
Competitive Landscape
Go To is ranked #26 in Massachusetts Edible for October 2026, a 4-position improvement from #30 year over year, after briefly peaking at #24 in September 2026 and slipping 1 spot from #27 over the last three months; this trajectory contrasts with Camino climbing from #3 to #1 with approximately 19.37% year-over-year sales growth and Wyld easing from #2 to #3 alongside a 6.02% decline, while Go To’s stability near the mid-20s suggests share is being contained by competitors with double-digit gains. With Kanha / Sunderstorm holding #2 from #1 on 11.34% growth and Betty's Eddies steady at #4 despite a 7.95% drop, Go To’s incremental rank lift but retracement from its September 2026 peak implies the brand is edging forward but lacks consistent momentum to break into the top-20 without addressing competitive pressure from leaders adding share.
Notable Products
Go To sells entirely through Gummies in October 2026, and its lineup leans on value pricing: average prices sit about 35% below similar products, with Blueberry Gummies 20-Pack (100mg) and Sour Apple Gummies 20-Pack (100mg) both near that discount. This points to a price-led portfolio where most sales come from lower-priced Gummies.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
