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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Go To operated as a single-category brand with Edible accounting for 100.0% of sales, up 4.7% month over month and 39.6% year over year, with an average price that rose 19.6% YoY. Within Massachusetts Edibles, the brand sat at rank 26, and the category concentration at 100.0% combined with a positive MoM lift of 4.7% indicates that recent demand upside is being captured without diversification. The implication is that the brand’s sole-category focus is working tactically in September 2026, but its exposure is undiluted and tied to Edibles’ trajectory in one priority market where it holds rank 26.
The 19.6% YoY increase in average price alongside 39.6% YoY sales growth signals that unit velocity expanded even as price moved up, suggesting price elasticity that supports the current positioning. Holding rank 26 while achieving a 4.7% MoM sales gain implies mid-pack visibility where incremental price-led and mix-led tactics can lift share without immediate expansion beyond Edibles; the strategy implied is to lean into price-pack architecture and in-market activation to convert elasticity into rank improvement while monitoring concentration risk from a 100.0% Edible mix.
Competitive Landscape
Go To ranks #26 in MA Edible in September 2026, improving 6 positions from #32 year over year while edging up 2 spots from #28 in June 2026, and it also hit its peak rank at #26 in September 2026; meanwhile, Camino climbed from #3 to #1 and Kanha / Sunderstorm slipped from #1 to #2 as Wyld moved from #4 to #3 with 11.8% YoY sales growth. Against this backdrop where Betty's Eddies held near the top tier while posting a -1.1% YoY sales change and Coast Cannabis Co. rose to #5 with 15.3% YoY sales growth, Go To’s step-up from #32 to #26 alongside a three-month gain from #28 to #26 indicates gradual share re-entry into the crowded top 25 fringe, implying a trajectory of incremental competitive relevance if rank momentum persists.
Notable Products
Lemon Lime Gummies 20-Pack (100mg) posted the standout movement with a 51.46% month-over-month increase to rank 4 in September 2026, while Sour Apple Gummies 20-Pack (100mg) fell 9.75% yet still held rank 3. Blueberry Gummies 20-Pack (100mg) in rank 1 grew 2.33% and Cranberry Lime Gummies 20-Pack (100mg) in rank 2 rose 14.61%, indicating momentum at the top despite a 30.48% drop for THCV/THC 1:1 Creamsicle Gummies 20-Pack (100mg THCV, 100mg THC) at rank 6. With five of the top five SKUs in the Edible category and only one functional-cannabinoid SKU in the top seven, the pattern implies Go To is skewing toward flavor-led gummies over functional formulations, concentrating demand in classic fruit profiles while premium minor-cannabinoid bets contract.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
