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Sep-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Go To has demonstrated a consistent presence in the Edible category over the past few months. Starting in June 2025, Go To was ranked 30th, then improved its position to 25th in July. However, the following months saw a slight decline, with the brand ranking 29th in both August and September. This fluctuation in rankings suggests that while Go To has maintained a foothold in the top 30, there are competitive pressures or market dynamics affecting its performance. Notably, the brand's sales peaked in July, which correlates with its highest ranking, indicating that sales performance is closely tied to its market position.
It is important to note that Go To's presence in the Massachusetts Edible category is significant, as failing to appear in the top 30 would indicate a substantial challenge in maintaining market relevance. Their ability to stay within the top 30 reflects a level of consumer interest and brand recognition, despite the competitive landscape. The brand's sales figures, while peaking in July, experienced a decline in September, which may be indicative of seasonal trends, market saturation, or shifts in consumer preferences. Observing these trends can provide insights into strategic opportunities for Go To to enhance its market position in the upcoming months.
Competitive Landscape
In the Massachusetts edible cannabis market, Go To has shown a consistent performance in the rankings over the summer months of 2025, maintaining a steady position around the 25th to 30th rank. Notably, Go To experienced a significant improvement in July, climbing to the 25th rank, which aligns with a peak in sales during that month. This upward movement contrasts with competitors like Kosmik Brands and Dorks, which both saw fluctuations in their rankings, with Kosmik Brands dropping out of the top 20 by September. Meanwhile, Marmas showed a positive trend, improving its rank to 26th by September, indicating a competitive edge that could challenge Go To's market position if the trend continues. The data suggests that while Go To has maintained a stable presence, the brand must strategize to capitalize on its July momentum to fend off rising competitors and potentially break into the top 20 rankings in the Massachusetts edible market.
Notable Products
In September 2025, Blueberry Gummies 20-Pack (100mg) maintained its position as the top-performing product for Go To, with sales reaching 2586 units. Sour Apple Gummies 20-Pack (100mg) consistently held the second rank, despite a slight dip in sales to 1713 units. Peach Gummies 20-Pack (100mg) showed a notable improvement, climbing to third place with sales of 1578 units, after not being ranked in August. Cranberry Lime Gummies 20-Pack (100mg) and Lemon Lime Gummies 20-Pack (100mg) both experienced a decline in ranking, moving to fourth and fifth positions respectively, with sales figures reflecting a downward trend. Overall, the Edible category from Go To saw some reshuffling in rankings, with Peach Gummies gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
