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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Go To is stocked at 10 licensed dispensaries across Massachusetts, with the deepest coverage in Great Barrington, Amesbury, Belchertown, Fall River, and Pepperell. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Go To concentrated 100.0% of sales in Edible, with category sales up 27.70% year over year and 11.90% month over month, while average price rose 14.60% YoY and sat at $9.40. Within Massachusetts Edible, the brand held rank 26, indicating mid-pack scale alongside double-digit MoM velocity; the mix uniformity plus rank 26 implies an all-in Edible strategy that is converting demand faster than typical price lift would suggest.
The combination of a 100.0% Edible mix and rank 26 in Massachusetts signals reliance on a single format, where 11.90% MoM growth outpaces the 14.60% YoY price change’s potential drag, implying unit growth rather than just price-driven gains. With 27.70% YoY sales growth concentrated in one category, the positioning leans toward depth over breadth, suggesting that near-term upside depends on sustaining Edible shopper acquisition and retention rather than diversification, and that improving from rank 26 will likely require either incremental assortment within Edible or targeted price-pack architecture to protect the $9.40 average as volumes expand.
Competitive Landscape
Go To is ranked #26 in MA Edible in July 2026, improving 2 positions from #28 year over year and edging up 3 spots from #29 over the last three months, while hitting a new peak rank of #26 in July 2026; in contrast, Wyld advanced from #5 to #3 as its sales grew 29.7% year over year and Kanha / Sunderstorm slipped from #1 to #2 despite a 31.6% YoY sales gain, indicating competitive momentum is concentrating at the very top as Go To’s steady rank gains from #29 to #26 suggest gradual share stabilization rather than breakout acceleration.
Notable Products
Blueberry Gummies 20-Pack (100mg) posted the standout move in July 2026 with a 62.2% month-over-month gain to rank 1, while Lemon Lime Gummies 20-Pack (100mg) slipped 12.2% to rank 4. Sour Apple Gummies 20-Pack (100mg) rose 49.2% to rank 2, creating a top-two block of fast risers alongside Blueberry. With four of the top ten occupied by Gummies SKUs and Peach Gummies 20-Pack (100mg) falling 38.0% at rank 5, the mix points to flavor bifurcation where tart profiles consolidate share at the top as sweeter variants shed velocity, implying Go To should lean into sour-fruit extensions while pruning underperforming sweet notes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
