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Nov-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Go To has shown a notable upward trend in the Edible category. Starting from a rank of 30 in August 2025, the brand slipped out of the top 30 in September but quickly regained its position, climbing to rank 27 in October and further improving to 26 by November. This positive movement suggests a strengthening presence in the Massachusetts edible market, likely driven by strategic adjustments or increased consumer interest. The sales figures corroborate this trend, with a noticeable increase in November compared to the preceding months.
While Go To's performance in Massachusetts is commendable, the absence of rankings in other states and categories indicates areas where the brand is either underrepresented or faces stiff competition. The lack of a top 30 ranking in other regions could be seen as a potential opportunity for growth or a signal that the brand's current strategies may not be as effective outside Massachusetts. A deeper dive into these markets could reveal underlying challenges or untapped potential, offering avenues for expansion or improvement.
Competitive Landscape
In the Massachusetts edible market, Go To has shown a notable upward trend in its ranking, moving from 30th in August 2025 to 26th by November 2025. This improvement in rank is significant, especially when compared to competitors like Ahh, which fluctuated between 23rd and 29th place during the same period, and Jams, which experienced a decline from 22nd to 27th place. Meanwhile, Effin' Edibles saw a rise from 37th to 25th, indicating strong competition. Despite these shifts, Go To's sales have been relatively stable, with a slight increase from October to November. This suggests that while Go To is improving its market position, it faces strong competition from brands like Effin' Edibles, which have shown a more pronounced increase in sales and rank. This competitive landscape highlights the importance for Go To to continue its strategic efforts to maintain and improve its market presence.
Notable Products
In November 2025, Blueberry Gummies 20-Pack (100mg) remained the top-performing product for Go To, maintaining its number one rank with a sales figure of 2,594. Sour Apple Gummies 20-Pack (100mg) held steady at the second position, showing a significant recovery from its dip in September. Cranberry Lime Gummies 20-Pack (100mg) climbed to third place, indicating a notable increase in popularity and sales compared to previous months. Peach Gummies 20-Pack (100mg) dropped to fourth place, showing a decline in sales from October. Lemon Lime Gummies 20-Pack (100mg) consistently held the fifth position, reflecting stable but lower sales figures throughout the observed period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
