.svg){kind=small}
Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Go To operated as a single-category brand in August 2026, with Edible accounting for 100.0% of sales and a rank of 27 in Edible within Massachusetts. Within Edible, year-over-year sales grew 13.7% while month-over-month contracted 8.5%, and the average price rose 15.5% YoY to $9.43. The pattern implies concentration risk: a fully Edible-dependent mix coupled with a 27 rank positions the brand to benefit from Edible category tailwinds year-over-year but to carry higher short-term volatility when monthly category softness hits.
The 15.5% YoY price increase alongside 13.7% YoY sales growth, despite an 8.5% MoM dip, indicates pricing power without immediate volume collapse, but the 27 rank caps visibility relative to higher-ranked Edible peers. With 100.0% exposure to Edible and no diversification into inhalables or beverages, the brand’s positioning skews toward value-driven edible formats around the $9.43 price point while relying on price architecture rather than mix shifts to defend share. This implies Go To should treat August 2026 as a signal to stabilize monthly swings through promotional cadence or pack architecture while maintaining the YoY pricing stance that the Edible-led base is currently absorbing.
Competitive Landscape
Go To ranks #27 in MA Edible in August 2026, improving 4 positions from #31 year over year and edging 1 rank from #28 in May 2026, while also matching its peak rank at #27 in August 2026; by contrast, Camino climbed from #5 to #1 and Kanha / Sunderstorm held steady at #2 with a 4.75% YoY sales lift, indicating that Go To’s gradual rank gains are occurring alongside entrenched leaders at the very top and imply a trajectory of incremental share capture rather than a near-term leap into the top 10.
Notable Products
Lemon Lime Gummies 20-Pack (100mg) posted the steepest movement in August 2026 with a -30.7% MoM decline while holding rank 5, signaling a demand reset at the lower half of the leaderboard. Blueberry Gummies 20-Pack (100mg) stayed at rank 1 despite a -5.4% MoM dip, whereas Sour Apple Gummies 20-Pack (100mg) slid -14.5% at rank 2, and Peach Gummies 20-Pack (100mg) was the lone climber in the top four at +6.5% MoM from rank 4. Six of the top six are Edible SKUs, and THCV/THC 1:1 Creamsicle Gummies 20-Pack (100mg THCV, 100mg THC) rose +14.0% MoM at rank 6 with $5,113 in sales, pointing to incremental traction for differentiated formulations within a gummy-heavy lineup. The pattern implies Go To is consolidating around gummies while premium or functional variants nibble share, so mix management should lean into flavor leaders and functional formats to offset softness in legacy citrus.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
