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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Go To has shown a notable upward trajectory within the Edible category. Starting from a non-ranking position in May 2025, the brand has climbed to the 31st position by June, further improving to 25th place in July before slightly dropping to 28th in August. This movement indicates a positive reception and growing market presence, although the slight dip in August suggests potential challenges or increased competition. The sales figures reflect this trend, with a significant increase from May to July, peaking in July before a slight decline in August. This suggests that while Go To is gaining traction, maintaining its position in the competitive edible market requires strategic adjustments.
While Go To's performance in Massachusetts provides a glimpse into its potential, the absence of rankings in other states or provinces within the top 30 brands highlights areas for growth. The lack of presence in other markets could be seen as a limitation or an opportunity for expansion, depending on the brand's strategic goals. The data suggests that Go To has managed to establish itself in Massachusetts, but replicating this success in other regions could be crucial for broader market penetration. Understanding the dynamics in Massachusetts might offer insights into how Go To could approach expansion and improve its standings in other competitive landscapes.
Competitive Landscape
In the Massachusetts edible cannabis market, Go To has demonstrated a notable fluctuation in its rank over the summer of 2025, reflecting a dynamic competitive landscape. Starting in May at rank 37, Go To improved significantly to rank 25 by July, before slightly declining to rank 28 in August. This upward trend in the middle of the summer suggests a successful strategy in boosting its market presence, although the slight dip in August indicates room for improvement to maintain momentum. Competitors such as Kosmik Brands and Marmas have shown more stable rankings, with Kosmik Brands consistently hovering around the mid-20s and Marmas improving to rank 27 by August. Meanwhile, Dorks experienced a notable rise, ending August at rank 26, suggesting a competitive edge in the market. Despite these challenges, Go To's sales figures indicate a strong performance, particularly in July, where it surpassed some of its competitors, highlighting its potential to climb higher in the rankings with strategic adjustments.
Notable Products
In August 2025, Blueberry Gummies 20-Pack (100mg) maintained its position as the top-performing product for Go To, continuing its streak as the number one ranked product since May 2025 with sales reaching 2653 units. Sour Apple Gummies 20-Pack (100mg) held steady in the second position, showing consistency in its ranking from June and July. Cranberry Lime Gummies 20-Pack (100mg) remained in third place, demonstrating stable performance over the past four months. Lemon Lime Gummies 20-Pack (100mg) climbed slightly in sales but kept its fourth-place ranking. Notably, Mango Lime Gummies 20-Pack (100mg) debuted in fifth place in August, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
