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Jun-2024
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Overview
Market Insights Snapshot
DOSD Edibles has demonstrated varied performance across different states and categories over the past few months. In Colorado, the brand has experienced fluctuating rankings within the Edible category, starting at rank 15 in March 2024 and dropping to rank 19 by June 2024. This downward trend is indicative of potential challenges in maintaining market share in Colorado, despite a brief improvement in May when they climbed to rank 14. It's important to note that the sales figures also reflect this volatility, with a peak in May followed by a significant decline in June. This inconsistent performance could be a point of concern for stakeholders looking to stabilize their presence in Colorado's competitive market.
Conversely, in Missouri, DOSD Edibles has shown a more stable and promising trajectory. The brand maintained a consistent ranking around the 14th and 15th positions from March to May 2024, before improving to rank 13 in June 2024. This upward movement is accompanied by a notable increase in sales, particularly in June, suggesting growing consumer preference and market penetration in Missouri. The steady performance and gradual improvement in rankings highlight DOSD Edibles' potential for growth and a stronger foothold in Missouri's edible market. However, the absence of top 30 rankings in other states or categories could indicate areas where the brand needs to focus its strategic efforts to expand its market presence.
Competitive Landscape
In the Missouri edibles market, DOSD Edibles has shown a notable performance in recent months, particularly in comparison to its competitors. Despite starting at rank 14 in March 2024, DOSD Edibles experienced a slight dip to rank 15 in April and May, before climbing back up to rank 13 in June. This upward movement is significant, especially when considering the consistent decline in sales for ROBHOTS, which fell from rank 10 in March to rank 14 in June. Similarly, Camino has struggled, dropping to rank 19 in April before recovering slightly to rank 15 in June. On the other hand, Greenlight has shown a strong upward trend, moving from rank 18 in March to rank 12 in June, indicating a growing market presence. Show Me also saw fluctuations, peaking at rank 8 in March but dropping to rank 11 by June. These dynamics highlight DOSD Edibles' resilience and potential for growth in a competitive landscape, making it a brand to watch in the Missouri edibles category.
Notable Products
In June 2024, the top-performing product from DOSD Edibles was Nano Bites - Mixed Fruit Gummies 10-Pack (100mg), maintaining its first-place ranking for the fourth consecutive month with sales of 5452 units. The second spot was held by Nano Bites - CBD:THC 1:1 Raspberry Gummies 10-Pack (100mg CBD, 100mg THC), showing consistent performance with a slight increase to 3603 units sold. Nano Bites - CBD/THC 1:1 Pina Colada Gummies 10-Pack (100mg CBD, 100mg THC) climbed to third place, up from fourth in May. Nano Bites - CBD:THC 1:1 Red Raspberry Gummies 10-Pack (100mg CBD, 100mg THC) remained steady at fourth place. Meanwhile, Nano Bites Blue Raspberry Gummies (100mg) dropped to fifth place from third, indicating a notable decrease in popularity.
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