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Jun-2024
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Overview
Market Insights Snapshot
Tsunami has shown a steady performance in the Edible category in Missouri over the past few months. Starting from a rank of 19 in March 2024, the brand improved its position to 16 by May 2024 before slightly dropping back to 18 in June 2024. This movement indicates a competitive presence in the Missouri edible market, with fluctuations that suggest both opportunities and challenges. Notably, Tsunami's sales saw a peak in May 2024, reaching $351,729, which highlights a significant upward trend before a slight decline in June. Such trends can be indicative of seasonal demand or marketing efforts that resonated well with consumers during specific months.
However, Tsunami's performance across other states and categories appears to be less prominent, as there are no rankings available for the brand in the top 30 for these segments. This absence could be seen as a gap in market penetration or competitive positioning in those areas. For instance, if the brand were to expand its efforts beyond Missouri or diversify its product offerings, it might capture additional market share and improve its overall standings. The data suggests that while Tsunami has found a niche within the Missouri edible market, there is potential for growth and improvement in other states and categories.
Competitive Landscape
In the competitive landscape of the Edible category in Missouri, Tsunami has shown a fluctuating performance in recent months. Despite a slight dip in rank from 16th in May 2024 to 18th in June 2024, Tsunami's sales have remained relatively stable, indicating a resilient market presence. Notably, Dixie Elixirs has consistently hovered around the 16th and 17th ranks, showcasing a steady performance that slightly outpaces Tsunami. Meanwhile, Ostara Cannabis has seen a decline, dropping to 19th place in both May and June 2024, which could present an opportunity for Tsunami to capitalize on Ostara's downward trend. On the other hand, Missouri's Own Edibles experienced a significant drop from 12th in May to 17th in June 2024, which might indicate market volatility that Tsunami could exploit to improve its rank. Lastly, Smokey River Cannabis has remained at the 20th position, suggesting limited competitive pressure from this brand. Overall, Tsunami's ability to maintain its sales amidst ranking fluctuations highlights its potential for growth in the Missouri Edible market.
Notable Products
In June 2024, the top-performing product from Tsunami was Sour Black Cherry Banzai Gummies 10-Pack (2000mg), maintaining its first-place ranking from March and April, after briefly dropping to third place in May. Sour Wild Berry Wipeout Gummies 10-Pack (2000mg) held the second position, consistent with its ranking in March and April, despite being the top product in May. Sour Tiger's Blood Typhoon Gummies 10-Pack (2000mg) ranked third, a slight drop from its second-place ranking in May. Strawberry Surge Gummies 10-Pack (1000mg) remained steady in fourth place across April, May, and June, though its sales decreased to 290 units in June. Lime in the Coconut Gummies 10-Pack (1000mg) entered the rankings in May at fifth place and maintained this position in June.
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