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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Tsunami concentrated 91.06% of May 2026 sales in Edible, with Vapor Pens at 8.94%, and the category split tightened month over month as Edible slipped 1.49% MoM while Vapor Pens fell 23.08% MoM. Year over year, Edible declined 2.53% while Vapor Pens dropped 41.94%, aligning with a brand-level sales change of -15.49% YoY and a concurrent 33.12% YoY decrease in average price to $43.33. With Edible ranked 12 in Missouri and Edible average price at $42.55 versus Vapor Pens at $53.26, the mix skews toward lower-priced, slower-declining volume, implying Tsunami is leaning into Edible to offset sharper contraction in Vapor Pens.
The shift implies a defensive positioning around Edible scale rather than breadth, as a 1.49% MoM dip in a 91.06% share anchors overall performance while the 23.08% MoM drop in an 8.94% share segment limits upside from cross-category gains. With a -2.53% YoY slide in Edible against a -41.94% YoY in Vapor Pens, the brand’s exposure is concentrated in the category where rank 12 in Missouri offers more recoverable share than the steeper Vapor Pens decline, suggesting that stabilizing Edible velocity at a $42.55 average price is the lever to preserve ranking rather than chasing higher-price Vapor Pens at $53.26 amid sharper demand headwinds.
Competitive Landscape
Tsunami sits at rank #12 in MO Edible for May 2026, slipping 1 position year over year from #11, and holding flat versus three months ago at #11 to #12, while its peak of #7 in December 2024 underscores a multi-quarter fade. In contrast, Good Day Farm advanced from #3 to #2 with an 8.7% YoY sales increase, and Good Taste jumped from #8 to #4 alongside a 71.8% YoY sales rise, whereas category leaders like Gron / Grön held #1 but faced a 14.1% YoY sales decline and Wyld slipped from #2 to #3 with an 11.8% YoY drop. The pattern implies Tsunami’s descent from #7 to #12 amid competitors’ upward or stabilizing rank moves points to share being redistributed toward faster-moving rivals rather than a broad category lift.
Notable Products
Strawberry Surge Gummies (200mg) posted the steepest decline in May 2026 at -19.3% MoM and sat at rank 4, while Ozark Dew Swells Gummies (100mg) fell -11.4% at rank 7, indicating that lower-dosage Swells and 200mg formats lost momentum versus April 2026. At the top, Pink Drink Swells Gummy (100mg) held rank 1 despite a -3.1% MoM dip, and Sour Wild Berry Wipeout Gummies 10-Pack (2000mg) climbed +15.7% at rank 5, pointing to relative resilience in higher-dosage 10-Pack lines. Eight of the top ten are Edible SKUs, and three of the top five are 1000–2000mg multi-pack gummies, implying Tsunami’s product mix is tilting toward higher-dosage, multi-pack formats even as single-serve Swells weaken.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
