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Sep-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Honeybee has shown varied performance across the months in the Edible category. Notably, the brand maintained a consistent position at rank 9 in both June and July 2025, indicating a stable presence in the market. However, in August, Honeybee improved to rank 8, showcasing a positive trend and possibly reflecting successful strategies or product launches. By September, the brand experienced a drop to rank 14, which may suggest increased competition or a shift in consumer preferences. Such fluctuations highlight the competitive nature of the Edible category in Missouri.
While Honeybee's sales figures in Missouri peaked in August with a noticeable increase from the previous months, the subsequent decline in September is worth examining. The brand's absence from the top 30 in some months across other categories or states might suggest areas where Honeybee could potentially expand or improve upon. This performance pattern indicates that while Honeybee has a strong foothold in certain markets, there is room for growth and adaptation, especially in states or categories where they are not currently ranked. Understanding these dynamics could provide insights into market strategies and consumer behavior trends.
Competitive Landscape
In the competitive landscape of the Edible category in Missouri, Honeybee has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from a strong position in June 2025 with a rank of 9th, Honeybee maintained its rank in July but improved to 8th in August, showcasing a positive trend in sales growth during these months. However, by September, Honeybee's rank slipped to 14th, indicating a significant decline in sales performance. This drop in rank is particularly concerning as competitors like DOSD Edibles remained relatively stable, consistently ranking between 11th and 12th, and Kosmik Brands showed an upward trajectory, moving from 23rd in June to 13th by August and maintaining that position in September. The competitive pressure from these brands, along with Dixie Elixirs and Smokey River Cannabis, which have shown consistent performance, highlights the challenges Honeybee faces in retaining its market share and underscores the need for strategic adjustments to regain its competitive edge in the Missouri edibles market.
Notable Products
In September 2025, Honeybee's top-performing product was Blood Orange Strawberry Gumdrops 20-Pack (100mg), which climbed to the number one rank despite a slight decrease in sales to 1348 units. Queen Bee - Blood Orange Strawberry Gumdrop Gummies (100mg) made a notable entry at the second position, showing strong market acceptance. Black Cherry Cola Gumdrops 20-Pack (100mg) slipped to third place from its previous top position in June and July, with sales decreasing to 1210 units. Grape Soda Gumdrops 20-Pack (100mg) fell to fourth place after leading in August, indicating a shift in consumer preference. Lastly, Queen Bee - CBD/THC 1:1 Blue Raspberry Gummies 20-Pack (100mg THC, 100mg CBD) maintained a steady presence, ranking fifth as it did in August, despite a drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
