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Dec-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Honeybee has shown consistent performance in the Edible category. Ranking at 8th in September 2024, the brand improved its position to 7th in October before settling back to 9th in both November and December. This slight fluctuation suggests a stable presence in the market, though maintaining a top 10 position indicates strong consumer interest and brand loyalty. Despite the dip in November sales, Honeybee managed to recover slightly in December, demonstrating resilience and adaptability in a competitive landscape.
It is noteworthy that Honeybee's performance in other states and categories is not mentioned, which could imply that they did not make it into the top 30 in those areas. This absence could be seen as an opportunity for growth or a challenge to overcome, depending on the brand's strategic goals. The focus on Missouri suggests that Honeybee might be prioritizing this market, potentially leveraging local consumer preferences and regional marketing strategies. Observing how Honeybee navigates its market presence in the coming months could provide further insights into its overall brand strategy and adaptability across different regions.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Honeybee has maintained a steady presence, though it faces notable competition from brands like Illicit / Illicit Gardens and Ostara Cannabis. Honeybee's rank fluctuated slightly from 8th in September 2024 to 9th in December 2024, indicating a stable yet competitive position. Meanwhile, Illicit / Illicit Gardens experienced more volatility, dropping from 7th to 10th before climbing back to 7th, suggesting a dynamic market presence. Ostara Cannabis showed consistent improvement, moving from 10th to 8th place, potentially indicating a growing consumer preference. DOSD Edibles also made significant strides, climbing from outside the top 20 to 11th place by December 2024, highlighting an aggressive market entry. These shifts suggest that while Honeybee remains a strong contender, it must adapt to the evolving market dynamics to maintain or improve its position against competitors who are gaining traction.
Notable Products
In December 2024, Blood Orange Strawberry High Potency Gumdrops 20-Pack (300mg) emerged as the top-performing product for Honeybee, reclaiming the number one rank after dropping to fourth place in November, with sales reaching 2241 units. The Blood Orange Strawberry Gumdrops 20-Pack (100mg) maintained a strong performance, consistently holding the second rank from October through December, with a notable sales figure of 2118 units in December. Black Cherry Cola Gumdrops 20-Pack (100mg) rose to third place in December, improving from its debut at third in November. The CBD/THC 1:1 Sour Watermelon Passionfruit Gumdrops 20-Pack (100mg CBD, 100mg THC) slipped to fourth place after ranking second in November. Grape Soda Gumdrops 20-Pack (100mg) entered the top five for the first time in December, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
