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Jan-2026
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Overview
Market Insights Snapshot
Honeybee's performance in the Missouri market has shown consistency in the Edible category over the past few months. The brand maintained a steady presence in the rankings, holding the 13th position in October and November 2025, slightly improving to 12th in December, before settling back to 13th in January 2026. This indicates a stable demand for Honeybee's edibles in Missouri, with a notable peak in sales during December, which suggests a potential seasonal boost or a successful promotional campaign. The sales figures demonstrate a trend of growth and resilience, even as the brand competes with other top players in the market.
While Honeybee has managed to remain in the top 15 of the Edible category in Missouri, the absence of a ranking in other states or categories might indicate areas where the brand could expand or improve its market penetration. The lack of presence in the top 30 rankings in other regions suggests that Honeybee's influence is currently concentrated in Missouri. This could be seen as a limitation or an opportunity for strategic growth in untapped markets. The brand's consistent ranking in Missouri could serve as a foundation for broader regional expansion efforts, leveraging its existing strengths and consumer base.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Honeybee has shown a stable yet slightly fluctuating performance in terms of rank and sales from October 2025 to January 2026. Honeybee maintained a rank of 13th in October and November 2025, improved to 12th in December 2025, but dropped back to 13th in January 2026. This fluctuation is noteworthy as it indicates a competitive pressure from brands like Ostara Cannabis, which consistently held the 12th position, and Tsunami, which maintained a top 10 position throughout the period. Despite these challenges, Honeybee's sales peaked in December 2025, surpassing Dialed In Gummies and Smokey River Cannabis, both of which had lower sales figures. This suggests that while Honeybee faces stiff competition, particularly from higher-ranked brands, its sales performance indicates a strong consumer preference that could be leveraged to improve its market position further.
Notable Products
In January 2026, Black Cherry Cola Gumdrops 20-Pack (100mg) maintained its position as the top-selling product from Honeybee, despite a slight dip in sales to 1685 units. Queen Bee - Black Cherry Cola Gumdrop (100mg) moved up to the second rank, showing a significant improvement from its fifth position in November 2025. Queen Bee - Blood Orange Strawberry Gumdrop Gummies (100mg) secured the third spot, climbing from fifth place in December 2025. Blood Orange Strawberry Gumdrops 20-Pack (100mg) dropped to fourth place, experiencing a decrease in sales compared to previous months. Grape Soda Gumdrops 20-Pack (100mg) rounded out the top five, falling from its consistent top-three rankings in the last three months of 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
