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Dec-2025
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Overview
Market Insights Snapshot
Honeybee's performance in the Missouri market is notable for its steady climb in the Edible category rankings over the last few months of 2025. Beginning in September at the 14th position, Honeybee improved its standing to 11th by December. This upward trajectory is indicative of the brand's growing popularity and effectiveness in capturing consumer interest within the state. The consistent rise in rank reflects a strategic alignment with market demands, which has resulted in a significant increase in sales, particularly from October to December.
While Honeybee's progress in Missouri is commendable, it is important to note that the brand does not appear in the top 30 rankings for any other state or category. This absence highlights a potential area for growth and expansion beyond Missouri's borders. The focus on the Edible category within Missouri suggests a stronghold in this specific market segment, but the lack of presence in other regions and categories may indicate untapped opportunities for Honeybee to explore. Future strategic efforts could be directed towards leveraging their success in Missouri to establish a foothold in additional states and diversify their category presence.
Competitive Landscape
In the Missouri edible cannabis market, Honeybee has demonstrated a notable upward trend in its rankings over the last few months of 2025. Starting from a rank of 14 in September, Honeybee improved to 13 in both October and November, and further climbed to 11 by December. This positive shift in rank is indicative of a strong sales performance, particularly in December where Honeybee's sales surpassed those of DOSD Edibles and Ostara Cannabis, both of which experienced a slight decline in rank. Despite this progress, Honeybee still trails behind top competitors like Zen Cannabis and Tsunami, who maintained consistent ranks of 9 and 10, respectively, throughout the same period. Zen Cannabis, in particular, has shown robust sales growth, maintaining its leading position. Honeybee's trajectory suggests a competitive edge in gaining market share, but further strategic efforts may be needed to close the gap with the top-tier brands.
Notable Products
In December 2025, the top-performing product from Honeybee was Black Cherry Cola Gumdrops 20-Pack (100mg), maintaining its number one rank from November with sales reaching 2095 units. Grape Soda Gumdrops 20-Pack (100mg) followed closely, climbing from third place in November to second place in December. Blood Orange Strawberry Gumdrops 20-Pack (100mg) saw a slight drop from second to third place, despite consistent sales growth. The Queen Bee - CBD/THC 1:1 Blue Raspberry Gummies 20-Pack (100mg THC, 100mg CBD) held steady at the fourth position throughout the past four months. Finally, Queen Bee - Blood Orange Strawberry Gumdrop Gummies (100mg) re-entered the rankings at fifth place in December, showcasing a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
