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Jul-2025
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Overview
Market Insights Snapshot
Honeybee has shown consistent performance in the Missouri edibles market, maintaining a steady rank of 9th place from May through July 2025. This stability in ranking, following a slight improvement from 10th place in April, suggests that Honeybee has managed to hold its ground effectively in a competitive landscape. The brand's sales figures reflect this consistency, with a noticeable increase from April to May, followed by a slight dip in June, and then a rebound in July. This pattern indicates a resilient demand for Honeybee's products, even amidst fluctuations in the market.
Despite the positive trends in Missouri, it is important to note that Honeybee's presence is not as prominent in other states or categories, as they did not appear in the top 30 rankings outside of Missouri's edibles category during this period. This absence could be viewed as a potential area for growth or a limitation in market reach beyond Missouri. The focus on maintaining a strong position in Missouri could be part of a strategic emphasis on regional strength, although expanding beyond this single market may be crucial for long-term growth and diversification.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Honeybee has shown a consistent presence, maintaining a stable rank of 9th place from May to July 2025, after climbing from 10th in April. This steady position highlights Honeybee's resilience amidst a competitive field. Notably, Zen Cannabis has consistently held the 8th rank throughout the same period, indicating a strong foothold just above Honeybee. Meanwhile, DOSD Edibles has shown an upward trajectory, improving from 12th to 10th place, which could pose a potential threat if this trend continues. Panda (MO) remains a formidable competitor, consistently ranking 7th, significantly ahead in sales. Honeybee's sales saw a notable increase from April to May, although it experienced a slight dip in June before recovering in July, suggesting a need for strategic initiatives to sustain upward momentum and close the gap with higher-ranking competitors.
Notable Products
In July 2025, the top-performing product from Honeybee was Black Cherry Cola Gumdrops 20-Pack (100mg), maintaining its number one rank from the previous month with sales reaching 1882 units. Grape Soda Gumdrops 20-Pack (100mg) held steady at the second position, showing a consistent performance from June. Blood Orange Strawberry Gumdrops 20-Pack (100mg) ranked third, slipping from its top position in May but remaining in the top three. CBD/THC 1:1 Sour Watermelon Passionfruit Gumdrops 20-Pack (100mg CBD, 100mg THC) was fourth, consistent with its ranking in June. Sour Raspberry Lemonade Gumdrops 20-Pack (100mg) re-entered the top five, improving from its absence in June, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
