Data Snapshot: Nov 03, 2026
$500K+

Oct-2026

Sales

Neutral

Trend

6-Month

45

Product Count

SKUs

$18.75

Avg Price

21%

YoY Sales Change

-0.4%

YoY Price Change

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Honeybee

Where to Buy

Honeybee is stocked at 133 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Joplin, and Springfield. Search by ZIP code or city below to find the closest one.

https://headsetstorage.blob.core.windows.net/brand-stores/11794.json?v=20261102
Honeybee Sales

Market Insights Snapshot

Honeybee Historical Sales by Category

Honeybee’s mix in October 2026 is concentrated in Edible at 98.61% share with year-over-year growth of 20.17% and month-over-month growth of 0.82%, while the nascent Flower line holds 1.39% share with a 391.71% year-over-year jump and 36.25% month-over-month increase. Despite a modest average price decline of 0.36% year over year to $18.75, Edible average price sits at $18.68 and Flower at $25.81, indicating a price tier spread that coincides with Honeybee’s Edible rank of 10 in Missouri. The pattern implies Honeybee is using Flower’s fast relative growth to complement, not replace, its Edible core, preserving category leadership focus while testing adjacent demand.

With total brand sales up 20.96% year over year but down 12.93% over 24 months, and Edible holding a 98.61% share alongside a 10th-place Edible rank in Missouri, the portfolio remains exposure-heavy to a single category even as Flower accelerates 36.25% month over month from a 1.39% base. The mix shift—Edible up only 0.82% month over month versus Flower up 36.25%—implies incremental gains are being sourced from small-bet experimentation rather than broad Edible expansion, positioning Honeybee to capture upside if Flower scales while accepting the trade-off of concentration risk should Edible momentum stall.

Oct-2026 Rank
Edible
#10
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
98.6%
$18.68
+20.2%
+0.8%
Flower
1.4%
$25.81
+391.7%
+36.2%
Honeybee

Competitive Landscape

Honeybee ranks #10 in MO Edible in October 2026, improving 3 positions from #13 year over year and edging 1 spot above its July–September three-month position at #11, while still sitting 1 rank below its August 2026 peak at #9; meanwhile, Good Day Farm holds #1 after rising from #2 with an 11.4% YoY sales increase, and Gron / Grön slipped from #1 to #2 alongside a 29.9% YoY decline, indicating Honeybee’s modest upward rank drift is tied more to relative competitor slippage than to a decisive share grab, implying a cautiously improving but fragile trajectory that depends on continued competitor volatility.

Honeybee category ranking vs. nearest competitors
Honeybee

Notable Products

Honeybee’s lineup in October 2026 is concentrated in edibles, with Gummies at 67.3% of sales and Chocolate at 30.9%. The top 10 items account for 45.0% of brand sales, led by Blood Orange Strawberry High Potency Gumdrops 20-Pack (300mg) at 6.7%, so most of its sales come from a relatively tight set of edible SKUs.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Blood Orange Strawberry High Potency Gumdrops 20-Pack (300mg)
Gummies
6.7%
$36.92
+22.1%
+23.8%
Queen Bee - CBD/THC 1:1 Blue Raspberry Gummies 20-Pack (100mg THC, 100mg CBD)
Gummies
4.9%
$16.10
+9.4%
-5.5%
Black Cherry Cola Gumdrops 20-Pack (100mg)
Gummies
4.8%
$13.04
-11.5%
+10.9%
Black Cherry Cola High Potency Gumdrops 20-Pack (300mg)
Gummies
4.6%
$35.40
+17.0%
-21.7%
CBD/THC 1:1 Salted Brownie Batter High Potency Dark Chocolate 10-Pack (300mg THC, 300mg CBD)
Chocolate
4.4%
$40.70
+20.0%
-10.1%
CBD/THC 1:1 Salted Brownie Batter Dark Chocolate 10-Pack (100mg CBD, 100mg THC)
Chocolate
4.2%
$17.83
+26.1%
+47.3%
Strawberry Crunch Caramelized High Potency White Chocolate 10-Pack (300mg)
Chocolate
4.0%
$36.98
+9.1%
+1.7%
Blood Orange Strawberry Gumdrops 20-Pack (100mg)
Gummies
4.0%
$15.56
+5.7%
-6.7%
Peanut Pretzel High Potency Milk Chocolate Bar 10-Pack (300mg)
Chocolate
3.9%
$38.11
+12.4%
+7.7%
Grape Soda Gumdrops 20-Pack (100mg)
Gummies
3.5%
$12.89
-12.5%
+2.4%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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