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Market Insights Snapshot
Honeybee’s category mix in May 2026 is concentrated in Edible at 99.93% share while Flower holds 0.07% share, with Edible up 10.81% month over month but down 7.38% year over year. Flower contracted 93.26% month over month and 93.12% year over year, effectively exiting the mix as average price fell 13.88% year over year to $18.97. With Edible ranked 11 in Missouri and brand sales down 8.34% year over year, the pattern implies Honeybee is doubling down on Edible recovery via price recalibration while abandoning a low-scale Flower presence.
The shift toward a single-category footprint lifts short-term Edible velocity but raises exposure to category-specific swings, as a 10.81% month-over-month Edible gain cannot offset a 7.38% year-over-year decline if pricing continues 13.88% lower. Holding rank 11 in Missouri while Flower collapses 93.26% month over month suggests a deliberate concentration strategy: near-term efficiency in Edible at 99.93% mix, but reduced optionality if Edible softness persists year over year.
Competitive Landscape
Honeybee sits at rank #11 in May 2026 in MO Edible, down one position year over year from #10, and up one spot from #12 three months ago, while its historical peak was #6 in August 2024; in contrast, Gron / Grön held #1 both this year and last despite a -14.1% YoY sales change, and Good Taste advanced from #8 to #4 with a 71.8% YoY increase. The combination of a slight YoY rank slip (-1) and a modest three-month climb (+1) indicates Honeybee is stabilizing mid-pack while faster-moving peers are either consolidating at the top or accelerating, implying that absent a step-change in velocity or distribution Honeybee’s trajectory points to sustained mid-tier positioning rather than near-term re-entry to its #6 peak.
Notable Products
Queen Bee - Black Cherry Cola Gumdrop (100mg) posted the largest month-over-month gain at 79.8% and climbed to rank 2 in May 2026, while Black Cherry Cola Gumdrops 20-Pack (100mg) rose 31.4% at rank 1; together these shifts point to the Black Cherry Cola flavor family consolidating the top two positions. Grape Soda Gumdrops 20-Pack (100mg) advanced 17.5% at rank 5 versus a 3.8% decline for Queen Bee - CBD/THC 1:1 Blue Raspberry Gummies 20-Pack (100mg THC, 100mg CBD) at rank 3, indicating momentum is tilting toward classic soda-inspired SKUs over functional 1:1 formats. Eight of the top ten are Edible SKUs, and the concentration of both Queen Bee and 20-Pack variants within the same flavors suggests a portfolio strategy centered on flavor-led duplication rather than form diversification, which implies Honeybee is leaning into flavor verticals to drive shelf dominance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
