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Aug-2025
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Overview
Market Insights Snapshot
Honeybee has demonstrated a consistent performance in the Edible category within the state of Missouri. Over the summer months of 2025, Honeybee maintained a steady ranking, holding the 9th position from May through July and slightly improving to the 8th position in August. This upward movement in August is noteworthy, as it suggests a positive reception of their products in the market. Despite a dip in sales in June, the brand's sales figures rebounded in July and continued to grow into August, indicating a strong recovery and growing consumer demand.
While Honeybee's presence in Missouri's Edible category is solid, it is important to note that they did not appear in the top 30 brands in other states or categories, which could be seen as a limitation in their market reach. This absence suggests that Honeybee has room for expansion and brand recognition outside of Missouri, particularly in other states or product categories. The brand's ability to maintain and improve its ranking in Missouri's competitive Edible market, however, reflects a strong foothold in that region, which could serve as a foundation for future growth and exploration into new markets.
Competitive Landscape
In the competitive landscape of the edible category in Missouri, Honeybee has shown a notable upward trajectory in recent months. Starting from a consistent 9th place ranking from May to July 2025, Honeybee improved its position to 8th in August 2025, indicating a positive shift in market presence. This improvement is particularly significant when compared to Zen Cannabis, which experienced a decline from 8th to 9th place during the same period. Despite Wana and Panda (MO) maintaining higher rankings consistently, Honeybee's sales figures in August 2025 surpassed those of Zen Cannabis, suggesting a strengthening competitive position. Meanwhile, Good Taste showed a gradual rise, moving from 13th to 10th place, yet still trailing behind Honeybee. This data highlights Honeybee's resilience and potential for further growth in the Missouri edibles market.
Notable Products
In August 2025, the top-performing product from Honeybee was Grape Soda Gumdrops 20-Pack (100mg) in the Edible category, which climbed to the number one position with sales of 2052 units. Black Cherry Cola Gumdrops 20-Pack (100mg) followed closely, ranking second, having dropped from the top spot in the previous two months. Blood Orange Strawberry Gumdrops 20-Pack (100mg) maintained a consistent presence, securing the third position. New to the rankings, Queen Bee - CBD/THC 1:1 Blue Raspberry Gummies 20-Pack (100mg THC, 100mg CBD) debuted at fourth place. Blood Orange Strawberry High Potency Gumdrops 20-Pack (300mg) rounded out the top five, showing a notable return to the rankings after a previous absence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
