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Apr-2025
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Overview
Market Insights Snapshot
Honeybee has shown a notable upward trajectory in the Edible category within the state of Missouri. Starting the year at rank 17 in January, the brand has climbed steadily each month, reaching rank 10 by April. This consistent improvement is indicative of growing consumer preference and effective market strategies. Notably, Honeybee's sales figures in Missouri have increased from $370,185 in January to $494,636 in April, highlighting a strong demand for their products in the Edible category. However, it is important to consider that Honeybee's presence in other states and categories is not reflected in the top 30 rankings, which could suggest areas for potential growth or challenges in those markets.
While Honeybee's performance in Missouri is commendable, its absence from the top 30 rankings in other regions suggests a more localized success. This could indicate that the brand has yet to achieve the same level of recognition or market penetration in other states or categories. The lack of ranking data outside of Missouri might be perceived as a limitation in their current market strategy or perhaps an opportunity for targeted expansion efforts. Observing Honeybee's ability to replicate its Missouri success in other states could provide valuable insights into its overall market potential and strategic direction.
Competitive Landscape
In the competitive landscape of edible cannabis brands in Missouri, Honeybee has shown a notable upward trajectory in its rankings from January to April 2025. Starting at 17th place in January, Honeybee climbed to 10th by April, indicating a positive trend in its market presence. This improvement in rank is significant, considering competitors like DOSD Edibles and Ostara Cannabis have experienced fluctuations, with DOSD Edibles maintaining a relatively stable position around the 11th and 12th spots, and Ostara Cannabis dropping out of the top 10 in February and April. Meanwhile, Zen Cannabis and Tsunami have consistently ranked higher, with Zen Cannabis peaking at 7th place and Tsunami reaching 9th by April. Despite these strong competitors, Honeybee's consistent sales growth, particularly in March and April, suggests a strengthening brand presence that could potentially challenge the higher-ranked brands if the trend continues.
Notable Products
In April 2025, Honeybee's top-performing product was Black Cherry Cola Gumdrops 20-Pack (100mg), which ascended to the number one spot from its previous fourth position in February. This product achieved notable sales, reaching 1792 units. Grape Soda Gummies 20-Pack (100mg) maintained a strong performance, securing the second position, a slight dip from its top rank in March. Blood Orange Strawberry Gumdrops 20-Pack (100mg) experienced a drop to the third position from second in March. The CBD/THC 1:1 Blue Raspberry Gummies 20-Pack (100mg THC, 100mg CBD) showed improvement, climbing to fourth place from fifth in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
