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Oct-2025
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Overview
Market Insights Snapshot
Honeybee has shown varying performance across different categories and states, with notable movements in the Edible category in Missouri. In July 2025, Honeybee was ranked 11th, and it improved its position to 9th in August. However, the brand experienced a decline in the subsequent months, falling to 14th in September and slightly recovering to 13th in October. Despite this fluctuation in rankings, Honeybee's sales figures in Missouri indicate a positive trend, as the brand managed to increase its sales from $546,558 in July to $585,056 in August before experiencing a dip in September and October.
Interestingly, Honeybee's absence from the top 30 rankings in certain months across other states or categories could be a point of concern or an area for potential growth. The brand's performance in Missouri's Edible category, however, suggests a resilient presence despite the competitive market dynamics. This indicates that Honeybee may need to strategize its market approach to maintain or improve its standing in other regions and categories. Understanding these trends is crucial for stakeholders looking to capitalize on Honeybee's strengths and address areas where the brand is not currently visible in the top rankings.
Competitive Landscape
In the Missouri edible cannabis market, Honeybee has experienced notable fluctuations in its ranking and sales over the past few months. Despite a strong performance in August 2025, where it climbed to the 9th position, Honeybee saw a decline in subsequent months, dropping to 14th in September and slightly recovering to 13th in October. This volatility contrasts with competitors such as DOSD Edibles and Ostara Cannabis, which have maintained more stable rankings around the 11th and 12th positions, respectively. Notably, Dixie Elixirs has consistently hovered around the 14th to 16th positions, indicating a competitive landscape where Honeybee's rank is closely contested. While Honeybee's sales peaked in August, the subsequent decline suggests a need for strategic adjustments to regain its earlier momentum and maintain a competitive edge against these brands.
Notable Products
In October 2025, Honeybee's top-performing product was the Queen Bee - Blood Orange Strawberry Gumdrop Gummies, which ascended to the number one rank with impressive sales of 1,493 units. The Grape Soda Gumdrops 20-Pack maintained a consistent performance, holding the second position for most months, including October. The Black Cherry Cola Gumdrops 20-Pack, although having been at the top in July and August, settled at the third rank in October. Blood Orange Strawberry Gumdrops, which led in September, dropped to fourth place in October. The Queen Bee - CBD/THC 1:1 Blue Raspberry Gummies remained steady at the fifth rank, showing a slight recovery in sales from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
