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Nov-2025
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Overview
Market Insights Snapshot
Honeybee has shown a consistent presence in the Missouri market, particularly within the Edible category. Over the recent months, Honeybee has maintained a stable ranking, fluctuating slightly between 9th and 14th place. This suggests a steady performance despite the competitive nature of the market. Notably, the brand held the 13th position in both October and November 2025, indicating a potential stabilization after a dip in September. This resilience could be attributed to strategic adjustments or consumer loyalty, but the exact factors remain an area for further exploration.
While Honeybee's presence in Missouri is notable, the absence of rankings in other states or categories highlights areas for potential growth or concern. The lack of top 30 rankings outside Missouri suggests that Honeybee might be focusing its efforts locally or facing challenges in expanding its market reach. This localized success in Missouri could be leveraged as a model for growth in other regions, but the brand's current strategy and future plans remain crucial to understanding its overall market trajectory. The data indicates a need for a deeper dive into what drives Honeybee's performance and how it can replicate this success in other areas.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Honeybee has experienced notable fluctuations in its ranking over recent months. Starting from a strong position at 9th place in August 2025, Honeybee saw a decline to 14th in September, before slightly recovering to 13th place in both October and November. This shift in rank coincides with a significant drop in sales from August to September, followed by a gradual recovery in the subsequent months. In contrast, DOSD Edibles maintained a consistent 11th place ranking, while Dialed In Gummies improved from 19th to 15th place, indicating a potential threat with their increasing sales momentum. Meanwhile, Ostara Cannabis and Smokey River Cannabis have shown stability in their rankings, suggesting a steady presence in the market. These dynamics highlight the competitive pressures Honeybee faces, emphasizing the need for strategic adjustments to regain and sustain higher market positions.
Notable Products
In November 2025, Honeybee's Black Cherry Cola Gumdrops 20-Pack (100mg) reclaimed the top spot in the rankings, moving up from second place in October, with notable sales of 1788 units. The Blood Orange Strawberry Gumdrops 20-Pack (100mg) followed closely, maintaining its strong performance by securing the second position, up from third place the previous month. Grape Soda Gumdrops 20-Pack (100mg) experienced a slight drop, moving from first in October to third in November. The Queen Bee - CBD/THC 1:1 Blue Raspberry Gummies 20-Pack (100mg THC, 100mg CBD) remained consistently in fourth place over the months. A new entry, Queen Bee - Black Cherry Cola Gumdrop (100mg), debuted in fifth place, indicating a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
