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Aug-2025
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Overview
Market Insights Snapshot
Double J's has shown a notable trajectory in the Ontario cannabis market, particularly within the Concentrates category. While they have not yet broken into the top 30, their ranking has improved from 36th in May 2025 to 33rd by August 2025. This upward movement suggests a growing consumer interest and potential market penetration. The sales figures reflect this positive trend, with a steady increase from May to August, culminating in a consistent performance over the summer months. Such progress in a competitive category hints at strategic initiatives that may be driving consumer interest, though further details on these strategies would provide a clearer picture.
In the Pre-Roll category, Double J's maintains a stable presence, consistently ranking 24th from June through August 2025. Despite a slight dip in sales from May to June, the brand quickly recovered and even surpassed its May sales figures by July. This resilience and ability to rebound in sales performance indicate a solid consumer base and effective market strategies. However, the lack of a breakthrough into higher rankings might suggest challenges in differentiating from competitors or scaling operations further. Observing how Double J's navigates these challenges in future months could provide deeper insights into their market strategy and potential for growth.
Competitive Landscape
In the competitive landscape of Ontario's Pre-Roll category, Double J's has experienced fluctuations in its market position, ranking 21st in May 2025, dropping to 24th in June and July, and maintaining that position in August. Despite this, Double J's sales have shown resilience, with a notable increase from June to August. In contrast, 1964 Supply Co consistently ranked higher than Double J's, holding the 22nd position in July and August, while also demonstrating a steady upward trend in sales. Meanwhile, Station House and Divvy have seen more stable rankings, albeit slightly lower than Double J's, with Station House maintaining the 26th position in July and August. Interestingly, Sixty Seven Sins made a significant leap in August, surpassing Double J's to rank 23rd, driven by a sharp increase in sales. These dynamics suggest that while Double J's holds a competitive position, it faces pressure from both established and emerging brands, highlighting the importance of strategic marketing and product differentiation to maintain and improve its market standing.
Notable Products
In August 2025, Cherry Boat Pre-Roll 2-Pack (2g) maintained its position as the top-performing product for Double J's, with sales reaching 27,570 units. Star Cab Cherry Chem Pre-Roll 4-Pack (4g) held steady in the second position, maintaining its rank since June 2025. TK3k Pre-Roll 2-Pack (2g) remained in third place, showing a slight decline in sales compared to previous months. Pink Sour Pre-Roll 2-Pack (2g) consistently ranked fourth, with a gradual increase in sales over the months. Sungrown Traditional Hash (2g) also held its fifth-place ranking, showcasing a steady sales growth pattern throughout the period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
