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Nov-2025
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Overview
Market Insights Snapshot
Double J's performance across different categories and regions has shown varied trends in recent months. In the Ontario market, the brand has consistently maintained its presence in the Pre-Roll category, holding steady in the 21st position for most of the months, with a slight dip to 22nd in October 2025. This consistency suggests a stable demand for their pre-roll products in the region, although the sales figures have shown a gradual decline from August to November. On the other hand, their performance in the Concentrates category in Ontario has not been as strong, with rankings staying above 30, indicating that they have not broken into the top 30 brands in this category. This could be a point of concern for the brand as they might need to strategize on how to improve their market presence in concentrates.
While Double J's has shown resilience in maintaining their rank in the Pre-Roll category in Ontario, the sales figures tell a different story. Despite being in the lower 30s for Concentrates, there was a noticeable uptick in sales from September to October, which could indicate a growing interest or successful marketing efforts during that period. However, the subsequent decline in November suggests that sustaining this growth might be challenging. The brand's ability to bounce back in these categories and regions will be crucial for its long-term success. Understanding consumer preferences and adapting to market demands could be key strategies for Double J's to improve its rankings and sales in the coming months.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Double J's has maintained a relatively stable position, ranking 21st in August and September 2025, dropping slightly to 22nd in October, and recovering back to 21st in November. This stability is noteworthy given the dynamic shifts among competitors. For instance, 1964 Supply Co has shown a consistent upward trajectory, moving from 25th in August to 19th by October and maintaining that position in November, indicating a strong growth in sales. Meanwhile, The Loud Plug experienced a significant jump from 33rd in September to 23rd in October, suggesting a surge in consumer interest or a successful marketing strategy. Tribal and BoxHot have seen fluctuations, with Tribal maintaining a close competition with Double J's by ranking 20th in October and November, while BoxHot fell from 19th in September to 22nd in November. These shifts highlight the competitive pressures Double J's faces, emphasizing the need for strategic marketing and product differentiation to enhance its market position and sales performance.
Notable Products
In November 2025, the Cherry Boat Pre-Roll 2-Pack (2g) maintained its position as the top-performing product for Double J's, despite a decrease in sales to 21,094 units. The Star Cab Cherry Chem Pre-Roll 4-Pack (4g) held steady in second place, showing consistent performance across previous months. The TK3k Pre-Roll 2-Pack (2g) remained in third place, with a slight decline in sales compared to October. The Pink Sour Pre-Roll 2-Pack (2g) continued to rank fourth, showing a modest increase in sales. Sungrown Traditional Hash (2g) also sustained its fifth-place ranking, with sales figures slightly fluctuating over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
