Market Insights Snapshot
In Ontario, Double J's has seen a significant improvement in their rankings for the Concentrates category. Starting from a position outside the top 20 in August 2023, the brand has managed to climb the ranks, securing the 90th spot in September, and further improving to the 63rd position in October. The brand maintained a similar position in November, ranking 65th. This upward trajectory indicates a positive trend for Double J's in the Concentrates category within this market.
Double J's performance in the Pre-Roll category in Ontario has been notably strong. The brand consistently placed within the top 20 brands from August to November 2023, demonstrating a steady rise in rankings. Specifically, the brand improved from the 35th position in August to the 18th spot in November. This consistent upward trend in the rankings, coupled with a significant increase in sales in November, suggests a growing popularity and positive reception of Double J's Pre-Rolls in the Ontario market.
In the Pre-Roll category within Ontario, Double J's has shown a significant upward trend, improving its rank from 35th in August 2023 to 18th by November 2023. This indicates a strong growth trajectory for the brand, outpacing several competitors. For instance, Canaca has seen a decline in rank from 13th to 19th over the same period, while 1Spliff has improved but at a slower pace, moving from 25th to 16th. Meanwhile, Divvy has remained relatively stable, fluctuating between 15th and 17th, and The Loud Plug has seen a slight improvement, moving from 22nd to 20th. This data suggests that Double J's is growing at a faster rate than its competitors in the Pre-Roll category in Ontario.
In November 2023, the top-performing product from Double J's was the Cherry Boat Pre-Roll 2-Pack (2g) with sales reaching 48,378 units, maintaining its number 1 rank from previous months. The TK3k Pre-Roll 2-Pack (2g) secured the second rank in sales, continuing its trend from September and October. The Kush Pie (7g) from the Flower category held the third rank, a position it has retained since August. The Sungrown Traditional Hash (2g) from the Concentrates category remained at the fourth rank since its entry in September. This analysis reveals the consistent performance of these products in their respective rankings over the past four months.