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Dec-2025
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Overview
Market Insights Snapshot
Double J's has shown a consistent presence in the Ontario market, particularly within the Pre-Roll category. Despite a slight decline in sales from September to November 2025, the brand maintained its rank at 21st position throughout this period, indicating a stable foothold in a competitive market. In the Concentrates category, Double J's has been gradually improving its rank, moving from 36th in September to 34th by December 2025. This upward trend, coupled with an increase in sales from October to December, suggests a growing consumer interest and a positive reception of their product offerings in this category.
Notably, Double J's was not in the top 30 brands in any category in Ontario, which highlights a potential area for growth and improvement. The consistency in their Pre-Roll category ranking suggests a loyal customer base, but the brand's absence from top positions might indicate a need for strategic adjustments to enhance visibility and competitiveness. The steady sales growth in the Concentrates category is an encouraging sign, pointing to the potential for future advancements in ranking if current trends continue. Overall, while Double J's has maintained a stable presence, there are clear opportunities for the brand to expand its influence and climb higher in the rankings.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Double J's has maintained a consistent rank of 21st from October to December 2025, despite facing fluctuating sales figures. This stability in rank suggests a steady market presence, although it trails behind competitors like Stunnerz, which experienced a notable peak in October 2025, reaching 14th place, and Buddy Blooms, which, despite a decline, still managed to stay within the top 20 until December. Meanwhile, The Loud Plug has shown a positive trend, climbing to 22nd place by December, indicating potential future competition for Double J's. The data suggests that while Double J's has maintained its position, there is room for growth, particularly as other brands show dynamic changes in rank and sales, highlighting the importance of strategic marketing efforts to enhance its competitive edge.
Notable Products
In December 2025, Cherry Boat Pre-Roll 2-Pack (2g) maintained its top position as the best-selling product for Double J's, despite a slight decline in sales to 21,717 units. TK3k Pre-Roll 2-Pack (2g) rose to second place, improving from its consistent third position in previous months, with a notable increase in sales. Star Cab Cherry Chem Pre-Roll 4-Pack (4g) dropped to third place, showing a slight decrease in sales figures from November. Pink Sour Pre-Roll 2-Pack (2g) held steady in fourth place, showing a gradual increase in sales month over month. Sungrown Traditional Hash (2g) re-entered the rankings in fifth place, marking its return after being absent in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
