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Apr-2024
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Overview
Market Insights Snapshot
In Ontario, Double J's has shown a notable performance across different cannabis categories, with a particular emphasis on Concentrates and Pre-Rolls. For Concentrates, the brand's ranking improved from 49th place in January 2024 to 40th by April 2024, demonstrating a positive trend in market penetration and consumer preference. This upward trajectory is underscored by a significant increase in sales from $17,077 in January to $30,034 in April, indicating growing consumer demand for Double J's Concentrates. However, it's important to note that despite this improvement, the brand was not within the top 30 for any of the reported months, suggesting there is still room for growth and increased market share within Ontario's competitive cannabis landscape.
Similarly, in the Pre-Roll category, Double J's maintained a more consistent presence within the top 30 brands in Ontario, fluctuating slightly but showing an overall improvement from 28th place in January 2024 to 27th in April 2024. Sales data reveals a robust performance, with sales peaking at $450,163 in April after a slight dip in February. This resilience and growth in the Pre-Roll market segment highlight Double J's ability to retain and possibly expand its consumer base in a highly competitive category. Although the brand is performing well in Pre-Rolls, the slight fluctuations in rankings over the months indicate a fiercely competitive environment where maintaining and improving market position requires continuous effort and strategic marketing initiatives.
Competitive Landscape
In the competitive Ontario pre-roll market, Double J's has experienced a fluctuating performance over the recent months, navigating through a densely packed field of competitors. Notably, Dab Bods has shown a consistent presence in the top 20, gradually improving its rank and closing in on Double J's, suggesting a strong competitive pressure from below. Meanwhile, Wagners has outperformed Double J's in terms of rank improvement and sales, indicating a potential shift in consumer preference towards Wagners. On the other hand, Stunnerz, despite a late start, has rapidly climbed the ranks, surpassing Double J's in April 2024, which could signal a changing landscape and the need for Double J's to innovate or intensify marketing efforts. Cookies, although not directly competing in the top ranks, has shown significant sales growth, hinting at the volatile nature of consumer tastes and the importance of staying relevant in this dynamic market.
Notable Products
In Apr-2024, Double J's saw the Cherry Boat Pre-Roll 2-Pack (2g) maintain its position as the top-selling product with notable sales figures reaching 33,019 units, marking a consistent lead in the Pre-Roll category and across all products since January. Following in rank, the TK3k Pre-Roll 2-Pack (2g) secured the second position, demonstrating steady popularity without any rank changes through the months. The Sungrown Traditional Hash (2g) in the Concentrates category remained the third best-selling product, showing a gradual increase in sales, which suggests a growing interest in concentrates among Double J's customers. Kush Pie (7g) from the Flower category and Star Cab Cherry Chem Pre-Roll 4-Pack (4g) also held their ranks at fourth and fifth respectively, indicating stable consumer preferences within their categories. The sales and rankings data from January to April reveal a consistent consumer preference for Pre-Roll products, with the top two spots unchanged over the four months.
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