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Apr-2025
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Overview
Market Insights Snapshot
Double J's has shown varied performance across different categories and regions, with notable movements in rankings and sales figures. In the Ontario market, the brand's presence in the Concentrates category has been relatively stable, maintaining positions just outside the top 30, specifically fluctuating between ranks 32 and 34 from January to April 2025. This consistency, albeit outside the top 30, suggests a need for strategic interventions to climb into more competitive rankings. On the other hand, the Pre-Roll category in Ontario tells a more positive story, with Double J's improving its position from 24th in January to 20th by April 2025, indicating a growing consumer preference for their offerings in this segment.
The sales trends further highlight Double J's strengths and potential areas for growth. In Ontario's Pre-Roll category, the upward trajectory in sales, peaking at over half a million in April 2025, underscores a successful strategy in this segment. This growth in sales aligns with their improved rankings, suggesting effective market penetration and consumer engagement. However, the Concentrates category presents a contrasting picture, with sales showing a slight decline over the same period, which may require attention to understand consumer preferences and adjust offerings accordingly. This mixed performance across categories and regions provides insights into where Double J's might focus its efforts to enhance its market presence further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Double J's has shown a positive trajectory in terms of ranking and sales over the first four months of 2025. Starting at rank 24 in January, Double J's improved to rank 20 by April, indicating a steady climb in market position. This upward movement is noteworthy when compared to competitors such as Station House, which fluctuated between ranks 20 and 21, and Dab Bods, which saw a decline from rank 15 to 19. Meanwhile, BoxHot maintained a stable position at rank 18, yet Double J's closing in on their rank suggests potential for further advancement. The sales figures reflect this trend, with Double J's experiencing a consistent increase from January to April, contrasting with some competitors who faced sales volatility. This data highlights Double J's growing brand strength and potential to capture a larger market share in Ontario's Pre-Roll sector.
Notable Products
In April 2025, Cherry Boat Pre-Roll 2-Pack (2g) maintained its position as the top-performing product for Double J's, with sales reaching 20,378. This product has consistently held the number one rank since January. The TK3k Pre-Roll 2-Pack (2g) also retained its second-place ranking, showing steady performance over the months. Star Cab Cherry Chem Pre-Roll 4-Pack (4g) and Pink Sour Pre-Roll 2-Pack (2g) continued to hold the third and fourth ranks, respectively, demonstrating consistent consumer demand. Sungrown Traditional Hash (2g) remained in the fifth position, although its sales figures showed a slight fluctuation compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
