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In October 2026, Double J's remained heavily concentrated in Pre-Roll at 97.03% share, while Flower accounted for 2.74% and Concentrates just 0.17%. Pre-Roll declined marginally year over year by 0.18% and slipped month over month by 1.53%, whereas Flower surged 431.56% year over year but dipped 1.57% month over month; Concentrates contracted 97.20% year over year and fell 28.37% month over month. Despite a 5.84% year-over-year decrease in average price to $14.41, Pre-Roll volume gains did not offset category drag enough to prevent a 3.85% brand sales decline year over year, implying that the current mix skews too narrowly toward a segment with flat-to-down momentum.
The mix shift implies positioning risk and opportunity: a 2.74% Flower share with 431.56% year-over-year growth offers a small but expanding hedge against Pre-Roll softness, while a 0.17% Concentrates share with a 28.37% month-over-month drop signals a likely exit or deprioritization. With Pre-Roll ranking 23rd in Ontario, concentrating 97.03% of sales into a segment posting a 1.53% month-over-month dip raises exposure to rank volatility; leaning into Flower while sustaining price discipline after a 5.84% average price reduction could stabilize share without overextending into the shrinking Concentrates niche.
Competitive Landscape
Double J's sits at rank #23 in ON Pre-Roll for October 2026, down 2 positions year over year from #21 and up 2 spots from July 2026’s #25, while its historical peak was #18 in August 2025, indicating a multi-quarter slide from peak despite a recent quarter-on-quarter uptick. In contrast, Back Forty / Back 40 Cannabis moved from #2 to #1 with a 75.6% year-over-year sales increase, and General Admission slipped from #1 to #2 alongside a -28.3% year-over-year decline, while Spinach jumped from #17 to #4 with 152.4% growth, collectively showing that upward mobility concentrated among leaders coincided with Double J's downward shift of 2 ranks YoY. The pattern implies that unless Double J's closes the execution gap that let competitors gain double- and triple-digit growth, its oscillation between #25 and #23 may settle below its August 2025 peak of #18.
Notable Products
Double J's is highly concentrated in pre-rolls in October 2026, with Hybrid - Single Strain accounting for 97.0% of sales and the top 10 items covering 99.7% of the lineup’s revenue. Cherry Boat Pre-Roll 2-Pack (2g) alone holds 28.9%, so most of its sales ride on a handful of pre-roll SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
