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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Double J's concentrated 96.98% of sales in Pre-Roll, where category sales declined 9.48% year over year and 0.70% month over month, while the brand’s overall sales fell 13.16% YoY and average price decreased 6.37% YoY. Flower expanded to a 2.73% share with 68.87% YoY growth and 13.77% MoM growth, contrasting with Concentrates shrinking to 0.24% share on a 95.87% YoY decline and 60.75% MoM drop, and Vapor Pens at 0.04% share with a 90.63% YoY decline. The mix implies an over-reliance on Pre-Roll that is not offsetting price compression, while emergent momentum in Flower offers a diversification path as collapsing Concentrates and dormant Vapor Pens contribute minimal volume.
Position-wise, ranking 22nd in Pre-Roll in Ontario indicates middle-of-pack placement that is unlikely to improve if Pre-Roll continues to contract 9.48% YoY amid a 0.70% MoM dip, especially with the brand’s average price at $14.28 versus Pre-Roll’s $14.19. The 68.87% YoY and 13.77% MoM gains in Flower at a $17.89 average suggest headroom to capture incremental share beyond the current 2.73%, while the 95.87% YoY decline in Concentrates and 90.63% YoY decline in Vapor Pens signal categories to deprioritize. The pattern implies a rebalancing toward Flower to reduce sensitivity to Pre-Roll pricing and stabilize share without relying on near-zero contribution categories.
Competitive Landscape
Double J's sits at rank #22 in ON Pre-Roll for September 2026, down 2 positions year over year from #20 and up 4 spots versus June 2026 when it was #26, while still trailing its peak at #18 in August 2025; meanwhile, Back Forty / Back 40 Cannabis climbed from #2 to #1 with a 46.6% year-over-year sales increase as General Admission slipped from #1 to #2 with a 38.2% decline, and Spinach advanced from #17 to #4 alongside 141.2% growth, indicating the competitive set is tilting toward faster risers while Double J's modest upward movement since June 2026 has not yet reversed its year-over-year rank erosion, implying the brand must convert short-term momentum into sustained share gains to avoid further mid-pack drift.
Notable Products
Star Cab Cherry Chem Pre-Roll (1g) posted the sharpest move in September 2026 with +98.3% MoM, jumping into rank 9 while category leader Cherry Boat Pre-Roll 2-Pack (2g) slid -15.7% at rank 1. TK3k Pre-Roll 2-Pack (2g) held rank 2 with +11.7% MoM as Star Cab Cherry Chem Pre-Roll 20-Pack (10g) advanced +21.9% at rank 6, and seven of the top ten are Pre-Roll SKUs, concentrating revenue away from Flower despite Pink OG (3.5g) up +6.4% at rank 7. With Cherry Boat Pre-Roll 20-Pack (10g) up +4.9% at rank 4 amid the 2-Pack decline and a single-gram Star Cab Cherry Chem variant surging from a smaller base on roughly $2,483 in sales, shoppers are fragmenting toward both value multipacks and trial-size singles. The pattern implies Double J's product mix is tilting toward format variety within Pre-Rolls, prioritizing pack-size laddering over strain expansion to defend share as flagship 2-packs soften.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
