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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Double J's concentrated 96.05% of sales in Pre-Roll, where category sales were down 6.06% year over year but up 14.88% month over month, while the overall brand’s sales declined 8.60% YoY and average price fell 4.79% YoY. Flower grew its share to 2.73% on a 115.94% YoY sales increase despite a 0.92% MoM dip, and Concentrates contracted to 1.22% share with sales falling 79.31% YoY and 80.72% MoM. With a Pre-Roll category rank of 23 in Ontario and the top category averaging $14.01, the mix shift implies Double J's is relying on Pre-Roll momentum to offset price compression while pruning exposure to Concentrates.
The combination of a 14.88% MoM lift in Pre-Roll and an 80.72% MoM drop in Concentrates indicates deliberate channeling toward the highest-velocity format, even as a 4.79% YoY price decline pressures revenue efficiency. Flower’s 115.94% YoY surge from a 2.73% share base creates a second leg for mix diversification, but the 0.92% MoM dip signals fragile traction relative to Pre-Roll’s July acceleration. Netting these moves, sustaining a 23 rank in Pre-Roll will likely determine near-term share stability in Ontario, while incremental Flower gains can hedge category risk without meaningfully diluting price architecture.
Competitive Landscape
Double J's sits at rank #23 in ON Pre-Roll in July 2026, slipping 4 spots year over year from #19 and down 2 ranks from April 2026’s #21, while still trailing its peak of #18 from August 2025; in contrast, Back Forty / Back 40 Cannabis climbed from #2 to #1 with 67.4% year-over-year sales growth and General Admission fell from #1 to #2 with a 23.2% decline, signaling that category leadership is rotating upward toward brands with accelerating velocity. The combination of Double J's 4-rank YoY slide and a 2-rank drop versus three months ago, alongside rivals like Spinach improving from #14 to #5 on 65.3% growth and Thumbs Up Brand moving from #9 to #4 on 52.7% growth, implies a relative share erosion pattern where mid-pack brands risk further drift unless they match the expansion pace of the rising top five.
Notable Products
Sungrown Traditional Hash (2g) dropped 80.7% month over month and slid to rank 9, while Cherry Boat Pre-Roll 2-Pack (2g) fell 57.0% at rank 1. In contrast, Star Cab Cherry Chem Pre-Roll 20-Pack (10g) gained 59.8% to rank 6, and PLG #7 (Pink Lemon Gas) Pre-Roll 4-Pack (4g) jumped 70.7% to rank 7. With eight of the top ten as Pre-Roll SKUs and multiple multi-pack formats rising despite the flagship 2-Pack decline, the mix signals a pivot toward larger pack sizes and away from non-Pre-Roll concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
