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Mar-2026
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Overview
Market Insights Snapshot
Double J's has shown varied performance across different categories and regions. In Ontario, their presence in the Concentrates category has consistently remained outside the top 30, with rankings hovering around the 32nd to 35th positions over the past few months. This indicates a struggle to break into the more competitive ranks, potentially highlighting a need for strategic adjustments in this category. Despite this, they have maintained a steady sales volume, albeit with a slight decline from December 2025 to March 2026. This trend suggests that while they are not leading in rankings, there is a consistent demand for their concentrates, albeit at a lower volume.
In contrast, Double J's has achieved a more stable position in the Pre-Roll category within Ontario. They have consistently ranked around the 19th to 20th positions from December 2025 to March 2026. Although there was a noticeable dip in sales from December to February, March showed a recovery, indicating resilience and potential consumer loyalty in this category. The ability to remain within the top 20 suggests a stronger market presence and brand recognition for their Pre-Roll products, compared to their performance in Concentrates. This duality in performance across categories highlights the importance of focusing on strengths while addressing weaknesses in less successful areas.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Double J's has maintained a relatively stable position, with its rank fluctuating slightly from 20th in December 2025 to 19th in February 2026, before settling back to 20th in March 2026. This stability is noteworthy given the dynamic shifts observed among its competitors. For instance, 1964 Supply Co consistently held the 18th position in February and March 2026, indicating a slight upward trend in their market presence. Meanwhile, Buddy Blooms experienced a decline from 17th in January 2026 to 22nd by March 2026, suggesting potential challenges in sustaining sales momentum. The entry of 3Saints into the top 20 in March 2026, climbing to 19th, highlights the competitive pressure Double J's faces. Despite these shifts, Double J's sales have shown resilience, with a notable recovery in March 2026, suggesting effective strategies in retaining customer loyalty amidst a competitive market.
Notable Products
In March 2026, Double J's Cherry Boat Pre-Roll 2-Pack (2g) maintained its position as the top-performing product, leading the sales with an impressive figure of 22,335 units sold. The TK3k Pre-Roll 2-Pack (2g) climbed back to the second spot, showing a recovery after slipping to third in February. Star Cab Cherry Chem Pre-Roll 4-Pack (4g) moved down to third place, indicating a slight decrease in popularity from the previous month. Pink Sour Pre-Roll 2-Pack (2g) rose to fourth position, showing a consistent performance improvement since December 2025. Cherry Boat Pre-Roll 20-Pack (10g) remained steady in fifth place, reflecting stable sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
