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Aug-2024
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Overview
Market Insights Snapshot
Double J's has shown a mixed performance across different categories and states. In Ontario, the brand's ranking in the Concentrates category has consistently stayed outside the top 30, indicating a struggle to gain traction in this segment. Despite this, there was a noticeable increase in sales from June to July, suggesting some positive movement, though not enough to break into higher ranks. In contrast, their Pre-Roll category performance in Ontario has been more stable, maintaining a position within the top 20. This stability is highlighted by a steady increase in sales figures from May through August, showing strong consumer demand and consistent market presence.
When examining the broader market trends, Double J's seems to have a stronger foothold in the Pre-Roll category compared to Concentrates. This is evident from their consistent top 20 rankings in Ontario's Pre-Roll market, while their Concentrates category has not managed to break into the top 30. The brand's ability to maintain and slightly improve its ranking in Pre-Rolls suggests a strategic focus or consumer preference that could be leveraged for future growth. However, the lack of presence in the top 30 for Concentrates across multiple months highlights a potential area for improvement or reevaluation of market strategy in that category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Double J's has experienced fluctuations in its market rank over the past few months, which directly impacts its sales performance. Double J's ranked 17th in May 2024, dropped to 19th in June, climbed back to 18th in July, and maintained this position in August. This pattern suggests a volatile market presence, with competitors like Station House and BoxHot showing more consistent upward trends. For instance, Station House improved its rank from 19th in May to 16th in August, while BoxHot maintained a strong position, fluctuating slightly but remaining within the top 15. Additionally, The Original Fraser Valley Weed Co. made significant strides from 25th in May to 18th in August, indicating a growing market share. In contrast, Stunnerz saw a decline from 14th in May to 19th in August, which could be an opportunity for Double J's to capitalize on. These dynamics highlight the competitive pressures Double J's faces and underscore the importance of strategic marketing and product differentiation to improve its rank and sales in the Ontario Pre-Roll market.
Notable Products
In August 2024, Cherry Boat Pre-Roll 2-Pack (2g) maintained its top position in Double J's product lineup, achieving sales of 32,788 units. TK3k Pre-Roll 2-Pack (2g) climbed to the second spot, showing an increase from its third position in July, with notable growth in sales figures. Star Cab Cherry Chem Pre-Roll 4-Pack (4g) dropped to third place, despite a slight increase in sales compared to the previous month. Sungrown Traditional Hash (2g) and Kush Pie (7g) remained consistent in their fourth and fifth ranks, respectively, with minor fluctuations in sales. Overall, the pre-roll category dominated the top rankings, showcasing strong performance and slight shifts in product positions over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
