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Oct-2025
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Overview
Market Insights Snapshot
Double J's has shown a consistent presence in the Ontario market, particularly within the Pre-Roll category. Despite a slight drop in their ranking from 20th in July 2025 to 22nd by October 2025, their sales figures reveal a robust performance, with a noticeable peak in August. This suggests a strong consumer base, although the slight dip in sales towards October indicates potential competition or market saturation. In the Concentrates category, Double J's has struggled to break into the top 30, hovering around the 33rd to 35th rankings over the months, which points to a challenging market segment for them in Ontario.
The absence of Double J's in the top 30 for Concentrates highlights a significant area for potential growth or strategic reassessment. Their performance in Pre-Rolls, however, underscores their ability to maintain a competitive edge despite minor fluctuations. Such movements suggest that while Double J's is a recognized name, particularly in Pre-Rolls, there might be untapped potential or challenges in diversifying their market presence across different cannabis categories. The brand's ability to adapt and respond to these market dynamics will be crucial for its future positioning and success in the Ontario cannabis market.
Competitive Landscape
In the competitive landscape of Ontario's pre-roll category, Double J's has experienced a slight decline in its ranking from July to October 2025, moving from 20th to 22nd position. This shift is notable as it reflects increased competition from brands like Tribal, which consistently maintained a higher rank, peaking at 17th in July and ending at 20th in October. Meanwhile, BoxHot has shown a similar trajectory to Double J's, with a slight drop from 19th to 21st. Despite these changes, Double J's sales figures have remained relatively stable, indicating a loyal customer base, though the brand's slight dip in rank suggests a need for strategic marketing efforts to regain its competitive edge. The rise of The Loud Plug from 31st to 23rd highlights the dynamic nature of this market, underscoring the importance for Double J's to innovate and differentiate to capture more market share.
Notable Products
In October 2025, Cherry Boat Pre-Roll 2-Pack (2g) maintained its position as the top-selling product for Double J's, with sales reaching 23,266 units. Following closely, Star Cab Cherry Chem Pre-Roll 4-Pack (4g) secured the second spot, consistently holding this rank for the past two months. TK3k Pre-Roll 2-Pack (2g) remained in third place, mirroring its performance from September. Pink Sour Pre-Roll 2-Pack (2g) and Sungrown Traditional Hash (2g) also retained their fourth and fifth positions, respectively, showing no change in rankings since July. This stability in rankings highlights a strong preference for Double J's pre-roll products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
