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Dec-2024
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Overview
Market Insights Snapshot
In the Ontario market, Double J's has shown a notable upward trend in the Concentrates category. Starting from a rank of 35 in September 2024, the brand improved its position to 32 by December 2024. This positive momentum is reflected in their sales, which have increased steadily over the months, indicating a growing consumer interest in their concentrates. However, it's important to note that despite this progress, Double J's has not yet broken into the top 30 brands in this category, which highlights both the competitive nature of the market and the potential room for growth.
Conversely, in the Pre-Roll category within Ontario, Double J's experienced a downward trajectory in its rankings, moving from 21 in September to 27 by December 2024. This decline in rank corresponds with a decrease in sales over the same period, suggesting challenges in maintaining their position in a potentially saturated market. The absence of a top 20 ranking may be seen as a setback, indicating that Double J's might need to reassess its strategy in this category to regain its previous standing and capitalize on consumer demand.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Double J's has experienced a notable shift in its market position over the last few months of 2024. Initially holding a steady rank of 21st in both September and October, Double J's saw a decline to 23rd in November and further to 27th by December. This downward trend in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, The Original Fraser Valley Weed Co. maintained a relatively stable position, ranking consistently between 23rd and 25th, while Divvy improved its rank from 31st in September to 26th by December, indicating a positive sales trajectory. Meanwhile, Tribal experienced fluctuations, dropping to 37th in November before rebounding to 28th in December, reflecting volatility in its sales performance. These dynamics highlight the competitive pressures Double J's faces, emphasizing the need for strategic adjustments to regain its footing in the Ontario Pre-Roll market.
Notable Products
In December 2024, Double J's top-performing product was the Cherry Boat Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place rank for four consecutive months, with sales of $19,007. The TK3k Pre-Roll 2-Pack (2g) also held steady in second place since September 2024. The Star Cab Cherry Chem Pre-Roll 4-Pack (4g) consistently ranked third throughout the same period. Sungrown Traditional Hash (2g) in the Concentrates category remained fourth, showing a steady increase in sales over the months. Notably, the Pink Sour Pre-Roll 2-Pack (2g) entered the rankings in December at fifth place, highlighting a new contender in the top product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
