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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Double J's concentrated 97.04% of sales in Pre-Roll, where category sales were down 4.44% year over year but up 8.68% month over month, while Flower held 2.34% share with sales up 29.96% year over year but down 13.74% month over month. Concentrates compressed to 0.62% share with an 88.94% year-over-year decline and a 45.97% month-over-month drop, and the brand’s average price fell 7.61% year over year to $13.92. The brand ranked 22 in Pre-Roll in Ontario, and with Pre-Roll’s +8.68% month-over-month lift against a -4.44% year-over-year backdrop, the mix implies momentum is currently tactical rather than structural.
The dominance of Pre-Roll at 97.04% share alongside a 22 rank in Ontario indicates position is governed by depth in a single category, while the 29.96% year-over-year growth in Flower from a 2.34% base and the 13.74% month-over-month contraction signal a narrow but volatile expansion lane. With Concentrates down 88.94% year over year and 45.97% month over month at 0.62% share, the category acts as a drag rather than a hedge, so the portfolio skews toward defending Pre-Roll rank and selectively scaling Flower where pricing flexibility from a 7.61% year-over-year price decline can translate to share rather than margin erosion.
Competitive Landscape
Double J's sits at rank #22 in ON Pre-Roll for August 2026, down 4 spots year over year from #18 and up 7 positions versus May 2026’s #29, while its best-ever placement of #18 in August 2025 frames a two-step slide across twelve months; by contrast, Back Forty / Back 40 Cannabis moved up from #2 to #1 and grew sales by 56.6%, and General Admission slipped from #1 to #2 with a 28.1% sales decline, indicating that leadership is rotating at the top as Double J's loses rank share. The combination of a quarter-on-quarter climb from #29 to #22 alongside a year-on-year drop from #18 to #22 implies Double J's is rebounding tactically but has ceded strategic ground over the year to faster-rising rivals.
Notable Products
PLG #7 (Pink Lemon Gas) Pre-Roll 4-Pack (4g) posted the steepest decline at -14.3% month over month while sliding to rank 7, whereas Pink OG (3.5g) fell -19.0% to rank 8, signaling pressure outside the leading formats. Cherry Boat Pre-Roll 2-Pack (2g) rose 12.8% to hold rank 1 and its 20-Pack gained 7.6% at rank 5, and with seven of the top ten SKUs in August 2026 being Pre-Rolls the portfolio is increasingly concentrated in ready-to-consume formats. TK3k Pre-Roll 2-Pack (2g) advanced 27.9% to rank 2 while Sungrown Traditional Hash (2g) plunged -46.0% at rank 9, and the top three ranks are all Pre-Rolls despite Concentrates and Flower underperforming.
The pattern implies Double J's is tilting commercial focus toward Pre-Rolls where velocity and rank gains cluster, while Flower and Concentrates contract and may warrant SKU pruning or repositioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
