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Jun-2024
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Overview
Market Insights Snapshot
Double J's has shown significant movement in the Ontario market, particularly in the Pre-Roll category. Over the past few months, the brand has maintained a consistent presence within the top 20, peaking at 14th place in April 2024 before slightly dropping to 18th by June 2024. This suggests a stable demand for their Pre-Roll products despite minor fluctuations. On the other hand, their performance in the Concentrates category has seen a gradual improvement. Starting from a rank of 49 in March 2024, Double J's climbed to 36th place by May 2024, maintaining this position through June 2024. This upward trend indicates a growing acceptance and possibly increased market penetration for their Concentrates in Ontario.
While Double J's has shown promising trends in Ontario, it is noteworthy that their rank in the Concentrates category has not yet broken into the top 30. This could be seen as a challenge for the brand, highlighting areas for potential growth and improvement. Conversely, their consistent ranking within the top 20 for Pre-Rolls is a positive indicator of their strong presence in this segment. The sales figures for Pre-Rolls have shown a steady increase, reflecting consumer preference and loyalty. However, the absence of Double J's from the top 30 in other states or categories might suggest a more localized success or the need for strategic adjustments in those markets.
Competitive Landscape
In the highly competitive Pre-Roll category in Ontario, Double J's has experienced notable fluctuations in its rank and sales over recent months. In March 2024, Double J's was ranked 19th, showing a significant improvement to 14th in April 2024, but then dropping to 17th in May and 18th in June. This indicates a volatile market position compared to competitors such as Color Cannabis, which hovered around the 20th rank, and Station House, which consistently performed better, maintaining ranks between 16th and 18th. BoxHot also showed a stronger performance, staying within the top 16. Meanwhile, OHJA demonstrated a steady climb, reaching the 19th rank by June. These trends suggest that while Double J's has seen some success, it faces stiff competition from brands that are either more consistent or on an upward trajectory, indicating the need for strategic adjustments to maintain and improve its market position.
Notable Products
In June 2024, Cherry Boat Pre-Roll 2-Pack (2g) maintained its top position as the best-selling product for Double J's, with sales figures reaching 32,770 units. TK3k Pre-Roll 2-Pack (2g) and Star Cab Cherry Chem Pre-Roll 4-Pack (4g) also held steady at their respective second and third rankings. Sungrown Traditional Hash (2g) improved its standing from fifth in March to fourth in June, while Kush Pie (7g) remained consistent at the fifth position. Notably, Cherry Boat Pre-Roll 2-Pack (2g) has consistently ranked first since March 2024. The rankings for the top products have shown stability, with minor shifts in the lower ranks.
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