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Sep-2025
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Overview
Market Insights Snapshot
Double J's has shown a mixed performance across different categories and regions in recent months. In the Ontario market, the brand has experienced a slight upward trend in the Concentrates category, moving from a rank of 33 in June to 31 in September. This improvement indicates a gradual increase in market presence within this category. However, the sales figures in September show a decline compared to previous months, suggesting potential challenges in maintaining momentum. For the Pre-Roll category in Ontario, Double J's maintained a consistent rank of 24 through the summer months but slipped to 25 in September, which might suggest increased competition or shifting consumer preferences.
It's important to note that Double J's did not rank within the top 30 brands in Ontario for the Concentrates category until September, which could be seen as a positive sign of breaking into a competitive market. However, the brand's inability to improve its position in the Pre-Roll category could be a concern if other brands are gaining ground. This analysis highlights the dynamic nature of the cannabis market, where brands like Double J's must continuously adapt to maintain and improve their standings across different product categories and regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Double J's has maintained a consistent presence, ranking 24th from June to August 2025, before slipping slightly to 25th in September. This stability contrasts with the fluctuating ranks of competitors like Dab Bods, which fell from 19th to 23rd over the same period, and Rizzlers, which hovered around the 26th to 28th positions. Notably, Sixty Seven Sins made a significant leap from 29th in June to 23rd in August, surpassing Double J's briefly before settling at 24th in September. Despite these shifts, Double J's sales remained relatively stable, peaking in August before a slight decline in September, mirroring a broader trend of declining sales seen across several competitors. This suggests that while Double J's has managed to maintain its rank amidst a dynamic market, there is a need to strategize for growth to counteract the downward sales trend observed in the latter months.
Notable Products
In September 2025, Double J's top-performing product was Cherry Boat Pre-Roll 2-Pack (2g) maintaining its position at the top of the rankings for the fourth consecutive month with sales reaching 25,433 units. Following closely, Star Cab Cherry Chem Pre-Roll 4-Pack (4g) remained steady in second place, consistent with its ranking since July. TK3k Pre-Roll 2-Pack (2g) held the third spot, although its sales saw a notable decline compared to previous months. Pink Sour Pre-Roll 2-Pack (2g) and Sungrown Traditional Hash (2g) continued to rank fourth and fifth respectively, showing stability in their positions without significant shifts in sales figures. Overall, the rankings for Double J's products have shown remarkable consistency with no changes in the order from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
