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Dec-2025
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Overview
Market Insights Snapshot
Station House has shown varied performance across different states and categories, with notable movements in rankings and sales trends. In Alberta, the brand's Pre-Roll category maintained a position within the top 30, despite some fluctuations, ending the year at rank 27. This consistent presence indicates a stable market performance, although a slight dip in sales was observed from September to November, followed by a recovery in December. In contrast, British Columbia presented a mixed scenario. While the Pre-Roll category saw a strong resurgence, climbing back to rank 9 in November and December, the Flower category did not make it to the top 30 rankings during the last quarter, highlighting a potential area for growth or reevaluation.
In Ontario, Station House's performance in the Flower category showed gradual improvement, moving from rank 60 in September to 52 by December. This upward trend indicates growing consumer interest or effective market strategies. Meanwhile, the Pre-Roll category maintained a stable position, hovering around rank 25, suggesting a steady demand. The sales figures in Ontario for the Flower category also reflect a positive trajectory, with an increase noted each month from September through December. These insights suggest that while Station House has established a foothold in certain categories and regions, there are still opportunities for expansion and increased competitiveness, particularly in the Flower category in British Columbia.
Competitive Landscape
In the competitive landscape of the pre-roll category in British Columbia, Station House has experienced notable fluctuations in its ranking over the last few months of 2025. Starting in September, Station House was ranked 10th, but it dropped to 18th in October, before rebounding to 9th place in November and maintaining that position in December. This volatility highlights the competitive pressure from brands like 1964 Supply Co, which saw a consistent improvement from 14th in October to 11th in December, and Good Supply, which consistently ranked higher than Station House in the months it was in the top 20. Meanwhile, Shred maintained a stable position at 10th in the last three months of the year, indicating a steady performance. The most striking competitor is Valhalla Flwr, which surged from 16th in September to 1st in October, demonstrating a significant increase in market presence and sales, which could potentially impact Station House's market share if the trend continues. These dynamics suggest that while Station House has managed to regain its footing towards the end of the year, it faces strong competition from both established and rapidly rising brands in the region.
Notable Products
In December 2025, the top-performing product for Station House was Blue Dream Pre-Roll (0.5g), maintaining its number one rank consistently from September through December, with sales reaching 51,548 units. Northern Lights Pre-Roll (0.5g) held steady in second place throughout the same period, although its sales figures exhibited a downward trend. OG Kush Pre-Roll (0.5g) remained in third place, regaining its position after a brief dip to fourth in October. Pink Kush Pre-Roll (0.5g) consistently occupied the fourth rank, though its sales figures have been gradually declining over the months. Ghost Train Haze Pre-Roll (0.5g) reappeared in the rankings in December, securing the fifth position after missing from the list in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
