Market Insights Snapshot
In Alberta, Station House, a popular cannabis brand, has seen a decline in its Pre-Roll category ranking from 17th in September 2023 to 25th in November 2023. This is indicative of a downward trend in the brand's performance in this category for the state. Similarly, in Ontario, the brand's Flower category ranking has slipped from 48th in September 2023 to 57th in November 2023. It's important to note that the lack of ranking for certain months means the brand was not among the top 20 in that state and category.
However, there are some positive trends as well. In British Columbia, Station House's Pre-Roll category ranking has improved from 19th in September 2023 to 15th in November 2023, indicating a rise in popularity. In Ontario, the brand has maintained a stable position in the Pre-Roll category, consistently ranking between 12th and 13th from August to November 2023. However, in Saskatchewan, the brand's performance in the Flower category was not ranked after August 2023, while its Pre-Roll category ranking dropped significantly from 16th to 66th between August and November 2023.
In the Ontario Pre-Roll category, Station House has maintained a steady presence, with ranks fluctuating slightly between 12th and 13th place from August to November 2023. This stability contrasts with some of its competitors. For instance, Color Cannabis has shown a significant upward trend, moving from 18th to 11th place over the same period, indicating a potential threat to Station House's market position. On the other hand, Weed Me has seen a drop in rank from 11th to 14th, suggesting a decrease in competition. Carmel has remained consistent in the top 10, while BoxHot has experienced a slight decrease in rank. These shifts in the competitive landscape could have implications for Station House's future performance and strategy in the Ontario Pre-Roll market.
In November 2023, the top-performing product for Station House was the Blue Dream Pre-Roll (0.5g), maintaining its number one rank from previous months with sales reaching 45,910 units. The second best-selling product was the Northern Lights Pre-Roll (0.5g), which saw a significant increase in sales to 33,385 units, moving up from its third rank in October. The Pink Kush Pre-Roll (0.5g) dropped to third place with sales of 28,379 units. The Ghost Train Haze Pre-Roll (0.5g) held steady at fourth place, while the OG Kush Pre-Roll (0.5g) made its debut in the top five. These shifts in rankings indicate a dynamic market with changing consumer preferences.