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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Station House’s mix in May 2026 is concentrated in Pre-Roll at 87.14% share with a month-over-month change of +3.10% alongside a year-over-year shift of -0.80%, while Flower sits at 12.86% share with a month-over-month change of -5.82% and a year-over-year change of -27.15%. Despite an overall brand sales year-over-year change of -5.21% and an average price year-over-year change of -6.23%, Pre-Roll volume likely expanded relative to Flower as the Pre-Roll average price sits at 6.97 versus 22.28 in Flower, implying mix-driven resilience; the pattern implies Station House leaned further into value-oriented Pre-Roll to stabilize revenue against Flower contraction.
With a Pre-Roll rank of 13 in British Columbia and Pre-Roll share at 87.14% versus Flower at 12.86%, Station House is positioned as a scale Pre-Roll player rather than a balanced portfolio brand. The combination of a -0.80% year-over-year Pre-Roll sales change and a +3.10% month-over-month lift suggests momentum concentrated in core formats, while the -27.15% year-over-year decline in Flower and the -5.82% month-over-month drop point to a retreat from premium or higher-ticket segments; the implication is that Station House’s competitive posture in May 2026 relies on defending and growing mid-price Pre-Roll penetration more than diversifying into Flower.
Competitive Landscape
Station House ranks #13 in BC Pre-Roll in May 2026, down 5 positions year over year from #8, and 2 positions lower than its February–April three-month mark of #11; against its January 2025 peak at #5, the current slot is 8 places off the high. While Station House slipped 2 ranks quarter-on-quarter, General Admission held #1 with a 3.8% year-over-year sales lift and BC Doobies moved up to #2 from #7 year over year on 111.5% sales growth, indicating Station House is ceding relative position to competitors gaining rank faster; this trajectory implies the brand needs a catalyst to prevent further drift from top-10 back toward its January 2025 ceiling.
Notable Products
Ghost Train Haze Pre-Roll (0.5g) posted the steepest movement in May 2026 with a -20.19% month-over-month decline, sliding within the top five at rank 5 while Jack Herer Pre-Roll (0.5g) also contracted -11.56% at rank 10, indicating softness at the bottom half of the leaderboard. Blue Dream Pre-Roll (0.5g) countered with a +10.33% lift to hold rank 1 and Amnesia Haze Pre-Roll (0.5g) jumped +36.93% to rank 8, yet neither offset the double-digit retreat seen in two SKUs, suggesting uneven velocity across tiers. Eight of the top ten are Pre-Roll SKUs within the same 0.5g format, concentrating risk and signaling that Station House is leaning into breadth within a single format rather than diversification. The pattern implies the commercial direction is to defend share through a flagship-led Pre-Roll portfolio while pruning or re-positioning underperforming long-tail strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
