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Oct-2025
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Overview
Market Insights Snapshot
Station House has shown varied performance across different categories and regions. In Alberta, the brand's ranking in the Pre-Roll category has seen a gradual decline, moving from 24th in July 2025 to 28th by October. This drop is mirrored by a decrease in sales, indicating potential challenges in maintaining its market position. Meanwhile, in British Columbia, Station House has consistently ranked in the top 30 for Pre-Rolls, although it slipped from 9th to 16th place from September to October, suggesting increased competition or shifting consumer preferences.
In Ontario, the brand's performance in the Flower category has been relatively stable, with a slow but steady rise in rankings, moving from 67th in July to 57th in October. This upward trend, despite not breaking into the top 50, hints at a growing consumer base or successful marketing strategies. Conversely, Station House's Pre-Roll category in Ontario maintained a more consistent ranking, hovering around the 26th to 29th positions, indicating a steady presence in a competitive market. The absence from the top 30 in the Flower category in British Columbia for October could be a point of concern, suggesting a need for strategic adjustments to regain traction.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Station House has shown a consistent presence, maintaining a rank just outside the top 20. Over the months from July to October 2025, Station House's rank improved slightly from 29th to 27th, indicating a positive trend in market positioning. This improvement is accompanied by an increase in sales, peaking in September before a slight dip in October. In contrast, MTL Cannabis experienced a decline in sales, dropping from 16th to 26th rank, which highlights a potential opportunity for Station House to capture market share. Similarly, Divvy maintained a stable rank close to Station House, but with slightly lower sales figures in October. Meanwhile, 3Saints showed a significant improvement in rank, moving from 42nd to 25th, suggesting a competitive threat. Rizzlers remained relatively stable, with a slight dip in rank from 25th to 28th. These dynamics suggest that while Station House is on a positive trajectory, it must remain vigilant of emerging competitors like 3Saints and capitalize on the declining performance of others like MTL Cannabis to enhance its market position.
Notable Products
In October 2025, Blue Dream Pre-Roll (0.5g) maintained its position as the top-performing product for Station House, with sales reaching 49,256 units. Northern Lights Pre-Roll (0.5g) consistently held the second spot, although its sales saw a decline compared to previous months. Pink Kush Pre-Roll (0.5g) climbed to third place, surpassing OG Kush Pre-Roll (0.5g), which dropped to fourth. Ghost Train Haze Pre-Roll (0.5g) remained steady in fifth place. This month saw Pink Kush Pre-Roll making a notable upward movement in rankings, reflecting a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
