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Aug-2025
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Overview
Market Insights Snapshot
Station House has shown varied performance across different categories and regions. In the Alberta pre-roll category, the brand maintained a steady presence, fluctuating between the 20th and 27th positions from May to August 2025. This indicates a consistent demand for their pre-roll products in Alberta, with sales peaking at 392,084 CAD in August. Meanwhile, in British Columbia, Station House's performance in the flower category saw a significant jump from 48th in July to 26th in August, suggesting a growing preference for their flower products in this region. However, it is noteworthy that they did not make it into the top 30 rankings in some months, which could be a point of concern for brand visibility and competitiveness in the flower category in British Columbia.
In Ontario, Station House's performance in the flower category remained outside the top 30, consistently ranking around the 60s, which might indicate challenges in capturing market share in this segment. Conversely, their pre-roll category in Ontario showed a more stable presence, maintaining a position in the mid-20s, reflecting a steady consumer base for these products. The brand's stronghold in the pre-roll category is further evident in British Columbia, where they consistently held the 7th position for three consecutive months before slightly slipping to 8th in August. This suggests a strong brand loyalty and preference for their pre-rolls in British Columbia, with sales nearing one million CAD in August, highlighting the brand's robust performance in this particular category and region.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Station House experienced a slight dip in its rank from 7th to 8th place between July and August 2025, despite a steady increase in sales over the same period. This change in rank can be attributed to the performance of competitors such as 1964 Supply Co, which improved its rank from 8th to 7th, and Shred, which maintained a consistent 6th place rank with robust sales figures. Meanwhile, Dab Bods and Pistol and Paris showed fluctuating ranks, with Dab Bods moving from 10th to 9th and back to 10th, and Pistol and Paris maintaining a 9th place rank in August. These dynamics indicate a competitive environment where Station House is challenged by brands with varying sales trajectories, emphasizing the need for strategic marketing and product differentiation to regain and improve its standing in the market.
Notable Products
In August 2025, Blue Dream Pre-Roll (0.5g) maintained its position as the top-performing product for Station House, with sales reaching 70,160 units. Northern Lights Pre-Roll (0.5g) also held steady in second place, showing a notable increase in sales compared to previous months. OG Kush Pre-Roll (0.5g) climbed to third place, up from its consistent fourth-place ranking in the preceding months. Ghost Train Haze Pre-Roll (0.5g) advanced to fourth place, surpassing Pink Kush Pre-Roll (0.5g), which dropped to fifth. These shifts highlight a dynamic change in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
