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Jun-2024
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Overview
Market Insights Snapshot
Station House has shown notable performance in the Pre-Roll category across various Canadian provinces. In Alberta, the brand has experienced a steady climb, moving from the 27th position in March 2024 to the 22nd position by June 2024. This upward trend is indicative of growing consumer preference and market penetration. Similarly, in British Columbia, Station House has maintained a strong presence, consistently ranking within the top 10 throughout the months of March to June 2024. This consistency highlights the brand's strong foothold in the Pre-Roll category in British Columbia, with sales figures showing a positive trajectory.
However, the performance of Station House in the Flower category in Ontario presents a more mixed picture. The brand did not make it into the top 30 rankings for several months, indicating challenges in gaining traction in this category. Conversely, in the Pre-Roll category in Ontario, Station House has shown resilience and improvement, holding steady within the top 20 positions, moving from 17th in March to 17th again in June 2024, despite a slight dip in May. This suggests that while Station House might be struggling in the Flower category, its Pre-Roll offerings are resonating well with consumers in Ontario.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Station House has shown a steady yet fluctuating performance in recent months. Despite a slight dip in May 2024, where it ranked 18th, Station House has consistently remained within the top 20, indicating a stable market presence. Competitors such as 1Spliff and BoxHot have maintained higher ranks, with 1Spliff consistently holding the 15th position from April to June 2024, and BoxHot reaching as high as 13th in April 2024. This suggests that while Station House is performing well, there is room for growth to match or surpass these competitors. Notably, Double J's also presents a competitive challenge, having ranked as high as 14th in April 2024. The data indicates that Station House's sales have been on an upward trajectory, peaking at 714,463 in June 2024, which is a positive sign for potential market share growth. However, to improve its rank and compete more effectively, Station House may need to adopt more aggressive marketing strategies or product innovations.
Notable Products
In June 2024, Station House's top-performing product was Blue Dream Pre-Roll (0.5g), maintaining its position as the number one product with impressive sales of 63,954 units. Northern Lights Pre-Roll (0.5g) consistently held the second rank, showing a steady increase in sales. Pink Kush Pre-Roll (0.5g) secured the third spot, continuing its stable performance over the past months. Ghost Train Haze Pre-Roll (0.5g) and OG Kush Pre-Roll (0.5g) remained in fourth and fifth places respectively, also demonstrating gradual sales growth. The rankings for these products have remained unchanged from previous months, indicating consistent consumer preference for these top pre-rolls.
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