.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pre-Roll commanded 86.98% share in September 2026, up 9.50% month over month and down 5.90% year over year, while Flower held 13.02% share with a 6.09% MoM lift but a 35.25% YoY decline; this mix coincided with an overall brand sales change of -11.15% YoY and a 24‑month change of -17.24%. Average price fell 29.06% YoY to $5.96 as Pre-Roll averaged 5.56 and Flower 11.52, and Station House ranked 12 in Pre-Roll in British Columbia; the pattern implies Station House is leaning into lower-priced Pre-Rolls to offset Flower contraction, trading price for share concentration.
The widening tilt toward Pre-Roll at 86.98% share alongside a 9.50% MoM gain, combined with Flower’s 35.25% YoY drop despite a 6.09% MoM uptick, suggests defensive repositioning toward high-velocity packs to stabilize volume amid a -11.15% YoY sales decline. With the average price down 29.06% YoY and a Pre-Roll category rank of 12 in British Columbia, the implied strategy is price-led depth in Pre-Roll to maintain shelf presence, accepting lower unit economics in Flower and signaling prioritization of rank retention over broad category diversification.
Competitive Landscape
Station House sits at rank #12 in BC Pre-Roll in September 2026, down 2 positions year over year from #10, but up 3 positions since June 2026 from #15, signaling mid-year recovery after slipping from a historical peak of #5 in January 2025; meanwhile, Weed Me moved up from #2 to #1 with a 28.6% YoY sales increase, and Back Forty / Back 40 Cannabis jumped from #13 to #2 on 197.3% YoY growth, widening the gap ahead of Station House by 10 and 11 rank positions respectively. The directional pattern—short-term climb of 3 ranks quarter-on-quarter alongside a 2-rank YoY slide—implies Station House is stabilizing off its trough but ceding share to faster-advancing leaders, making near-term gains more likely to be incremental than tier-shifting without a catalyst.
Notable Products
Rockstar Kush Pre-Roll (0.5g) posted the standout move in September 2026 with +95.5% MoM while climbing into rank 7, contrasting sharply with Trainwreck Pre-Roll (0.5g) at rank 10 with a -26.5% MoM slide. Blue Dream Pre-Roll (0.5g) retained rank 1 despite a -14.6% MoM decline and generated $347,302, while Sour Diesel Pre-Roll (0.5g) surged +75.9% to tighten the mid-pack around ranks 6–7. Four of the top ten are Pre-Roll SKUs clustered at ranks 1–8, and White Widow (3.5g) at rank 9 advanced +57.9% MoM, indicating early traction for Flower alongside entrenched Pre-Roll momentum. The pattern implies Station House is consolidating a Pre-Roll-led ladder while selectively elevating a flagship Flower, signaling a tilt toward breadth within a Pre-Roll-first commercial mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
