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Jul-2025
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Overview
Market Insights Snapshot
Station House has shown varied performance across different categories and regions, with notable movements in the Pre-Roll category. In Alberta, the brand maintained a consistent presence in the top 30, with a slight dip in June 2025 but rebounding in July. This indicates a resilient market presence and potential consumer loyalty in this category. In contrast, their Flower category performance in British Columbia saw a decline, dropping out of the top 30 by July 2025. This shift could suggest increased competition or changing consumer preferences in the region.
In Ontario, Station House's performance in the Flower category also struggled to gain a foothold in the competitive landscape, consistently ranking outside the top 50. However, their Pre-Roll category maintained a steady ranking, reflecting consistent consumer demand. Meanwhile, in British Columbia, the Pre-Roll category remained robust, consistently holding the 7th position throughout the months. This stability highlights a strong brand presence and consumer preference for Station House's Pre-Rolls in the province. These trends across different categories and regions underscore the brand's varied market dynamics and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the pre-roll category in British Columbia, Station House has maintained a consistent rank of 7th from April to July 2025. This stability is noteworthy amidst fluctuating ranks of competitors such as 1964 Supply Co, which remained at 8th place for three consecutive months, and Pistol and Paris, which dropped to 12th in June before recovering to 9th in July. Despite Shred holding a higher rank at 5th and 6th, Station House's sales have shown a positive upward trend, increasing each month, which could indicate a strengthening market position. Meanwhile, BC Doobies has surged ahead, climbing from 10th in April to 5th by July, showcasing a significant competitive threat. These dynamics suggest that while Station House maintains a stable rank, there is a competitive pressure from brands like BC Doobies, which are rapidly gaining market share.
Notable Products
In July 2025, the top-performing product for Station House was Blue Dream Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank with sales of 69,911 units. Northern Lights Pre-Roll (0.5g) consistently held the second position, showing stable sales figures across the months. Pink Kush Pre-Roll (0.5g) and OG Kush Pre-Roll (0.5g) also retained their third and fourth positions, respectively, with OG Kush Pre-Roll seeing a slight uptick in sales compared to June. Ghost Train Haze Pre-Roll (0.5g) remained in fifth place, although its sales have varied slightly over the months. Overall, the rankings for Station House products remained unchanged from previous months, indicating consistent performance in their Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
