Data Snapshot: Oct 05, 2026
$1M+

Sep-2026

Sales

Decline

Trend

6-Month

49

Product Count

SKUs

$6.38

Avg Price

-25.2%

YoY Sales Change

11.4%

YoY Price Change

Drip is a cannabis brand offered by Lume Cannabis Co, the largest cannabis company in Michigan, widely recognized for its diverse product range including Quicky Gummies and a unique Ric Flair Drip Cannabis line. The brand stands out for other value-driven products like the Indica with a high THC content of 86.42%, and the Jack Diesel Drip. By connecting growers and buyers through a middleman system, Drip emphasizes on providing quality over cost, sourcing its cannabis only from trusted growers.
Drip (MI)

Where to Buy

Drip (MI) is stocked at 312 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Kalamazoo, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/6830.json?v=20261004
Drip (MI) Sales

Market Insights Snapshot

Drip (MI) Historical Sales by Category

Drip (MI) operated as a near single-category brand in September 2026, with Vapor Pens accounting for 99.88% share and Flower just 0.12%; within Vapor Pens, sales fell 25.26% year over year and 19.25% month over month, while Flower contracted 88.36% month over month and carried no year-over-year baseline. Despite an 11.44% year-over-year increase in average price alongside a 25.17% brand-level sales decline, the brand held the number 8 rank in Vapor Pens in Michigan, implying that price-led value did not offset unit pressure and that the micro-scale Flower presence does not yet buffer category-specific volatility.

The mix compression into Vapor Pens at 99.88% share and the September 2026 rank of 8 in Michigan indicate a specialization strategy that trades diversification for depth, which amplifies exposure to Vapor Pens’ downcycle as shown by the 19.25% month-over-month drop. With brand sales down 25.17% year over year and 49.95% over 24 months, while average price rose 11.44%, the positioning skews toward maintaining price integrity over volume recapture; this implies that short-term stabilization will likely require either mix broadening beyond the 0.12% Flower foothold or targeted price-pack architecture within Vapor Pens to convert rank into higher unit throughput.

Sep-2026 Rank
Vapor Pens
8
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Vapor Pens
99.9%
$6.37
-25.3%
-19.2%
Flower
0.1%
$57.91
—
-88.4%
Drip (MI)

Competitive Landscape

Drip (MI) sits at rank #8 in Michigan Vapor Pens in September 2026, down 3 positions year over year from #5, and 3 positions below its June 2026 standing of #5, while its best historical mark was #4 in February 2026; in contrast, MKX Oil Company rose from #3 to #1 with a 21.7% YoY sales increase, and Society C surged from #12 to #4 alongside a 276.2% YoY sales jump, indicating competitors are gaining share at a faster clip than Drip (MI). This split—Drip (MI) slipping 3 ranks YoY while peers move upward with double- and triple-digit percentage gains—implies the brand’s rank trajectory is transitioning from mid-pack contender to a risk of further slide unless mix, pricing, or distribution are recalibrated to re-accelerate velocity.

Drip (MI) market ranking for MI Vapor Pens

Drip (MI)

Notable Products

Green Crack Distillate Cartridge (1g) posted the steepest decline at -39.5% month over month, while Blue Dream Distillate Cartridge (1g) dropped -29.4%, yet both held top-5 ranks at positions 5 and 3, respectively. Granddaddy Purple Distillate Cartridge (1g) stayed at rank 1 despite an -18.6% MoM contraction, and White Runtz Distillate Cartridge (1g) in rank 2 edged up +3.0%, concentrating share at the very top around two SKUs even as the broader set softened. With all ten top products in Vapor Pens and three SKUs in the top three despite MoM declines larger than -18%, September 2026 points to a category-heavy mix that defends rank through assortment breadth rather than sustained velocity, implying Drip (MI) is leaning on a wide Vapor Pens bench to absorb volatility.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Granddaddy Purple Distillate Cartridge (1g)
Vapor Pens
4
2
3
2
1
-18.6%
White Runtz Distillate Cartridge (1g)
Vapor Pens
8
10
>10
6
2
+3.0%
Blue Dream Distillate Cartridge (1g)
Vapor Pens
1
1
1
1
3
-29.4%
Skywalker OG Distillate Cartridge (1g)
Vapor Pens
3
4
>10
7
4
-8.0%
Green Crack Distillate Cartridge (1g)
Vapor Pens
2
3
2
3
5
-39.5%
Northern Lights Distillate Cartridge (1g)
Vapor Pens
>10
7
7
9
6
-8.1%
Mendo Breath Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
7
—
God's Gift Distillate Cartridge (1g)
Vapor Pens
6
6
5
4
8
-42.8%
Premium Cherry Cookies Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
10
9
-11.3%
Super Lemon Haze Distillate Cartridge (1g)
Vapor Pens
5
5
4
5
10
-39.7%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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