Market Insights Snapshot
Looking at the performance of Drip (MI-Only) in the Concentrates and Vapor Pens categories, one can observe some interesting trends. In Arizona, the brand showed a slight improvement in the Concentrates category, moving from 70th to 68th place from August to September 2023, but didn't make the top 20 in October and November. This could indicate a decrease in popularity or increased competition in this category. In the Vapor Pens category, Drip (MI-Only) demonstrated a significant jump from 66th to 49th place over three months, before dropping back to 67th place in November. This fluctuation suggests that while the brand has potential to climb the rankings, it struggles to maintain consistent performance.
In Massachusetts and Michigan, Drip (MI-Only) showed contrasting performance in the Vapor Pens category. In Massachusetts, the brand slipped from 82nd to 98th place from August to September 2023 and didn't make the top 20 in the following months, indicating a need for improvement in this market. However, in Michigan, Drip (MI-Only) demonstrated strong performance, consistently ranking in the top 5 from August to November. This high ranking, coupled with a slight downward trend, suggests that while Drip (MI-Only) is a leading brand in this state, it faces stiff competition and must strive to maintain its position.
In the Vapor Pens category in Michigan, Drip (MI-Only) has seen a notable shift in its competitive landscape. While it held the second rank in August and September 2023, it slipped to third in October and fourth in November. This decline in rank coincides with a downward trend in sales. Key competitors include Platinum Vape, STIIIZY, MKX Oil Company, and Crude Boys. Platinum Vape has seen a consistent rise in rank, moving from sixth to fifth place, and maintained higher sales than Drip (MI-Only) throughout the period. STIIIZY, on the other hand, slipped from fifth to sixth rank, with a significant drop in sales. MKX Oil Company and Crude Boys have both seen an increase in rank, with MKX Oil Company moving from fourth to third and Crude Boys from third to second, both surpassing Drip (MI-Only) in sales.
In November 2023, the top-performing product from Drip (MI-Only) was the Premium Blue Dream Distillate Cartridge (1g) from the Vapor Pens category, with sales reaching 14,632 units. This product maintained a strong performance, having ranked first in August and September, and second in October. The second best-seller was God's Gift Distillate Cartridge (1g), which climbed from the top spot in October to second place. The third and fourth spots were occupied by the Premium Cherry Cookies Distillate Cartridge (1g) and Ice Cream Cake Distillate Cartridge (1g) respectively. The fifth place was taken by the Skywalker OG Distillate Cartridge (1g), making all top five products from the Vapor Pens category.