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Dec-2024
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Overview
Market Insights Snapshot
Drip (MI) has maintained a consistent performance in the Vapor Pens category within the state of Michigan. Over the months from September to December 2024, the brand has consistently held the 5th position, indicating a stable presence in the top tier of this competitive category. This consistency is noteworthy, especially given the fluctuations typically seen in the cannabis market. The brand's sales figures also show a positive trend, with a notable increase from October to December, suggesting a growing consumer base or increased market penetration during this period.
Interestingly, Drip (MI)'s absence from the top 30 rankings in other states or provinces could be interpreted as a missed opportunity for expansion or a strategic focus on the Michigan market. While their stronghold in Michigan's Vapor Pens category is commendable, the lack of presence in other markets might indicate potential areas for growth or diversification. This localized dominance, however, could also be a deliberate strategy to consolidate and strengthen their market share in Michigan before considering broader expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Drip (MI) consistently maintained its position at rank 5 from September to December 2024. Despite stable rankings, Drip (MI) faces stiff competition from brands like Breeze Canna, which improved its rank from 4 to 3 by December, indicating a strong upward sales trend. Meanwhile, MKX Oil Company experienced a slight dip from rank 3 to 4, yet its sales remained robust, suggesting a competitive edge in market presence. Platinum Vape and Crude Boys held steady at ranks 6 and 7, respectively, with sales figures that were consistently lower than Drip (MI). This stable yet competitive environment highlights the need for Drip (MI) to innovate and differentiate to climb higher in the rankings and increase sales amidst strong contenders.
Notable Products
In December 2024, the top-performing product for Drip (MI) was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the number one position with sales reaching 25,006 units. The Blue Dream Distillate Cartridge (1g) moved to the second rank, maintaining strong sales figures close to previous months. The Granddaddy Purple Distillate Cartridge (1g) consistently held the third position across the months analyzed. A notable entry, Premium Cherry Cookies Distillate Cartridge (1g), debuted in December at the fourth position, indicating a successful introduction to the market. Super Lemon Haze Distillate Cartridge (1g) remained stable in fifth place, showing slight fluctuations in sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
