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Nov-2025
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Overview
Market Insights Snapshot
Drip (MI) has demonstrated a consistent performance within the Vapor Pens category in Michigan. Despite a slight dip in sales from August to September 2025, where they experienced a decrease in rank from 4th to 5th, the brand managed to maintain its 5th position in the subsequent months of October and November. This stability suggests that Drip (MI) has a solid foothold in the Michigan market, although the brand has not managed to break into the top three rankings during this period. The sales figures indicate a recovery from the September dip, with a noticeable increase by November, which could suggest effective marketing or product adjustments that resonated with consumers.
However, Drip (MI)'s absence from the top 30 rankings in other states or provinces highlights a limitation in their geographical reach or market penetration outside of Michigan. This absence could be interpreted as a challenge for the brand to expand its influence and capture a broader audience in the competitive cannabis market. Focusing solely on Michigan may indicate a strategic choice to dominate a specific market, but it also underscores potential growth opportunities if Drip (MI) decides to expand its operations and marketing efforts beyond state borders. Such a move could be pivotal for the brand to diversify its consumer base and enhance its overall market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Drip (MI) has maintained a consistent rank of 5th place from September to November 2025, despite a slight dip from 4th place in August. This stability is notable given the dynamic shifts among its competitors. For instance, Platinum Vape has held a steady 4th place, just above Drip (MI), while MKX Oil Company consistently ranks higher at 3rd place, indicating a strong market presence. Meanwhile, Jeeter has shown significant upward momentum, climbing from 11th place in August to 7th in November, suggesting a potential threat to Drip (MI)'s position if this trend continues. Crude Boys, on the other hand, has fluctuated slightly but remains a close competitor, ranking 6th in November. These dynamics highlight the competitive pressures Drip (MI) faces in maintaining its market position, emphasizing the importance of strategic marketing and product differentiation to sustain and potentially improve its ranking in the Michigan vapor pen category.
Notable Products
In November 2025, Blue Dream Distillate Cartridge (1g) emerged as the top-performing product for Drip (MI), reclaiming its number one position with sales reaching 27,342 units. Super Lemon Haze Distillate Cartridge (1g) climbed to second place, showing a significant increase from the previous month's fourth position. Granddaddy Purple Distillate Cartridge (1g) also improved its standing, moving up to third place from fifth in October. Northern Lights Distillate Cartridge (1g) entered the top rankings at fourth position, despite not being ranked in August and October. Green Crack Distillate Cartridge (1g), which was the top seller in August, fell to fifth place, indicating a notable decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
