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Apr-2025
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Overview
Market Insights Snapshot
Drip (MI) has maintained a strong presence in the Vapor Pens category within the state of Michigan. Over the first four months of 2025, the brand consistently held a top-six position, even climbing to the fifth spot in March and April. This upward trajectory indicates a solid market performance and suggests that Drip (MI) is resonating well with consumers in this category. The brand's sales figures reflect this positive trend, with notable growth in March before a slight dip in April. Despite the dip, maintaining a stable rank suggests that Drip (MI) has a loyal customer base and a competitive edge in the Michigan market.
However, Drip (MI)'s presence is limited to the Vapor Pens category in Michigan, as they do not appear in the top 30 brands for any other categories or states. This lack of presence in other areas can be seen as both a challenge and an opportunity. While it highlights the brand's current limitations, it also suggests potential for expansion and diversification. The data implies that Drip (MI) could benefit from exploring new categories or geographical markets to broaden its reach and capitalize on its existing success in Michigan's Vapor Pens sector. This strategic move could help mitigate risks associated with market saturation and dependency on a single category.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Michigan, Drip (MI) has shown a steady performance with a slight upward trend in its ranking from January to April 2025. Starting at 6th place in January and February, Drip (MI) improved to 5th place in March and maintained this position in April. This improvement is notable as it surpasses Crude Boys, which remained consistently at 7th place, and is in close competition with Breeze Canna, which fluctuated between 4th and 6th place during the same period. However, Drip (MI) still trails behind Platinum Vape and MKX Oil Company, both of which have maintained higher ranks consistently. The sales figures indicate a competitive market, with Drip (MI) showing resilience and potential for further growth, especially as it has managed to increase its sales in March, aligning with its rise in rank.
Notable Products
In April 2025, the Blue Dream Distillate Cartridge (1g) from Drip (MI) emerged as the top-performing product, climbing from its consistent second-place ranking in previous months, with sales reaching 23,293 units. Following closely, the Granddaddy Purple Distillate Cartridge (1g) improved its standing, moving up from fourth in March to second place in April. The Green Crack Distillate Cartridge (1g), previously holding the top spot, slipped to third place. Northern Lights Distillate Cartridge (1g) maintained its fourth position, showing stable performance. The Super Lemon Haze Distillate Cartridge (1g) re-entered the top five, securing the fifth position after a brief absence in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
