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Oct-2025
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Overview
Market Insights Snapshot
Drip (MI) has shown consistent performance in the Vapor Pens category within Michigan. Over the period from July to October 2025, the brand maintained a strong presence, consistently ranking within the top five. Specifically, Drip (MI) held the 4th position in both July and August, before experiencing a slight drop to 5th place in September and October. This indicates a stable market position despite a minor fluctuation. The slight decline in rank could be attributed to competitive pressures or market dynamics within the state, although the brand has managed to stay within the top tier of the category.
Interestingly, Drip (MI) did not appear in the top 30 rankings for any other categories or states, which suggests a highly focused strategy on the Vapor Pens category within Michigan. This focus might be a double-edged sword; while it allows for specialization and dominance in a specific niche, it also limits the brand's exposure and potential growth in other areas. The sales figures reflect a notable peak in August, followed by a decrease in September, before slightly recovering in October. This trend might indicate seasonal demand fluctuations or the impact of market competition. Overall, Drip (MI)'s performance in Michigan's Vapor Pens category highlights both its strengths and potential areas for strategic expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Drip (MI) has experienced some shifts in its ranking over the past few months. While maintaining a steady position at rank 4 in July and August 2025, Drip (MI) saw a slight decline to rank 5 in September and October 2025. This shift coincides with the consistent performance of MKX Oil Company, which held a firm grip on the 3rd position throughout this period. Meanwhile, Platinum Vape improved its standing from 5th to 4th place, potentially contributing to Drip (MI)'s drop in rank. Notably, Jeeter made a significant leap from outside the top 10 in July to 7th place by October, indicating a dynamic shift in consumer preferences. Despite these changes, Drip (MI) remains a key player in the market, though it faces increasing competition from brands like Play Cannabis, which surged from 10th to 6th place by October. These fluctuations highlight the importance of strategic positioning and innovation for Drip (MI) to maintain and potentially improve its market share in the evolving Michigan vapor pen market.
Notable Products
In October 2025, the top-performing product for Drip (MI) was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its number one rank from July and August after briefly dropping to second place in September. Notably, its sales reached $25,315. Skywalker OG Distillate Cartridge (1g) made a significant leap to second place, despite not being ranked in July and September, indicating a sharp rise in popularity. Blue Dream Distillate Cartridge (1g) slipped from its top position in September to third in October, showing a slight decrease in sales performance. Super Lemon Haze and Granddaddy Purple Distillate Cartridges maintained their fourth and fifth positions, respectively, consistent with previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
