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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Drip (MI) operated as a single-category brand, with Vapor Pens representing 100.0% of sales and holding rank 5 within Vapor Pens in Michigan. Year over year, brand sales declined 78.2% while the average price fell 10.7%, and month over month sales slipped 3.7% alongside a flat category mix at 100.0%. The combination of a 78.2% YoY contraction and a 3.7% MoM dip, despite a full-category focus and a rank position at 5, implies that price cuts have not offset volume losses, concentrating risk in a single category exposure.
The June 2026 mix suggests Drip (MI) is competing as a price-accessible Vapor Pens specialist, with a 10.7% YoY price decrease paired with a 78.2% YoY sales decline and a maintained rank at 5 indicating eroding throughput rather than premium trading. The 3.7% MoM sales decline within a 100.0% Vapor Pens mix and a 24‑month contraction of 34.0% imply the brand’s positioning is skewed toward share defense via price over assortment, leaving limited insulation if Vapor Pens demand softens further.
Competitive Landscape
Drip (MI) sits at rank #5 in MI Vapor Pens in June 2026, down one position from #4 year over year, and unchanged versus March 2026 where it also held #5; against peers, MKX Oil Company advanced from #3 to #1 with 68.29% year-over-year sales growth while Mitten Extracts slipped from #1 to #2 with a 20.07% year-over-year sales decline, and Society C surged from #29 to #4 with 756.19% year-over-year sales growth; Drip (MI)’s peak rank of #4 in February 2026 followed by a return to #5 by June 2026, alongside Muha Meds moving from #2 to #3 with a 31.40% sales decline, implies Drip (MI) is being edged out by faster risers despite stability, signaling that holding share at #5 will require countering upward momentum from competitors climbing multiple rank positions.
Notable Products
Green Crack Distillate Cartridge (1g) posted the steepest movement in June 2026 with a -12.2% MoM slide while holding rank 2, contrasted by Granddaddy Purple Distillate Cartridge (1g) inching up +2.2% at rank 3; this divergence signals demand cooling on one flagship while a near-peer stabilizes share. Blue Dream Distillate Cartridge (1g) stayed at rank 1 despite a -5.6% MoM dip, and Skywalker OG Distillate Cartridge (1g) at rank 4 fell -7.5%, while God's Gift Distillate Cartridge (1g) rose +7.3% at rank 6, indicating mix shift within the top tier rather than category exit. All ten top SKUs are Vapor Pens and eight of the top ten carry MoM declines or low-single-digit gains, concentrating exposure in a single format and implying Drip (MI) is trading breadth for scale in cartridges. The pattern points to a portfolio that leans on a few flagship strains to anchor rank positions while selectively rotating momentum into mid-pack SKUs to defend total category share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
