Dec-2025
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Overview
Market Insights Snapshot
Drip (MI) has consistently maintained a strong presence in the Vapor Pens category in Michigan, holding steady at the 5th position from September to December 2025. This stability in ranking suggests a robust brand performance and a loyal customer base within the state. The brand's sales figures reveal a peak in October with a slight decline in the subsequent months, indicating a potential seasonal or promotional influence on sales. The consistent top 5 ranking underscores Drip (MI)'s competitive edge in the Michigan market, suggesting effective brand strategies and product offerings that resonate well with consumers.
It's notable that Drip (MI) does not appear in the top 30 rankings for any other state or category, highlighting a focused market presence primarily within Michigan's vapor pen segment. This absence in other states could be viewed as a missed opportunity for expansion or an indication of a strategic decision to concentrate efforts locally. The lack of ranking in other states might suggest that Drip (MI) has yet to establish a significant footprint outside of Michigan, or it may reflect the competitive nature of the cannabis market in those regions. Such insights could be pivotal for stakeholders considering market expansion or diversification strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Drip (MI) consistently held the 5th rank from September to December 2025, indicating a stable position amidst fluctuating market dynamics. Despite not breaking into the top four, Drip (MI) maintained a steady sales performance, which is noteworthy given the competitive pressures from brands like Platinum Vape and Muha Meds, which occupied higher ranks. Notably, Muha Meds experienced a rank drop from 2nd to 3rd in December, potentially opening opportunities for Drip (MI) to capitalize on any market shifts. Meanwhile, Jeeter showed an upward trend, improving its rank from 10th in September to 7th by November, suggesting increasing competition for Drip (MI) from below. Overall, while Drip (MI) remains a strong contender in the Michigan vapor pen market, the brand faces ongoing challenges from both established and rising competitors.

Notable Products
In December 2025, Blue Dream Distillate Cartridge (1g) maintained its position as the top-performing product for Drip (MI) in the Vapor Pens category, with sales reaching 23,720 units. Green Crack Distillate Cartridge (1g) saw a notable rise to second place, improving from fifth place in November 2025. Granddaddy Purple Distillate Cartridge (1g) held steady in third position, consistent with its November ranking. Skywalker OG Distillate Cartridge (1g) re-entered the rankings in fourth place after being unranked in November. Super Lemon Haze Distillate Cartridge (1g) rounded out the top five, dropping from second place the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







