.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market, Drip (MI) has shown notable performance across various categories and states, with a particularly strong presence in the Vapor Pens category. In Arizona, Drip (MI) maintained a consistent presence in the Vapor Pens category, moving from a rank of 76 in December 2023 to 58 by March 2024, indicating a positive trajectory in consumer preference and market penetration. This upward movement, coupled with an increase in sales from 2,186 in December 2023 to 9,665 in March 2024, highlights the brand's growing appeal among Arizona consumers. However, in the Concentrates category within the same state, the brand faced challenges, only appearing in the rankings from January 2024 and improving its position from rank 73 to 56 by February 2024, a movement that suggests a growing but yet-to-be-solidified foothold in this particular category.
Contrastingly, in Michigan, Drip (MI) boasts a robust performance in the Vapor Pens category, securing the top 5 positions consistently from December 2023 to March 2024. This performance is underscored by substantial sales, peaking at 3,033,348 in December 2023, and although there was a slight dip in the following months, sales remained strong, showcasing the brand's dominant market position in its home state. In Massachusetts, however, the brand's presence in the Vapor Pens category is less pronounced, with rankings hovering in the high 70s to 80 from December 2023 to March 2024. This indicates a more challenging market environment for Drip (MI) in Massachusetts, where it struggles to capture a significant market share compared to its performance in Michigan and Arizona, suggesting regional preferences and market dynamics play a critical role in the brand's performance across states.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Michigan, Drip (MI) has experienced notable fluctuations in its market position. Initially ranked 3rd in December 2023, Drip (MI) maintained this rank into January 2024 but then saw a decline to 5th by March 2024. This shift can be attributed to the dynamic movements of its competitors. For instance, MKX Oil Company demonstrated a consistent upward trajectory, moving from 5th to 3rd place by March 2024, indicating a stronger performance relative to Drip (MI). Similarly, Crude Boys maintained a stable position just above Drip (MI) in the rankings, while Platinum Vape held steady at 6th place, showcasing a consistent market presence. Notably, Play Cannabis made significant gains, jumping from 15th to 7th place, highlighting a rapidly growing competitor that could pose a future challenge to Drip (MI)'s market share. These movements underscore the competitive intensity within Michigan's Vapor Pens market, where shifts in consumer preference and brand performance can significantly impact a brand's rank and sales over a short period.
Notable Products
In March 2024, Drip (MI) saw the Premium Blue Dream Distillate Cartridge (1g) maintain its position as the top-selling product across the board with sales figures reaching 28,333 units. Following closely, the Green Crack Distillate Cartridge (1g) climbed back up to the second rank, showcasing a significant rebound in its popularity. The Premium Sour Tangie Distillate Cartridge (1g) made an impressive leap into the top three, marking its first appearance in the top ranks for the year. Notably, the Premium Cherry Cookies Distillate Cartridge (1g) experienced a slight dip, moving down to the fourth position after previously holding a steady rank within the top three. Lastly, the Granddaddy Purple Distillate Cartridge (1g) rounded out the top five, indicating a consistent preference among Drip (MI) customers for Vapor Pens products.
Top Selling Cannabis Brands
