Data Snapshot: Aug 04, 2026
$1M+

Jul-2026

Sales

Neutral

Trend

6-Month

45

Product Count

SKUs

$6.13

Avg Price

-13.4%

YoY Sales Change

6.6%

YoY Price Change

Drip is a cannabis brand offered by Lume Cannabis Co, the largest cannabis company in Michigan, widely recognized for its diverse product range including Quicky Gummies and a unique Ric Flair Drip Cannabis line. The brand stands out for other value-driven products like the Indica with a high THC content of 86.42%, and the Jack Diesel Drip. By connecting growers and buyers through a middleman system, Drip emphasizes on providing quality over cost, sourcing its cannabis only from trusted growers.
Drip (MI)

Where to Buy

Drip (MI) is stocked at 314 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Kalamazoo, and Grand Rapids. Search by ZIP code or city below to find the closest one.

https://headsetstorage.blob.core.windows.net/brand-stores/6830.json?v=20260804
Drip (MI) Sales

Market Insights Snapshot

Drip (MI) Historical Sales by Category

In July 2026, Drip (MI) concentrated entirely in Vapor Pens with a 100.0% category mix, pairing a year-over-year sales change of -13.4% with a month-over-month uptick of 2.6%. Average price moved up 6.6% YoY while unit-mix growth was constrained enough to keep total sales down, and the brand’s position within Vapor Pens in Michigan sat at rank 5. The pattern implies a single-category dependency where modest MoM demand gains are being offset by a multi-quarter contraction, putting pressure on volume efficiency despite price expansion.

With Vapor Pens at 100.0% share, Drip (MI) is effectively betting on one lane in Michigan, where a 2.6% MoM lift contrasts with a -13.4% YoY decline and a -37.9% 24‑month slide. Holding rank 5 while prices are up 6.6% YoY suggests the brand is leaning on price to protect value share, but the YoY volume drag indicates headroom is coming more from mix and retention than from broad market expansion. The implication is a need to defend a mid-tier rank by converting the recent MoM momentum into sustained unit growth or selective pack/price architecture, rather than relying on further price increases that risk deepening the YoY volume gap.

Jul-2026 Rank
Vapor Pens
5
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Vapor Pens
100.0%
$6.13
-13.4%
+2.6%
Drip (MI)

Competitive Landscape

Drip (MI) sits at rank #5 in July 2026, slipping 1 position year over year from #4, and matching its three-month rank of #5 while trailing its peak of #4 from February 2026; in the same period, MKX Oil Company climbed to #1 from #3 with 42.9% YoY sales growth, and Society C jumped to #4 from #14 with 360.8% YoY sales growth, whereas Mitten Extracts fell to #2 from #1 with a -18.8% YoY decline; this pattern implies Drip (MI)’s flat-to-down rank trajectory amid mixed competitor momentum points to share pressure from faster risers directly above it.

Drip (MI) market ranking for MI Vapor Pens

Drip (MI)

Notable Products

Blue Dream Distillate Cartridge (1g) led July 2026 with a 43% month-over-month gain, moving to rank 1, while Green Crack Distillate Cartridge (1g) rose 34% to rank 2. Granddaddy Purple Distillate Cartridge (1g) advanced 20% to rank 3, and Northern Lights Distillate Cartridge (1g) ticked up 10% at rank 8; no top-10 SKU posted a decline over -10%. With all top 10 entries in Vapor Pens and five SKUs posting 20%+ growth, the mix points to Drip (MI) concentrating on scaling high-velocity cartridges rather than broadening into other formats. The pattern implies a deliberate push to consolidate share at the top of the Vapor Pens set by amplifying a few fast-climbing SKUs, anchored by Blue Dream’s approximately $177,498 in July 2026 sales.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Blue Dream Distillate Cartridge (1g)
Vapor Pens
1
2
2
1
1
+43.2%
Green Crack Distillate Cartridge (1g)
Vapor Pens
2
1
1
3
2
+33.7%
Granddaddy Purple Distillate Cartridge (1g)
Vapor Pens
4
3
3
2
3
+20.0%
Super Lemon Haze Distillate Cartridge (1g)
Vapor Pens
7
5
5
5
4
+20.3%
God's Gift Distillate Cartridge (1g)
Vapor Pens
9
8
6
6
5
+21.0%
Do-Si-Dos Distillate Cartridge (1g)
Vapor Pens
10
7
8
8
6
+27.5%
Premium White Widow Distillate Cartridge (1g)
Vapor Pens
>10
>10
10
10
7
+21.6%
Northern Lights Distillate Cartridge (1g)
Vapor Pens
6
6
>10
7
8
+10.3%
Mimosa Distillate Cartridge (1g)
Vapor Pens
>10
9
>10
>10
9
Galactic Gas Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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