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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Drip (MI) operated entirely in Vapor Pens with a 100.0% category mix share, posting a 2.87% year-over-year sales change alongside a 10.93% month-over-month lift; paired with a -19.86% YoY average price shift, the single-category focus concentrates both risk and upside. With rank 4 in Vapor Pens in Michigan and a brand-level 2.87% YoY sales change against a -27.60% 24-month trend, the trade-off is evident: price compression widened reach while the May 2026 MoM gain of 10.93% points to near-term velocity. The pattern implies that Drip (MI)’s mono-category footprint amplifies sensitivity to Vapor Pens pricing cycles, turning May 2026’s momentum into a positioning test around sustaining volume at lower average price.
The -19.86% YoY average price alongside a 10.93% MoM sales increase signals volume-led recovery, while holding rank 4 in Michigan Vapor Pens suggests competitive parity hinging on mix depth within a single segment. The 2.87% YoY sales uptick against a -27.60% 24-month decline indicates stabilization rather than expansion, and a 100.0% category concentration heightens exposure to any rank movement from 4 to 5 or 3. The implication is that maintaining rank 4 will likely rely on preserving sub-$6 average price elasticity while improving repeat rates, as further price cuts risk margin without guaranteed share gains.
Competitive Landscape
Drip (MI) ranks #4 in MI Vapor Pens in May 2026, unchanged versus a #4 position in May 2025, and it has held #4 for three consecutive months, while its peak rank also sits at #4 in May 2026. Competitive pressure is most evident at the top: MKX Oil Company moved from #3 to #1 year over year with a 44.23% sales increase, and Mitten Extracts slipped from #1 to #2 with an 11.66% sales decline, whereas Muha Meds dropped from #2 to #3 on a 27.51% contraction. The stability at #4 alongside upward movement by one competitor and declines by two others implies Drip (MI) is positioned to gain share if it can convert volatility above it into incremental distribution or pricing wins, but inertia at #4 suggests the window may narrow if Platinum Vape at #5 (down 9.81% in sales) tightens the gap.
Notable Products
Skywalker OG Distillate Cartridge (1g) posted the standout move in May 2026 with a +26.1% month-over-month lift to rank 4, while Granddaddy Purple Distillate Cartridge (1g) advanced +21.5% at rank 3. Green Crack Distillate Cartridge (1g) held rank 1 with +12.1% MoM, and Blue Dream Distillate Cartridge (1g) stayed at rank 2 with +4.9% MoM, indicating momentum is concentrating just below the top two. With Vapor Pens occupying 10 of the top 10 SKUs and one mid-pack riser adding +30.7% MoM, the mix points to a depth-driven cartridge portfolio where gains are broadening across strains rather than relying on a single flagship.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
