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Sep-2025
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Overview
Market Insights Snapshot
Drip (MI) has demonstrated a consistent presence in the Vapor Pens category within the state of Michigan. Over the four-month period from June to September 2025, the brand maintained a strong position, consistently ranking within the top five. Notably, Drip (MI) climbed to the 4th position in August before settling back to 5th in September. This indicates a robust performance in a competitive market, suggesting that the brand has a solid consumer base and effective market strategies. The sales figures for August peaked, reflecting a positive response from consumers, although there was a slight dip in September.
While Drip (MI) has shown commendable performance in Michigan, it's important to note that the brand did not make it into the top 30 rankings in other states or categories beyond Vapor Pens. This absence could be seen as a limitation in their market reach or category diversification. The focus on Michigan might be a strategic choice, allowing Drip (MI) to consolidate its resources and efforts in a familiar market. However, the lack of presence in other regions or categories could also imply potential areas for growth and expansion. Understanding these dynamics can provide insights into the brand's current strategy and future opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Drip (MI) has shown resilience and adaptability, maintaining a consistent presence in the top ranks. Over the past few months, Drip (MI) has fluctuated slightly, moving from 5th place in June and July 2025 to 4th in August, before returning to 5th in September. This indicates a competitive edge, especially when compared to brands like Rove and Breeze Canna, which have consistently ranked lower. However, Platinum Vape and MKX Oil Company remain formidable competitors, consistently securing higher ranks. Drip (MI)'s ability to climb to 4th place in August suggests potential for growth, but the brand must strategize effectively to maintain upward momentum and close the gap with top competitors in the Michigan vapor pen market.
Notable Products
In September 2025, the Blue Dream Distillate Cartridge (1g) from Drip (MI) emerged as the top-performing product in the Vapor Pens category, climbing from the second position in the previous two months with sales of 21,482 units. The Green Crack Distillate Cartridge (1g), which had consistently held the top rank from June to August, slipped to the second position. The Northern Lights Distillate Cartridge (1g) entered the rankings for the first time, securing the third spot. Super Lemon Haze Distillate Cartridge (1g) maintained its position in the fourth rank, while Granddaddy Purple Distillate Cartridge (1g) dropped to fifth place from fourth. These shifts highlight a dynamic change in consumer preferences within the Vapor Pens category for Drip (MI) during September 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
