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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Platinum Vape is stocked at 415 licensed dispensaries across Michigan, California, and 4 other states, 356 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Monroe, Ann Arbor, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Platinum Vape’s mix in October 2026 was concentrated in Vapor Pens at 76.30% share (ranked 10 in Vapor Pens in Michigan), with Edible at 17.44% and Pre-Roll at 6.16%. Vapor Pens declined 36.14% year over year and 13.86% month over month, while Edible grew 97.25% year over year but fell 15.60% month over month; Pre-Roll surged 437.98% year over year and 69.85% month over month. With brand sales down 22.95% year over year and average price down 24.50%, the pattern implies overexposure to a shrinking Vapor Pens core while faster-growing, smaller formats are not yet large enough to offset core declines.
The shifts suggest a repositioning window: the 6.16% Pre-Roll share is expanding quickly with a 69.85% month-over-month lift, and Edible’s 97.25% year-over-year expansion now represents 17.44% of mix, whereas the 13.86% month-over-month drop in Vapor Pens erodes a 76.30% anchor category. Given the brand’s 10th-place Vapor Pens rank in Michigan and a 24.50% average price decline to $6.32, the trajectory implies prioritizing scale in Edible and Pre-Roll to rebalance reliance on Vapor Pens, where share loss risk is concentrated.
Competitive Landscape
Platinum Vape is currently ranked #10 in MI Vapor Pens in October 2026, down 5 spots year over year from #5, and 4 spots lower than its July 2026 position at #6; meanwhile, category leaders shifted as MKX Oil Company moved from #3 to #1 and Mitten Extracts slid from #1 to #2 with a -22.7% YoY sales change, while Society C surged from #15 to #4 on +232.8% YoY sales. Against its own history, Platinum Vape’s peak at #4 in December 2025 contrasts with the current #10 and a 6-to-10 drop over the last three months, whereas Jeeter climbed from #7 to #5 alongside +45.2% YoY sales, indicating that share is consolidating among risers at the top as Platinum Vape cedes rank. The pattern implies a negative momentum cycle where gains by ascending competitors at ranks #1–#5 compress mobility for mid-tier brands, suggesting Platinum Vape must reverse multi-month rank erosion to re-enter the top five.
Notable Products
Platinum Vape priced below comparable items in October 2026, with an average price position 14.2% under similar products, and top sellers like Cactus Quench Liquid Diamonds Disposable (1g) running 16.2% under peers. This points to a lineup that competes on lower relative prices, so a large share of sales comes from value positioning across formats rather than a few hero SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
