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Sep-2025
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Overview
Market Insights Snapshot
Platinum Vape's performance across various states and categories presents a mixed picture of growth and challenges. In the California market, the brand's ranking in the Vapor Pens category has seen a decline, with the brand not making it into the top 30 by September 2025. This downward trend in California contrasts with its strong presence in Michigan, where Platinum Vape maintains a steady top-five position in the Vapor Pens category. Despite a slight dip in August, the brand rebounded in September, which suggests resilience and strong consumer loyalty in Michigan. The brand's performance in Missouri also shows some volatility, with a consistent mid-tier ranking but a noticeable decrease in sales from June to September.
In the Ontario market, Platinum Vape's position in the Vapor Pens category has gradually decreased, moving from 17th in June to 29th in September. This decline coincides with a significant drop in sales, indicating potential challenges in market penetration or consumer preference shifts. Meanwhile, in the Michigan Edible category, Platinum Vape has seen a slight improvement in its ranking, moving from 35th in June to 32nd in September, suggesting a positive reception among consumers. This improvement in Michigan's Edible category, coupled with the sustained high performance in Vapor Pens, highlights the brand's strategic focus and potential growth areas. However, the absence of a top 30 ranking in California's Vapor Pens category by September underscores the competitive pressures and potential need for strategic adjustments in that market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Platinum Vape has maintained a strong presence, consistently ranking within the top five brands from June to September 2025. Despite facing stiff competition, Platinum Vape held the 4th position in June, July, and September, with a slight dip to 5th place in August. This fluctuation in rank is largely influenced by the performance of competitors such as MKX Oil Company, which consistently held the 3rd position, and Muha Meds, which dominated the market at 2nd place throughout the period. Notably, Drip (MI) briefly surpassed Platinum Vape in August, indicating a competitive market where brand loyalty and innovation are key. Despite these challenges, Platinum Vape's sales showed a positive trend, particularly in September, suggesting resilience and potential for growth in the Michigan vapor pen market.
Notable Products
In September 2025, Jack The Ripper Distillate Cartridge (1g) emerged as the top-performing product from Platinum Vape, leading the sales in the Vapor Pens category with 11,857 units sold. Lemon Berry Tart Distillate Cartridge (1g) followed closely, maintaining a strong position by ranking second, a slight drop from its first-place finish in August. Tri County Tropics Distillate Cartridge (1g) secured the third spot, marking its entry into the top rankings. Star Ruby Distillate Cartridge (1g) held steady in fourth place, consistent with its previous ranking in June. Pink Lemonade Distillate Cartridge (1g), which had been a top contender earlier in the year, slipped to fifth place, indicating a decline in its sales momentum over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
