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Nov-2025
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Overview
Market Insights Snapshot
Platinum Vape's performance in the vapor pen category has been notably varied across different states. In California, the brand has experienced a slight improvement, moving from the 97th position in September to 79th by November 2025. This indicates a positive trend, although the brand is still not within the top 30, highlighting room for growth. Conversely, in Missouri, the brand has seen a decline in its ranking from 15th in August to 20th in November, suggesting a need for strategic adjustments to regain its earlier standing. Meanwhile, in Ontario, Platinum Vape has maintained a relatively stable presence, fluctuating slightly but remaining outside the top 25, which suggests a consistent yet modest market presence in the Canadian province.
In Michigan, Platinum Vape has shown strength in both the edible and vapor pen categories. The brand's vapor pens have consistently ranked 4th from September through November, showcasing a strong foothold in this category. This stability in ranking is complemented by a significant sales volume, highlighting the brand's popularity among Michigan consumers. In the edibles category, Platinum Vape improved its ranking from 37th in October to 30th in November, marking its re-entry into the top 30 brands. This upward movement suggests a growing acceptance and demand for their edibles, an encouraging sign for the brand's diversification strategy within the state.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Platinum Vape has maintained a steady position, consistently ranking 4th from September to November 2025. Despite this stability, Platinum Vape faces strong competition from brands like MKX Oil Company and Muha Meds, which have consistently held higher ranks at 3rd and 2nd positions, respectively. While Platinum Vape's sales saw a slight decline from October to November 2025, MKX Oil Company experienced a significant sales increase, further solidifying its position ahead of Platinum Vape. Meanwhile, Drip (MI) and Crude Boys have shown fluctuating ranks, with Drip (MI) closely trailing Platinum Vape at 5th place. This competitive environment suggests that while Platinum Vape maintains a strong presence, it must strategize to enhance its market share and potentially climb the ranks in the Michigan vapor pens category.
Notable Products
In November 2025, Grape Gummy Coins 10-Pack (200mg) emerged as the top-performing product for Platinum Vape, achieving the number one rank with notable sales of 9,852 units. Strawberry Gummy Coins 10-Pack (200mg) followed closely, securing the second position, while Sativa Green Apple Gummies Coins 10-Pack (200mg) ranked third. Strawberry Banana Gummy Coins 10-Pack (200mg) took the fourth spot, indicating a strong preference for gummy products. Pink Lemonade Distillate Cartridge (1g) experienced a drop to fifth place from its previous third position in October, reflecting a shift in consumer preference towards edibles. The rankings highlight a consistent rise in popularity for gummy products, with Grape Gummy Coins climbing from fourth in September to first in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
