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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Platinum Vape concentrated 67.70% of sales in Vapor Pens with a year-over-year decline of 60.02% and a month-over-month drop of 17.26%, while Edible expanded to 27.09% share with 116.50% YoY growth despite a 10.39% MoM decline. Pre-Roll reached 5.19% share on 646.28% YoY growth and 238.99% MoM growth, whereas Concentrates fell to 0.02% share with a 98.91% YoY decline and a 4.58% MoM uptick. This mix indicates a pivot away from Concentrates toward Edible and Pre-Roll, implying a reallocation that offsets some Vapor Pens contraction but at lower average prices, given a 46.16% YoY price decrease and a brand-level sales decline of 45.68% YoY.
With Vapor Pens still the top category yet shrinking, and a rank of 8th in Vapor Pens in Michigan, the surge in Pre-Roll and Edible suggests repositioning toward value-led, ingestible and ready-to-use formats as average prices compress by 46.16% YoY. The MoM retreat in Vapor Pens of 17.26% alongside a 238.99% MoM gain in Pre-Roll points to near-term shelf-space and promotional emphasis shifting toward joints and confections, implying margin pressure but broader basket reach as Edible commands 27.09% share while Pre-Roll expands from a small base to 5.19%.
Competitive Landscape
Platinum Vape is ranked #8 in MI Vapor Pens in June 2026, down 3 positions year over year from #5, and 2 positions below its March 2026 mark of #6; the brand also sits 4 places below its peak of #4 from December 2025, indicating a multi-quarter slide despite prior momentum. Meanwhile, MKX Oil Company climbed from #3 to #1 with approximately 68% year-over-year sales growth, while Mitten Extracts fell from #1 to #2 amid a roughly 20% decline, showing Platinum Vape is losing relative position both to a faster riser and to a declining incumbent it did not overtake. With Society C leaping from #29 to #4 on roughly 756% year-over-year growth and Drip (MI) easing from #4 to #5 on a 0.8% decline, the shift in the middle ranks suggests Platinum Vape’s move from #6 in March 2026 to #8 in June 2026 is less about broad market contraction and more about being outpaced by rapid share reallocation toward aggressive climbers; the trajectory implies Platinum Vape risks further share loss unless it re-enters the top-5 velocity lane that previously put it at #4 in December 2025.
Notable Products
Grape Distillate Gummy Coins 10-Pack (200mg) posted the sharpest move in June 2026 with a +124.8% month-over-month surge to rank 1, while Strawberry Banana Distillate Gummy Coins 10-Pack (200mg) fell -22.4% at rank 6. Strawberry Distillate Gummy Coins 10-Pack (200mg) dropped -18.7% to rank 2, and Blue Raspberry Live Resin Distillate Gummies Coins 10-Pack (200mg) slipped -10.9% at rank 4, creating a split between a single breakout and multiple double‑digit declines. With all top-10 SKUs in Edibles and five of the top six showing MoM declines of -10% to -23%, the mix implies a pivot toward fewer hero SKUs carrying volume rather than broad-based momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
