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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Platinum Vape is stocked at 462 licensed dispensaries across Michigan, California, and 5 other states, 370 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Monroe, Lansing, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Platinum Vape’s mix was concentrated in Vapor Pens at 71.93% share with a 13.16% month-over-month lift but a 51.29% year-over-year decline, while Edible reached 23.84% share with 4.86% MoM growth and 149.01% YoY expansion; Pre-Roll held 4.15% share with a 1.65% MoM dip but 628.19% YoY growth, and Concentrates sat at 0.08% share with a 571.78% MoM spike after a 93.22% YoY slide. Against a brand-level sales decline of 37.09% YoY and a 39.90% YoY drop in average price, the divergence between Vapor Pens’ YoY contraction and Edible/Pre-Roll YoY surges implies a reallocation of demand inside the portfolio rather than uniform category softness.
The shift toward Edible and Pre-Roll—together 27.99% share with triple- and sixfold YoY growth—alongside Vapor Pens’ 71.93% share and a rank of 6 in Vapor Pens in Michigan suggests near‑term positioning that leans on pen scale while cultivating fast-growing second pillars. The combination of double‑digit MoM growth in Vapor Pens at 13.16% and Edible at 4.86%, contrasted with a 1.65% MoM pullback in Pre-Roll and an ultra‑low 0.08% share in Concentrates despite a 571.78% MoM rebound, implies the brand’s defensible path is price-led recovery in pens paired with selective investment in Edible to offset Vapor Pens’ 51.29% YoY drag.
Competitive Landscape
Platinum Vape ranks #6 in MI Vapor Pens in July 2026, down 1 position year over year from #5, and flat versus April 2026 at #6, while its peak of #4 in December 2025 marks a 2-rank slide since that high; in contrast, MKX Oil Company moved from #3 to #1 with 42.9% YoY sales growth and Society C jumped from #14 to #4 on 360.8% YoY sales growth, whereas Mitten Extracts slipped from #1 to #2 with an 18.8% YoY sales decline and Drip (MI) edged down from #4 to #5 with a 13.4% YoY decline; the mix of upward mobility above and attrition among peers implies Platinum Vape’s stable #6 since April 2026 risks entrenchment unless it captures share from the declining incumbents now being overtaken by faster risers.
Notable Products
Mango Gummy Coins 10-Pack (200mg) posted the steepest decline at -17.5% month over month and slid to rank 6, while Cherry Live Resin Gummy Coins 10-Pack (200mg) fell -11.2% at rank 8, indicating softness in fruit SKUs that previously held mid-tier positions. Offsetting that, Blue Raspberry Live Resin Distillate Gummies Coins 10-Pack (200mg) gained 8.8% to hold rank 3 and Strawberry Banana Distillate Gummy Coins 10-Pack (200mg) surged 26.0% at rank 4, whereas Grape Distillate Gummy Coins 10-Pack (200mg) dipped -5.9% at rank 2. Eight of the top ten are Edible gummy coin SKUs, and Strawberry Distillate Gummy Coins 10-Pack (200mg) stayed at rank 1 with a 6.0% lift and approximately $50,962 in July 2026 sales, suggesting the portfolio is consolidating around a few leading fruit profiles while trimming demand for slower flavors. The pattern implies Platinum Vape is leaning into edible gummy coins with selective flavor focus, prioritizing high-velocity leaders over breadth in lower-momentum variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
