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Dec-2025
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Overview
Market Insights Snapshot
Platinum Vape has shown varied performance across different states and categories, with some notable trends. In California, the brand's Vapor Pens category witnessed a steady climb in rankings from September to December 2025, moving from 90th to 74th position. This movement, coupled with a sales increase from $96,996 to $131,644, indicates a positive trajectory, although the brand has yet to break into the top 30, highlighting room for growth in this competitive market. Meanwhile, in Missouri, the Vapor Pens category saw a decline in rankings from 15th to 20th, with sales decreasing as well, suggesting challenges in maintaining market share.
In Michigan, Platinum Vape has maintained a strong presence in both the Edible and Vapor Pens categories. The Edible category improved its ranking from 31st to 24th from September to December 2025, with a corresponding increase in sales, reflecting growing consumer interest. The Vapor Pens category consistently held the 4th position during the same period, demonstrating strong brand loyalty and market penetration. Conversely, in Ontario, the brand's Vapor Pens category fluctuated in ranking, ending the year in the 30th position, which emphasizes the competitive nature of the market and the challenges faced in gaining a stronger foothold.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Platinum Vape consistently held the 4th position from September to December 2025, indicating a stable presence in the market. Despite a slight dip in sales in October and November, Platinum Vape experienced a rebound in December, suggesting resilience and potential for growth. The brand faces stiff competition from MKX Oil Company, which climbed to the 2nd position by December, and Muha Meds, which slipped to 3rd place in December. This shift highlights a dynamic market where consumer preferences can significantly impact brand rankings. Meanwhile, Crude Boys and Drip (MI) maintained their positions at 6th and 5th, respectively, throughout the same period, indicating a more stable but less competitive stance compared to Platinum Vape. These insights suggest that while Platinum Vape remains a strong contender, there is an opportunity to strategize for higher market penetration and rank improvement.
Notable Products
In December 2025, Platinum Vape's top-performing product was Grape Gummy Coins 10-Pack (200mg) in the Edible category, maintaining its first-place rank from November and achieving sales of 11,866. Mango Gummy Coins 10-Pack (200mg) debuted strongly in second place, reflecting a notable entry into the rankings. Cherry Gummy Coins 10-Pack (200mg) secured the third position, climbing from unranked positions in previous months. Blueberry Pie Distillate Cartridge (1g) entered the rankings at fourth place, highlighting a strong performance in the Vapor Pens category. Cherry Pie Distillate Cartridge (1g) saw a decline, dropping to fifth place from its previous second-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
