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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Platinum Vape is stocked at 422 licensed dispensaries across Michigan, California, and 5 other states, 360 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Monroe, Lansing, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Platinum Vape concentrated 77.47% of sales in Vapor Pens, where year-over-year sales fell 22.16% while month-over-month rose 41.04%, and the brand held rank 5 in Michigan Vapor Pens. Edible expanded to 19.96% share with 158.08% YoY growth and 9.55% MoM growth, while Pre-Roll held 2.54% share with 332.08% YoY growth but a 42.98% MoM drop; Flower was negligible at 0.02% share with an 84.26% MoM decline. With brand-level sales down 8.03% YoY and average price down 22.54% versus a category flagship price of $9.85, the mix implies reliance on a recovering core offset by fast-growing, smaller extensions that are not yet large enough to change the overall trajectory.
The shift toward Edible (+158.08% YoY to 19.96% share) alongside a 41.04% MoM rebound in Vapor Pens signals a hedging strategy that reduces single-category exposure while preserving a top-five Vapor Pen position in Michigan. However, the 42.98% MoM contraction in Pre-Roll despite 332.08% YoY growth, combined with a portfolio-wide 22.54% price decline and only 2.54% share in that format, indicates price-led volume tactics are concentrated in the core rather than broad-based; the pattern implies Platinum Vape is stabilizing its base through price while using Edible as the primary growth lever to diversify risk.
Competitive Landscape
Platinum Vape sits at rank #5 in MI Vapor Pens in August 2026, improving 2 positions from #7 year over year and edging up 1 spot from #6 three months ago; against this, its peak of #4 in December 2025 sets a near-term ceiling that contrasts with MKX Oil Company rising from #2 to #1 and Society C vaulting from #16 to #4 with 322.5% YoY sales growth, while Muha Meds slipped from #3 to #2 alongside an 8.8% YoY sales decline; this mix of a 2-rank YoY gain for Platinum Vape amid sharper upward mobility by adjacent rivals implies a stable but vulnerable position where incremental rank gains may be capped unless share shifts accelerate.
Notable Products
Sativa Orange Distillate Gummy Coins 10-Pack (200mg) posted the standout movement in August 2026 with a +52.6% month-over-month surge that helped it climb into rank 7, while Blue Raspberry Live Resin Distillate Gummies Coins 10-Pack (200mg) slipped 6.3% MoM at rank 5, signaling a tilt away from live resin toward classic distillate formats. Grape Distillate Gummy Coins 10-Pack (200mg) held rank 1 on +11.9% MoM and Strawberry Banana Distillate Gummy Coins 10-Pack (200mg) sat at rank 3 with +11.8% MoM, concentrating momentum at the very top of the lineup. Eight of the top ten are Edible gummy coin SKUs, and combined ranks 1–4 all sit within the Edibles category with double-digit or 20%+ MoM gains, pointing to a strategy centered on breadth within flavored distillate gummies rather than diversification into other categories. The product mix implies Platinum Vape is consolidating share around fast-moving distillate gummies and using flavor variety to expand basket penetration rather than pushing premium sublines, with total sales led by a single SKU at $55,985 to anchor the portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
