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Oct-2025
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Overview
Market Insights Snapshot
In the vapor pens category, California has seen a notable improvement in Platinum Vape's performance over the months from July to October 2025. The brand moved up from an initial rank of 90th in July to 75th by October, indicating a positive trend in market presence. This upward movement is accompanied by an increase in sales, with October sales reaching $111,357, a significant rise from the previous months. In contrast, in Missouri, Platinum Vape's ranking in the same category has seen a slight decline, moving from 10th in July to 16th in October, which could be indicative of increasing competition or shifting consumer preferences in the region.
In Michigan, Platinum Vape has maintained a strong position in the vapor pens category, consistently holding a top 5 ranking from July through October, with a peak in sales during September. However, the brand's performance in the edibles category in Michigan tells a different story, with rankings fluctuating between 32nd and 37th, suggesting challenges in gaining a stronger foothold in this segment. Meanwhile, in Ontario, Platinum Vape saw a dip in its vapor pen rankings from July to September but managed to climb back to 25th in October, which might reflect strategic adjustments or changes in consumer demand.
Competitive Landscape
In the Michigan vapor pens market, Platinum Vape has shown a consistent performance, maintaining a solid position among the top brands. From July to October 2025, Platinum Vape improved its rank from 5th to 4th, demonstrating a positive trend in market presence. This upward movement is noteworthy, especially when considering the competitive landscape where brands like MKX Oil Company and Muha Meds have consistently held higher positions at 3rd and 2nd respectively. Despite the intense competition, Platinum Vape's sales figures have shown resilience, with a noticeable increase in September, although it slightly dipped in October. Meanwhile, Drip (MI) experienced a decline in rank, moving from 4th to 5th, which may have contributed to Platinum Vape's rise. Additionally, Play Cannabis made a significant leap from 10th to 6th place by October, indicating a dynamic market environment. These shifts highlight Platinum Vape's ability to maintain and slightly improve its market position amidst fluctuating competitor performances.
Notable Products
For October 2025, the top-performing product from Platinum Vape was Jack The Ripper Distillate Cartridge (1g) in the Vapor Pens category, maintaining its leading position from September with sales reaching 10,718 units. Cherry Pie Distillate Cartridge (1g) rose significantly to second place, improving from its previous fifth rank in August, with notable sales of 10,190 units. Pink Lemonade Distillate Cartridge (1g) secured the third position, consistent with its earlier performance in July, showing a steady demand. Iced Lemon Distillate Cartridge (1g) entered the rankings in October at fourth place, indicating a new consumer interest. Tri County Tropics Distillate Cartridge (1g) dropped two spots to fifth, despite maintaining a competitive sales figure of 8,343 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
