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Apr-2025
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Overview
Market Insights Snapshot
Platinum Vape's performance in the California vapor pens category has experienced a notable decline over the first four months of 2025. Starting the year outside the top 30, the brand's ranking further dropped from 70th in January to 82nd by April, indicating a challenging market environment for them in this state. This decline is mirrored by a decrease in sales from $145,192 in January to $105,453 in April. In contrast, in the Michigan vapor pens category, Platinum Vape maintained a strong presence, consistently ranking in the top 6 throughout the same period, showcasing its resilience and popularity in this region.
In the Missouri vapor pens market, Platinum Vape faced a significant drop in ranking from 3rd in January to 11th in April, suggesting increased competition or shifting consumer preferences. Meanwhile, in the Ontario vapor pens category, the brand experienced a fluctuating performance, peaking at 14th in March before settling at 20th in April. This suggests varying market dynamics and perhaps a more competitive landscape in Ontario. Interestingly, in the Michigan edibles category, the brand's ranking fell from 27th in January to 35th in April, indicating potential challenges in maintaining market share in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Platinum Vape has maintained a relatively stable position, ranking 4th in January, February, and April of 2025, with a slight dip to 6th in March. This consistency in rank suggests a steady market presence, although its sales figures have shown a gradual decline over these months. In contrast, MKX Oil Company has consistently held the 3rd rank, indicating a stronger market position with higher sales figures. Meanwhile, Muha Meds has dominated the market in 2nd place, showcasing significantly higher sales compared to Platinum Vape. Drip (MI) and Breeze Canna have shown some fluctuations, with Drip (MI) improving its rank in March, while Breeze Canna experienced a decline in April. These dynamics highlight the competitive pressures Platinum Vape faces in maintaining its market share amidst stronger-performing brands.
Notable Products
In April 2025, the Pink Lemonade Distillate Cartridge (1g) emerged as the top-performing product for Platinum Vape, achieving the number one rank with sales of $11,389. The Elephant Ear Distillate Cartridge (1g) made a significant leap to the second position, improving from a fifth-place ranking in March. TT Sprinkles Distillate Cartridge (1g) entered the rankings for the first time, securing the third spot. The OPP x Smarties Distillate Cartridge (1g) saw a decline, dropping to fourth place from its previous top-three positions in January and February. Lastly, the Iced Lemon Distillate Cartridge (1g) debuted on the list in April, rounding out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
