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Jul-2025
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Overview
Market Insights Snapshot
In the competitive landscape of vapor pens, Platinum Vape has shown varied performance across different states. In California, the brand has struggled to maintain a top-tier position, with ranks fluctuating from 83rd in April 2025 to 84th by July 2025, indicating challenges in this market segment. Conversely, in Michigan, Platinum Vape has consistently held a strong position, ranking 4th from May through July 2025, suggesting a robust foothold in this state. Meanwhile, in Missouri, the brand has seen an upward trend, moving from 12th in April to 9th by July 2025, showcasing a positive growth trajectory. In Ontario, the brand has maintained a relatively stable presence, though it did see a slight dip in ranking from 17th in June back to 20th in July 2025.
When it comes to the edible category, Platinum Vape's performance in Michigan has been noteworthy. The brand has steadily climbed the ranks, reaching 30th place by July 2025, marking its entry into the top 30. This upward movement highlights a growing acceptance and demand for their edible products in the state. The sales data reflects this positive trend, with a steady increase in sales from April through July 2025. While the brand's performance in other states and categories remains undisclosed, these insights into Michigan's edible market suggest potential areas of focus and opportunity for Platinum Vape to leverage its strengths and continue expanding its market presence.
Competitive Landscape
In the competitive landscape of the Michigan vapor pens market, Platinum Vape has shown consistent performance, maintaining a solid rank of 4th place from May to July 2025 after climbing from 5th in April. This stability in ranking reflects a positive trend in sales, with a notable increase in July 2025. However, Platinum Vape faces stiff competition from brands like MKX Oil Company and Muha Meds, which have consistently ranked higher. MKX Oil Company held the 3rd position in July, while Muha Meds maintained a strong 2nd place, indicating a competitive edge in sales volume. Meanwhile, Drip (MI) closely follows Platinum Vape, consistently ranking 5th, suggesting a tight race for market share. Despite these challenges, Platinum Vape's ability to sustain its rank amidst fluctuating sales figures of competitors highlights its resilience and potential for growth in the Michigan vapor pens category.
Notable Products
In July 2025, the top-performing product for Platinum Vape was the OPP x Smarties Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales of 11,646 units. The Grape Gummy Coins 10-Pack (200mg) moved up to the second position in the Edible category, showing an increase in ranking from fourth in June. The Pink Lemonade Distillate Cartridge (1g) fell two places to third place, despite maintaining strong sales. The Tropical Tariff Distillate Cartridge (1g) debuted at fourth, while the Red, White, Blueberry Distillate Cartridge (1g) entered the rankings at fifth. Overall, the Vapor Pens category dominated the top spots, with significant movements and new entries noted from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
