.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Platinum Vape is stocked at 420 licensed dispensaries across Michigan, California, and 6 other states, 362 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Monroe, Ann Arbor, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Platinum Vape remained concentrated in Vapor Pens at 78.86% share while Edible held 19.03% and Pre-Roll 2.07%, a mix that shifted as Vapor Pens fell 30.36% year over year and 7.38% month over month, while Edible rose 111.50% YoY but declined 16.08% MoM. Pre-Roll expanded 228.64% YoY yet slipped 23.31% MoM, and Concentrates collapsed 96.10% YoY to 0.04% share. With average price down 24.55% YoY to $6.36 alongside Vapor Pens’ YoY contraction and a state-category rank of 5 in Michigan Vapor Pens, the pattern implies the brand is leaning on price and category diversification to offset a shrinking core, but immediate volume traction remains uneven across months.
The mix shift — Vapor Pens down 30.36% YoY while Edible grows 111.50% YoY — implies Platinum Vape is repositioning toward a two-pillar portfolio where Edible buffers core volatility, even as near-term MoM pullbacks of 16.08% in Edible and 7.38% in Vapor Pens temper that cushion. The 228.64% YoY gain in Pre-Roll against a 23.31% MoM dip signals testing rather than entrenched demand, and the 96.10% YoY decline in Concentrates suggests deliberate deprioritization to concentrate resources. Net, holding rank 5 in Michigan Vapor Pens while cutting average prices 24.55% YoY points to a value-led stance aimed at defending share in the core category while cultivating Edible as the scalable secondary lane.
Competitive Landscape
Platinum Vape sits at rank #5 in MI Vapor Pens in September 2026, down 1 position from #4 year over year but up 1 place from #6 in June 2026, indicating stabilization below its December 2025 peak of #4. In contrast, MKX Oil Company rose to #1 from #3 year over year while growing sales by 21.7%, and Society C climbed to #4 from #12 with a 276.2% sales increase, outpacing Platinum Vape’s rank movement; meanwhile, Muha Meds fell to #3 from #2 alongside a 27.7% sales decline. The pattern implies Platinum Vape’s flat-to-slightly-declining rank trajectory is being squeezed by fast risers above and mixed performance among incumbents, suggesting share defense will hinge on countering upward mobility from #4 and #1 while leveraging volatility at #2 and #3.
Notable Products
The steepest decline in September 2026 came from Strawberry Banana Distillate Gummy Coins 10-Pack (200mg), down 21.5% month over month while holding rank 4, signaling volume contraction despite a top-five slot. Grape Distillate Gummy Coins 10-Pack (200mg) slid 12.1% MoM at rank 2, whereas Sativa Orange Distillate Gummy Coins 10-Pack (200mg) fell 33.1% MoM at rank 10, and nine of the top ten SKUs are Edibles from the Gummy Coins family, indicating heavy concentration risk in a single format. Blue Raspberry Live Resin Distillate Gummies Coins 10-Pack (200mg) declined 7.1% MoM at rank 3 as overall category leaders still generated $50,508 at rank 1, pointing to demand skew toward a few flagship SKUs even as breadth weakens. The product mix implies Platinum Vape is over-indexed in Edible Gummy Coins, and the simultaneous double-digit declines suggest a need to diversify formats or refresh flavors to stabilize rank positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
