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Aug-2025
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Overview
Market Insights Snapshot
Platinum Vape has demonstrated varied performance across different states and categories. In California, the brand's presence in the Vapor Pens category has seen a decline, as evidenced by its ranking slipping from 71st in May 2025 to falling out of the top 30 by August 2025. This downward trend is mirrored by a decrease in sales, indicating a potential challenge in maintaining market share in this competitive space. Conversely, in Michigan, Platinum Vape has shown resilience in the Edible category, improving its ranking from 38th in May 2025 to 29th by August 2025. This upward trajectory suggests a strengthening of their position in Michigan's edible market, which could be attributed to strategic marketing or product innovations appealing to local consumers.
In the Vapor Pens category, Michigan remains a stronghold for Platinum Vape, consistently holding a top 5 position throughout the observed months. This stability contrasts with their performance in Missouri, where the brand experienced a slight decline from 10th in May 2025 to 13th by August 2025. Despite this drop, the sales figures indicate a robust presence, suggesting that while the competitive landscape may be shifting, Platinum Vape maintains a significant foothold. In Ontario, the Vapor Pens category also presented challenges, with rankings fluctuating from 21st to 25th, accompanied by a noticeable dip in sales by August 2025. This indicates potential market saturation or increased competition, prompting the need for strategic adjustments to regain momentum.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Platinum Vape has maintained a steady presence, consistently ranking within the top five brands from May to August 2025. Despite a slight dip in rank from 4th to 5th in August, Platinum Vape's sales figures have shown resilience, indicating strong brand loyalty and market presence. In contrast, MKX Oil Company has consistently outperformed Platinum Vape, maintaining a higher rank and sales volume, which suggests a competitive edge in market penetration or consumer preference. Meanwhile, Drip (MI) has shown a similar pattern to Platinum Vape, with a close competition in ranks and sales, highlighting a dynamic rivalry. Crude Boys and Breeze Canna have remained stable but lower in rank, indicating that while they are notable players, they currently pose less of a direct threat to Platinum Vape's market position. This competitive analysis underscores the importance for Platinum Vape to innovate and strategize effectively to climb higher in the rankings and increase sales in the Michigan vapor pen market.
Notable Products
In August 2025, Lemon Berry Tart Distillate Cartridge (1g) emerged as the top-performing product for Platinum Vape, ascending to the number one rank with notable sales of 15,343 units. Pink Lemonade Distillate Cartridge (1g), which consistently held the top spot in May and June, settled at the second position. Cherry Pie Distillate Cartridge (1g) made a debut in the rankings at third place, showing strong sales performance. Tri County Tropics Distillate Cartridge (1g) followed closely in fourth place. Grape Gummy Coins 10-Pack (200mg) experienced a slight drop to fifth place after reaching second in July, indicating a shift in consumer preference towards vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
